With 8% value growth globally in 2008, the deodorants sector outperformed the global cosmetics and toiletries market (5% in 2008) and was one of the few areas of personal care to actually improve upon its performance, rising from 6% in 2007, in spite of the global recession. This success is evidence of a shift in consumer perception of deodorants from a product with relatively low usage among consumers globally to one which is fast becoming a necessary part of consumers daily grooming regimes. Despite strong growth rates, deodorants still only account for total sales of US$17 billion worldwide, or just 5% of the overall cosmetics and toiletries market. This compares rather unfavourably with the 23% share held by skin care products, proving that there is still much work to be done if deodorants are to reach their full potential.

Euromonitor Internationals Deodorants reports offer a comprehensive guide to the size and shape of the market at a national level. They provide the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. They identify the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Report product coverage includes: deodorant sprays, pumps, roll-ons, sticks, creams, wipes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.