Table of Contents
Why Analysys Mason?
Since the dawn of the competitive telecoms market in the late 1980s, Analysys
Mason has been analysing, tracking and forecasting the market, enabling
clients to better understand their competitive position. This insight provides
our clients with the clarity to critically assess the opportunities and
threats posed by new entrants, new trends and new technology.
The service in detail
For a typical 12-month subscription, our clients can expect:
- quarterly updated data: for each of the 26 European countries that we track
- quality and consistency: we apply a rigorous methodology to our data
collection and interpretation, and all data is comparable thanks to the
application of a common set of definitions
- up to 550 data series per country: we provide a comprehensive set of
market sizing and market share data covering mobile, broadband, fixed voice
access and fixed voice calls for each country
- quarterly research notes: commenting on various aspects of the data.
Custom Research
As well as offering subscription-based services, we can also carry out bespoke
research assignments for clients who need to find answers to complex questions
on markets, competitors and services.
Applications
Telecoms Market Matrix can be used to support a wide range of applications.
Here are some examples:
Supporting a review of voice strategy
Identify trends in both fixed and mobile markets to support an integrated voice strategy:
- anticipate future trends in FMS by examining the dynamics of the voice
market, in terms of POTS, VoIP and mobile telephony
- identify relative exposure to fixed- mobile substitution
- assess the potential impact of migrating customer bases in terms of spend
levels
- track price elasticity in the voice market.
Benchmarking incumbent fixed market share
Benchmark performance against peers across a wide range of metrics:
- line loss in narrowband and broadband
- market share in retail and wholesale broadband markets
- market share in local, long-distance, fixed-to-mobile and international
telephony, both in terms of traffic and revenue
- aggregate data on a regional level - compare European market shares.
Datasets
Telecoms Market Matrix includes up to 550 data series for each country, broken down by the following:
- Fixed voice access
- Line data
- > PSTN and ISDN
- > VoIP and LLU
- > total fixed voice channels
- > residential/business split for major markets
- Revenue data
- > PSTN and ISDN subscription revenue
- > residential/business split for major markets
- Broadband
- Subscriber data
- > DSL/cable/FTTH/FWA
- > operator shares
- > penetration
- > VoIP subs
- > IPTV subs
- Revenue data
- > retail revenue by technology
- > market shares
- Unbundling
- > full and shared loops
- > loops for DSL and for PSTN/ISDN
- > loops for DSL as a percentage of DSL
- Mobile
- Subscriber data
- > contract/prepaid splits
- > penetration
- > activity levels
- Revenue data
- > service revenue
- > retail revenue
- > Revenue
- Traffic data
- > outgoing traffic
- > total network traffic
- > average minutes of use
- > revenue per minute
- Fixed voice calls
- Traffic data
- > calls split by local, long-distance, fixedto-mobile and
international
- > PSTN, ISDN and VoIP
- Revenue data
- > split by local, longdistance, fixed-tomobile and international
- Indirect access
| 
View Cart
