BioInformant Worldwides latest market report, Choices in Cord Blood Banking - Factors Influencing Parental Decision-Making, launched April 1, 2009, is changing the way that cord blood banks approach and market to expectant parents. The 182 page report provides guidance for cord blood banks that are struggling with the economic "pinch" that expectant parents are feeling. This report explores the specific reasons that parents elect to store cord blood and what factors influence their decision-making in choosing a specific blood bank.

In particular, we explore the critical question: Why do parents elect to use a private cord blood bank versus a public one, and how do they choose among their available options?

The market report used an end-user survey of expectant parents to determine the critical factors involved in parental-decision making. More than 1,200 expectation parents from the U.S., Canada, Mexico, South America, Europe, Asia, Australia, and other international regions answered a detailed survey between November 2008 and January 2009, providing a global range of perspectives. Key findings from the report include:

• Sources through which expectant parents learn of cord blood banking
• Rates of parental awareness of cord blood banking by gender, household income, geographic location, education, birth order, and other critical factors
• Reasons parents cite as driving the decision to store cord blood
• Factors influencing the decision for private vs. public storage of cord blood
• Price sensitivity and quality expectations
• Comparative analysis of quality variables among cord blood banks and parent perceptions of them
• Parental responsiveness to health statistics
• Differences in perspective based on global region, as well as differences due to location (city vs. suburban vs. rural)
• Critical trends in cord blood banking and the factors influencing them
• Competitive analysis of the Cord Blood Banking Industry, including:
  • U.S. Public Cord Blood Banks
  • U.S. Private Cord Blood Banks
  • International Public Cord Blood Banks
  • International Private Cord Blood Banks
• Population Profiling: Characteristics of those highly/moderately/least likely to purchase cord blood banking services
• Methods to effectively communicate with your target audience: Expectant Parents
• And much more...

When approached from the right angle, providing a critical health service such as cord blood banking can be in high demand in any market environment. This report provides insight into how cord blood banks can communicate effectively with expectant parents, meet their needs and expectations, and rapidly growth market share even in a competitive environment.