Confectionary in China 2009: A Market Analysis

Table of Contents

INTRODUCTION

• Report Coverage
• Executive Summary
• China' s Retail Statistics: A Cautionary Note
• The Problems With Chinese Retail Data?
• Abbreviations Used
• Other Relevant Reports from Access Asia
• Free Online Newsletter and Editorials

1. CHINA' S CONFECTIONERY MARKET

• 1.1 Overview
• 1.2 China' s Total Food & Beverage Market
  • 1.2.1 Total Food Market: Food & Non-food Sales
    • Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2003-2009*
  • 1.2.2 Total Food Market: Food/Non-food Split
    • Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2003-2009*
  • 1.2.3 Total Food Market: Urban and Rural Split
    • Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2003-2009*
  • 1.2.4 Total Food Market: The Trends
    • Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2003-2009
    • Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China, 2003/2009
    • Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-2009*
  • 1.2.5 Total Food Market: Urban Value Trends
    • Table 1.5 CURRENT VALUE URBAN RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-2009*
  • 1.2.6 Total Food Market: Rural Value Trends
    • Table 1.6 CURRENT VALUE RURAL RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-2009*
• 1.3 China' s Confectionery Market
  • 1.3.1 The Confectionery Market: Total Market Size
    • Table 1.7 TOTAL RETAIL MARKET VALUE FOR CONFECTIONERY IN CHINA, 2003-2009
  • 1.3.2 Confectionery Market: Total Market Size in Volume Terms
    • Table 1.8 TOTAL RETAIL MARKET VOLUME FOR CONFECTIONERY IN CHINA, 2003-2006
  • 1.3.3 Confectionery Market: Food Market Significance
    • Table 1.9 THE CONFECTIONERY MARKET AS A PROPORTION OF TOTAL FOOD SALES IN CHINA, 2003-2009
• 1.4 Sector Breakdown
  • 1.4.1 Sector Breakdown: Sector Sizes
    • Table 1.10 MARKET FOR CONFECTIONERY BY SECTOR IN CHINA, 2003-2009
  • 1.4.2 Sector Breakdown: Sector Shares
    • Table 1.11 % BREAKDOWN OF CONFECTIONERY BY SECTOR IN CHINA, 2003-2009
  • 1.4.3 Sector Breakdown: Growth Rates
    • Table 1.12 % ANNUAL GROWTH FOR CONFECTIONERY BY SECTOR IN CHINA, 2003-2009
• 1.5 Urban & Rural Sales of Confectionery in China
  • 1.5.1 Urban & Rural Market: Total Sales
    • Table 1.13 CONFECTIONERY RETAIL SALES BY URBAN & RURAL SPLIT IN CHINA, 2003-2009
  • 1.5.2 Urban & Rural Market: Growth Rates
    • Table 1.14 GROWTH RATES FOR CONFECTIONERY RETAIL SALES BY URBAN & RURAL SPLIT IN CHINA, 2003-2009
• 1.6 Chocolate Confectionery Sector
  • 1.6.1 Chocolate Confectionery Sector: Subsector Values & Volumes
    • Table 1.15 CHOCOLATE CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
  • 1.6.2 Chocolate Confectionery Sector: Subsector Breakdown
    • Table 1.16 % BREAKDOWN OF CHOCOLATE CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
  • 1.6.3 Chocolate Confectionery Sector: Subsector Growth
    • Table 1.17 ANNUAL GROWTH OF CHOCOLATE CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2006
• 1.7 Sugar Confectionery Sector
  • 1.7.1 Sugar Confectionery Sector: Subsector Values & Volumes
    • Table 1.18 SUGAR CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
  • 1.7.2 Sugar Confectionery Sector: Subsector Breakdown
