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| Marketing to the Online Video Audience |
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| Table of Contents Published: 2009/10 |
| Of 16 advertising tactics and media, online video ads ranked near the bottom for trust in an April 2009 Nielsen Online survey, among both the total respondent group and even teens, who are presumably more accustomed to online marketing. ... |
| Social Network Content: Users Willing to Pay? |
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| Table of Contents Published: 2009/10 |
| On September 15, 2009, Facebook CEO Mark Zuckerberg announced that the social network had surpassed the 300-million-member mark and reached cash-flow-positive status for the first time. Those milestones validated Facebook' s core concept of monetizing its ... |
| Internet Radio Makes Waves |
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| Table of Contents Published: 2009/09 |
| The message coming from the radio industry is clear: Terrestrial radio is in trouble and things will get worse before they get better. Many of the country' s largest national broadcasters are on the verge of bankruptcy, and the Radio Advertising Bureau (R ... |
| Mobile Commerce: Ahead of Its Time |
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| Table of Contents Published: 2009/09 |
| Nevertheless, mobile commerce is still in its infancy. Web-enabled mobile phone users are much more likely to employ their devices to get weather forecasts, read news, find movie times and bank online than to buy products. Consumers are willing to use the ... |
| At-Work Internet Usage |
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| Table of Contents Published: 2009/08 |
| Estimates of the number of US workers who go online from work - not including people who worked from home or checked e-mail via mobile phones - range between 65 million and 68 million. At-work Internet users log on for longer hours, visit more domains and ... |
| Mobile Users and Usage: It's Personal |
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| Table of Contents Published: 2009/08 |
| Mobile users are inseparable from their devices. Whether they have a smartphone or a traditional feature phone, it goes with them at all times. And as these devices become more capable, they are evolving into extensions of users' desktops and home communi ... |
| UK E-Commerce: Fighting the Downturn |
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| Table of Contents Published: 2009/08 |
| Growth in UK business-to-consumer (B2C) e-commerce sales (including travel) slowed in 2008, as the recession became a reality for many consumers. Unfortunately, the financial squeeze is expected to continue to influence online buying activity through 2010 ... |
| UK Online Advertising: Spending and Trends |
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| Table of Contents Published: 2009/07 |
| UK marketers are shifting budgets from traditional media to online campaigns, which are more easily tracked and often deliver better ROI. In fact, this year 3.38 billion ($6.25 billion) will be spent online, more than 20% of all UK ad spending.
The ... |
| Green E-Commerce: Gaining Momentum |
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| Table of Contents Published: 2009/06 |
| A crop of green shopping sites has emerged to help consumers find eco-friendly products and get tips on how to incorporate green practices into their lives. Savvy consumers use the Internet to evaluate the legitimacy of brands' eco-friendly product claims ... |
| Hispanics Online: Young, Mobile and Bilingual |
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| Table of Contents Published: 2009/06 |
| The US Hispanic Internet population is growing - in numbers, broadband connections and time spent online. eMarketer estimates that this year there will be nearly 23 million Hispanics online, over 50% of the US Hispanic population.
The Hispanics Online ... |
| Moms Online: More Influential than Ever |
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| Table of Contents Published: 2009/06 |
| The Internet is an integral part of the lives of 34 million mothers in the US. They not only go online to plan a trip or pay bills, they also use the Web to communicate with friends, share advice, blog and socialize.
The Moms Online report analyzes ho ... |
| Retail E-Commerce Forecast: Cautious Optimism |
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| Table of Contents Published: 2009/06 |
| US retail e-commerce sales (excluding travel) will total $132 billion in 2009, down 0.4% from 2008. Assuming the recession ends this year, as many economists predict, eMarketer forecasts online sales will begin to rebound in 2010 and hit full stride in 20 ... |
| Affluents Online: Living the Luxe Life in Private |
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| Table of Contents Published: 2009/05 |
| On PCs and mobile devices, affluent Internet users are more active than ever. In early 2009, over 50 million people with household incomes of $100,000 or more were online. Too bad global sales of luxury goods are predicted to slide 10% this year.
The ... |
| France Online: Where Brand Matters |
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| Table of Contents Published: 2009/05 |
| Ranked by number of Internet users, France is one of the world' s top 10 countries - it is also one of the most brand-conscious. Both consumers and marketers seem peculiarly sensitive to the power of brands, online and off.
The France Online report an ... |
| Kids and Teens: Growing Up Virtual |
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| Table of Contents Published: 2009/05 |
| The number of child and teen virtual world users in the US is expected to rise nearly 60% between 2009 and 2013, driven by increasing usage among children and a continued investment by major marketer and media companies to develop virtual environments the ... |
| Men Online |
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| Table of Contents Published: 2009/04 |
| US men are the minority online. Currently, 96 million males are Internet users, compared with 103 million females. eMarketer estimates that the number of men online will reach 106 million in 2013 - but remain the minority.
The Men Online report analyz ... |
| Mobile Advertising and Usage |
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| Table of Contents Published: 2009/04 |
| As consumers embraced mobile technologies like never before, last year the channel began to catch up with its hype. 2009 may actually be the point when advertisers start shifting to include mobile.
The Mobile Advertising and Usage report analyzes the ... |
| The Blogosphere: A-Twitter with Activity |
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| Table of Contents Published: 2009/04 |
| The blogosphere has reached a point where it is no longer distinct from mainstream media. Blog sites now touch tens of millions of people in the US, and the numbers of blog readers and creators are projected to continue growing.
