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| Assessing the Impact of SIM-only Service Propositions |
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| Table of Contents Published: 2009/10 |
| SIM-only deals are now an established part of the overall mobile market and they may represent good value for money to customers, though they make operator charges more transparent by allowing customers to compare SIM-only contracts with prepay and standa ... |
| Emerging HSPA Applications |
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| Table of Contents Published: 2009/09 |
| This report focuses on the popular applications and services that exist on mobile and other platforms where the utility, usability and value to the user increases greatly with the existence of high performance data bearers such as HSPA. The application ca ... |
| Key Performance Indicators 2009 - Cost of Acquisition |
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| Table of Contents Published: 2009/09 |
| This Cost of Acquisition (CoA) benchmarking report presents CoA data across 25 mobile operators. We provide a year-on-year comparison of how operators have managed their cost of acquiring customers whilst highlighting (with additional commentary), those o ... |
| Key Performance Indicators 2009 - ARPU |
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| Table of Contents Published: 2009/08 |
| Average Revenue Per User (ARPU) is one of the most commonly quoted performance indicators in the telecommunications industry. We present full year blended ARPU data for 82 operators worldwide, 50 operators across Europe as well as 14 operators in emerging ... |
| Key Performance Indicators 2009 - Churn |
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| Table of Contents Published: 2009/08 |
| This report presents churn statistics for 54 operators worldwide, highlighting overall blended churn in addition to peer level breakdown coverage of operator churn across Europe, Asia & Oceania and Africa & Middle East. The report also highlights average ... |
| Channel Rebalancing in Mobile Markets |
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| Table of Contents Published: 2009/07 |
| In mature well-penetrated mobile markets, changing market dynamics are forcing MNOs to reassess and adjust their channel mix. Market reach continues to be a key objective in Mobile Operator Distribution strategies but this is increasingly counterbalanced ... |
| Key Performance Indicators 2009 - EBITDA |
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| Table of Contents Published: 2009/07 |
| EBITDA is one of the most universal and comparable performance indicators and reflects the actual earning potential of a company. Our first KPI benchmarking report for 2009 presents EBITDA information for 71 operators, with EBITDA comparisons of mobile op ... |
| Targeting & Distribution to the SOHO Segment |
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| Table of Contents Published: 2009/07 |
| In times of economic uncertainty and when mobile markets are saturated, the importance of the potentially high-spending SOHO segment of the market is further emphasised and MNOs need to address the segment successfully if they are to meet revenue and EBIT ... |
| Convergence in Multi-Play Networks |
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| Table of Contents Published: 2009/06 |
| This report provides an overview of the current state of multi-play convergent services, the technologies that will permit further development and the factors that will determine success. ... |
| Mobile Money: Lessons from Emerging Markets |
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| Table of Contents Published: 2009/06 |
| In this report we analyse the mobile money market opportunities and address the challenges faced by mobile operators. Using case studies of advanced mobile money service implementations including an in-depth analysis of the M-Pesa and Zain Zap services in ... |
| Mobile Broadband Strategies |
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| Table of Contents Published: 2009/04 |
| The market for mobile broadband is developing rapidly thanks to a combination of new network technologies, more aggressive pricing on the part of operators and the availability of new high function handsets and inexpensive 3.5G USB pens, or ' dongles' . D ... |
| Point of Churn Best Practice |
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| Table of Contents Published: 2009/04 |
| This report highlights the tactics and strategies which operators can deploy to reduce customer loss at the point of churn. It examines the factors which influence customer save rates and highlights the best practices that have enabled selected MNOs to re ... |
| Advertising via the Mobile Channel |
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| Table of Contents Published: 2009/03 |
| This report explores the different roles MNOs need to fulfil and the strategies leading operators have deployed to successfully exploit the potential for mobile advertising to generate new revenues without compromising relationships with the customer thro ... |
| Consumer Data Propositions |
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| Table of Contents Published: 2009/03 |
| This report examines developments in the consumer mobile data market, including a detailed examination of some sample MNO approaches. It draws conclusions and provides recommendations on the basis of analysis of these propositions and all MNOs, especially ... |
| MNO Mobile Portal Strategies Update |
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| Table of Contents Published: 2009/02 |
| In this report, MMD re-visits the mobile portals of the original 12 MNOs and reassesses the state of the art so that readers can judge their own portal developments against updated benchmarks. Finally, the report delivers concrete recommendations that MNO ... |
| Review of Developments in the Mobile Messaging Market |
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| Table of Contents Published: 2009/02 |
