Agenda

Television 3.0 Conference and Expo

Day One – Tuesday, October 6th

Session 1:  Television 3.0

8:45 – 9:00:           Chair’s Welcome and Opening Address

9:00 – 9:30:           Keynote Address: What is the vision for TV 3.0?

• How will the consumer video experience evolve over the next 5 years?
• What are the key technologies that will be needed to enable truly on-demand content?
• What role will Web delivered content play in TV 3.0?
• How will operators, content providers, and advertisers protect their revenues in the new TV paradigm?
• How will CE equipment evolve to enable easily accessible content wherever the consumer wants to watch?

Session 2:  Interactivity & Web Connectivity

9:30 – 9:50:           Presentation: Bringing Content from the Web to the TV

• Are services such as Yahoo TV Widgets and ZillionTV starting to facilitate the convergence of the Web and traditional TV?
• What impact will Web distributed content have on traditional TV operators?
• Will user generated content start to displace traditional programming?
• How can video content be tagged to enable it to be easily searched?                            

9:50 – 10:10:        Presentation: Integrating the TV into Consumers’ Social Networks

• Is TV about to become a more social experience with the launch of services such as TVloop and Boxee?
• What evidence is there that consumers want to be able to chat and share content via their TV?
• Will the online social communities of Wii, xBox and Playstation users combine with other social networks and services?
• What is the long term vision for TV-centic social networking?

 10:10 – 10:30:      Presentation: Combining the TV and Gaming Experiences

• How will services such as Onlive affect the gaming playing field?
• What new TV gaming services are on the horizon?
• Is there a roadmap to merging TV content with the gaming experience?
• Will the set-top box and games console eventually evolve to a single device?

 10:30 – 11:00:      Coffee Break

11:00 – 12:00:      Panel Debate: Transforming Television from a Sit-Back to a Lean-Forward Experience

• Will Web integration, audience participation, and social networking make a compelling proposition for truly interactive TV?
• What are the prospects for the more traditional interactive TV applications such as shopping, gambling and in-game statistics?
• Will the living room TV remain the device of choice for interacting with the next generation interactive video services?
• Which of the advances in the TV set will be most important in enabling the new viewing habits?
• How far will the TV / gaming convergence evolve?

12:00 – 1:20:        Lunch

Session 3:  Enhancing the Viewing Experience

1:20 – 1:40:           Industry Insight: The Studio’s Perspective – Creating Advanced Content

• Can we expect all content to be produced in HD by 2012?
• What is the studio’s perspective on 3D? What discussions are being held with CE manufacturers and operators? How much content is planned?
• What are the latest innovations to enhance broadcast and DVD content with online supplementary content?
• What are the main problems that concern the content providers as we move to TV 3.0?

1:40 – 2:00:           Industry Insight: The TV Manufacturer’s Perspective – Viewing Advanced Content

• 3D products are beginning to hit the market, but which solutions will prevail, and how compelling will the consumer experience be? 
• What discussions are CE manufacturers holding with content providers and operators?
• What are the roadmaps for high frame rate and resolutions beyond 1080p?
• What other advances in TV sets can consumers expect to see over the next 3 years?
• Will TVs evolve to integrate set-top box and games console functionality, or will these remain as discrete devices?

2:00 – 3:00:           Panel Debate: Creating an Immersive Television Experience

• Is 3D going to become mainstream, or will it remain a niche?
• What are the prospects for holographic TV?
• Will the TV evolve into a client monitor connected to a central content server, or will more functionality be integrated into the TV itself?
• How do we make it easy for consumers to navigate the potentially vast amount of available on-demand content?
• Will the audio element increasingly be provided via separate receiver and external speaker systems, or will TVs continue to improve their audio capabilities?

3:00 – 3:30:           Coffee Break

Session 4:  Monetizing the New TV Paradigm

3:30 – 4:30:           Panel Debate: What Does is the Future Hold for Advanced Advertising?

• When television starts to deliver more Internet-based experiences and usage model to viewers, how will advertisers take advantage of the underlying technology that allows for addressability and interactivity?
• How will brand marketers engage the right viewers with the message?
• What are the issues and challenges associated with identifying viewers? 
• Will there be a paradigm shift in the media buying and selling marketplace?

Session 5:  On-Demand Mobile TV

4:30 – 4:55:           Operator Perspective: Will the Industry be Able to Make the Delivery of Video to Mobile Devices a Commercial Success?

• Which mobile video business models offer the best ROI?
• What are the success stories and lessons learned so far?
• What are the main commercial barriers still to be overcome in perfecting mass market mobile TV services?
• How will content, user interface, and mobile TV-enabled handsets change in response to consumer preferences?
• What impact will Ultra-Mobile Devices have, and will these be operator subsidized?
• What are the prospects for the widespread adoption of Mobile TV to automotives?
• How does the North American market contrast to those in Europe and Asia?

4:55 – 5:20:           Technology Perspective: Overcoming the Remaining Technical Hurdles in Delivering On-Demand Video Content to Portable Devices

• What are the latest advances in connecting the mobile handset to the home video network?
• How will ATSC-M/H and 4G impact the long-term future for mobile TV?
• How can sufficient bandwidth be made available to enable true on-demand rather than broadcast content (mobile VOD)?
• What progress is being made in lowering power consumption and improving battery life?
• Which technological innovations in handsets are expected to have the biggest impact on mobile TV adoption?

5:20 – 5:45:           Presentation: Creating Compelling Video Content for Portable Devices

• What does the consumer actually want to watch on the small screen?
• What content is proving popular, and how profitable is this to providers and operators? How is this likely to change in the future?
• Does content need to be created specifically for mobile devices, or will mainstream content be acceptable?
• Does the content equation change when providing on-demand Mobile TV, or when serving other mobile markets such as automotive?