The Blogosphere report ... |
| UK Social Media: Joining the Conversation |
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| Table of Contents Published: 2009/04 |
| Social media usage is finally taking off in the UK. eMarketer estimates that 39% of UK Internet users- more than 15.4 million people- will use social networks at least once per month in 2009.
The UK Social Media report analyzes how social networks dev ... |
| US Advertising Spending: The New Reality |
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| Table of Contents Published: 2009/04 |
| The Internet' s share of total media ad spending is rising by at least 1 percentage point every year - for two reasons: Marketers are spending more on Internet ads, and less on ads in traditional media.
The US Ad Spending report analyzes the shifts in ... |
| African-Americans Online |
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| Table of Contents Published: 2009/03 |
| The digital divide, a phrase describing the gulf between Internet haves and have nots, is still evident, but shrinking steadily. Nearly one-half of the African-American population - over 19 million people- - uses the Internet at least once a month.
Th ... |
| Consumer Magazines: Rethinking Paper and Pixels |
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| Table of Contents Published: 2009/03 |
| Consumer magazines are struggling, and as titles continue to fold the situation worsens. Unquestionably, the future for media companies now heavily engaged in producing print products is online.
The Consumer Magazines report analyzes the reasons behin ... |
| Podcasting: Into the Mainstream |
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| Table of Contents Published: 2009/03 |
| Podcasting has evolved from an odd, funky blogging experiment into a broad medium with mainstream trappings. Today, the vast majority of the top-rated podcasts come from recognizable media entities that are using podcasts to expand their existing radio, T ... |
| Social Networking Worldwide: Ad Spending and Usage |
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| Table of Contents Published: 2009/03 |
| Social network ad spending is taking a hit from the worldwide economic crisis and the ongoing challenge to develop effective ad models. Even so, eMarketer estimates that marketers will spend $2.4 billion to advertise on social networks worldwide in 2009, ... |
| Retail E-Mail: Online Marketing Strategies |
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| Table of Contents Published: 2009/02 |
| While the economic crisis is forcing retailers to cut back on many marketing initiatives, e-mail marketing budgets are relatively unscathed. Due to its comparative low cost, high ROI and focus on customer retention, e-mail marketing is a recession-ready a ... |
| Search Marketing Trends: Back to Basics |
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| Table of Contents Published: 2009/02 |
| As the recession forces many customers to buy less- and be pickier about what they do buy- search is becoming ever more important to marketers. It is the best customer acquisition tool online. The Search Marketing Trends report analyzes the factors
Th ... |
| Social Networks: Five Consumer Trends for 2009 |
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| Table of Contents Published: 2009/02 |
| It is no secret that the social networking audience has grown rapidly. In 2008, 79.5 million people- 41% of the US Internet user population- visited social network sites at least once a month, an 11% increase over the previous year. But what should market ... |
| UK Mobile Internet |
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| Table of Contents Published: 2009/02 |
| The lack of user-friendly handsets contributed to a slow takeup of mobile Web services in the UK. But things are changing. The launch of the 3G iPhone last summer gave the market a boost- with nifty, practical applications such as maps, GPS services, game ... |
| US Internet Users |
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| Table of Contents Published: 2009/02 |
| There is no question that the Internet is now a mainstream medium. In 2009, the US Internet population will grow to nearly 200 million users, or 65% of the total population. By 2013, 221 million people will be online, nearly 70% of the population.
The ... |
| Newspapers in Crisis: Migrating Online |
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| Table of Contents Published: 2009/01 |
| The outlook for newspaper publishers is grim. Their business model is broken and advertisers are bailing. Newspaper advertising revenues in the US declined 16.4% in 2008 to $37.9 billion. By 2012, spending will slide to $28.4 billion. Is there hope for th ... |
| Search Ad Spending: Reactions to a Recession |
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| Table of Contents Published: 2009/01 |
| Despite the hyperbole, search is not recession-proof. Economic turmoil is shrinking the growth of all advertising spending, including search. Search is still growing, of course, it is simply not growing as quickly as in previous years.
The Search Ad S ... |
| South Korea Online |
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| Table of Contents Published: 2009/01 |
| With advanced telecom and Internet networks, and 35.5 million Internet users in 2008 for a penetration rate of 71%, South Korea is one of the most connected countries in the world. ... |
| UK Men Online |
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| Table of Contents Published: 2009/01 |
| When it comes to things online in the UK, men lead the way. In 2008, for example, UK males made up 51% of the online population. In fact, in almost all age groups, men accessed the Web more frequently and matched or surpassed women in time spent online.
... |
| User-Generated Content: More Popular than Profitable |
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| Table of Contents Published: 2009/01 |
| It is a phenomenon unlike anything seen in the history of media, and few parts of the Internet are unaffected. From entertainment to communications to e-commerce, consumers are increasingly taking charge of the creation, distribution and consumption of di ... |
| Video Usage in E-Commerce: The Best Is Yet to Come |
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| Table of Contents Published: 2009/01 |
| Online retail video brings products to life in a way that static images and text can' t, often providing the final push a consumer needs to make a purchase. No wonder the number of online shoppers who watch retail videos grew 40% in a year.
The Video ... |
| Boomers Online: Attitude is Everything |
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| Table of Contents Published: 2008/12 |
| At 56.7 million, boomers make up the largest group of users in the US Internet population. They view the Internet as a tool, a way to get things done- but not as a lifestyle or source of entertainment the way their younger counterparts do.