| This report examines some examples of messaging product offerings from a variety of mobile operators, mostly in Europe, but also looks at some products from other markets such as Pakistan and the US, and compares how they are packaged and how they are pri ... |
| Fixed Line Replacement in the Home |
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| Table of Contents Published: 2008/12 |
| This report examines the key trends influencing the speed and profile of fixed line replacement in the home, and analyses how both fixed and mobile operators are positioning themselves to deal with the challenges of consumer fixed line replacement. Popula ... |
| Mobile TV in Europe |
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| Table of Contents Published: 2008/12 |
| Mobile television offers mobile network operators the prospect of a welcome additional revenue stream derived from a mature and established market. The established nature of the market for television makes this service particularly attractive, as at first ... |
| New Consumer MVNO Opportunities |
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| Table of Contents Published: 2008/12 |
| The first MVNOs targeted markets with high penetration levels, good network availability and above average ARPU. These markets soon became highly competitive and MVNOs began to operate on very thin margins and many failed. More recently successful consume ... |
| Prepay Relationships Best Practice |
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| Table of Contents Published: 2008/12 |
| This report examines what operators are doing to help develop fruitful relationships with prepay customers that they can exploit to increase ARPU and acquisitions and help contain churn. The report concludes with a set of key findings and recommendations ... |
| Reassessing the Merits of Prepay-Postpay Migration |
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| Table of Contents Published: 2008/11 |
| Since prepay mobile phone plans were introduced and facilitated massive expansion of mobile markets into consumer and lower value commercial sectors, MNOs have been looking for ways to migrate prepay customers to postpay contracts, where the perception is ... |
| Emerging Market Success: Learning from China |
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| Table of Contents Published: 2008/10 |
| The Chinese mobile market has rapidly become the largest in the world, in terms of numbers of subscribers. This has been achieved in what is still largely an environment supplied and monitored by Government-controlled network operators that have limited i ... |
| Segmentation Challenges in Mature Mobile Markets |
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| Table of Contents Published: 2008/10 |
| This report looks at the approaches available to operators, and at those adopted by some of the major players, considers the appropriateness of their approach and suggests concrete additional steps that could be taken to gain the maximum value from the da ... |
| Driving Content Revenues - New Operator Strategies |
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| Table of Contents Published: 2008/09 |
| Despite early failure to achieve forecasts that perhaps owed more to MNOs' needs (in anticipation of falling voice revenues) than a clear understanding of market potential and user requirements, mobile content has expanded rapidly since the days of the ma ... |
| Fixed Line Replacement in the Enterprise Sector |
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| Table of Contents Published: 2008/08 |
| This report examines the key trends influencing the pace and nature of enterprise fixed line replacement, and looks at how both fixed and mobile operators are positioning themselves to deal with the challenges of enterprise fixed line replacement. Key fix ... |
| mGovernment Opportunities for MNOs |
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| Table of Contents Published: 2008/08 |
| This report examines the market context of mGovernment as well as examples of implementations already in place and draws conclusions and makes recommendations that MNOs should take account of to optimise their exploitation of this major opportunity area. ... |
| MNO Opportunities from New Handset Technologies |
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| Table of Contents Published: 2008/07 |
| The launch of the iPhone with its large touch-screen technology (and the flurry of iPhone ekillers' from other manufacturers), the inclusion of GPS functionality on many high-end phones and the success in the Far East of payment systems on handsets using ... |
| Addressing Transitory Prepay Segments |
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| Table of Contents Published: 2008/06 |
| Transitory segments in the prepay market, especially migrant workers, represent a growth opportunity for mobile operators wishing to extend their marketing reach. There are currently around 200 million international migrant workers in the world making a s ... |
| MNO Convergence Positioning Strategies |
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| Table of Contents Published: 2008/06 |
| Over the past year, MMD has produced a number of eConvergence Watch' papers highlighting MNO and Competitor initiatives in addressing convergence opportunities across Europe' s largest markets, such as the UK, France, Germany, Italy and Spain. These pape ... |
| Successful Multi-Play Market Strategies |
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| Table of Contents Published: 2008/05 |
| This report examines the offerings of the major operators in the key markets, the products they are delivering and which are likely to be the winners and losers in the fight for the customer. The report concludes with a range of concrete recommendations t ... |
| Lessons From 3's Success in Raising ARPU |
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| Table of Contents Published: 2008/04 |
