Abstract
Digital video formats are becoming increasingly popular in online and mobile
media. 46% of consumers are consuming media online and 31% are consuming
media. Mobile video services are emerging that are driving greater consumer
interest in data services. This report examines issues surrounding advertising
on online and mobile video services, recommends advertising models and
forecasts new trends in consumer behaviour.
Questions this report answers:
- What do consumers want from digital video?
- What advertising is acceptable to consumers and what advertising works?
- What value does viral video add to an advertising campaign?
- How can brands and advertisers reconnect with consumers away from
traditional TV commercials?
- What is the scale of use-generated content production and is it a threat
to professionally produced content?
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