The Boomers ... |
| Canada B2C E-Commerce: A Work in Progress |
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| Table of Contents Published: 2008/12 |
| In 2007, Canadian retailers sold C$13.8 billion ($12.9 billion) of consumer products and travel bookings online. By 2012 Canadian business-to-consumer (B2C) e-commerce sales will reach C$22.8 billion ($22.2 billion). Not bad numbers in a tough economy.
... |
| Retail E-Commerce Update |
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| Table of Contents Published: 2008/12 |
| 2008 was not a good year for e-commerce. Due to the economic crisis, eMarketer lowered its US retail e-commerce sales (excluding travel) estimate to $137 billion, up merely 7% over last year. It' s the first year of single-digit growth since the Departmen ... |
| UK Online Ad Spending |
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| Table of Contents Published: 2008/12 |
| The UK Internet has been almost immune to budget cuts by advertisers and marketers. In 2008, it outpaced all other media channels in its rate of spending growth, and that pattern will continue. But 2009 will be a tough year, and even online advertising wi ... |
| Kids and Teens: Communication Revolutionaries |
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| Table of Contents Published: 2008/11 |
| eMarketer estimates that 82% of US teens ages 12 to 17 and 43.5% of children ages 3 to 11 will use the Internet on a monthly basis in 2009. At the same time, nearly two-thirds of teens and nearly one-half of tweens own a mobile phone.
The Kids and Tee ... |
| UK Kids and Teens: Hyperconnected Youth |
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| Table of Contents Published: 2008/11 |
| Kids and teens in the UK are developing complex media habits - shifting rapidly among different channels and multiple devices. In order to reach them, marketers cannot rely on simple, old-style media plans and traditional platforms.
The UK Kids and Te ... |
| UK Seniors: Indifferent to the Internet? |
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| Table of Contents Published: 2008/11 |
| As in other countries, UK residents 55 and older have not turned to the Internet as quickly as younger age groups. The Office for National Statistics (ONS) calculated that just 26% of adults ages 65 and over used the Web in 2008.
The UK Seniors report ... |
| Video Content: Harnessing a Mass Audience |
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| Table of Contents Published: 2008/11 |
| A few years ago, video was taking baby steps online. Content owners were unsure how to - or if they would even be able to - monetize their digital assets. Today, a huge video market is developing, with the US audience expected to grow to 190 million peopl ... |
| Generation X: Coming of Age Online |
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| Table of Contents Published: 2008/10 |
| Born between 1965 and 1981, Generation X is no longer the grungy, ripped-jeans kids Time magazine first described in 1990. Gen Xers are now in their peak years of product and service consumption, and they view electronic media as a primary tool for conduc ... |
| Mobile Location-Based Services |
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| Table of Contents Published: 2008/10 |
| With the introduction of more-powerful and inexpensive smartphones, mobile carriers are taking steps toward making location-based services a common mobile application for consumers. What are the implications for marketers?
The Mobile Location-Based Se ... |
| Online Holiday Shopping 2008 Preview |
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| Table of Contents Published: 2008/10 |
| eMarketer estimates that online holiday season sales will reach $32 billion in 2008, up 10% over 2007. Although a decline from growth rates seen over the past few years, it is better than the nearly flat growth rate that analysts expect for the overall re ... |
| UK Internet Users and Usage Update |
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| Table of Contents Published: 2008/10 |
| Online life is thriving in the UK. eMarketer estimates that 1.3 million UK residents have come online since 2007, and a similar number will access the Web for the first time between 2008 and 2009.
The UK Internet Users and Usage report analyzes the co ... |
| Mobile User-Generated Content: Marketing 101 |
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| Table of Contents Published: 2008/09 |
| Mobile user-generated content (UGC) is growing, and eMarketer believes the two most important mobile UGC categories for advertisers to consider in the near term are social networking and multimedia authoring/sharing.
The Mobile User-Generated Content ... |
| The Customer Shopping Experience Online |
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| Table of Contents Published: 2008/09 |
| The days of search, point and click-to-cart shopping are rapidly disappearing. Today' s online customers expect - and demand - a much richer experience from retailers in every category.
The Customer Shopping Experience Online report analyzes the new t ... |
| UK B2C E-Commerce: Continued Growth in Tricky Times |
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| Table of Contents Published: 2008/09 |
| Evidence of an economic slowdown is mounting in the UK. But so far e-commerce seems relatively immune to the downturn, due to competitive prices, easy product comparisons, fuel savings and other convenience factors that encourage consumers to shop online. ... |
| Video Advertising Growth Factors |
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| Table of Contents Published: 2008/09 |
| As people spend more time watching online video content, the share of Internet users viewing video advertising will also grow, reaching four out of five users in 2012.
The Video Advertising Growth Factors report analyzes the forces that are driving ma ... |
| Video Advertising Online: Spending and Pricing |
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| Table of Contents Published: 2008/09 |
| This report answers two questions about US Internet video advertising: One, why has online video ad spending not grown as swiftly as predicted? And two, when will online video advertising take off?
The Video Advertising Online report separates the fac ... |
| Mobile Games: Consumers Don't Pay to Play |
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| Table of Contents Published: 2008/08 |
| Mobile gaming is tricky ground for marketers. On one hand, games have some of the best engagement metrics among mobile content categories. On the other hand, that engagement is not translating into sales.
