Confectionary in China 2009: A Market Analysis

Abstract

REPORT COVERAGE

This report covers the market for confectionery in the People' s Republic of China.

• Chocolate confectionery
  • Tablets (moulded bars)
  • Countlines
  • Bagged selflines/softlines
  • Other chocolate confectionery
• Sugar confectionery
  • Milk candy
  • Hard candy
  • Other candy
• Gum
  • Standard chewing gum
  • Sugar-free chewing gum
  • Bubble gum

KEY REPORT FEATURES

• An overview of China' s total food market with sales statistics up to 2009;
• The total value and volume of the retail confectionary up to 2009;
• The value and volume of confectionary retail sales, including by product sector, up to 2008;
• Value confectionary provincial and urban/rural retail sales breakdown, up to 2008;
• Volume & value forecast the confectionary market in China up to 2013;
• The retail confectionary market background and current issues;
• Marketing & distribution;
• SWOT analysis
• Key manufacturer profiles
• Key contacts & trade events;
• Overview of China' s demographics and macroeconomics.

Executive Summary

Total sales of confectionery in China are expected to increase in value to RMB59.60bn (US$8.73bn) by the end of 2009, a rise in value by 103.97% over 2003. During the same period, total volume sales of confectionery products are expected to increase by 54.65% to 850,570 tonnes by 2009.

The confectionery market is expected to decline in significance to the overall food market, falling from nearly 3% in 2003, to 2.3% by 2009. The total food market in China will grow in value terms by 161.94% between 2003 and 2009, whereas the confectionery market will grow by only 103.97%, much slower than the rate of total food sales.

Chocolate confectionery sales will see the most rapid growth between 2003 and 2009, rising by 145.3% over that time, to reach a total sector value of RMB22.85bn (US$3.35bn).

Sugar confectionery will grow strongly between 2003 and 2009. During that period, this sector is set to increase by 96.96% to reach a total value of RMB27.02bn (US$3.96bn), and it will remain the largest sector within the total confectionery market.

The improved distribution channels have also helped to bring about deeper market penetration, enabling more products to reach more consumers. This has also aided the gum sector, which has seen strong growth also, albeit behind sugar confectionery and chocolate. Gum sales value is expected to increase by 57.28% between 2003 and 2009, rising to a value of RMB9.73bn (US$1.42bn).