| This report examines the position of 3 within Europe and looks at how selected operating companies have approached their market, identifying common themes. The importance of 3' s results are then examined and the lessons for other MNOs drawn out. Finally, ... |
| Maximising Profitability in Low ARPU Markets |
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| Table of Contents Published: 2008/04 |
| In this report we examine what operators are doing to maximise revenues from mobile communication services in low ARPU markets and identify how they have moved beyond the traditional MNO model to derive new kinds of revenues while simultaneously reducing ... |
| Apple iPhone: Market Implications |
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| Table of Contents Published: 2008/02 |
| The iPhone arrived in 2007 to much media and consumer excitement. In the US - and later, Europe - queues of Apple aficionados camped outside Apple flagship stores in order to be one of the first to be able to own the latest product innovation from one of ... |
| Meeting Scandinavian Enterprise Mobility Needs |
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| Table of Contents Published: 2007/10 |
| Profitability is today a key word among the Mobile Network Operators and Service Providers in mature markets such as Scandinavia. With a penetration rate far above 100%, there is no longer the potential for rapid growth through new subscriptions. Consumer ... |
| Convergence Watch France |
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| Table of Contents Published: 2007/09 |
| This is the second in a series of ' Convergence Watch' papers being produced by MMD highlighting convergence market developments in the major European markets of the UK, France, Germany, Italy and Spain. The objective of these papers is to initially descr ... |
| MNO Messaging Pricing Strategies |
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| Table of Contents Published: 2007/09 |
| In terms of margin delivery, mobile messaging has been the best performing product in the MNO armoury since the SMS application took off alongside the extension of mobile telephony to the consumer segment following the availability of prepay tariffs. A se ... |
| Protecting Revenues From MNO Voicemail |
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| Table of Contents Published: 2007/09 |
| Voicemail has traditionally been a cash cow for many Mobile Network Operators. It initially offered the dual benefits of improved call completion rates for the operator on its network and provided a useful value added service (VAS) for customers, which to ... |
| X-Series UK - Case Study |
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| Table of Contents Published: 2007/09 |
| The current report critiques the X-Series product from a number of perspectives, examining the product design, user experience, pricing/packaging, promotion, advertising and distribution of the service. We discuss the strengths and weaknesses of the X-Ser ... |
| Convergence Watch UK |
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| Table of Contents Published: 2007/08 |
| This is the first in a series of eConvergence Watch' papers being produced by MMD highlighting convergence market developments in the major European markets of the UK, Germany, France, Italy and Spain. The objective of these papers is to initially descri ... |
| Child Security Applications |
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| Table of Contents Published: 2007/07 |
| In this report, Mobile Market Development examines the youth market and the applications available to address issues of child security and concludes with nine recommendations for MNOs to help them in successful exploitation of this extremely important mar ... |
| Impact of Prepay Tariff Innovation |
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| Table of Contents Published: 2007/05 |
| In this report, MMD examines the impact of prepay tariffs on total connections, prepay share of the total market, net additions, ARPU and effective price per minute in seven European markets which show great diversity in terms of maturity, competition lev ... |
| Strategies to Minimise Involuntary Churn |
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| Table of Contents Published: 2007/05 |
| In this report we will quantify the size of the issue and the impact of involuntary churn within mobile operators. The report looks at both pre-paid and post-paid involuntary churners, what their respective drivers are and how operators can develop strate ... |
| Multi-Brand Strategies in Mobile Markets |
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| Table of Contents Published: 2007/04 |
| With the saturation of European markets, MNOs need to find new ways of winning market share, ideally that do not involve reducing prices to users to the point where profitability and, ultimately, shareholder value is negatively impacted. Some MNOs have mo ... |
| Mobile Content Market Development in China |
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| Table of Contents Published: 2007/03 |
| The Chinese mobile market has rapidly become the largest in the world, in terms of numbers of subscribers. This has been achieved in what is still largely an environment supplied and monitored by Government controlled network operators, that have limited ... |
| Optimising the Mobile Content Value Chain |
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| Table of Contents Published: 2007/03 |
| Mobile content has been heralded as the saviour of declining operator voice revenues by industry and analysts alike. However, despite significant growth in content revenues over the last few years and a slowing of the pace of decline in overall operator m ... |
| VAS Innovations for the Enterprise Market |
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| Table of Contents Published: 2007/03 |
| In the past, MNOs have worked hard to highlight the benefits of consolidating the mobile expenditure of an enterprise with a single provider by offering high levels of discount. Now they are keen to demonstrate that such consolidation also delivers additi ... |