The Mobile Games report analyzes the trends be ... |
| US Hispanic Media Usage |
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| Table of Contents Published: 2008/08 |
| According to Advertising Age, to reach Hispanic consumers, last year advertisers spent 64% of their media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%.
The US Hispanic Media Usage report ... |
| US Online Travel: Planning and Booking |
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| Table of Contents Published: 2008/08 |
| In 2008, US travel sales booked online will reach $105 billion, up 12% from 2007. But even though sales are growing, fewer travelers are booking their trips online.
The US Online Travel report analyzes why the dynamics of one of the Internet' s most s ... |
| Canada Internet: Users and Usage |
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| Table of Contents Published: 2008/07 |
| Growth in Internet users in Canada is slowing. It' s projected to be just 3.7% in 2008. On the other hand, the online population is already approaching 23 million people - over two-thirds of all Canadians.
The Canada Internet report analyzes the count ... |
| Mobile Music: Ads to the Rescue |
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| Table of Contents Published: 2008/07 |
| The Mobile Music report analyzes an industry' s continuing struggles to find a path to profitability in the digital age.
Given consumers' reluctance to pay for music on their phones, marketers are seeking new opportunities to partner directly with car ... |
| Sports Site Marketing: Ad Revenue Models Pull Ahead |
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| Table of Contents Published: 2008/07 |
| It may not qualify as a home run yet, but an emphasis on ad-supported models - as opposed to paid content - is driving solid growth of sports sites.
The Sports Site Marketing report analyzes how these sites, with their large and loyal fan bases, are e ... |
| US Hispanics Online: Demographics |
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| Table of Contents Published: 2008/07 |
| In 2008, eMarketer estimates there are 23 million Hispanics online, about 52% of the US Hispanic population, but widening cultural and language fragmentation makes reaching them a challenge. And as the population grows, so will the problem.
The US His ... |
| Automotive Marketing Online: Negotiating the Curves |
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| Table of Contents Published: 2008/06 |
| The Automotive Marketing Online report analyzes the trends that are driving one of the largest advertising sectors onto the Internet, at full speed.
Auto advertisers are following their market. Research shows that eight out of 10 consumers now consult ... |
| Bank Marketing Online: Moving into Prime Position |
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| Table of Contents Published: 2008/06 |
| The US consumer banking sector- beset by credit woes, fallout from the mortgage crisis and an economic slowdown- is in turmoil. One area is a hub of activity, however. Banks are continuing to invest in their Web sites, adding more online products, service ... |
| Behavioral Targeting Attitudes: The Privacy Issues |
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| Table of Contents Published: 2008/06 |
| Behaviorally targeted advertising promises more revenues for Web publishers. However, collecting the visitor data needed to enhance online ad targeting is raising concern among Internet privacy groups, the FTC, state governments - and consumers.
The B ... |
| Behavioral Targeting: Marketing Trends |
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| Table of Contents Published: 2008/06 |
| Held back by incomplete technology development, brand marketers' preference to have ads appear with relevant content and concerns over violating consumer privacy, eMarketer estimates that US spending for behaviorally targeted online advertising will reach ... |
| Green Online: Growing Awareness |
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| Table of Contents Published: 2008/06 |
| Today' s environmental concerns are more complex, far-reaching and interconnected than those of the past, and the Internet provides a powerful forum for corporations, marketers, policymakers and average citizens to engage in active conversations about how ... |
| Mobile BRIC: Extreme Growth Ahead |
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| Table of Contents Published: 2008/06 |
| Brazil, Russia, India and China- collectively known as BRIC- represent the next great growth curve for both mobile telecommunications and interactive marketing. Home to over 40% of the world' s population, the rise of BRIC' s emerging middle class will pr ... |
| TV Trends: Consumers Demand Control |
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| Table of Contents Published: 2008/06 |
| The TV Trends report addresses the question of why television content stays much the same, while the ways and places it is viewed mushroom.
Video-on-demand (VOD), digital video recorders (DVRs), the broadband Web, and 3G mobile phones are giving TV co ... |
| UK Social Network Marketing: Ad Spending and Usage |
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| Table of Contents Published: 2008/06 |
| Roughly 11 million UK Internet users visited online social network sites regularly in 2007. And the market is booming - 60% of respondents to an early-2008 survey said they had created a social network profile, up from 27% in 2007.
The UK Social Netwo ... |
| Mobile Social Networking: Connecting to Consumers |
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| Table of Contents Published: 2008/05 |
| The Mobile Social Networks report analyzes the enormous opportunities and challenges presented by this new marketing channel.
eMarketer forecasts that over 800 million people worldwide will be participating in a social network via their mobile phones ... |
| Online Advertising in China: The Olympic Year |
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| Table of Contents Published: 2008/05 |
| With a rapid adoption rate, increasing broadband penetration and a young, well-educated population, the Internet is quickly becoming the media of choice for the youth of China- and that provides plenty of incentive for marketers to advertise online.
T ... |
| Politics '08 Online: Push Meets Pull |
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| Table of Contents Published: 2008/05 |
| This year' s national and local elections are generating record advertising spending, including online. Still, only 1% to 2% of political ad budgets will be spent online, compared with 50% to 80% on broadcast TV advertising.
