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The Market Outlook for Research Products in FY2010
Table of Contents Published: 2009/10
The Market Outlook for Research Products in FY2010 compares and contrasts FY2009 (actual) and FY2010 projected) budgets - in total, and by product category with a special focus on market segment and regional differences. In this report, European and U.S. ...

New Media Marketing Channels: Creating Effective Online Life Science Promotional Videos
Published: 2009/09
Lights, camera, ACTION. Twenty-first century life science suppliers have stumbled into the movie business, and are seeking ways to maximize outreach through the use of online marketing videos. Marketing departments in major corporations - and mom and pop ...

Exploring the Epigenetics Market: Opportunities for Product Placement and Innovations
Table of Contents Published: 2009/08
In this study, scientists elaborate on processes and techniques they use to do epigenetics research, problems with protocols and antibodies, changes expected in the time/effort devoted to epigenetics research over the next couple of years and the estimate ...

The Market for Antibodies: Keys to Success for Commercial Suppliers, Vol. III
Table of Contents Published: 2009/05
The Market for Antibodies: Keys to Success for Commercial Suppliers, Volume III will help suppliers better understand how antibodies are used and how demand is impacted by scientific application. In addition, segmentation analysis and trend comparisons wi ...

Capitalizing on New Opportunities for Stem Cell Products
Table of Contents Published: 2009/04
Capitalizing on New Opportunities for Stem Cell Products provides a roadmap for stem cell product suppliers to help navigate a landscape that is poised for change- and growth. This analysis was designed to guide suppliers in redirecting resources to new a ...

Prospering in a Down Market: Strategies for Life Science Suppliers
Table of Contents Published: 2009/03
This report will help life science suppliers weather the financial storm of 2009. Pharmaceutical, biotechnology, academic and government labs are bracing for budget freezes and staff reductions. Use this report to understand how scientists plan to control ...

The Brave New World of Scientific Publishing
Table of Contents Published: 2008/11
The Brave New World of Science Publishing is the most comprehensive study of scientists' use of social media ever undertaken. This report is designed to help publishers understand what scientists expect - and prefer - as Web 2.0 capabilities become the ne ...

Protein Research: Strategies for Marketing to Chemists and Biologists
Table of Contents Published: 2008/09
A more in-depth understanding of the needs of scientists who are studying protein research is of growing importance as the field continues to become more complex and funding sources become harder to obtain. ...

Instrumentation Service Contracts: Opportunities for Differentation
Table of Contents Published: 2008/07
With many service models to choose from - in-house, original equipment manufacturer (OEM), multi-vendor, etc. - service providers must innovate to find new ways to demonstrate customer value. To competitively position maintenance and service contracts, li ...

Life Science Product Catalogs: Techniques to Increase Sales
Table of Contents Published: 2008/03
This report examines what attracts scientists to print and online catalogs, what information they need, their preferred formats, and what guides their buying decisions. ...

Understanding Switching Dynamics: Maximizing Customer Retention in the Life Sciences
Table of Contents Published: 2008/03
This report provides Understanding Switching Dynamics Market Research, Trends, Analysis. ...

Advertising to Life Scientists: Resolving the Print vs. Online Dilemma
Table of Contents Published: 2008/02
You know the buzzwords: click-through rates, impressions, SEO. But do you really know the true value of your online advertising? Should your online advertising supplant your print placement strategy? Or complement it? Understanding your customers' prefere ...

Conference & Exhibit Strategies in the Life Sciences: What's Working Now
Table of Contents Published: 2008/02
This report provides Life Sciences Conference & Exhibit Strategies Market Research, Trends, Analysis. ...

Marketing to Life Scientists: Capturing Customers' Attention in Applied Markets
Table of Contents Published: 2008/01
This report will examine the trends, needs and purchasing behavior of life scientists in three dynamic markets: molecular diagnostics; agricultural biotech; and biodefense. ...

Marketing to Life Scientists -- Exploring China & India
Table of Contents Published: 2007/12
China and India are two promising emerging markets for life science products. Understanding the best media to reach the decision makers in these countries, how they view leading life science suppliers, and what influences their purchasing decisions is cri ...