| Innovative Voice Solutions for the Enterprise Market |
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| Table of Contents Published: 2007/02 |
| This report examines best practice examples where MNOs have successfully used innovative offers that effectively provide unlimited calls, better cost control, improved international capabilities or specialised functionality aimed at shifting dependency fr ... |
| Mobile Consumer Segmentation: Framework and Models |
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| Table of Contents Published: 2007/02 |
| In the past, high growth rates and a relatively low level of competition (more about the share of new acquisitions than absolute share of the market) have favoured a relatively simplistic mass-market approach to marketing, product development, sales and c ... |
| Effective Strategies for Addressing Rotational Churn |
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| Table of Contents Published: 2006/12 |
| This paper presents a substantial argument for a change in the way in which operators treat ' customer spin' , sometimes referred to as ' rotational churn' . Specifically we make the case for excluding ' spin' from the calculation of new connections and c ... |
| Mobile Ticketing - MNO Opportunities Assessed |
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| Table of Contents Published: 2006/12 |
| The high penetration of mobile phones (particularly smart phones) combined with the ubiquitous presence of ticketing applications across different vertical segments has encouraged analysts to forecast exponential growth for mobile ticketing transactions o ... |
| Wireless Operator Portal Development Strategies |
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| Table of Contents Published: 2006/12 |
| The current paper examines 12 mobile operator portals from around the world and highlights best portal design practices based on end-user experiences with these sites and cross comparisons between them. A critique is provided based on the content, design ... |
| Empowering Mobile Channels to Cross and Up-sell |
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| Table of Contents Published: 2006/11 |
| This report looks at operators' different channels to market and how they can be empowered to cross and up-sell products and services at the point of sale. Strong emphasis is placed on advanced data mining, customer segmentation and CRM tools now being de ... |
| Fixed-Mobile Convergence Strategies: Japan |
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| Table of Contents Published: 2006/11 |
| The Japanese government has defined a policy to encourage ubiquitous connection for all in Japan and will provide regulatory and financial support towards achieving this objective. These factors, combined with measures to increase levels of competition an ... |
| Strategies for Developing the Mobile-Only Segment |
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| Table of Contents Published: 2006/11 |
| This report examines the mobile-only segment, including the types of customer most likely to migrate to mobile-only status and what will encourage them to take the radical step required to rely solely on a mobile connection (and what will deter them). Wha ... |
| The VoIP Market Opportunity for Wireless Operators |
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| Table of Contents Published: 2006/10 |
| This report examines the mobile market opportunity for VoIP and the levels of activity taking place seeking to exploit it. A scenario is built to estimate just how much revenue is at risk and conclusions and recommendations are drawn from the research res ... |
| UMA - The Real Implications for Mobile Operators |
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| Table of Contents Published: 2006/09 |
| This report examines the state of UMA and its potential to influence the market and players within that market. A scenario for UMA deployment is examined to check the feasibility of offering services that could have a major impact on mobile markets. ... |
| Postpay Upgrades in Europe |
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| Table of Contents Published: 2006/08 |
| In this report, Mobile Market Development (MMD) examines the upgrade programs in place across a range of MNOs in key European markets (France, Germany, Ireland, Italy, Spain and the UK). ... |
| Prepay Upgrades in Europe |
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| Table of Contents Published: 2006/08 |
| In this report, Mobile Market Development examines the prepay upgrade programs currently in place across MNOs in six key European markets (France, Germany, Ireland, Italy, Spain and the UK). Many interesting initiatives and differences were observed betwe ... |
| Handset Locking Strategies |
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| Table of Contents Published: 2006/07 |
| Handset locks have been available to mobile operators for several years. However, there are inconsistencies in the way in which they have been deployed between markets, within markets and across international mobile operator groups. The current report des ... |
| Mobile Marketing: Lessons From Japan and Korea |
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| Table of Contents Published: 2006/06 |
| In 2005, revenues from mobile advertising in Japan grew by 60%, generating a ? 200 million market within four years. Similar revenues were not achieved with Internet advertising until year five but this now represents a ? 2 billion market in Japan. ... |
| FMC Strategies to Combat Substitution |
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| Table of Contents Published: 2006/05 |
| This report examines the organisations with an interest in convergence and explores the initiatives that have already been exposed to the market, in order to assist MNOs in understanding possible best practice in this area and providing input into their o ... |
| India - A Study of Dynamic Market Development |
