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Best Practices, LLC Report List

Best Practices in Designing Effective Brand Teams: Brand Governance and Brand Team Management
Table of Contents Published: 2009/07
Designing Effective Brand Teams: Brand Governance and Brand Team Management explores how high-performing brand teams coordinate, communicate, and execute critical activities to drive brand growth. It yields insights into how pharmaceutical and biotech com ...

Best Practices in Utilizing Health Outcomes Data for Promotional/Commercial Efforts
Table of Contents Published: 2009/07
Health Outcomes data has become increasingly important to the success of biotechnology and pharmaceutical companies. This study aims to discover and collect best practices in how companies use and review the use of Health Outcomes data in promotional/comm ...

Building an Effective Regulatory Relationship with the FDA
Table of Contents Published: 2009/07
This report delivers benchmarks and insights that identify approaches for understanding and effectively interacting with the FDA. The research is based on detailed survey data from Regulatory Affairs executives and managers from 15 top pharmaceutical comp ...

Managed Markets Market Research: Effective Structures & Activities for Gaining Maximum Payer Access & Insight
Table of Contents Published: 2009/07
Commercial success of pharmaceutical products today depends increasingly upon understanding the needs of the commercial and government payers in the highly-influential Managed Markets sector. In response, savvy bio-pharmaceutical companies are seeking to ...

Managing Sales Training to Accelerate Speed to Productivity
Table of Contents Published: 2009/07
Though effective sales training is a valuable investment, it is being cut back out of economic necessity. Given this reality and the fluctuation of company needs and competitive pressures, training roles and responsibilities, resources, contents and evalu ...

Medical Affairs Resources, Structures and Trends
Table of Contents Published: 2009/07
This Best Practices, LLC study explores how U.S. and global biopharmaceutical companies are structuring and managing their Medical Affairs organizations today. The study also examines recent trends in budget and staffing resources, key challenges and top ...

Medical Science Liaisons: Gaining Access and Forging Relationships with Key Opinion Leaders
Table of Contents Published: 2009/07
As companies compete for the attention of physicians, key opinion leaders (KOLs) and thought leaders, they increasingly use medical science liaisons (MSLs) to build and strengthen KOL relationships. As laws continue to restrict relationships between pharm ...

Optimizing Key Opintion Leader Relationships: Best Practices in KOL Management
Table of Contents Published: 2009/07
This report identifies the organizational structures, management strategies and tactics, and critical success factors associated with KOL management excellence. Pharma executives can use this benchmarking research to learn best practices in KOL management ...

Serving the Healthcare Needs of Employers: Employer Market Strategies and Tactics
Table of Contents Published: 2009/07
This new benchmarking report frames the current employer market landscape and analyzes how leading companies organize their employer groups, conceive of their efforts, and operate in the field. Managed Care, Managed Markets, and other Sales and Marketing ...

Understanding Managed Markets: Effective Market Research Structures & Activities to Maximize Payers Access & Insights
Table of Contents Published: 2009/07
This Best Practices, LLC benchmarking report identifies the Market Research structures and activities that best support the Managed Markets function in gaining payer access and insights around pharmaceutical products, as well as captures executives' best ...

Using Public Relations to Launch, Grow and Extend Your Brands
Table of Contents Published: 2009/07
This Best Practices, LLC benchmarking report identifies the most current and effective PR tools and calls-to-action, and explores how top companies align these tactics with each stage of a product' s lifecycle. Pharmaceutical executives and directors can ...

Best Practices for Valuing Internal Consulting Organizations
Table of Contents Published: 2009/05
Many leading companies have developed and staffed an internal consulting organization for various reasons, but in times of economic adversity, as costs are scrutinized, the value of all functions within companies are being questioned. Although internal co ...

Competitive Intelligence Policies, Ethics and Data Collection: Navigating the Gray Zone
Table of Contents Published: 2009/05
In today' s fast-changing, high-pressure marketplace, the Competitive Intelligence (CI) function helps companies anticipate external threats and opportunities in a timely manner so companies can respond strategically. ...

Nexium Case Study: Using Public Relations to Reach Diverse Patient Populations and Build Bridges Between Product Generations
Table of Contents Published: 2009/05
This case study reviews the public relations strategy and tactics utilized by AstraZeneca for Nexium, its product for acid reflux disease. Nexium, a Gastroesophageal Reflux Disease (GERD) treatment, employed integrated PR and marketing communication strat ...