    • Table 1.19 % BREAKDOWN OF THE SUGAR CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
  • 1.7.3 Sugar Confectionery Sector: Subsector Growth
    • Table 1.20 ANNUAL GROWTH OF THE SUGAR CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
• 1.8 Chewing Gum Sector
  • 1.8.1 Chewing Gum Sector: Subsector Values & Volumes
    • Table 1.21 CHEWING GUM SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
  • 1.8.2 Chewing Gum Sector: Subsector Breakdown
    • Table 1.22 % BREAKDOWN OF CHEWING GUM SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
  • 1.8.3 Chewing Gum Sector: Subsector Growth
    • Table 1.23 ANNUAL GROWTH OF CHEWING GUM SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2003-2009
• 1.9 Market Shares
  • Table 1.24 MARKET SHARE OF CANDY IN BEIJING, 2008 & MARCH-APRIL 2009
  • Table 1.25 MARKET SHARE OF FUNCTIONAL CANDY IN BEIJING, 2008 & MARCH-APRIL 2009
  • Table 1.26 MARKET SHARE OF CHOCOLATE IN BEIJING, 2008 & MARCH-APRIL 2009
  • Table 1.27 MARKET SHARE OF CHEWING GUM IN BEIJING, 2008 & MARCH-APRIL 2009
• 1.10 Prices
  • 1.10.1 Prices: Retail Price Indices
    • Table 1.28 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2005-C2008
    • Table 1.29 RETAIL PRICE INDICES BY BROAD SECTOR, 2001-C2008
  • 1.11.2 Prices: Average Unit Values
    • Table 1.30 AVERAGE UNIT RETAIL PRICES OF CONFECTIONERY PRODUCTS BY SECTOR IN CHINA, 2003-2009
    • Table 1.31 GROWTH OF AVERAGE UNIT RETAIL PRICES OF CONFECTIONERY PRODUCTS BY SECTOR, 2003-2009
  • 1.12.3 Prices: Selected Product Prices
    • Table 1.32 RETAIL PRICES OF SELECTED CHEWING GUMS, AUGUST 2009
    • Table 1.33 RETAIL PRICES OF SELECTED MEIJI CHOCOLATE PRODUCTS, AUGUST 2009
    • Table 1.34 RETAIL PRICES OF SELECTED FERRERO CHOCOLATE PRODUCTS, AUGUST 2009
    • Table 1.35 RETAIL PRICES OF SELECTED KRAFT CHOCOLATE PRODUCTS, AUGUST 2009
    • Table 1.36 RETAIL PRICES OF SELECTED CADBURY CHOCOLATE PRODUCTS, AUGUST 2009
    • Table 1.37 RETAIL PRICES OF SELECTED LOTTE CHOCOLATE PRODUCTS, AUGUST 2009
    • Table 1.38 RETAIL PRICES OF SELECTED MARS CHOCOLATE PRODUCTS, AUGUST 2009
    • Table 1.39 RETAIL PRICES OF LE CONTE CHOCOLATE PRODUCTS, AUGUST 2009
    • Table 1.40 RETAIL PRICES OF SELECTED NESTLE CHOCOLATE PRODUCTS, AUGUST 2009
    • Table 1.41 RETAIL PRICES OF SELECTED HERSHEY' S CHOCOLATE PRODUCTS, AUGUST 2009
    • Table 1.42 RETAIL PRICES OF SELECTED DOMESTIC CHOCOLATE PRODUCTS, AUGUST 2009
    • Table 1.43 RETAIL PRICES OF SELECTED YAKE CANDY PRODUCTS, AUGUST 2009
    • Table 1.44 RETAIL PRICES OF SELECTED DOMESTIC CANDY PRODUCTS, AUGUST 2009
    • Table 1.45 RETAIL PRICES OF SELECTED HSU FU CHI CANDY PRODUCTS, AUGUST 2009
    • Table 1.46 RETAIL PRICES OF SELECTED PERFETTI VAN MELLE CANDY PRODUCTS, AUGUST 2009
    • Table 1.47 RETAIL PRICES OF SELECTED GOLDEN MONKEY CANDY PRODUCTS, AUGUST 2009
    • Table 1.48 RETAIL PRICES OF SELECTED WHITE RABBIT CANDY PRODUCTS, AUGUST 2009
    • Table 1.49 RETAIL PRICES OF SELECTED CADBURY CANDY PRODUCTS, AUGUST 2009
    • Table 1.50 RETAIL PRICES OF SELECTED NESTLE CANDY PRODUCTS, AUGUST 2009
    • Table 1.51 RETAIL PRICES OF SELECTED WRIGLEY/MARS CANDY PRODUCTS, AUGUST 2009
• 1.13 Confectionery Outlook
  • 1.13.1 Outlook: Forecast Trends
  • 1.13.2 Outlook: Total Market Size In Value Terms
