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TWO SIDES TO EVERY STORY: IS MOBILE ADVERTISING GOOD FOR MOBILE?
Table of Contents Published: 2006/06
The mobile trinity - location, personalization, and timeliness - make mobile devices a marketer's dream. The adoption of the mobile channel as a means of influencing purchasing behavior and perceptions for non-telecoms products and services is not a new p ...

U.S. ADVANCED WIRELESS SERVICES (AWS) AUCTION: WORLDWIDE IMPLICATIONS FOR TECHNOLOGY, SPECTRUM AND COMPETITION
Table of Contents Published: 2006/05
When the telecommunications industry speaks of spectral value, most speak of the dollar amount operators may pay for spectrum. ...

THE PORTAL WARS: WHERE NEXT FOR THE MOBILE INTERNET? THE EMERGENCE OF THE PERSONAL INTERNET
Table of Contents Published: 2006/01
A comprehensive study (140+ pages) assessing the development of the Mobile Internet over the last five years and demonstrating that many of the observations, conclusions and warnings provided in our first study published in May 2000, still hold true. In M ...

Mobile TV: Fact or Fiction?
Table of Contents Published: 2005/05
This study analyzes the emerging market and technologies for mobile broadcast TV and assesses the potential market opportunities and threats. It analyzes the implications of this new, unproven market and technologies for telecoms operators and vendors, an ...

DEVICE CONVERGENCE: THREE WORLDS COMING TOGETHER
Table of Contents Published: 2004/10
This study identifies and characterizes four key trends of device convergence. ...

WIRED AND WIRELESS NETWORKS: TWO WORLDS COMING TOGETHER
Table of Contents Published: 2004/06
This wireless addition may be achieved through partnership with a mobile operator or through deployment of their own wireless network using Wi-Fi or alternative broadband wireless access solutions. ...

AMPU Not ARPU: A BETTER METRIC FOR THE WIRELESS INDUSTRY
Table of Contents Published: 2003/05
"Average Revenue per User" (ARPU) is, today, the accepted metric for measuring the success of mobile operators. However, in our most recent study, entitled "AMPU not ARPU: A BETTER METRIC FOR THE WIRELESS INDUSTRY," we argue that the ARPU metric is insuff ...

STRATEGIC IMPLICATIONS OF MULTIMEDIA MESSAGING: IDENTIFYING THE PROFIT OPPORTUNITIES
Table of Contents Published: 2003/02
This new study analyzes multimedia messaging services and the related technologies, political issues, and strategic implications which surround it. Unlike other studies, the emphasis is on the "hidden" and under-appreciated ramifications of introducing mu ...