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PRE-CONFERENCE MASTERCLASS: Tuesday 15 September
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| Pre-conference masterclass |
Commercializing NFC
Practical lessons from early NFC deployments and key success factors for the future
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CONFERENCE DAY ONE: Wednesday 16 September
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8am | Registration
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8.40am | Organiser's welcome remarks
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8.50am | Chairperson's opening remarks
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| Making the business case for NFC |
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9am | Keynote address:
Benefiting from the commercial rollout of NFC: Opportunities for banks, mobile operators, retailers and transport operators
- What are the key strategies to be done by the NFC Forum to move NFC forward?Technology, trials and commercialisation: What are the latest developments in NFC?
- Analysing standard issues, timeframe and rollout costs
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9.20am | NFC experts panel:
Rolling out NFC in Asia: Addressing the practical issues to move NFC forward
- Why are there so many trials and too few commercializations?
- Are consumers eager to use their phones for payments? How positive is the industry today?
- How easy is it to join the NFC ecosystem? What are the barriers to entry that can be dismantled?
- Collaborating to drive business value for all stakeholders: Addressing the challenges of standardization, interoperability, infrastructure, revenue sharing and handset capability
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| | Mr Satish Menon, Asia Pacific Venture Leader, Growth Ventures and Innovation, Citibank Mr David Chan, Vice President, Operations & Advance Payment Products, South-East Asia, MasterCard Worldwide Mr Jarkko Sevanto, Senior Manager, NFC Business Development, South-East Asia, Nokia Pte Ltd Mr Charles Dachs, Head of Product Management, NFC Business Line Identification, NXP Semiconductors
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10.40am | Morning refreshments
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| Rollout strategies: Maximising the commercial applications of NFC |
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11.10am | Case study:
Learning from the world's first NFC commercialisation
- Maximising opportunities for all stakeholders in these diffi cult times: How does each player benefi t in the partnership?
- How were business model issues resolved?
- What were the challenges in launching the fi rst NFC rollout? Did the previous trials help in anticipating these? What changes were done before full deployment?
- How can these new learnings be leveraged to apply to future commercialisations?
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11.30am | Case study:
Changing the role of the mobile phone as a lifestyle tool through NFC
- Introducing mobile fi nancial services based on WCDMA (USIM Card) in KT
- Creating the new business model based on NFC: What is the value added for customers to move to NFC?
- Understanding and overcoming key issues for the success of NFC : Handset, merchant terminals, services, and government policy
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| | Mr Chul-min Yun, Deputy Director, Financial Solution Team, Mobile Convergence Business Department, Korea Telecom
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11.50am | Case study:
Optimising the NFC package through the bundling of NFC-enabled phones and tags
- Investments and ROI: How much was invested and was there a positive impact on revenues?
- NFC as an evolving technology: What has changed since the launch two years ago? How has NFC enhanced existing m-commerce services?
- Were consumers receptive of NFC? Are they still demanding NFC services?
- What are the winning NFC applications today? Can these still be enhanced?
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12.10pm | Understanding the increasing importance of the SIM's OTA capabilities in teh NFC ecosystem
- Delivering faster revenue generating services through Bearer Independent Protocol
- Analysing the opportunities and challenges with the SIM as the Secure Element
- Why multiple TSM's make sense
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12.40pm | Networking lunch
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| Accelerating NFC deployment through ticketing |
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1.40pm | Case study:
Bringing new value to passengers through mobile ticketing
- Investments and ROI: How much was invested in the project? How did NFC ticketing improve revenues?
- How was it received by passengers? Was customer education a challenge? Or did customers easily adapt to the mobile ticketing proposition?
- Improving the service through partnerships: Working with other industry players to encourage adoption of NFC technology
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| | Khair Ul-Anwar Mohd Yusoff, General Manager, Business Development, Touch 'n Go Sdn Bhd (formerly known as Rangkaian Segar Sdn Bhd)
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2pm | Transport operators panel:
Transit ticketing: The key to unlocking the NFC potential
- Is transit ticketing the killer application for NFC? What have trials and commercialisations proven?
