Table of Contents
- MetricsTracked
- Each quarterly report will track 112 measures, including the
following:
- gender
- age (5 categories)
- BMI (body mass index (separately for 5 categories, 18.5-40+)
- Percent opting in for special offers from diet companies
- Percent leaving first name
- Pregnant or nursing percentage
- Medical conditions, percent indicating at least one
- Their diet budget (separately for 6 categories: under $250 to $3,000+)
- Preferred weight loss program location (separately for 8 locations:
home, weight loss center, hospital, worksite, health club, healthcare pro' s
office, residential facility, celebrity program)
- Interest in weight loss (bariatric) surgery - percent
- Interest in home delivery of diet food - percent
- Preferred diet counselor format (separately for: self-directed, 1-to-1,
small group, large group)
- Type food plan desired (separately for: grocery store food, pre-packaged
diet co. food, meal replacements, liquid supplements)
- Percent interested only in diet plans with pre-planned daily menus
- Percent with special food needs, allergies, food sensitivities
- Readiness to begin a diet program (immediately-6 months)
- Previous types of diet plans used (percent by 18 types)
- Exercise preferences (separately for: online coaching, personal trainer,
on-site classes, etc.)
- Psychological support needs: percent identified by BestDietForMe.com
analysis as needing..... emotional eating support, stimulus control, social
eating skills support
- Also Included.....
- Discussion and analysis of the online dieting market: nature, market
size.
- Full year and Q4 2008 performance, financials and company developments,
for: eDiets, Medifast, NutriSystem, Weight Watchers.
- Complete 38-page, Feb. 2009 Status Report of the TOTAL weight loss
market, by segment, 2008-2009 growth for: commercial chains, health clubs
industry, diet food home delivery, retail meal replacements, diet entrees,
diet soft drinks, artificial sweeteners, OTC diet pills, diet drugs, weight
loss surgery, diet books & exercise videos, and more.
- discussion of major weight loss market developments: effects of the
recession- segments most likely to benefit/lose, trends in diet program
marketing/advertising, 2009 gdiet seasonh progress, diet food home
delivery growth slows, advertising/marketing trends, top diet trends for
2009, more.
- List of the top diet websites and their traffic, Alexa and Quantcast
rankings
- Nature and size of online dieting market, evolution, changes, is online
dieting effective?
- Latest Alexa rankings of the top diet websites (October 2008, Jan. 2009,
April 2009 traffic)
- Forecasts and early identification of key trends. Diet company costs per
client acquisition.
- Tables: the entire U.S. weight loss market and its 10 segments, with
1989-2008 sales,
- Table: Top 8 commercial chains' revenues for 2005-2008
- Reference Directory of Weight Loss Industry Information Sources
Note: This report does not contain state or city data.
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