The Politics ' 08 Online r ... |
| The Blogosphere: A Mass Movement from Grass Roots |
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| Table of Contents Published: 2008/05 |
| Once a haven for techies, there are now blogs for everything from celebrity gossip to political commentary to the most mundane personal minutiae. By 2012, more than 145 million people- or 67% of the US Internet population- will be reading blogs at least o ... |
| US Retail E-Commerce: Slower But Still Steady Growth |
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| Table of Contents Published: 2008/05 |
| Although consumers are reacting to the economic downturn by spending less, this will create more of a hardship for retail stores than for e-tailers. A drop in new online buyers- an inevitable sign of the maturation of the online retail channel- will contr ... |
| Web Television in Europe: An Expanding Scene |
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| Table of Contents Published: 2008/05 |
| Already in the first half of 2008, over one-half of UK adults with Internet access had watched television online, and many had used it to catch programs they had missed. Throughout Europe, the potential for online TV viewing is huge.
The Web Televisio ... |
| Broadband Services: VoIP and IPTV Trends |
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| Table of Contents Published: 2008/04 |
| The Broadband Services report explores the changing dynamics in the ongoing competition between cable and telecom providers.
eMarketer estimates that by 2012 there will be over 533 million broadband households worldwide, of which 94.3 million will be ... |
| UK Women Online |
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| Table of Contents Published: 2008/04 |
| The UK Women Online report analyzes what the rise of female users means for online merchants and content providers.
Young women ages 18 to 34 are leading the charge. Although they make up 21.3% of the UK female population in 2008, they account for 35% ... |
| US Online Advertising: Resilient in a Rough Economy |
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| Table of Contents Published: 2008/04 |
| The US Online Advertising report analyzes the factors that are contributing to the continued growth of the Internet channel in tough economic times.
Even as the growth rate declines through 2009, overall Internet ad spending increases will remain in p ... |
| User-Generated Content: In Pursuit of Ad Dollars |
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| Table of Contents Published: 2008/04 |
| The User-Generated Content report examines the phenomenon that is, literally, flooding into every corner of the Internet, generating a great deal of activity but very little money.
eMarketer projects that the number of US User-Generated Content creato ... |
| Mobile Advertising:After the Growing Pains |
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| Table of Contents Published: 2008/03 |
| The Mobile Advertising report analyzes the changes that must occur before this nascent channel becomes a full-blown advertising medium around the globe.
eMarketer forecasts that worldwide mobile marketing and advertising spending will reach $19 billio ... |
| Moms Online: Browsing, Researching, Buying |
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| Table of Contents Published: 2008/03 |
| The Moms Online report analyzes the changing Internet habits and decision-making patterns of this all-important consumer demographic.
Moms regularly engage in parenting-related activities online, but they are also involved in other online activities s ... |
| Mobile Search: Location, Location, Location |
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| Table of Contents Published: 2008/02 |
| The Mobile Search report analyzes the trends that are driving advertising revenues in this almost too-hot-to-handle category.
For marketers, now is the time to jump into mobile search- at least, with an experimental budget- and start learning fast. ... |
| Online Video Content: The New TV Audience |
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| Table of Contents Published: 2008/02 |
| The Online Video Content report analyzes the factors that are inexorably leading to convergence between television and online video content.
It hasn' t happened yet, but full-blown convergence between television and the Internet is on the way.
Tod ... |
| UK Internet: Users and Usage |
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| Table of Contents Published: 2008/02 |
| The UK Internet report analyzes the factors that are driving adoption and usage in this world-leading, trend-setting online economy.
Britain has one of the most experienced and active online populations in the world.
Confidence in e-commerce is hi ... |
| US Online Population |
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| Table of Contents Published: 2008/02 |
| The US Online Population report analyzes the maturing, but still growing, market that is becoming increasing central to both the commercial and cultural pulse of the nation.
Internet usage is becoming a daily habit. US Internet users spent 15.3 hours ... |
| Video Game Advertising |
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| Table of Contents Published: 2008/02 |
| The Video Game Advertising report analyzes this exciting, fast-moving, multi-channel and exploding new advertising medium. Pow! Bam! Whap! Watch out! Video-game advertising comprises several segments, and they are all seeing action.
In Web-based games ... |
| Web Widgets and Applications: Destination Unknown |
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| Table of Contents Published: 2008/02 |
| The Web Widgets and Applications report tracks the trends that are driving this unique and intriguing, but not yet lucrative, area of Internet development.
Widgets are popping up everywhere online. Since Facebook opened up to third-party applications ... |
| Asian Americans Online |
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| Table of Contents Published: 2008/01 |
| The Asian Americans Online report examines the behavior patterns of this educated, affluent and rapidly growing segment of Internet users.
US advertisers have long thought of the Asian-American market as complex and difficult to reach. Asian Americans ... |
| B2B Marketing Online: Business Meets Social Media |
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| Table of Contents Published: 2008/01 |
| The B2B Marketing Online report tracks the tectonic shifts that are shaking up the once solid and predictable world of long, complicated sales cycles.
