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| mobileYouth 2009 report |
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| Table of Contents Published: 2009/07 |
| mobileYouth is both a study of the universe of young people and a guide to better develop and market products for these consumers. It' s all too easy to get lost in the technology, the non-sensical self-talk of the internet, mobile and media industries wh ... |
| mobileYouth Datasheets 2008-2012 |
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| Published: 2008/02 |
| Since 2001, mobileYouthR has been uncovering the critical trends in young peoples' usage of mobile phones.
We understand that more than any other device the mobile phone plays an increasing role in the growing up and definition of young people.
Th ... |
| Mobile Youth - Mobile Marketing |
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| Table of Contents Published: 2006/10 |
| mobileYouth06:Marketing looks at the evolution of marketing approaches over time and across different media and analyzes the prospects and opportunities for mobile in this context. This section traces the development of large-scale reach approaches to mar ... |
| Mobile Youth - Mobile Services |
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| Table of Contents Published: 2006/10 |
| mobileYouth06:Mobile Services deals with how stakeholders in the mobile industry can build stronger relationships with young consumers by moving away from a value chain mindset and towards a consumer-focused mindset, establishing greater relevance among y ... |
| Mobile Youth - Music |
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| Table of Contents Published: 2006/10 |
| mobileYouth06:Music identifies the key social and economic issues concerning music and the youth market. The report presents an analysis of the threats and opportunities of mobile music for major stakeholders such as record labels and network operators an ... |
| Mobile Youth - Consumers |
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| Table of Contents Published: 2006/07 |
| mobileYouth06:Consumers is the core section of mobileYouth06:part one. Taking a close look at youth consumer behavior, the report identifies the mobile' s position in the young consumer' s world and makes recommendations as to how companies can make their ... |
| Mobile Youth - Handset |
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| Table of Contents Published: 2006/07 |
| mobileYouth06:Handsets investigates the challenges facing the handset market in connecting with youth. The report looks at how different handsets appeal to different segments of the youth market and how marketing and product development provide the keys t ... |
| Mobile Youth - Video |
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| Table of Contents Published: 2006/07 |
| mobileYouth:Video looks at the rising markets of mobile TV and video services and investigates what value mobile can add to the media. The report looks at youth demand for mobile video and examines how companies can use the mobile to connect with niche yo ... |
| mobileYouth06 - part one |
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| Table of Contents Published: 2006/07 |
| Consumers is the core section of mobileYouth06:part one. Taking a close look at youth consumer behavior, the report identifies the mobile's position in the young consumer's world and makes recommendations as to how companies can make their products and se ... |
| Latin America Data Sheet |
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| Table of Contents Published: 2006/05 |
| Over 50% of Latin Americans will own a mobile phone by 2007. Strong economic growth in the region (Latin America grew 5.8% in 2005 - the highest rate since 1990) and falling ARPU (set to drop 10% by 2007) are behind rising ownership levels. ... |
| Egypt Mobile Market Statistics 2006 |
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| Table of Contents Published: 2006/04 |
| Data from Wireless World Forum's Egypt Mobile Market 2006 statistical handbook reveals that the Egyptian mobile market will triple the number of unique subscribers in the country within a period of three years. In 2004 there were 7 million unique owners o ... |
| France Mobile Market Statistics 2006 |
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| Table of Contents Published: 2006/03 |
| Data from Wireless World Forum's France Mobile Market statistical handbook reveals that the French Mobile Market is in good health, with ARPU, at $44.10 pcm, higher than most European countries including the UK and Germany. ... |
| Germany Mobile Market 2006 |
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| Table of Contents Published: 2006/03 |
| Data from Wireless World Forum's German Mobile Market 2006 statistical handbook reveals that ARPU is in decline across the German operators and average ARPU will fall from $28.0 pcm in 2005 to $26.5 pcm, a year on year fall of 2.7%. ... |
| Malaysia Mobile Market 2006 |
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| Table of Contents Published: 2006/03 |
| Data from Wireless World Forum's Malaysian Mobile Market 2006 statistical handbook reveals Malaysian growth will be strongest in the teenage 10-25 age range with just under a million new subscribers in 2005 and in the 50-64 senior age group which grew by ... |
| mobileYouth Fanscape 2006 |
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| Table of Contents Published: 2006/03 |
| Data from Wireless World Forum's mobileYouth Fanscape 2006 reveals significant differences between the profiles of the US network operator customers. ... |
| Spain Mobile Market Statistics 2006 |
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| Table of Contents Published: 2006/03 |
| Data from Wireless World Forum's Spain Mobile Market 2006 statistical handbook shows that the mobile market in Spain is in a strong position with revenues and subscriber numbers on the rise. ARPU will increase to $43 pcm by 2007. ... |
| Thailand Mobile Market 2006 |
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| Table of Contents Published: 2006/03 |
| Data from Wireless World Forum's Thailand Mobile Market statistical handbook reveals that despite increasing subscriber numbers, falling ARPU will hit mobile revenues as operators reduce prices in order to gain a bigger share of the Thai mobile user base. ... |
| US Mobile Seniors 2006 |
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| Table of Contents Published: 2006/03 |
| Seniors Represent an Undiscovered Goldmine worth $9 Billion to the US Cellphone Industry Wireless World Forums US Mobile Seniors 2006 report on the US senior mobile market reveals that, by effectively targeting the over 50s market, the industry could see ... |
| Brazil Mobile Market Statistics 2006 |
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| Table of Contents Published: 2006/01 |
| Data from Wireless World Forum's Brazil Mobile Market 2006 statistical handbook reveals that mobile ownership in Brazil will reach nearly 80 million individuals by 2006, making it the 5th largest mobile population in the world (ranked after China, USA, In ... |
| China Mobile Market Statistics 2006 |
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| Table of Contents Published: 2006/01 |
| China has a population of over 1.2 billion inhabitants and although China boasts the largest mobile market in the world penetration is low at 26%. 80% of China's population lives in countryside and it is saturation of mobile ownership in the cities rather ... |
| India Mobile Market Statistics 2006 |
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| Table of Contents Published: 2006/01 |
| Data from Wireless World Forums Indian Mobile Market 2006 statistical handbook reveals that mobile ownership will pass 100 million in 2007 as the largest middle class in the world takes up ownership. With 115.3 million forecasted mobile owners in 2007, In ... |
| Japan Mobile Market Statistics 2006 |
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| Table of Contents Published: 2006/01 |
| Data from Wireless World Forum's Japan Mobile Market statistical handbook shows that future growth in the Japanese mobile market will be centred on the under 14s and over 55s as 100% penetration is reached in all other age groups. ... |
| MVNO Success |
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| Table of Contents Published: 2006/01 |
| The MVNO market is currently growing, with demand for lifestyle oriented services such as those for the young and those for the old, as well as discount MVNOs being particularly in demand. ... |
| South Africa Mobile Market Statistics 2006 |
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| Table of Contents Published: 2006/01 |
| Data from Wireless World Forum's South Africa Mobile Market statistical handbook shows that there will be close t30 million South African mobile phone owners by 2007, more than in the Canadian and Australian markets combined and close behind the mobile ma ... |
| UK Wireless Statistics |
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| Table of Contents Published: 2004/06 |
| The purpose of UK Wireless Statistics is to provide senior wireless decision makers with statistical information to evaluate the wireless market in the UK. ... |
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| Digital Video Advertising |
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| Table of Contents Issues / Year: 3 |
| This report examines issues surrounding advertising on online and mobile video services, recommends advertising models and forecasts new trends in consumer behaviour. ... |
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