Abstract
Provides comprehensive analysis for markets such as portable media players,
handheld gaming, and electronic-based edutainment toys. This service also
provides coverage for evolving markets such as digital radio and GPS devices.
Supply and demand-side insights are combined to examine competitors, market
shares, shipments, semiconductors, consumer ownership, buying behavior, and
consumer demand within these developing markets.
Areas of Coverage:
- Portable Media Players (PMPs)
- Electronic edutainment devices
- Handheld gaming devices
- Digital radios
- Handheld GPS devices
- The Ultra Mobile PC (UMPC)
Issues Addressed:
- Consumer adoption trends
- Consumer spending and preferences
- Technology standards and uptake
- Regional market dynamics
Data Elements:
- Equipment forecasts
- Units by product segment
- Revenue by product segment
- Units by region
- Consumer survey results and analysis
Critical Questions Answered:
- How will the market for portable media players develop as more devices
become connected?
- Will the advent of the iPhone change the landscape for portable media
players?
- How is portable video developing due to the popularity of sites such as
YouTube and Google Video?
- Is 2007 the year of the handheld GPS device?
- Parents are spending larger amounts of money on infants and young
children, so what will the future of electronic-based edutainment toys look
like?
- How will the global landscape differ for digital radio this year?
- What will be the hot consumer electronic gadgets for the 2007 holiday
season?
- Will mobile phones cut into the markets for media players and GPS devices?
Regions Covered:
Global; US, Canada, North America, Europe/Middle East/Africa, Asia/Pacific,
Rest of World (regional segmentations vary by market)
Integrated Primary Research Elements:
In-Stat' s in-house primary research capabilities are unparalleled -
especially in the realm of consumer perception/adoption. Research incorporates
findings from the following consumer surveys, which give clients fact-based
research:
- Portable media players - random digit dial and Web-based
- Online music and video - online survey
- Electronic-based edutainment toys - online survey
- Consumer expectations for holiday season consumer electronic spending -
online survey
Deliverables:
- Continuous information service (minimum of 15 annual deliverables,
including In-Depth Reports, In-Sights, In-Stant Analyses and In-Dustry Updates)
- Direct analyst inquiry
- Research briefing sessions
- On line HTML and FTP access to research reports
- Input into survey design
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