Brand Positioning in the North American Life Science Market
Published: 2007/10
This report provides North American Life Science Market Research Trends, Analysis. ...

Brand Positioning: Cell Biology Kits & Reagents
Table of Contents Published: 2007/10
This report provides Cell Biology Kits & Reagents Market Research, Trends, Analysis. ...

Brand Positioning: Gene Expression Analysis Products
Table of Contents Published: 2007/10
Positioning is how a brand appears in relation to other brands in the market. ...

Brand Positioning: Instrumentation for Genomic Analysis
Table of Contents Published: 2007/10
Positioning is how a brand appears in relation to other brands in the market. ...

Brand Positioning: Instrumentation for Protein Analysis
Table of Contents Published: 2007/10
Positioning is how a brand appears in relation to other brands in the market. ...

Brand Positioning: Nucleic Acid Purification Products
Table of Contents Published: 2007/10
Positioning is how a brand appears in relation to other brands in the market. ...

Brand Positioning: Protein Separation Products
Table of Contents Published: 2007/10
Positioning is how a brand appears in relation to other brands in the market ...

Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support
Table of Contents Published: 2007/08
Customer Satisfaction & Loyalty in the Life Sciences: Boosting Profit Through Exceptional Service & Support examines in detail what elements of customer service and technical support influence the customer' s experience and drive customer satisfaction and ...

eCommerce Strategies for the Life Science Market
Table of Contents Published: 2007/06
Life science suppliers were among the first companies in any industry to grasp the commercial potential of the Web, and some leading companies are now receiving more than 50% of their orders online. However, launching an electronic catalog and shopping ca ...

Improving Sales Rep Performance: Life Scientists' Perspectives
Table of Contents Published: 2007/04
For this report -- a BioInformatics exclusive -- we polled nearly 1,000 life scientists so that you can equip your sale force with insider knowledge to give them an edge in the increasingly dynamic and competitive life science research market. ...

eMarketing to Life Scientists: Amplifying Your Marketing Message
Table of Contents Published: 2007/02
This report examines how life scientists use various e-marketing tools to receive information on the products and/or services related to their research. It also evaluates the effectiveness of these e-marketing tools on a supplier-specific basis. ...

Optimizing Synthetic RNAi: Perspectives from the Pharmaceutical and Biotech Industry
Table of Contents Published: 2006/12
RNA interference (RNAi) has rapidly evolved into a powerful technique to silence gene expression in cells allowing researchers to study the molecular effects of modulating expression at the level of individual genes. ...

Marketing To Life Scientists 2006: Capitalizing on Media Engagement
Table of Contents Published: 2006/11
This report provides the research about Measuring Customer Sophistication & Engagement Market. ...

Market Opportunities in Biodefense Research: Trends & Forecast
Published: 2006/10
Biodefense research represents one of the fastest growing markets for life science suppliers. ...

The Global Market for Synthetic Oligonucleotides
Table of Contents Published: 2006/09
Oligonucleotides (oligos) represent an important market for life science suppliers because they are an indispensable and ubiquitous tool for scientists working with DNA and/or RNA. As the overall market for oligos is considered mature, suppliers are chall ...

Customer Loyalty & Satisfaction: Creating a Branded Customer Experience
Table of Contents Published: 2006/08
This report provides the research about Customer Loyalty & Satisfaction Market. ...

Influencing Brand Preferences in the Flow Cytometry
Table of Contents Published: 2006/07
The findings from this report will help suppliers better understand how their products are used and what types of flow cytometry reagents and instruments their customers require. ...

Maximizing Market Share Through Brand Differentiation
Table of Contents Published: 2006/05
This report provides suppliers with a frank and unbiased assessment of how their customers perceive their corporate brands compared to competing corporate brands. ...

The Marker for DNA Molecular Weight Markers: Climbing the Ladder to the Top
Table of Contents Published: 2006/04
Size determination is the principal reason respondents use DNA molecular weight markers ...

Securing a Competitive Advantage in the Reverse Transcriptase Market
Table of Contents Published: 2006/03
Securing a Competitive Advantage in the Reverse Transcriptase Market provides insight into customer behavior, brand warfare, pricing strategy, and market growth potential in this complex and important market. ...

