Contents
- List of tables
- List of figures
- The author
Chapter 1: Introduction
- Setting the scene
- The re-evaluation of marketing strategies
Chapter 2: How the markets have changed in the last 50 years
- The car and the economy
- The car and lifestyles
- Functionality of vehicles
- How effectively has the manufacturer dealt with these issues?
Chapter 3: Brand loyalty
- Where has all the brand loyalty gone?
- Brand loyalty has to be earned
- Brand loyalty and the younger generation
- Why have American domestic vehicles been losing brand loyalty?
Chapter 4: Advertising & lifestyles
- Advertising in the automotive industry
- Marketing to a younger audience
- Product v Lifestyle marketing
- Selling cars to the female market
- What are the actual objectives of car advertising?
- Lifestyles - design crossroads
Chapter 5: The Internet
- The Internet - fad or future?
- The Internet and the showroom
Chapter 6: Growth of markets
- UK, Europe & Rest of the World
- Current trends influencing design and the emergence of new model segments
- Emerging markets
- What dynamics are driving the market for cars in China?
- Chinas response to Western capitalism
- The Chinese car-buyer
- The Chinese car market
- How will the different lifestyles in the emerging markets influence advertising to the consumer?
- The Chinese car-buyer and brand loyalty
- Eastern design influence
- The oil price
- Other Asian markets
Chapter 7: Alternative fuel technology
- Marketing alternative fuel technology
- Environmental awareness
- Diesel power
Chapter 8: Motor industry & vehicle manufacturers
- The global manufacturing village
- How will the global auto industry react to the phenomenal industrial growth in the East?
- Why have Asian cars been experiencing a strong growth in sales in America, at the expense of the domestic manufacturers?
- Globalisation - many products are manufactured in Asia due to the lower wage rates
Chapter 9: The changing face of the market - case studies
- Ford in Europe
- Ford Thunderbird
- The effects of the GM/Daewoo merger
- Manufacturers in motor sport - is the exposure good value for money?
- The V8 invasion of Europe
- Japanese brands in the US
- The Mini factor
Chapter 10: The future
- Too sterile?
- Heritage
- Designing the future
- Media communication styles of the future
- What does the future hold?
- Recycling
Chapter 11: Conclusion
List of tables:
- Table 1 Customer satisfaction table: 2004
- Table 2 US passenger car sales by vehicle country of origin
- Table 3 Global sales of passenger cars by manufacturer
- Table 4 Halo model cars sold in UK
List of figures
- Figure 1 Pontiac GTO advertisement
- Figure 2 Snapshot of motor car ad spend in the UK, by media type
- Figure 3 Fiat Stilo Abarth print ad (2005)
- Figure 4 UK full vehicle licence holders: male/female split
- Figure 5 Kia Picanto advertisement (2005)
- Figure 6 Ad spend by the Big Three US motor manufacturers
- Figure 7 New passenger car sales in China
- Figure 8 Indias annual sales
- Figure 9 Honda Insight
- Figure 10 Toyota Prius
- Figure 11 The BMW 745h Hydrogen version
- Figure 12 Vauxhall diesel advertisement (2005)
- Figure 13 Ford Focus Vignale concept
- Figure 14 Ford Thunderbird
- Figure 15 Sales of Mini cars
- Figure 16 Mini Cooper Cabrio
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