IP/Broadband Video Market Tracking Service

Most analysts insist that telephone companies worldwide are in the doldrums. Line growth has turned negative with subscribers fleeing to cellular services. Strong competition from the cable television companies is looming. However, some telephone companies have overcome these obstacles and are improving both profitability and revenue growth.

MRG has found that some of the leading telcos have decided that video is the ticket to higher revenues. Because of recent advances in DSL and video compression technologies, video service is providing these telephone companies with new opportunities that:

• Add significant new revenue streams by leveraging the existing investment in broadband infrastructure.
• Introduce premium services that will significantly increase the average revenue per subscriber.
• Counter or preempt the competitive threat from cable companies introducing cable data and cable telephony services.

Globally the challenges for the telephone companies implementing IP/broadband video services are substantial. Delivering video services requires integrating hardware and software along with content and excellent customer service.

The participants in this new market include:

Services/Content Companies

• Telephone Companies
• Broadcast Content Suppliers
• Video on Demand Suppliers
• Major Movie Suppliers
• EPG and Data Providers

Manufacturers/Software Suppliers

• Access Systems
• Set-top Boxes
• Headend Systems
• Video on Demand Systems
• Middleware Suppliers

This is a new world for all involved telcos and suppliers. Telephone companies have to move from managing, marketing, and delivering transport to managing, marketing, and delivering content. Content providers need to adopt their strategies to this new worldwide opportunity, including the broad implementation of video on demand and interactive video services. Equipment manufacturers and software suppliers will have to work together to facilitate the implementation and deployment of video services by the telephone companies.

Everybody is trying to understand where the opportunities are and who the winners will be.

As an outgrowth of MRG's 360 Partnership Program, MRG's IP/Broadband Video Market Tracking Service provides the keys to understanding this market. It provides ongoing tools that decision makers can use to decide on how to best invest their resources. This service provides:

• Forecasts for services and all the major system and software segments.
• Market leader reports that identify the leading companies in each major segment.
• Technology updates that highlight the new developments that will have a significant effect on this market.
• Bulletins that will analyze recent news, discuss service provider deployments, and provide other important information on a timely basis.
• Semiannual conference calls to discuss the market forecast and the market leader reports.
• Unmetered query service that makes the analysts working on this service available to answer your question.

This service will identify the global markets that are implementing IP/Broadband Video services. It will analyze what video services are planning to implement and how they are pricing and packaging them.

The service will also identify which manufacturers and software suppliers are participating in this market, profile their products, and discuss their strategies. The companies covered will include access systems, set-top box, IP Video headend, and video on demand manufacturers and middleware software suppliers, and content suppliers.

The service will track the strategies of the content providers as they address this market. This will include broadcast content, video on demand content, and interactive video/EPG and data suppliers.

The service will connect the dots between of this diverse range of services and systems. For instance it will track how the implementation of MPEG-4 video compression and improvements in ADSL technology will enable service providers to provide robust video services over existing broadband infrastructures. The service will also track the deployment of fiber-to-the-home and how it is used to deliver video services.

MRG's IP/Broadband Video Market Tracking Service is a program that will develop over time to include all of the significant technologies and services that develop over time. This will make it an important service for the decision makers participating in or monitoring this market.