With nearly £2 billion (US$3.1 billion) in annual sales, the high-growth, high-value UK pizza sector offers serious opportunity for operators, as well as real insight into the global pizza markets possible evolution. Combining a strong chained sector with a high proportion of full-service restaurant operator, pizza in the UK has evolved towards a two-tiered market, with increasingly high-end chained and independent FSRs battling it out with more value priced casual dining and 100% home delivery/takeaway outlets. With the largest global pizza chains facing strong competition on the low end from low-priced independents and fast food operators while also struggling to break out of the casual dining niche in many developed markets, the UK example offers a potential way forward for operators looking to grow share in more developed markets.

Euromonitor Internationals Consumer Foodservice reports offer a comprehensive guide to the size and shape of the market at a national level. They provide foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. They identify the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2013 illustrate how the market is set to change.

Report product coverage includes: cafes/bars, full-service restaurants, fast food, 100% home delivery/takeaway, self-service cafeterias, street stalls/kiosks