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Obstetrics and Gynecology: A Snapshot of the Ob/Gyn Surgery Market
Table of Contents Published: 2008/04
The purpose of the study is to provide information on Ob/Gyns practices and patient characteristics, procedures performed and future trends, intended for use both at face value and for segmenting the market. ...

Obstetrics and Gynecology: Brand Loyalty
Table of Contents Published: 2008/04
100 AMA-member (American Medical Association) Ob/Gyn respondents were randomly selected from a list of over 24,000 Ob/Gyns to participate in a self-administered questionnaire (SAQ) featured on the internet. The purpose of the study is to measure exper ...

Obstetrics and Gynecology: Customer Value Drivers
Table of Contents Published: 2008/04
The purpose of the study is to provide information on the influence of general product attributes and marketing activities, in order to help companies better understand what drives surgeon preferences. ...

Obstetrics and Gynecology: The Customer Connection
Table of Contents Published: 2008/04
100 AMA-member (American Medical Association) Ob/Gyn respondents were randomly selected from a list of over 24,000 Ob/Gyns to participate in a self-administered questionnaire (SAQ) featured on the internet. The purpose of the study is to provide infor ...

Obstetrics and Gynecology: The Opportunity Index
Table of Contents Published: 2008/04
100 AMA-member (American Medical Association) Ob/Gyn respondents were randomly selected from a list of over 24,000 Ob/Gyns to participate in a self-administered questionnaire (SAQ) featured on the internet. The purpose of the study is to develop an ov ...

The Obstetrics/Gynecology Hormone & Contraceptive Market: Opportunities for Growth, Customer Retention & Increased Efficiency
Table of Contents Published: 2008/04
The information presented in this report has direct applicability to sales, marketing, professional education, advertising, public relations, forecasting, market research and other business functions. ...

A Snapshot of Orthopedic Surgeons' Practices, Procedures, Trends and Sites of Care
Table of Contents Published: 2006/12
The results feature a summary of surgeons' self-reported procedures by category (minimally invasive), type (hip, knee, shoulder) and site of care. Also included is a summary of patient characteristics and trends in converting consultation to procedures. ...

Orthopedic Surgery - Brand Loyalty: Improving your Competitive Position
Table of Contents Published: 2006/12
The results feature a summary of surgeons' product use and loyalty. Included is a multivariate derived metric estimating the relative value of brands in comparison to competitive products. ...

Orthopedic Surgery - Customer Value Drivers: Understanding the Value Drivers that Determine Surgeons' Product Preferences
Table of Contents Published: 2006/12
The results feature a summary of surgeons' perceptions regarding the relative influence of various considerations in determining product preferences. A conjoint analysis provides the relative importance, as well as the magnitude of influence for featured ...

Orthopedic Surgery - The Customer Connection: How to Increase the Efficiency and Effectiveness of Sales Calls, Marketing and Professional Education
Table of Contents Published: 2006/12
The results feature a summary of surgeons' experiences with, and perceptions of, sales reps and professional education. A multivariate derived metric provides for a relative comparison and positioning of the featured companies. Also included is a summary ...

The Orthopedic Surgery Opportunity Index: Capitalizing on Market Gaps
Table of Contents Published: 2006/12
The results feature a summary of surgeons' perceptions regarding the importance of specific features in evaluating manufacturers, as well as the relative performance of featured manufacturers. ...

Unlocking the Orthopedic Surgery Market: Understanding Orthopedic Surgeons' Behaviors, Attitudes and Perceptions
Table of Contents Published: 2006/12
Orthopedic surgery is currently a stable market in terms of procedures, methods and patients. There are a couple of exceptions, however. Minimally invasive procedures, and in particular advances in shoulder arthroscopy, have had an impact on surgeon' s pr ...

A Snapshot of Plastic Surgeons' Practices, Procedures, Trends and Sites of Care
Table of Contents Published: 2006/11
The analysis results indicate plastic surgery is changing as new cosmetic minimally invasive procedures become more popular. Surgeons are migrating away from traditional treatments and sites of care, to take advantage of the new treatments and the increas ...

Plastic Surgery - Brand Loyalty: Improving your Competitive Position
Table of Contents Published: 2006/11
The results feature a summary of surgeons' product use and loyalty. Included is an analysis of the value of brands in comparison to competitive products. In addition to the loyalty measure, the report also features a satisfaction measure for each of the f ...

Plastic Surgery - Customer Value Drivers: Understanding the Value Drivers that Determine Surgeons' Product Preferences
Table of Contents Published: 2006/11
The results feature a summary of surgeons' perceptions regarding the relative influence of various considerations in determining preferences. A conjoint analysis provides the relative importance, as well as the magnitude of influence for featured factors. ...

Plastic Surgery - The Customer Connection: How to Increase the Efficiency and Effectiveness of Sales Calls, Marketing and Professional Education
Table of Contents Published: 2006/11
The results feature a summary of surgeons' experience with, and perceptions of, sales reps and professional education. Also included is a summary of advertising and training preferences, as well as an overview of attitudes regarding product adoption. ...

The Plastic Surgery Opportunity Index: Capitalizing on Market Gaps
Table of Contents Published: 2006/11
The results feature a summary of surgeons' perceptions regarding the importance of specific features in evaluating manufacturers, as well as the relative performance of featured manufacturers. ...

Unlocking the Plastic Surgery Market: Understanding Plastic Surgeons' Behaviors, Attitudes and Perceptions
Table of Contents Published: 2006/11
Plastic surgery is currently undergoing a dynamic transition. Surgeons are moving their practices away from reconstructive procedures and increasing their cosmetic cases. Increasing insurance difficulties for reconstructive procedures, coupled with techno ...