Of course, reaching the ultimate decision maker is still the key goal, but marketers also need to ta ... |
| Podcast Advertising:Seeking Riches in Niches |
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| Table of Contents Published: 2008/01 |
| The Podcast Advertising report analyzes the trends contributing to the growth of the podcasting audience and the ad dollars that are following.
eMarketer estimates that there was a 285% increase in size of the US podcast audience in 2007, a growth to ... |
| Search Engine Marketing: User and Spending Trends |
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| Table of Contents Published: 2008/01 |
| The Search Engine Marketing report tracks the trends that are driving the massive but still-growing search advertising market.
eMarketer estimates that Google raked in 75% of US paid search advertising in 2007, up from 60% in 2006. Number two, Yahoo!, ... |
| Germany Online Advertising |
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| Table of Contents Published: 2007/12 |
| The Germany Online Advertising report analyzes the trends that are propelling the second-largest advertising market in Europe into the online marketplace. ... |
| Japan Online Overview |
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| Table of Contents Published: 2007/12 |
| The Japan Online Overview report examines both the online and mobile behavior patterns of this tech-savvy, trend-setting population.
Japan has the world' s second largest economy, and the tenth largest population, so what the Japanese do or don' t do ... |
| Mexico Online Overview |
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| Table of Contents Published: 2007/12 |
| The Mexico Online Overview report provides a sweeping analysis of this relatively under-developed but potentially rich market.
Mexico has been slow to embrace the Internet, but the situation is changing and nearly all segments of the online economy ar ... |
| Mobile Message Marketing |
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| Table of Contents Published: 2007/12 |
| The Mobile Message Marketing report examines the trend toward media integration being driven by marketers' adoption of the mobile platform.
Today' s mobile marketing campaigns are dominated by messaging. As the speed and sophistication with which mark ... |
| Outdoor Advertising: A New Look |
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| Table of Contents Published: 2007/12 |
| The Outdoor Advertising report analyzes the digital reinvention of this no longer old medium.
Outdoor advertising is bucking the trend.
While other traditional advertising sectors, such as TV, radio, newspapers and magazines, struggle to adapt to ... |
| Social Network Marketing: Ad Spending and Usage |
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| Table of Contents Published: 2007/12 |
| The Social Network Marketing report analyzes the evolution of this growing Internet activity and its advertising revenues.
Marketers are continuing to experiment with social network advertising, with $920 million being spent on social networking sites ... |
| Affluent Internet Users: How the Rich Live Online |
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| Table of Contents Published: 2007/11 |
| While the percentage of affluent households in the US remains relatively steady, eMarketer projects that the number of affluent Internet users will grow from 43.7 million in 2006 to 57.1 million in 2011.
The Affluent Internet Users report tracks the g ... |
| African Americans Online |
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| Table of Contents Published: 2007/11 |
| The African Americans Online report analyzes the many factors that have gone into creating the digital divide, including why it is closing slower than expected.
eMarketer estimates that African Americans will make up 11.8% of all US Internet users in ... |
| Canada Online Advertising |
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| Table of Contents Published: 2007/11 |
| The Canada Online Advertising report analyzes the trends that are quickly changing the once slow-to-change Canadian Internet marketing and media world.
Online advertising didn' t really take off in Canada, partly because advertisers' options were limi ... |
| CPG Online: Health & Beauty Go Interactive |
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| Table of Contents Published: 2007/11 |
| The CPG Online report analyzes the consumer behavior trends that are convincing CPG brands to advertise online, with special emphasis on health and beauty campaigns.
CPG marketers have noticed that consumers are going online to search for and research ... |
| Gay and Lesbian Internet Users:The GLBT Community |
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| Table of Contents Published: 2007/11 |
| Gay and lesbian Internet users are very active on social networking sites and blogs, regularly purchase goods and services online and conduct a good deal of their travel arrangements online.
eMarketer estimates there were 12.1 million adult GLBT Inter ... |
| Hispanic Americans Online: A Fragmented Population |
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| Table of Contents Published: 2007/11 |
| The Hispanic Americans Online report assesses the many challenges marketers face reaching this rapidly growing but diverse population.
As important as it is, the choice between communicating in Spanish or English is just one piece of the puzzle. Marke ... |
| Newspapers and Magazines Online: Content Still King |
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| Table of Contents Published: 2007/11 |
| The Newspapers and Magazines Online report analyzes the rapid digitization of print content for Web sites as well as RSS feeds, reporters' blogs, online forums, mobile content and even social networks.
When the grand, gray lady of newspapers, The New ... |
| Online Holiday Shopping |
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| Table of Contents Published: 2007/11 |
| The Online Holiday Shopping report provides a preview of the trends that will affect the sales of Internet merchandise this shopping season- and compares them to seasons past and future.
Online sales this year will be driven by the increased spending ... |
| US Advertising Spending |
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| Table of Contents Published: 2007/11 |
| The US Advertising Spending report tracks the rise of Internet advertising, relates it to the total advertising market and makes projections for the future of both.
If you want all the latest ad numbers and want to know how they are affecting the indu ... |
| US Online Overview |
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| Table of Contents Published: 2007/11 |
| The US Online Overview report covers everything you ever wanted to know about Internet usage and demographics in the States but didn' t know who to ask ... |
| France Online Overview |
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| Table of Contents Published: 2007/10 |
| The France Online Overview report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions- right now. ... |
| Mobile Brand Advertising |
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| Table of Contents Published: 2007/10 |
| As better infrastructure is constructed and more inventory gradually become available, brand marketers are beginning to experiment with the mobile medium. But convincing advertisers to invest larger budgets will require fundamental rethinking by both mobi ... |
| Western Europe Internet: Users and Usage |
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| Table of Contents Published: 2007/10 |
| The Western Europe Internet report tracks Internet user and usage trends across the continent, concentrating on the five major countries: the United Kingdom, France, Germany, Italy and Spain.