The Market for Restriction Enzymes: Cutting Out Your Competition
Table of Contents Published: 2006/02
It is difficult to imagine life in the lab today without the benefit of restriction enzymes. Because they are so ubiquitous, these tools have become indispensable to many scientists even at the same time that they are often taken for granted ...

Advertising to Life Scientists: Maximizing Ad Effectiveness
Table of Contents Published: 2006/01
Even though advertising is a critical and expensive marketing effort, it is estimated that as much as half of all advertising campaigns are ineffective. To help improve the success of your company's advertising efforts, this report offers insights into ad ...

Marketing to Life Scientists: Navigating Channels Through Segmentation
Table of Contents Published: 2005/12
Markets are not homogeneous. Life science customers vary on many dimensions and often can be grouped together on one or more characteristics. Suppliers need to identify which of these market segments they can serve effectively. ...

The Taq Wars: Competitive Intelligence on How to Survive
Table of Contents Published: 2005/11
As the engine that fuels the polymerase chain reaction (PCR), one of the most important inventions in molecular biology, Taq polymerase has transformed how life science research is conducted. ...

The Neuroscience Perspective: Opportunities for Market Entry & Expansion
Table of Contents Published: 2005/10
Based on a 31-question survey of over 500 neuroscientists conducting basic, translational and clinical research ...

Protein Microarrays: Technology Adoption & Utilization
Table of Contents Published: 2005/09
As protein arrays have become more consistent and reliable, scientists have begun to incorporate them into their proteomics experiments. The technology's ability to detect protein expression more quickly and easily than traditional approaches has begun to ...

The Market for DNA Microarrays Core Lab & End-User Perspective
Table of Contents Published: 2005/08
DNA microarrays are widely believed to have played a large role in reshaping molecular biology because they have allowed scientists to greatly increase their experimental throughput. ...

The Market for SNP Genotyping Products & Services
Table of Contents Published: 2005/07
The Market for SNP Genotyping Products & Services details researchers' experimental parameters, current and future levels of sample throughput ...

The RNA Purification Market: Evaluating Competitive Dynamics & Establishing Benchmarks
Table of Contents Published: 2005/06
RNA purification is a critical first step for preparing biological samples for a multitude of analytical techniques including real-time quantitative PCR, reverse transcription PCR, microarrays, Northern blot analysis, nuclease protection assays, RNA mappi ...

Life Science Product Catalogs: A Key Component of Multi-Channel Marketing
Table of Contents Published: 2005/05
Catalogs--on the Web and in print--are a prominent part of life science marketing. Based on a survey of over 2,300 life scientists across multiple market segments, engaged in a wide variety of research and from over 50 countries, Life Science Product Cata ...

Mass Spectrometry: Opportunities in the Life Science Market
Table of Contents Published: 2005/04
Mass spectrometry (MS) is an analytical technique that is used to identify unknown compounds, quantify known compounds, and elucidate the structure and chemical properties of molecules. ...

Information Technology in the Life Sciences: An Examination of Genomics Researchers
Table of Contents Published: 2005/03
Genomics researchers use instrumentation, hardware and software to analyze, integrate and transmit the vast amount of data they generate on a daily basis--resulting in significant challenges for associated IT markets and technologies. ...

Scientific and Medical Journals on the Web
Table of Contents Published: 2005/03
Scientific and Medical Journals on the Web has evolved since 1998. Originally, it addressed whether or not Scientific, Technical and Medical (STM) publishers needed to have an online version of their journal, while in 2001 it shifted to what form that onl ...

Improving Sales Rep Performance: A Global Analysis
Table of Contents Published: 2005/01
Sales reps are a vital part of a life science supplier's success because they provide a direct link to scientists. ...

Brand Perceptions of Life Science Instrumentation Suppliers
Table of Contents Published: 2004/12
Developments in instrumentation (i.e., scientific equipment with a purchase price of at least $25,000 and a service life of two years or more) have advanced the progress of research in every branch of science. ...

The Market for RNA Interference Products: Challenges and Opportunities
Table of Contents Published: 2004/10
This report provides life science suppliers with insights into the types of products and services required to support this research. It provides an in-depth look at RNAi experimental design, including model systems, siRNA duplex design, transfection techn ...