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| Table of Contents Published: 2006/05 |
| This report introduces the dynamic and rapidly growing Indian mobile market, describing the developments and services that are bringing communications to a broad spectrum of consumers in one of the world's most populous countries. ... |
| Relationship Building Strategies for Prepay Customers |
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| Table of Contents Published: 2006/04 |
| This report highlights how various operators have used the customer knowledge platform to deliver customer retention benefits, producing more successful and better targeted product promotions, delivering increased product density and developing interdepen ... |
| Mobile TV - South Korean Market Case Study |
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| Table of Contents Published: 2006/03 |
| Mobile TV will compete for consumers' time with other mobile applications, such as games and communication (voice and text, person to person or group). If MNOs are not benefiting directly from Mobile TV revenues, then they stand to lose out, not only in r ... |
| Mobile Device Impacts on ARPU & Churn |
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| Table of Contents Published: 2006/01 |
| This report revisits Prodata's 2003 examination of mobile devices, taking into account how developed markets have progressed since that time. This report first provides an overview of devices that are currently available in the market. How these devices i ... |
| Vodafone live! Impact Assessment |
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| Table of Contents Published: 2006/01 |
| With deep pockets and the scale and synergy advantages of a group with operations in 22 global markets, Vodafone is arguably best positioned among mobile operators, to develop a portal capable of delivering valued content and services to customers. The cu ... |
| BT Fusion Case Study |
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| Table of Contents Published: 2005/12 |
| BT has launched a revolutionary service - claimed to be the first truly converged service available to consumer customers in the world. ... |
| Prepay-Postpay Hybrid Solutions |
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| Table of Contents Published: 2005/12 |
| In recent years there has been a significant increase in the number of operators introducing 'hybrid' style services combining the convenience of contract plans and cost control benefits of prepay plans. ... |
| Performance Benchmarks - Churn |
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| Table of Contents Published: 2005/09 |
| This report presents churn statistics for 32 operators worldwide, comparisons with the previous financial year, and commentary on trends in prepaid & postpaid churn. ... |
| Performance Benchmarks - EBITDA |
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| Table of Contents Published: 2005/09 |
| EBITDA is one of the most universal and comparable performance indicator, and reflects the actual earning potential of a company. We present EBITDA information for 36 operators, comparison with the previous financial year, and commentary on influencing fa ... |
| SoHo Solutions in Mobile Markets |
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| Table of Contents Published: 2005/08 |
| Mobile Network Operators have not, until recently, developed propositions specifically to address the small businesses that make up a major proportion of their customer base. ... |
| 3G Pricing Benchmarks |
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| Table of Contents Published: 2005/05 |
| This report presents a detailed overview of 3G service implementations and pricing benchmarks for 3G bearer technologies across the consumer market. ... |
| Vertical Applications in the Enterprise Market |
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| Published: 2005/05 |
| Prodata's analysis of mobile operator vertical solutions is presented in this deck of 46 slides. A summary of developments is followed by analysis of the key vertical applications and sectors, including Sales Force Automation, Field Service Automation, Su ... |
| Group- & Family-Based Loyalty Tariffs |
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| Table of Contents Published: 2004/12 |
| This is the first of two reports produced by Prodata focusing on Loyalty Based Tariffs. It provides detailed profiles of innovative Group based loyalty schemes targeting youth groups, communities and families across a diverse array of markets. ... |
| Tenure- and Usage-Based Loyalty Tariffs |
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| Table of Contents Published: 2004/12 |
| This is the second of two Prodata reports focusing on Loyalty Tariffs. In this report, we provide detailed profiles of innovative tariffs that reward increased customer tenure and/or usage with preferential rates. ... |
| Basic SMS & MMS Pricing Benchmarks |
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| Table of Contents Published: 2004/10 |
| In this report we present international benchmarks for person-to-person (PTP) SMS and MMS pricing and analyse different pricing strategies adopted by operators in respect of these services across consumer markets ... |
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| International Mobile Offers Database |
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| Mobile Market Development' s International Mobile Offers Database has been gathering examples of mobile promotions and tariff initiatives from across the globe giving our clients an insight into the tactics used by other operators to attract and retain cu ... |
| Maximising Wireless Profit Program 2009 |
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| The 'Maximising Wireless Profit' (MWP)Program is a series of 35 reports over the calendar year, concentrating on best practice, innovative approaches, benchmarking key performance indicators and strategic market analysis ... |
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