Performance Benchmark: Optimizing Marketing Staff Levels to Drive Growth
Table of Contents Published: 2009/05
This benchmark research study assessed Marketing Staffing and Activity versus growth and margin rates across three segments - Branded Bio-Pharma Rx Products, Medical Devices, and Generic Products. ...

Pharmaceutical Product Launch Evaluation Excellence: Processes & Measures to Evaluate Launch Success
Table of Contents Published: 2009/05
In this highly competitive and scrutinized marketplace, pharmaceutical and biotech companies have continuously examined the product launch process to cut costs and to increase performance. However, missing from the analysis is the last step of the process ...

Slentrol Case Study: Using Integrated PR Tactics to Support a Product Launch
Table of Contents Published: 2009/05
This case study reviews the public relations strategy and tactics utilized by Pfizer Animal Health for the launch of its canine obesity product, Slentrol. By raising awareness of clinical results, using human interest stories and driving consumers to Web ...

Winning Brand Team Management: Best Practices in Leadership, Work Practices, Structure and Performance Management
Table of Contents Published: 2009/05
The driving force behind revenue in biotechnology and pharmaceutical companies is the product. Since the drugs being sold on the market are the most significant assets these companies own and operate, it is only logical that the way these products are man ...

Byetta Case Study: Using Medical Education as a Springboard for Product Launch
Table of Contents Published: 2009/04
This case study reviews the strategy and tactics utilized by Amylin and Eli Lilly for the type II diabetes product Byetta/exenatide to educate the market on a new mechanism of action that directly treated the core defect behind type II diabetes. ...

Pharmaceutical Science Exellence: CMC Activities, Resources, and Performance
Table of Contents Published: 2009/04
This study provides numerous operational benchmarks around CMC facilities in terms of number/geographic locations, types of CMC activity performed, and FTEs by function and advanced degrees. ...

Product Commercialization Excellence: Preparation and Management of Fixed-Dose Combination Drug Products
Table of Contents Published: 2009/04
The objective of this benchmarking study was to better understand fixed-dose combination (containing two or more active pharmaceutical ingredients) product development strategies and timelines. ...

Public Relations Excellence: Using PR to Launch, Grow, and Extend Your Brands
Table of Contents Published: 2009/04
This research identifies what Public Relations activities are most effective at educating and informing consumers at different points in a product' s lifecycle. The study also delivers insights into what Public Relations channels, tactics and calls-to-act ...

Clinical Trial Excellence: Toolkit for Winning Investigators in a Competitive Marketplace
Table of Contents Published: 2009/02
Market competition is mounting to win the time, attention and interest of the most highly qualified clinical investigators. Field research shows that the most sought-after clinical investigation sites turn down 60 to 70 percent of the clinical trial invit ...

Exubera Case Study: Misjudging the Market
Table of Contents Published: 2009/02
This case study reviews the failed strategy and tactics utilized by Pfizer for the launch of its inhaled insulin product Exubera for diabetes. The study reviews the pharma giant' s missteps with payers, consumers and KOLs as it launched the product. Pfize ...

Flomax Case Study: Evolving Disease State Awareness to Succeed with New Method of Action
Table of Contents Published: 2009/02
This case study reviews the strategy and tactics utilized by Boehringer-Ingelheim for the BPH (Benign Prostatic Hyperplasia) indicated product, Flomax/Tamsulosin, to differentiate the product and to boost disease awareness to expand the product market. By ...

Pharmaceutical New Product Planning: Structure and Activities to Drive Growth and Profitability
Table of Contents Published: 2009/02
Pharmaceutical and biotech companies are increasingly under pressure to deliver effective new products in shorter time frames while minimizing development costs. The structure, activities, and resources of New Product Planning (NPP) groups are critical to ...

Rituxan Case Study: Pre-Launch Communications to Change the Dominant Treatment Paradigm
Table of Contents Published: 2009/02
This case study reviews the strategy and tactics utilized by Genentech for the Rheumatoid Arthritis (RA) indicated product, Rituxan, to communicate with KOLs regarding a new mechanism of action treatment for moderate-to-severe RA. The company started by u ...

Cymbalta Case Study: Successfully Entering a Crowded Market with a New Mechanism of Action
Table of Contents Published: 2008/12
This case study reviews the strategy and tactics utilized by Eli Lilly for the depression indicated product, Cymbalta, to successfully penetrate a crowded market with a product having a new mechanism of action (MOA). ...

