China Wireless

The China Wireless service looks at the handset and mobile applications markets in China. These charmed segments have become a strong driving force in advancing China' s entire telecom market in addition to driving telecom and even semiconductor manufacturing to new levels. To help global decision makers to decrease the uncertainty of effectively doing business in this dynamic marketplace, this service provides clients with market dynamics analysis, value chain analysis, business models, actionable insights and five-year forecasts.

End-user data is incorporated into each report to better analyze specific market demand in China for smart phones, mobile music, video phones, camera phones, mobile TV, mobile email and mobile media, etc. Data is derived from annual surveys of approximately 1,000 end-users, which provides clients credible data with valid sampling size.

Areas of Coverage:

• Mobile music
• Mobile LBS
• Mobile TV
• Mobile messaging
• Mobile media
• Multimedia phones
• Ultra low cost phones
• Dual mode phones
• Smart phones

Issues Addressed:

• Market dynamics
• Impacts of technology and technology implementation and status
• Licensing
• Impacts and status of the value chain as well as key player strategies
• Business models and trends
• Demand and consumer behavior analysis
• Market trends and business opportunities analysis
• Five-year market forecasts

Critical Questions Answered:

• Who are the early adopters and early majority for mobile email, mobile TV, mobile LBS, mobile media, mobile messaging, dual mode phones, and smart phones?
• Who are the late majority for mobile music, ultra low cost phones, and multimedia phones?
• How are early adopters and the early majority interested in new phone types and new mobile applications?
• How much would they pay for these new technologies and new services?

Data Elements:

• Total revenue, subscriber base, ASP, unit shipments for the forecast period
• Breakdown by service type or by operating system
• Market share of carriers or vendors

Integrated Primary Research Elements:

• During the first quarter of each year, In-Stat China conducts phone and online surveys to get fresh opinions and ideas from existing users and potential users, which give clients unique, fact-based research:
• These surveys always cover at least 1,000 end-users in first tier and second tier cities
  • Mobile Music, Mobile LBS, Mobile TV, Mobile Messaging,Mobile Media Survey (±1,000 end-users)
  • Smart Phone, Dual Mode Phone Survey (±1,000 end-users)

Deliverables:

• Continuous information service (minimum of 8 annual deliverables, including In-Depth Reports, In-Sights, In-Stant Analyses and In-Dustry Updates)
• Direct analyst inquiry
• Research briefing sessions
• On line HTML and FTP access to research reports
• Input into survey design