5:45 – 6:15            Break

6:15 – 7:30            Cocktail Party and Networking Reception

7:30 – 8:30            Presentation Ceremony for the 2009 TV Innovation Awards

Day Two – Wednesday, October 7th

8:45 – 9:00:           Chairman’s welcome and opening address

Session 1: Technology Enablers for TV 3.0

9.00 – 9.30:           Keynote Presentation: What Technical Hurdles Have Still to be Overcome as TV 3.0 Evolves?

• How will consumers be able to intelligently search and find what they want from the potentially vast video libraries?
• How will the delivery of video content be made sufficiently secure to satisfy the content providers without making it difficult to view?
• What role will the PC play in TV 3.0 ecosystem?
• How will consumers easily and seamlessly transfer video content to their mobile devices?

9:30 – 10:30:        Panel Session: Key Semiconductor Advances Needed to Enable TV 3.0

• Where are the semiconductor bottlenecks in moving to next generation TV and STB products?
• What semiconductor advances are needed to improve mobile video products?
• How much extra processing power is necessary for TV 3.0 solutions?
• What are the latest advances in core chips that will help drive the solutions needed for next generation TV?
• Will adaptive transcoding be necessary for the TV 3.0 video network?
• What additional features should be added to single chips STB solutions?

10:30 – 10:50:      Presentation: Next Generation Video Codecs

• Do we need new and more efficient codecs for broadcast TV, or is H.264/AVC sufficient for the foreseeable future?
• What developments are being made to the H.264/AVC codec?
• When will NGVC / H.265 be ready for commercial release? What will be its key features? Will it be backwards compatible to H.264?
• Will the TV industry opt for High-performance Video Coding (HVC) over  NGVC / H.265
• What new services and applications will be enabled by these advanced codecs?

10:50 – 11:15:      Coffee Break

Session 2: Device Connectivity in the TV 3.0 Home

11:15 – 11:35:      Industry Perspective: What is the future for WirelessHD?

• Will the Wireless HD initiative succeed? What are the technical problems still to be solved?
• Are the content providers satisfied with the security of WirelessHD?
• Do 802.11 or UWB offer viable alternatives plus better coverage? If so, why not use them?
• Will the cost advantage of HDMI mean that WirelessHD will never be commercially viable for the majority of applications?

11:35 – 11:55:      Industry Perspective: Will Powerline Connectivity Become the Mainstream Video Networking Solution?

• Have the technical issues allowing error free multi-stream HD content over powerlines all been solved? If not, what remains to be done?
• How should the powerline connectivity industry encourage operators, OEMS and consumers to embrace the technology?
• What is the status of HomePlug AV2, and how will its introduction change the playing field?
• Will G.hn become the universal home networking standard? If so, what will be the solution to its incompatibility with legacy HomePlug devices?

11:55 – 12:15:      Industry Perspective: Will MoCA become the Video Networking Solution of Choice?

• Beyond whole home DVR, what other applications will MoCA be best suited for?
• What benefits does MoCA offer over powerline, 802.11 and other competing technologies?
• What has been the real-world feedback from the use of MoCA in Verizon’s FiOS TV roll-out?
• Is MoCA really only suited to the North American market, or do Asia and Europe also offer significant potential?

12:15 – 1:30:        Lunch and networking break

Session 3: Making the On-Demand Experience Compelling

1:30 – 2:00:           Keynote presentation: Cataloging and Searching Video Libraries Using Video Content Analytics

• How much content is likely to be accessible to consumers in 5 years time?
• What are the options for making that content easily searchable with manageable and useable results?
• In what ways can video analytics solve the search and find problem?
• What progress are the major industry players making in creating useable video search engines?
• What form will the user interface take?

2:30 – 3:00:           Keynote Presentation: How will Content Providers and Operators Manage the Transition to True On-Demand Video?

• As TV 3.0 evolves, will the majority of on-demand content be accessed via the Web, or from content libraries located at operators?
• How will satellite and pay-DTT operators compete with the increasing amount of truly on-demand content available from cable and IPTV operators?
• How flexible will the Hollywood studios be in allowing access to their content for on-demand viewing?
• What technical solutions offer the most reliable and seamless VOD services? 

3:00 – 3:20:           Industry Insight: Accessing the Content - Advanced User Interfaces

• Without an easy to use yet powerful user interface, true on-demand TV will never succeed. What new solutions are being developed, and which will prevail?
• What advances are being made to on-screen displays to make them more tailored to the viewer?
• Will the traditional remote control become obsolete? What other input products and technologies are likely to succeed?
• With the potential explosion in the amount of available video content, how will users be able to search and navigate this easily?

3:20 – 3:45:           Coffee break

Session 4: Advanced Content Protection

3:45 – 4:45:           Panel Debate: How Does the Industry Reconcile the Ubiquitous Availability of Content with the Need to Adequately Protect It?

• What are the advantages and disadvantages of DRM over alternative copy protection and conditional access systems?
• What are the success stories so far?
• Is the one-way STB finally secure, or are they still at the risk of hackers?
• How can the video industry avoid the loss of control of content that happened to the music industry?
• Where do the content providers stand on the question of flexibility versus security?
• How will CA and DRM protection solutions evolve to provide a balance of on-demand availability with effective protection?

Session 5: Wrap Session

4:45 – 5:30:           Wrap Session: What are the Key Messages for the Next 12 Months, as We Move to TV 3.0?

• Do the CE equipment manufacturers, operators and content creators all have the same vision for TV 3.0? If not, how does the industry resolve these differences?
• Which are the most compelling recent technological advances, and how does the industry maintain momentum for their development?
• What are the main hurdles that still have to be overcome?