Telcoms Market Matrix

“Decisions are only as good as the information that they are based on. At Analysys Mason, we are passionate about numbers and have many years of experience in understanding and describing European telecoms markets in quantitative terms. We apply our tried and tested methodologies to the interpretation of data, providing you with the tools to help you make the right decisions.” Stephen Sale, Senior Analyst

Telecoms Market Matrix is a comprehensive source of trusted quarterly data that sizes European fixed and mobile telecoms markets and provides market shares for the major players. The metrics tracked offer insight into a range of dynamics within and between fixed and mobile markets. All data provided is directly comparable - we apply a common set of definitions to ensure consistency between players and across markets. The full set of definitions can be found here.

The data is delivered in a user-friendly Excel format, with filters that enable you to select and compare data series. The data can easily be extracted for your own use. Useful metrics derived from the data are also provided.

All data provided is directly comparable - we apply a common set of definitions to ensure consistency between players and across markets.

Reconciliation of different sources

Primary sources of market data are often contradictory. Where possible, irregularities are removed through the application of standard definitions. It is important to gain a coherent view of the market.

We reconcile different data sources by:

• performing bottom-up and top-down analysis of markets
• talking to operators and regulators about their methodologies
• making ad-hoc judgements based on experience of the market and knowledge of the various sources.

Applying standard definitions

Common definitions must be applied in order to make meaningful comparisons within and between markets. For example, we use quarterly figures for the period in question, not rolling quarterly figures, and consistently apply a standard definition of active subscribers (to derive metrics such as ARPU).

Where possible we use reported numbers in their ‘native' format. Often, we have to reconcile different reporting methodologies with a combination of:

• statistical methods
• benchmarking and estimation of the elements that account for differences
• tracking concurrent metrics and producing blended figures.

Filling in the gaps

In order to accurately size a market, all constituent parts need to be included because omissions invalidate total market sizes and skew market averages, and smaller players, such as MVNOs, can account for significant customer bases. In cases where data is not publicly available, we use a number of methods to ensure a comprehensive data set, including:

• application of seasonality and quarterly trends
• market intelligence
• estimates based on historical data, market movements and product launches
• benchmarking against peers.

Telecoms Market Matrix provides data on 16 major markets in Western Europe and 10 European Union markets in Central and Eastern Europe:

• Austria
• Italy*
• Belgium
• Netherlands
• Denmark
• Norway
• Finland
• Portugal
• France*
• Spain*
• Germany*
• Sweden*
• Greece
• Switzerland
• Ireland
• United Kingdom*

• Bulgaria
• Lithuania
• Czech Republic
• Poland
• Estonia
• Romania
• Hungary
• Slovakia
• Latvia
• Slovenia

*Residential/business splits for fixed voice access and calls are also provided for these Western European markets.