- What opportunities can other NFC players get in partnering with transport ticketing operators?
- Creating a viable business model for all parties: How is collaboration achieved? How are revenues shared?
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| | Khair Ul-Anwar Mohd Yusoff, General Manager, Business Development, Touch 'n Go Sdn Bhd (formerly known as Rangkaian Segar Sdn Bhd)
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| The ROI of NFC for banks and mobile operators |
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2.40pm | Banking panel:
Investing and collaborating in NFC for greater returns
- Why invest in NFC in these challenging times?
- What benefi ts can NFC provide when there are other profi table products on the banks’ portfolio?
- Will having NFC increase their customer base? Does it change the payment experience for current customers?
- Are the other stakeholders in the NFC industry ready? Can the mobile networks provide the security system that banks require? How can all players collaborate to make this work?
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| | Mr Nitin Chittal, Vice President, Retail Banking - Alternate Channels, Axis Bank Mr Satish Menon, Asia Pacific Venture Leader, Growth Ventures and Innovation, Citibank Mr Simon Song, Senior Vice President, Cards & Unsecured Loans, DBS Bank Ltd
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3.20pm | Afternoon refreshments
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3.50pm | Handset manufacturers and mobile operators panel:
Enhancing new revenue streams through NFC commercialisation
- When NFC-embedded handsets are fi nally available, what’s the next step for mobile operators? Are they ready to provide NFC services for all customers? Are the appropriate business models in place?
- Strategies for maximising average revenue per user through NFC: What are the value-added services that should be added so that NFC will receive instant widespread customer take-up and acceptance?
- What are the challenges in terms of customer education and adoption? Is the customer ready for NFC?
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| | Mr Chul-min Yun, Deputy Director, Financial Solution Team, Mobile Convergence Business Department, Korea Telecom Mr Jarkko Sevanto, Senior Manager, NFC Business Development, South-East Asia, Nokia Pte Ltd
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| Resolving standards and interoperability issues in NFC |
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4.30pm | Building industry standards to support the evolution of NFC
- What is EMVCo’s role within the payments sector, and its contribution to the NFC landscape?
- What has it achieved within this landscape to encourage global interoperability?
- What are the challenges that EMVCo is currently working to overcome?
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4.50pm | Enhancing mobile contactless services through interoperable technology
- Building a neutral and interoperable infrastructure to support the delivery of contactless services
- The role of GlobalPlatform’s Mobile Task Force to the development of global mobile telecom standards
- Mitigating the risk of standards fracturing, reducing cost of acquisition and time to market, and providing a framework for partnership initiatives
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5.10pm | Addressing the maturity level of NFC: Is it ready for deployment today?
- How close are we from seeing commercial deployment? How much is it related to technology or to business models?
- How mature is NFC? What are the opportunities and challenges faced today?
- What is the roadmap for this technology? Creating an open environment to enable large-scale deployment – without which rollouts are not possible
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| | Mr Boon Heong Lim, Director, Marketing & Business Development NFC Business Line, Asia Pacific, Inside Contactless
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5.40pm | Payment platforms' panel:
Addressing key issues in NFC payments to drive NFC interoperability and facilitate successful rollouts
- What is the regulator’s role in the NFC ecosystem? Should regulators mandate a single business model for all countries? What are the incentives to be given to different players?
- What are the measures to be taken to mitigate risk and fraud in NFC payments?
- What are the challenging issues that payment platforms foresee? Do regulators have the answers?
