Online Dieter Research - Quarterly Report 1st Quarter

Table of Contents

Each quarterly report will track 112 measures, including the following:

• gender
• age (5 categories)
• BMI (body mass index (separately for 5 categories, 18.5-40+)
• Percent opting in for special offers from diet companies
• Percent leaving first name
• Pregnant or nursing percentage
• Medical conditions, percent indicating at least one
• Their diet budget (separately for 6 categories: under $250 to $3,000+)
• Preferred weight loss program location (separately for 8 locations: home, weight loss center, hospital, worksite, health club, healthcare pro' s office, residential facility, celebrity program)
• Interest in weight loss (bariatric) surgery - percent
• Interest in home delivery of diet food - percent
• Preferred diet counselor format (separately for: self-directed, 1-to-1, small group, large group)
• Type food plan desired (separately for: grocery store food, pre-packaged diet co. food, meal replacements, liquid supplements)
• Percent interested only in diet plans with pre-planned daily menus
• Percent with special food needs, allergies, food sensitivities
• Readiness to begin a diet program (immediately-6 months)
• Previous types of diet plans used (percent by 18 types)
• Exercise preferences (separately for: online coaching, personal trainer, on-site classes, etc.)
• Psychological support needs: percent identified by BestDietForMe.com analysis as needing... emotional eating support, stimulus control, social eating skills support

Also Included...

• Discussion and analysis of the online dieting market: nature, market size.
• Full-year 2007 financials and company developments, findings from conference calls for: eDiets, Medifast, NutriSystem, Weight Watchers.
• Updated 2008 forecast of weight loss mkt. growth, by segment, discuss major developments.
• Recent weight loss market developments: emerging trends in online and off-line diet program marketing, start of new 2008 "diet season", diet food home delivery growth slows, advertising/marketing trends, lap band surgeries being promoted online/offline by J&J and Allergan, new chains, more.
• List of the top diet websites.
• Latest Alexa traffic rankings of the top diet websites ( Oct. 2007, Jan. and April 2008 traffic)
• Forecasts and early identification of key trends.
• 30-page Overview of major findings from April edition of "The U.S. Weight Loss & Diet Control Market", outlook for the entire U.S. weight loss market and its 10 segments, with 2002-2006 sales, 2010 forecasts, emerging trends, covering: diet websites, commercial chains, health clubs industry, diet food home delivery services, meal replacements, OTC diet pills, diet/low-carb foods, diet soft drinks, artificial sweeteners, diet drugs, weight loss surgery, MD/dietitian/hospital-based programs, diet books & exercise videos, and more.
• Reference Directory Of Weight Loss Industry Information Sources