CONFERENCE PROGRAM TRACK:
The Business of WiMAX

Track Leader: Haig Sarkissian, WiMAX 20/20

Multiple business cases exist for WiMAX networks. Early networks were designed for basic Internet access across urban and rural communities. Multiple, sophisticated services become necessary as these networks and the subscriber population mature. Mobile broadband services create incremental opportunities for operators and ecosystem partners. Business executives, marketing professionals, and the financial community will find the Business of WiMAX conference track valuable to their business strategies. By reviewing case studies of current WiMAX deployments, learn how new channels and service bundles are challenging traditional broadband and cellular models.

3:00PM

The Business Case for Open WiMAX Networks

Moderator      
Haig Sarkissian
Principal Consultant, WiMAX 20/20
   
Panelists      
Richard Keith
Director of Strategy, Wireless Broadband Access Technologies, Home & Networks Mobility, Motorola, Inc.
Paul Senior
CTO, Airspan
Rehan Jalil
President and CEO, WiChorus Networks
Ashish Sharma
Senior Director of Business Development, Alvarion Ltd.

In order to build successful business cases and offer differentiated services, today’s WiMAX operators must select best of breed solutions from RAN’s to core networks to devices. The WiMAX ecosystem has promoted the concept of “Open WiMAX Networks” which promises full interoperability among equipment vendors to create operator-centric network solutions. In this session we will investigate to what extent the promise of open WiMAX networks is being delivered. Is interoperability between the RAN and subscriber stations sufficient or are there benefits for operators to procure their access network and core network components from different vendors? Should an operator start their vendor selection form the core network or the access network? Can an operator be able to mix base stations from different vendors on the same network?

4:00

Distinct Advantages for Wireless Broadband

Darren McQueen
Vice President Wireless Broadband Access Technologies, Home & Networks Mobility, Motorola, Inc.

As service providers re-draw the lines of competition, no longer will they be able to maintain their competitive standing delivering service silos of voice, data, or video. Rather the integration of services bundles that deliver highly personalized and meaningful end user experiences will be the arena where operators of all shapes and sizes compete. WiMAX and LTE are delivering the necessary technology platform for operators to compete within these new industry dynamics and meet the demands of an increasingly sophisticated customer base.

5:00

Network Planning: The Key Issues for Mobile WiMAX

Moderator      
Haig Sarkissian
Principal Consultant, WiMAX 20/20
   
Panelists      
Thad Lowe
Director of Engineering, Samsung Electronics
Gennady Sirota
VP of Product Management, Starent Networks
Robert Sellinger
Senior Architect, Sun Microsystems
   

Planning a WiMAX network should be a structured business planning process driven by the competitive services that a WiMAX operator wishes to offer over a period of time. Early WiMAX business cases relied on data only services to fixed or nomadic users followed by VoIP, multimedia, mobility and location based services. In this session, we will investigate the key elements which drive an operator business case and identify the critical components of a WiMAX network which must be flexible, scalable and upgradable to allow an operator a reasonable migration path as new services are introduced over time.

2:00PM

Strategies for Low-Cost CPE and Mobile Devices

Moderator      
Randall Schwartz
Principal Consultant, WiMAX 20/20
   
Panelists      
Makoto "Mac" Awaga
General Manager, Mobile Solution Division, Fujitsu Microelectronics Limited
Lars Johnsson
VP Business Development, Beceem Communications
Eran Eshed
Co-Founder and VP Marketing and Business Development, Altair Semiconductor Ltd.
Alex Sum
VP of Business Development & Marketing, GCT Semiconductor, Inc.

The long term success of WiMAX networks depends on the availability of low cost CPE and mobile devices. Several leading semiconductor companies have developed unique approaches to reduce the size, power consumption and cost of the chips that form the core of this end user equipment. This panel will examine the critical requirements and challenges for creating new WiMAX CPE and mobile devices, especially multifrequency and multi-mode devices, which fulfill the true vision of WiMAX.

3:00

WiMAX in the Americas: Licensed and License-Exempt Deployments

Manish Gupta
Vice President of Marketing & Alliances, Aperto Networks
4:00

Extending the WiMAX Business Model with Mobile TV, Quad Play, & Embedded Devices

Wolfgang Mack
Chief Marketing Officer, Telsima

What role does a smart wireless pipe play in an always on environment? This session will cover the business models when persistent mobile broadband connections are enabled. Attendees will learn about the convergence of devices and services and how they create value for consumers and profits for the value chain.

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