Osterman Research Subscription Service

The Osterman Research Subscription Service (ORSS) 2009 is an annual subscription program of customizable industry analysis publications, lead-generation services, custom research and ongoing consulting focused on the messaging, Web and collaboration industries.

ORSS 2009 will include the following industry analysis reports to be delivered throughout 2009:

• Messaging Archiving Market Trends, 2009-2012
• Email, Web and IM Security Market Trends, 2009-2012
• Unified Communication Market Trends, 2009-2012
• Hosted Messaging Market Trends, 2009-2012
• Enterprise Messaging Server Trends, 2009-2012
• Messaging in the SMB Market, 2009-2012
• Mobile Messaging Market Trends, 2009-2012
• Messaging Policy Market Trends, 2009-2012

Included in ORSS 2009 is the subscribers' choice of a white paper or a Webinar developed specifically for that client and for their exclusive use. The white paper or Webinar will be marketed to the Osterman Research mailing list and can be distributed by subscribers in any venue without limitation.

For those subscribers that choose the white paper, we will meet via teleconference to determine the topics be covered, develop an outline for review, and develop many drafts as necessary to satisfy the requirements the project. Subscribers are free to distribute the white paper as they see fit.

Once the white paper has been finalized, we will announce it our mailing list and make it available as a free download on the Osterman Research Web site. Contact information from downloaders will be provided to each subscriber on a regular basis.

For those that choose the Webinar, we will meet via teleconference to develop a presentation for use in the live event that can be held anytime through June 2009. We will manage all of the logistics and online capabilities and will guarantee a minimum of 50 leads for the event. Upon completion of the live event, we will host the Webinar for one year on the Osterman Research Web site.

Osterman Research will conduct a custom survey for each subscriber to ORSS 2009 using the Osterman Research Survey Panel. This survey will include up to 15 questions and will be completed with a minimum of 100 respondents. This survey will be for the exclusive of the subscriber and will not be repurposed by Osterman Research. It can be published by the subscriber and distributed in any form or venue.

Osterman Research will remain continually available to answer questions about the deliverables provided as part of this program, to provide additional data that we do not publish, to answer inquiries, and to provide subscribers with individual consulting and briefings throughout 2009.

Osterman Research, Inc. provides market research, cost modeling, benchmarking and related services to vendors of technology-based products and services. We help vendors, IT departments and other organizations make better decisions through the acquisition and application of relevant, accurate and timely data on markets, market trends, products and technologies. We also help vendors of technology-oriented products and services to understand the needs of their current and prospective customers. Our deliverables focus on providing market intelligence to vendors and others that are focused on the messaging, Web and collaboration markets, and on helping vendors to deliver their marketing messages to current and prospective customers.

Part of what makes us unique is our market research panel: a large and growing group of IT professionals and end-users around the world with whom we conduct our research surveys. This allows us to conduct surveys quickly and accurately with very high response rates.

The founder and principal of Osterman Research, Inc. is Michael D. Osterman. Mr. Osterman has more than 25 years experience in the market research industry, conducting research for a wide variety of technology-based clients. Mr. Osterman has extensive experience in the design, deployment and analysis of market research programs, and has developed sophisticated cost modeling and forecasting methodologies in use by a wide variety of companies in the messaging industry. Mr. Osterman has written numerous articles for a variety of trade publications, and is currently the author of a twice-weekly, online column on messaging issues published by Network World Fusion. He is a panelist and speaker at various industry and vendor-sponsored events.

Osterman Research serves a worldwide client base, including Microsoft, IBM, Novell, BT, Symantec, Trend Micro, Google, MessageLabs, Cloudmark, Apptix, FaceTime Communications, Yahoo!, ZixCorp and Sendmail, among many, many others.