Abstract
Today' s apparel environment is tougher than ever for brands. There are many
reasons for the emergence of this challenging climate; from a proliferation of
brands, fierce competition from retailers acting as brands, smarter consumers,
the consolidation of department stores, mass retailers redefining themselves,
luxury designers creating for mass, the demand for luxury goods and, not
least, the growth of the discount sector.
All of this adds up to one stark fact: those brands that break through the
noise and communicate their message to the consumer directly and clearly - in
a way that means something to them - will rise to the top in 2007.
Following the success of the 2005 edition, this exclusive report from ABOUT
Style provides a completely fresh look at the branding industry, and includes
sections covering key branding issues, consumer trends, success factors,
impact of new products and line extensions, retailers, fashion trends, luxury,
discount and plus size sectors.
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