The UK has embraced the Internet most avidly. It was the fi ... |
| Canada Internet: Users and Usage |
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| Table of Contents Published: 2007/09 |
| The Canada Internet report analyzes the vast but in many ways still untapped online opportunities of this marketplace.
Canada' s e-commerce has languished in the absence of retailers and online offerings that genuinely address Canadian tastes and requ ... |
| India Online Overview |
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| Table of Contents Published: 2007/09 |
| The Indian government declared 2007 the Year of Broadband, setting a goal of 20 million broadband users in 2010. However, eMarketer expects India to reach just over half that target, or 10.5 million broadband households by 2011.
The India Online Overv ... |
| Local Online Advertising: Measuring the Market |
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| Table of Contents Published: 2007/09 |
| eMarketer projects that local online advertising spending In the US will reach $2.9 billion in 2007, only 13.4% of the total Internet market. But as portal giants Yahoo! and Google and major newspaper chains make deals to sell advertising and share conten ... |
| Men Online: Reaching 18-to-34 Year Olds |
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| Table of Contents Published: 2007/09 |
| US men age 18 to 34 comprise nearly 27% of the total male Internet user population, but they are elusive. They continue to watch fewer hours of TV and spend more time online, playing games, downloading videos, music and podcasts and sometimes shopping. ... |
| Pharmaceutical Marketing Online: Stuck in Web 1.5 |
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| Table of Contents Published: 2007/09 |
| The Pharmaceutical Marketing Online report checks the temperature of online advertising spending by the US pharmaceutical and healthcare industry.
By 2011, the pharmaceutical category will account for 5% or $2.2 billion of Internet advertising. Growth ... |
| Apparel E-Commerce |
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| Table of Contents Published: 2007/08 |
| Fashion took a big step forward last year. According to one estimate, US online apparel sales (including accessories and footwear) reached $18.3 billion in 2006 and replaced computer hardware/software as the largest online retail category. Unfortunately, ... |
| Canada Online Overview |
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| Table of Contents Published: 2007/08 |
| The Canada Online Overview report analyzes the trends driving Internet demographic and commercial growth in the northern half of North America. ... |
| China Online Overview |
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| Table of Contents Published: 2007/08 |
| The China Online Overview report analyzes the massive and rapid changes occurring in the Chinese Internet environment- and what those changes mean for online marketers around the globe- because the Chinese online population is so large it simply cannot be ... |
| France Online Advertising |
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| Table of Contents Published: 2007/08 |
| The France Online Advertising report analyzes the forces driving France' s emergence as one of the leading Internet advertisers in Europe.
Online advertising campaigns are fairly new to the French, and many French companies still put the bulk of their ... |
| Mobile Europe |
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| Table of Contents Published: 2007/08 |
| The mobile market in Europe is based on a widespread, high-speed infrastructure, and some of the finest handsets in the world. As a result, European mobile consumers are accustomed to switching easily between voice and data services.
The Mobile Europe ... |
| Online Video:Making Content Pay |
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| Table of Contents Published: 2007/08 |
| The Online Video report analyzes and compares the online video delivery channels that are creating both uncertainty and a sense of opportunity among media professionals. ... |
| Radio Trends:On Air and Online |
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| Table of Contents Published: 2007/08 |
| The Radio Trends report report analyzes the many ways that new digital and interactive technologies are changing traditional business models- altering the distribution and access of audio content. ... |
| Germany: Online Overview |
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| Table of Contents Published: 2007/07 |
| With 40 million active Internet users, Germany is home to Europe' s largest online population, and two out of three German Internet users are online buyers. Not surprisingly, the country is Europe' s largest retail e-commerce market, with online sales of ... |
| Mobile Search:Clash of the Titans |
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| Table of Contents Published: 2007/07 |
| The telecom and Internet industries are colliding head-on in a battle for control of the consumer mobile search business. Both sides possess advantages and limitations, and no one knows which side will emerge victorious.
The Mobile Search report analy ... |
| Sports Site Marketing: A Whole New Ball Game |
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| Table of Contents Published: 2007/07 |
| The Internet is reshaping the sports marketing landscape by offering fans the ability to participate in their favorite sports with instant access to scores, news, trivia, statistics, blogs, bulletin boards, social networks, fantasy sports services, highli ... |
| UK Online Advertsing |
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| Table of Contents Published: 2007/07 |
| The UK Online Advertising report examines the state of Internet adverts in Britian, which- far from being stogy- is becoming a model for the future of advertising around the world.
