Mobile Applications and Developers Summit

Sponsored by Netbiscuits
As mobile devices and platforms proliferate, the mobile web will become a dominant means of reaching the internet. Few enterprises have yet embarked on building out mobile internet based web applications, and fewer still have figured out their mobile internet website strategy. Mobile applications, and their usage to date, have been hampered by a slew of challenging concerns: from security to device management to development tools, to understanding and evaluating ROI.

Mobile Internet Worldfs Mobile Web Applications and Development Summit will address these challenges and help enterprises develop an appropriate and affordable, strategy for deploying mobile internet based websites and applications.

Learn more about the Netbiscuits Mobile Web Developer Challenge.

Chair: Carl Howe, Director of Enterprise Software Research, Yankee Group

	Tuesday, October 21, 2008
9:00am	Mobile Web Development Strategies Carl Howe, Director of Enterprise Software Research, Yankee Group Mobile web services are the basis of the business models of many operators and handset makers in developed economies. We have seen Vodafone setting up an internet services division, echoing a similar move by Nokia to bet its future growth on this market. Key to the success of their strategies will be effective mobile web developer tools and platforms, in order to attract a strong ecosystem of developers and a wide range of services and applications for subscribers. This process is in its early stages and the main players are battling to lure developers and acquire or create toolkits. The speakers will look at the milestones crossed so far, and the huge amount of work that still remains to be done, as well as looking at how far PC-style development can cross over to the mobile environment.
9:30am	eBay and Mobile Commerce: A Natural Fit Francesco Rovetta, Director eBay Mobile, eBay eBay has pioneered and shaped the world of e-commerce by creating the largest online marketplace. As user behaviors evolve and the mobile phone becomes a very personal accessory into peoplefs daily life, eBay is perfectly positioned to bring innovative and relevant commerce solutions to today’s mobile users.
10:00am	Next Generation Mobile Web Development Michael Neidhöfer, CEO, Netbiscuits Mobile development is full of barriers. A broad variety of devices, mark-ups, OS, browsers, media formats and MNO requirements make mobile development a difficult business. With the Mobile Internet taking off, the developer community today needs a one-fits-all solution. Netbiscuits provides the leading software-as-a-service platform for development, publishing and advertising in the Mobile Web. It allows creating an Internet experience tailored to mobile devices which is available for all handsets worldwide at once. Learn more about how Netbiscuits can help you pave your way to profit from the Mobile Internet.
10:45am	Mobile Advertising - Why arenft more brands on the Go? Bruce Stewart , VP & GM, Connected Life Americas, Yahoo!
11:30am	The Android Opportunity: Mobile Internetfs Next Step Ian McKerlich, Director of Mobile Web and Content Services, T-Mobile USA
	Netbiscuits: Mobile Web Developerfs Best Practice Workshops
1:30pm	Designing for mCommerce – eBayfs New Mobile Web Concept Ken Sun, Group Product Manager, eBay, Inc. Since 2003 eBayfs mobile services are based upon technology provided by Netbiscuits. Today eBay Mobile is available in more than 10 country versions and 5 different languages all over the world. With the redesign of its mobile services, eBay capitalizes years of experience and explains the challenges in designing a mobile commerce site and how Netbiscuits helps.
2:30pm	Get The Most from Your WAP site: Best Practices for Mobile Advertising Sites Nick Lim, Director of Products, Nokia Interactive Advertizing What keeps a customer coming back? How can you drive more traffic to your Mobile Website? Nokia Interactive Advertising shows, how you can make your site work for you, including examples from Nokia Interactive Advertising created with Netbiscuits.
3:30pm	Global Online Live Events – gThe Speaksh On Multiple Media Platforms Tom Bendien, Business Development Manager Web 2.0 and Mobility, Cisco Systems, Inc. Learn how Ciscofs business video strategy, which combines various systems and services, uses the network as the platform, to enable end-to-end, any-to-any video solutions that create powerful visual networking experiences on multiple screens, including a mobile channel based on Netbiscuits technologies.
4:30pm	How to Create Successful Mobile Services as Publisher and MVNO Dr. Ulrich Schmitz, Head of New Business/Technology, Axel Springer AG, Electronic Media Department Germanyfs largest newspaper and third-largest magazine publisher extends services consistently towards digital media. Mobile is an emerging channel with special requirements but also high potential: Bild, Germanyfs biggest daily, went MVNO and launched a Netbiscuits-based Mobile Web portal with free access for all gBild Mobileh subscribers. As a result, wap.bild.de skyrocketed to 10m PI within 4 month.