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| | Feza Tarhan, Business Development and Rules and Regulations Director, Bankalararasi Kart Merkezi Mr Khee Ming Lim, Director for Emerging Technologies, Network for Electronic Transfers (S) Pte Ltd Mr Craig Richman, Director, Mobile Payment, Emerging Products and Technology, Asia Pacific Region, Visa
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6.20pm | Chairman's closing remarks and end of conference day one
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CONFERENCE DAY TWO: Thursday 17 September
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8.30am | Registration
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8.45am | Chairman's opening remarks
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| Retailers' clinic |
Merchant adoption of NFC is the key to making the NFC ecosystem work. But today, retailers are the most hesitant to adopt this payments technology as they don't see the need for it.
In this Retailers' Clinic, this sector will ask the questions that will be answered by other industry players - with the goal of solving the issues and removing the stumbling block of low merchant adoption, so as to encourage forward-looking retailers to embrace this highly promising technology.
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9am | Panel discussion:
Bringing NFC to the retail space: Enhancing business value for merchants and consumers
- Why should merchants invest on NFC when they already have adequate POS terminals?
- How is my experience with adopting contactless terminals?
- What are the fi gures and projections that I need before joining the NFC ecosystem?
- How can the cost concerns for migration to NFC technology be addressed? Who should bear what?
- When can I expect the returns?
- What are retailers accountable for? Who will take charge on fraud issues?
- Will NFC significantly improve the customer’s experience in my shop?
- Will it decrease the need and duration of training my staff in operating POS terminals?
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10.20am | Enabling retailer controlled payment methods through NFC
- What problem does NFC currently solve for retailers? What value does it deliver?
- Overcoming the ‘fat wallet’ problem: Will NFC trigger an explosion in retailer card programs?
- An alternative look at NFC mobile payments as an enabler for retailer-driven prepaid, loyalty and private label credit cards
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10.40am | Morning refreshments
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| NFC in the future: Beyond payments |
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11am | PingPing made in Belgium: Creating an open application platform to spur NFC adoption
- Micropayments and beyond: What are the opportunities and challenges in launching NFC in Belgium?
- Building on the e-mobile proposition, what kind of services can create greater consumer value?
- Taking the next step: Enabling mobile services across borders
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11.40am | Case study:
Moving beyond payments to maximise NFC consumer acceptance
- Analysing the NFC trials’ results: What non-payments applications will best supplement NFC as a payment technology? Or will non-payments win over?
- Creating a cross-industry business model: How feasible is launching NFC across different applications?
- Looking to the future: What is the timeline for commercializing these services? What is the level of investment required?
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12.10pm | Case study:
Enhancing consumer electronics' offerings through NFC
- Debuting NFC-equipped consumer electronics today: Which products have been added with NFC capability?
- What do consumers expect in this new technology?
- Realizing the NFC potential: How can NFC further enhance consumer electronics in the near future?
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| | Mr Keita Yamada, Senior Manager - International Alliance & Sales, South East Asia Region, Sales Department, FeliCa Business Division, Sony Corporation
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12.40pm | Networking lunch
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2pm | Optimising mobile healthcare using NFC technology
- Patient monitoring in real time: What aspects in the healthcare industry can be further enhanced by NFC?
- How does the business model work? Who are the players involved?
- Are there significant benefi ts in providing this service? How are the costs covered?
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2.30pm | Case study:
NFC as an enabling technology: Hastening NFC deployment through non-payment advancements
- Which sectors are observing NFC deployments for future involvement? Can these smaller, closed-loop applications drive NFC adoption more quickly?
- What are the lessons learned from the two-year pilot project? How can these be implemented in NFC rollouts?
- What are the other applications that have the potential to drive NFC?
- Opportunities in working with non-traditional partners to enhance the customers’ NFC experience
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3pm | Afternoon refreshments
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3.30pm | Panel discussion:
Accelerating NFC adoption worldwide: What can stakeholders expect in the coming years?
- What is the killer NFC application for Asia?
- What applications will take center stage in the future? Will payments be an important part of this industry?
- Staying ahead of the trends: What roles will be required in this emerging and evolving industry? What are the opportunities for key stakeholders?
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4.30pm | Chairman's closing remarks and end of conference
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