Abstract
Marketdata Enterprises (the leading analyst of the weight loss market since
1989) operates a website named: BestDietForMe.com. This site is now one of the
leading weight loss information and analysis portals on the Internet.
BestDietForme essentially is a real-time data collection vehicle to monitor
national online dieter behavior, daily. A total of 7,443 people were included
in the 1st quarter 2008 sample--people that filled out an in-depth 50-question
online survey. Comparative data for the 1st quarter of 2007 and 4th quarter
2007 included in this report.
Each quarter, Marketdata compiles and analyzes the responses of this sample,
producing a wealth of statistics that are compared to previous quarters. The
service was begun with the 1st quarter 2005. Companies seeking to measure
shifting online dieter preferences for types of weight loss programs,
food/exercise/budget/support & motivation and other preferences, will find
these reports extremely helpful in tracking fickle dieter behavior. The
service is applicable to: providers of weight loss programs/products, health
clubs, ad agencies & PR firms with weight loss clients, diet website
operators, low-cal food & beverage/diet food mfrs., hospitals & surgeons with
weight loss programs-any company trying to reach dieters online.
Statistical tables are supplemented by in-depth analyses and commentary, based
on Marketdata' s ongoing research and 19 year knowledge of the weight loss
market.
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