This workshop will help you gain invaluable insights into the various open loop prepaid payment schemes and learn how you can capitalise on the growth opportunities for prepaid products and service in Asia Pacific. 

Sponsored by:

About your workshop leader
Scott Salmon
Head of Global Market Development Group
Prepaid Products Group, Visa Inc

Scott Salmon is responsible for Visa’s Global Market Development Group in the Prepaid Products Division at Visa Inc.  His present role gives him an excellent overview of the prepaid landscape and Visa’s prepaid activities globally.

Since joining Visa in 1994, Scott played a pivotal role in developing Visa’s chip-based payment services, multi-function chip strategy, Visa’s emerging delivery channel initiatives and most recently, in defining Visa’s prepaid strategy and developing Visa’s prepaid business globally. 

Scott brings to his responsibilities extensive financial services experience, with over 25 years in strategic planning, product development and product management for some of the worlds’ largest financial institutions. 

Scott is a graduate of Williams College in Williamstown Massachusetts in international relations and political philosophy.

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Facing growing uncertainty in the financial markets and reduced consumer spending, retailers need strategies that will help enhance customer loyalty. Prepaid cards presents an opportunity for retailers as during a recession or economy slow down, prepaid cards can literally be life savers!
 
Customers want value. They want value-for-money. And what better way than to offer them ‘value’ than in the form of enhanced ‘savings’ in the prepaid cards that they can use in almost all facets of their life? Whether it is for grocery shopping, a nice dinner or paying for petrol at the local gas station, the opportunities and possibilities are limitless!

This masterclass will provide you with the latest industry know how on best practice tips for implementing and managing a profitable multi-channel gift card program, using best practice examples from around the world.

Whether you are new to gift cards or would like to achieve more growth on your existing programme, you will gain invaluable insight into the practical measures required to stay ahead in a growing market.

Led by: Giftex Prepay

• Adoption of gift cards – a global phenomenon
• The consumer case – why consumers are so satisfied
• The commercial case for retailers – why businesses are so satisfied

• Distribution channels – reaching new consumers
• Industry trends in Asia Pacific – opportunities and threats for retailers
• Examples of successful case studies  

• Strategies for success
• What to do and what to avoid when developing your gift card program
• Using gift cards to build customer loyalty

• Using giftex prepay’s proven best practice diagnostic model
• Key decisions to make prior to launch
• Questions and Answer Session

About your workshop leader
 

Tony Craddock
Chief Executive Officer, Founder
Giftex Prepay, UK

Tony Craddock is the CEO and Founder of Giftex Prepay, the world’s only independent provider of intelligence in gift and prepay cards.

Tony holds a Management Science Degree from UMIST, UK, and is known for helping companies across Europe to make more money from customers. These have included banks, mobile telcos, pre-paid card distributors, media companies and retailers.

Tony's experience has embraced customer magazines, direct marketing, customer loyalty, and customer relationship management. Giftex Prepay is his fifth business.

Tony has had over five years of experience in the gift and prepay industry. He is chairman of the judges of the Prepaid Awards. He is also Global Chairman of the Giftex Prepay Network, an organisation that enhances its Members’ performance in prepaid through intelligence, connections and guidance.

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