Requip Case Study: Life Cycle Management - Reinvigorating a Mature Brand
Table of Contents Published: 2008/12
This case study reviews the strategy and tactics utilized by GlaxoSmithKline for the Parkinson' s indicated product, Requip/Adartrel, to manage the life and commercial success of the brand through re-branding for treatment of Restless Leg Syndrome (RLS). ...

The High Performing Pharmaceutical District Sales Manager: Current Trends & Future Directions
Table of Contents Published: 2008/12
The District Sales Manager is the acknowledged cornerstone of pharmaceutical sales force effectiveness and high performance. Although the traditional DM role is well understood, the position is being re-evaluated today in light of industry pressures that ...

Pharmaceutical Competitive Intelligence Excellence: Optimizing Data Collection Within Approved Guidelines
Table of Contents Published: 2008/11
This benchmarking study was conducted to understand how U.S. pharmaceutical and biotechnology organizations can optimize their CI operations while working within defined guidelines. The research examined a number of areas, including CI information sources ...

Pharmaceutical New Product Commercialization: Preparing for Market Success
Table of Contents Published: 2008/11
Long and costly product development cycles make it essential for pharmaceutical companies to maximize limited staff and resources to the development of compounds with the greatest potential market value. From the time a company' s R&D (Research and Develo ...

Educating the Market: Creating Value Through Support of Continuing Medical Education
Table of Contents Published: 2008/10
With limited information on actual return on investment for expenditures toward support of Continuing Medical Education activities, Pharmaceutical and Biotechnology companies are anxious to understand the value of CME support and strategies for ensuring i ...

Maintaining a Competitive Edge in Pharmaceutical Public Affairs: Benchmarking the Resources Required to Serve the U.S. Market
Table of Contents Published: 2008/10
To ensure organizational health and competitiveness, companies must continually identify optimal resource levels for their operations. ...

Rewarding & Recognizing Top-Performing Sales People
Table of Contents Published: 2008/10
Sales leaders and organizations that regularly meet and exceed revenue targets have mastered the art of motivating their sales representatives. Organizations that desire to recruit and retain top sales personnel can use the findings in this study to deter ...

U.S. Sales Communications Excellence: Resources, Structure and Processes to Optimize Pharmaceutical Sales Communications
Table of Contents Published: 2008/10
Sales force performance significantly impacts growth and bottom line results. The ability of senior management to effectively disseminate vital information to their sales forces while maximizing selling time is integral to the overall success of all pharm ...

Budget & Staffing Excellence: Benchmarking the Resources Required to Drive Productivity and Growth
Table of Contents Published: 2008/04
Best Practices Budget and Staffing Benchmark Guide (180 PowerPoint slides) allows companies to critically evaluate their budgets and staffing levels in order to enhance organizational efficiencies. To ensure organizational health and competitiveness, ...

Corporate Library Services: Benchmarking & Insights for Management Effectiveness
Table of Contents Published: 2008/04
Corporate libraries today depend on numbers to demonstrate their value to senior management. In an era of increasing resource costs and tight budgets, library managers are often metrics wizards, keeping internal statistics on everything from service level ...

Credit & Collections Management in the Manufacturing Industry
Table of Contents Published: 2008/04
This benchmarking study was conducted to gain insights into how the credit and collections function within a manufacturing company is best managed to create the greatest efficiencies and service. ...

Ensuring a Successful Product Launch Through Effective Process & Authority Roles
Table of Contents Published: 2008/04
The research examines the key assessment factors and processes involved in the New Product Assessment process, who the key stakeholders in Governance Groups are and what their roles are in the process, new product readiness decision rights/stakeholder aut ...

Optimizing Staffing & Resources in the Records & Information Management Field
Table of Contents Published: 2008/04
Records and Information Management (RIM) leaders today face multiple challenges, both in adopting new technologies and extending their services to encompass electronic records formats. To evaluate their progress in meeting these challenges, RIM executives ...

Benchmarks for Excellence In Caribbean Retail Financial Services
Table of Contents Published: 2008/01
This report offers insights into the critical need for a cohesive interplay among back-office staff and frontline employees for building and supporting customer relationships. ...

Benchmarks for Excellence in Hotel Management: A Best Practices Analysis for the Caribbean Market
Table of Contents Published: 2008/01
This benchmarking report offers insights and guiding practices for hotel managers who seek to improve or redesign internal operations with the goal of gaining and retaining customers; building a stable, service-oriented workforce; and optimizing overall h ...

