Abstract
Mobile Communications Europe Research Service is the definitive source of
strategic intelligence on Europe' s mobile operators and markets, bringing you
exhaustive news analysis and strategic insight into the key trends across
western and eastern Europe, with a special focus on operator strategies,
regulation, tariffs, marketing, retail and distribution.
Research Coverage
Each issue contains:
- News and news analysis
- Interviews with leading industry executives
- Detailed MVNO profiles
- Comment from industry leaders
- Country profiles - data and commentary on over 40 eastern and
western European markets, updated quarterly
- Quarterly statistics and commentary on pan-European subscription
growth, market share, ARPU, prepaid and tariffs
- Key European Market Indicators - regular charts and comment
highlighting critical industry trends
Market Data
Each country profile analyses key developments in the market that quarter and
their impact on the operators' businesses and contains:
- Data on subscriptions
- Quarterly net additions and WCDMA subscriptions by operator
- Subscriptions by country
- Quarterly net additions
- Prepaid as a % of total
- WCDMA as a % of total
- Penetration and fixed broadband subscribers
Key Questions Answered
- How will the increasing convergence of the telecoms and media industries
impact on your growth?
- How can you best differentiate your services from that of competitors, in
terms of branding, tariffs and content?
- How do you build a successful content strategy in a converging multimedia
world?
- What threats are posed by the proliferation of new competitors such as
MVNOs?
- Which types of strategic partnerships are likely to be most beneficial?
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