Amazingly, the UK is set to account for over half of all online ad spe ... |
| Video Advertising Online:Spending and Audience |
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| Table of Contents Published: 2007/07 |
| In 2011, nearly one in every ten dollars spent for advertising on the Internet will be for video advertising. As advertisers continue to shift budgets from television advertising, video ads will become a driving force in overall Internet ad spending gains ... |
| Australia Online |
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| Table of Contents Published: 2007/06 |
| Australia has long lead the Asia Pacific region in terms of Internet penetration, however, the country has lagged in broadband adoption. No more. Last year, the nationwide availability of ADSL service, and increased competition, led to falling prices and ... |
| Behavioral Targeting:Advertising Gets Personal |
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| Table of Contents Published: 2007/06 |
| Internet advertising is no longer all about paid search. Targeted display advertising is exploding. Today, it' s where the excitement is, where the eyeballs are and where the industry dollars are flowing. In fact, behavioral marketing may be the future of ... |
| Brazil Online |
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| Table of Contents Published: 2007/06 |
| Although home connectivity remains too costly for the majority of Brazilians, the country leads Latin America in the number of Internet users, ahead of both Argentina and Mexico. Although less than 15% of Brazil' s population uses the Internet either in t ... |
| European Online Travel |
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| Table of Contents Published: 2007/06 |
| The European Online Travel report examines economic, business, technology and consumer megatrends and their implications for the travel industry in general, and the European online travel sector specifically. ... |
| Mobile Music: Mixing It Up |
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| Table of Contents Published: 2007/06 |
| Competing interests between the music, consumer technology and mobile industries have created a virtual battlefield in the entertainment sector. Unless these industries change their assumptions about roles and rewards in the value chain, it' s not likely ... |
| Online Security: Counting the Cost of Fear |
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| Table of Contents Published: 2007/06 |
| The Online Security report explores why 2006 was the year that hacking ceased to be a hobby and became a fulltime occupation.
Cyber criminals are no longer pimply-faced teenagers who want to show off to their friends, but sophisticated gangs connected ... |
| Search Marketing:Counting Dollars and Clicks |
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| Table of Contents Published: 2007/05 |
| Search engine marketing is a highly concentrated industry. Over 90% of US paid search ad spending will go to Google and Yahoo! in 2007. One result of this concentration is that it often makes advertising on second-tier search engines a better value- less ... |
| Social Network Marketing: Where to Next? |
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| Table of Contents Published: 2007/05 |
| In 2007, eMarketer estimates that companies will spend $900 million in the US - and $330 million outside the US - on social network advertising. Although the lead players, MySpace and Facebook, will continue their strong performance, hundreds of new socia ... |
| US Retail E-Commerce: Entering the Multi-Channel Era |
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| Table of Contents Published: 2007/05 |
| eMarketer estimates that US retail e-commerce sales (excluding travel) will reach $131 billion this year. As the online channel matures, from now to 2011, the annual average growth rate will slow to 17.5%, and increased spending by existing online buyers- ... |
| Broadband Worldwide: 2005-2011 |
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| Table of Contents Published: 2007/04 |
| The Broadband Worldwide report analyzes the key drivers behind the expanding global broadband market- and shows why more bandwidth availability translates to greater opportunities for online marketers and content distributors. ... |
| UK Online |
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| Table of Contents Published: 2007/04 |
| The UK Online report tracks and analyzes developments in one of Europe' s indeed the world' s leading Internet economies. ... |
| US Online Travel:The Threat of Commoditization |
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| Table of Contents Published: 2007/04 |
| It is still far from a tailspin, but the US online travel industry is undergoing a revolution that is redefining the rules of engagement between travel firms and their customers. Internet-savvy consumers are exploiting powerful online resources to find ne ... |
| Women Online: Taking a New Look |
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| Table of Contents Published: 2007/04 |
| The Women Online report analyzes the impact that new Internet video content and advertising are having- or not having- on female Internet users, who make up over half the US Internet population. ... |
| Automotive Online: The Race Is On |
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| Table of Contents Published: 2007/03 |
| The Automotive Online report analyzes the trend-setting online and mobile marketing strategies and tactics of the automotive industry. After all, where the auto industry goes - other industries often follow. ... |
| Podcast Advertising |
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| Table of Contents Published: 2007/02 |
| The Podcast Advertising report looks beyond the buzz to provide a realistic assessment of the opportunities - and pitfalls - in this still new and, in many ways, unknown channel. ... |
| Worldwide Internet Users: 2005-2011 |
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| Table of Contents Published: 2007/02 |
| eMarketer has developed Internet user estimates for 15 countries worldwide as well as providing comparative data which not only indicates the number of Internet users in each country, but who, where and how frequently these Internet users access the Inter ... |
| Canada B2C E-Commerce |
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| Table of Contents Published: 2007/01 |
| The Canada B2C E-Commerce report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision - right when you nee ... |
| Digital Downloading: Music, Movies and TV |
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| Table of Contents Published: 2007/01 |
| The majority of all digital content will be distributed over the Internet in the not-too-distant future, and while that process is well under way with music, this year will see the TV and movie industries dip their toes in the digital waters as well. In f ... |
| Internet Video Audience |
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| Table of Contents Published: 2006/12 |
| The Internet Video Audience report analyzes not only who' s watching video content online, but also what they watch and how they watch it. ... |
| US DVR and VOD Usage: Ad Skippers and Time Shifters |
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| Table of Contents Published: 2006/12 |
| The US DVD and VOD Usage report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision - every time. ... |
| Canada Online |
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| Table of Contents Published: 2006/11 |
| The Canada Online report provides key data on the affluent, high-tech society and trillion-dollar GDP of the US's northern neighbor- and the online habits of its citizens. ... |
| India Online |
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| Table of Contents Published: 2006/11 |
| The India Online report looks at the vast Asian subcontinent from the standpoint of the Internet. Unfortunately, from that point of view the country looks neither as large as it is - nor as modern as it would wish to be perceived. ... |
| Mobile Message Marketing: Cash Not Flash |
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| Table of Contents Published: 2006/11 |
| While mobile carriers, record labels, television networks and equipment providers throw a never-ending barrage of multimedia goodies at consumers, users stick with the ABCs of messaging. Messaging remains the least sexy, but most profitable, segment of th ... |
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