Marketing to Life Scientists: A Psychographic Analysis
Published: 2004/09
In the sixth edition of our best-selling report, Marketing to Life Scientists: A Psychographic Analysis, we examine the opinions and preferences of life science customers in a way never done before. ...

Market Opportunities in Biodefense Research
Table of Contents Published: 2004/07
This report provides a thorough analysis of the commercial opportunities in this market, including the rate at which new researchers are entering the field and barriers to adoption as well as the most commonly studied diseases and/or bioterrorism agents, ...

Building Brand Equity in the Molecular Biology Market
Table of Contents Published: 2004/06
This report is designed to help marketers understand what factors play into a scientist' s decision to choose one supplier over another when purchasing molecular biology products ...

Overview of Autoimmune Disease Research
Published: 2004/06
Overview of Autoimmune Disease Research provides a top-level view of the science being conducted in leading immunology labs. ...

The U.S. Market for Synthetic Oligonucleotides: Establishing Differentiation for Success
Published: 2004/04
Oligonucleotides (oligos) are short, synthetic DNA or RNA sequences that are used in conjunction with many modern molecular biology techniques such as polymerase chain reaction (PCR), RNA interference, DNA sequencing, mutagenesis and single-nucleotide pol ...

Evaluating Online Advertising Opportunities @ Life Science Portals
Published: 2004/02
Commercial life science portals provide users with one-stop access to the information they need and offer a wide array of content that could be of interest to life science researchers, ...

How Life Scientists Buy Products:Implications For Effective Channel Management
Published: 2004/02
Because researchers purchase billions of dollars worth of products and services every year, it is critical for life sciences suppliers to understand the many ways in which orders are placed. ...

Service & Support for Life Science Produts
Table of Contents Published: 2004/01
This second edition of Service & Support for Life Science Products is based on a detailed 33-question survey of over 1,200 life scientists. ...

Immunohistochemistry Market Benchmarking Survey
Published: 2003/10
The survey data presented in Immunohistochemistry Market Benchmarking Survey was originally collected in December 2002 as part of a wider study on emerging life science technologies. ...

Protein Purification Systems: Market Opportunities for Research Product Suppliers
Published: 2003/10
This report will help suppliers exploit opportunities to differentiate themselves from their competitors and develop more advanced protein purification tools. ...

The DNA Purification Market: Keys to Success for Commercial Kit Suppliers
Published: 2003/10
Keys to Success for Commercial Kit Suppliers is designed to help life science product managers understand customers in the DNA purification market and the factors that drive their purchasing behavior. ...

The Market for Tissue Microarrays
Table of Contents Published: 2003/07
Objectives of this report are determine research objectives of tissue microarrays users and ascertain uses and applications for tissue microarrays ...

The Market for Microbial Genotyping Products: Research and Testing Applications
Table of Contents Published: 2003/06
The report identifies the kits, reagents and instrumentation that are most commonly used for microbial identification and analysis in both the research and testing arenas. Respondents also disclosed unmet needs and identified areas where companies can foc ...

Market Opportunities in Cytokine & Growth Factor Research
Table of Contents Published: 2003/05
The major objectives of this report are determine the scientific objectives of cytokine and growth factor researchers and identify the systems and methodologies that are commonly used in cytokine and growth factor research ...

The Market for Real-Time PCR Reagents & Instrumentation
Table of Contents Published: 2003/03
Real-time or quantitative polymerase chain reaction (qPCR) is an important scientific advancement that greatly extends the usefulness of PCR technology. qPCR has a host of potential applications, some of which include comparing gene expression levels in n ...

The Market for Toxicogenomics Products & Services
Table of Contents Published: 2003/03
Researchers in several key markets are exploiting advanced techniques, including DNA microarrays, to assess potentially harmful compounds faster and with greater accuracy than animal testing or in vitro assays. Known as toxicogenomics, this exciting field ...

Plant Biotechnology: Opportunities for Research Product Suppliers
Table of Contents Published: 2002/10
This report@examines the technologies and applications that are currently used in applied plant research. Although hundreds of millions of dollars worth of public and private funds are being invested each @ear into plant science research, few life scien ...

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