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[Annual Information Service]

Digital Video Advertising

Issues / Year: 3

Contact 24 hrs/day
Table of Contents

Abstract

Digital video formats are becoming increasingly popular in online and mobile media. 46% of consumers are consuming media online and 31% are consuming media. Mobile video services are emerging that are driving greater consumer interest in data services. This report examines issues surrounding advertising on online and mobile video services, recommends advertising models and forecasts new trends in consumer behaviour.

Questions this report answers:

  • What do consumers want from digital video?
  • What advertising is acceptable to consumers and what advertising works?
  • What value does viral video add to an advertising campaign?
  • How can brands and advertisers reconnect with consumers away from traditional TV commercials?
  • What is the scale of use-generated content production and is it a threat to professionally produced content?
Table of Contents

[Annual Information Service]
Digital Video Advertising
Issues / Year: 3
Published by : Wireless World Forum Wireless World Forum

Price:
US $ 4,790.40 PDF & PPT in PDF (Global Site License)
US $ 3,830.40 PDF & PPT in PDF (Corporate Use License)
US $ 2,870.40 PDF & PPT in PDF ((1-4 User License)
US $ 1,910.40 PDF & PPT in PDF (Single User License)
>
Product Code : W2F48844
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