Best Practices in Global Pharmaceutical Launches
Table of Contents Published: 2008/01
This Best Practices BenchmarkingR Report identifies the winning strategies, practices and investment patterns that distinguish successful global marketing launches. ...

Driving Raw Material and Packaging Material Productivity Excellence
Table of Contents Published: 2008/01
As energy and commodity costs continue to rise, manufacturing companies have looked to their supply chains to find additional means to reduce raw material and packaging material costs. Most companies already have picked the low-hanging fruit in supply cha ...

From Breakthrough to Blockbuster: Best Practices in Communicating Clinical Trial Results
Table of Contents Published: 2008/01
The research findings in this report are the culmination of benchmark surveys and executive interviews. Best Practices, LLC conducted initial surveys with executives at leading pharmaceutical companies. Analysts then performed in-depth interviews with 15 ...

Improving the Quality Function: Driving Organizational Impact & Efficiency
Table of Contents Published: 2008/01
Improving the Quality Function: Driving Organizational Impact & Efficiency uncovers best practices in optimizing the quality organization. The study includes many graphics and metrics useful in discovering how top companies evaluate risk, organizational i ...

Managing the Competition: Turning Competitive Intelligence into Strategy
Table of Contents Published: 2008/01
This report identifies proven methodologies for improving corporate CI functions and transforming them from merely data gatherers to integral components of their strategic decision-making process. ...

Product Relaunch Excellence: Transforming Lackluster Pharmaceutical Products into Market Success Stories
Table of Contents Published: 2008/01
Stories, benchmarks the perspectives of 19 brand leaders from a class of 14 leading pharmaceutical companies. This report will help executives gain the insights necessary to: set re-launch strategy, re-define brand character, invigorate sales support and ...

Profitable Partnerships: Developing Excellence in Alliances
Table of Contents Published: 2008/01
Profitable Partnerships: Excellence in Alliances, examines how the business development executives at biotechnology and pharmaceutical companies view success in alliance creation, development and execution. This report captures metrics which rank and eval ...

Sales Force Effectiveness: Benchmarking the Resources and Structure Required to Service the U.S. Hospital Marketplace
Table of Contents Published: 2008/01
The U.S. Hospital Marketplace study focused on benchmarking the variables required to develop an effective sales force to service the hospital marketplace. ...

Building and Sustaining Impactful Competitive Intelligence Organizations
Table of Contents Published: 2007/09
In today' s fast changing business environment, the competitive intelligence organization can play a vital role in corporate success by helping companies anticipate and deploy strategic responses to external threats and opportunities. CI, however, is a re ...

Delivering Maximum Brand Impact Via Pharmaceutical Market Analytics
Table of Contents Published: 2007/09
Market analytics functions play a key role in helping pharmaceutical and biotechnology companies make informed decisions, avoid risk and uncover opportunities for growth. Although Market analytics insights can be vital to corporate success, the function' ...

Integrating Quality into Business Systems for High Performance
Table of Contents Published: 2007/05
This benchmarking report offers practices, operational methods and performance metrics from over 30 quality organizations that have successfully integrated their quality function into day-to-day business operations drastically contributing to their bottom ...

Pharma Sales Force Effectiveness: Increasing Productivity Through Streamlined Internal Communication
Table of Contents Published: 2007/05
Internal communication can make or break the productivity of a direct sales force. If properly used, email and voicemail can quickly disseminate educational, tactical and motivational information. However, when district managers and sales reps find their ...

HR Resourcing Excellence Series
Table of Contents Published: 2007/04
Global human resources leaders must deliver increasingly complex services while maintaining both high service quality and low costs. This HR Resourcing Excellence Series provides reliable benchmark data for specific HR services to validate your company' s ...

Managing Cross-Functional Teams for Pharmaceutical Product Commercialization Excellence
Table of Contents Published: 2007/04
The most comprehensive resource allocation system and the best econometric model will still produce sub-optimal results if key managers and personnel do not work together across functions, especially during product commercialization. It is proven that pro ...

Scientific Publications Strategy: Managing Reputation, Clinical Trial Results and Commercial Relevance
Table of Contents Published: 2007/04
This research was launched to determine how leading pharmaceutical and biotechnology companies are shaping their global publications strategies and plans in order to maintain scientific credibility while also delivering commercially relevant publications ...

Cross-Industry Field Sales Force Excellence
Table of Contents Published: 2006/07
As product and service differentiation becomes more difficult to achieve - in the dynamic global marketplace - effective sales channels that guarantee direct access to business-to-business customers are becoming more strategically important to growing and ...