    • Table 1.52 FORECAST TOTAL CONFECTIONERY MARKET VALUE IN CHINA, 2010-2015
  • 1.13.2 Outlook: Total Market Size In Volume Terms
    • Table 1.53 FORECAST TOTAL CONFECTIONERY MARKET VOLUME IN CHINA, 2010-2015
  • 1.13.3 Outlook: Sector Values
    • Table 1.54 FORECAST SALES OF CONFECTIONERY BY SECTOR IN CHINA, 2010-2015
  • 1.13.4 Outlook: Sector Breakdown
    • Table 1.55 FORECAST PERCENTAGE BREAKDOWN OF CONFECTIONERY BY SECTOR IN CHINA, 2010-2015
  • 1.13.5 Outlook: Sector Growth
    • Table 1.56 FORECAST ANNUAL GROWTH OF CONFECTIONERY BY SECTOR IN CHINA, 2010-2015
• 1.6 Chocolate Confectionery Outlook
  • 1.6.1 Chocolate Confectionery Outlook: Subsector Values & Volumes
    • Table 1.57 FORECAST CHOCOLATE CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2010-2015
  • 1.6.2 Chocolate Confectionery Sector: Subsector Breakdown
    • Table 1.58 FORECAST PERCENTAGE BREAKDOWN OF CHOCOLATE CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2010-2015
  • 1.6.2 Chocolate Confectionery Sector: Subsector Growth
    • Table 1.59 FORECAST ANNUAL GROWTH OF CHOCOLATE CONFECTIONERY BY SUBSECTOR IN CHINA, 2010-2015
• 1.7 Sugar Confectionery Outlook
  • 1.6.1 Sugar Confectionery Outlook: Subsector Values & Volumes
    • Table 1.60 FORECAST SUGAR CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2010-2015
  • 1.6.2 Sugar Confectionery Sector: Subsector Breakdown
    • Table 1.61 FORECAST PERCENTAGE BREAKDOWN OF SUGAR CONFECTIONERY SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2010-2015
  • 1.6.2 Sugar Confectionery Sector: Subsector Growth
    • Table 1.62 FORECAST ANNUAL GROWTH OF SUGAR CONFECTIONERY BY SUBSECTOR IN CHINA, 2010-2015
• 1.7 Chewing Gum Outlook
  • 1.6.1 Chewing Gum Outlook: Subsector Values & Volumes
    • Table 1.63 FORECAST CHEWING GUM SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2010-2015
  • 1.6.2 Chewing Gum Sector: Subsector Breakdown
    • Table 1.64 FORECAST PERCENTAGE BREAKDOWN OF CHEWING GUM SECTOR VALUE & VOLUME RETAIL SALES BY SUBSECTOR, 2010-2015
  • 1.6.2 Chewing Gum Sector: Subsector Growth
    • Table 1.65 FORECAST ANNUAL GROWTH OF CHEWING GUM BY SUBSECTOR IN CHINA, 2010-2015
• 1.14 Current Issues
  • 1.14.1 “Happy Candy” Market
    • Table 1.66 NUMBER OF WEDDINGS REGISTERED IN CHINA, 2000-2008
  • 1.14.3 Private Label
    • Table 1.67 CHINA TOP-100 RETAILER' S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-2009*
    • Table 1.68 SELECTED PRIVATE LABEL CONFECTIONERY IN CHINA, AUGUST 2009

2. SOURCES OF SUPPLY

• 2.1 Manufacturing Industry Overview
• 2.2 Confectionery Manufacturing Industry
  • 2.2.1 Confectionery Manufacturing Industry: Volume Output
    • Table 2.1 CONFECTIONERY OUTPUT BY VOLUME, 2003-2007
• 2.3 Key Listed Confectionery Manufacturers
  • 2.3.1 Key Listed Confectionery Manufacturers: Turnover
    • Table 2.2 LISTED CONFECTIONERY COMPANIES BY TURNOVER (COVERING MAINLY CONFECTIONERY TURNOVER), 2006-2008
    • Table 2.3 LISTED CONFECTIONERY COMPANIES BY OVERALL TURNOVER (COVERING CONFECTIONERY & NON-CONFECTIONERY), 2006-2008
  • 2.3.2 Key Listed Confectionery Manufacturers: Gross Profit Margin
    • Table 2.4 LISTED CONFECTIONERY COMPANIES BY GROSS PROFIT MARGIN (COVERING MAINLY CONFECTIONERY GROSS PROFIT MARGIN), 2006-2008
    • Table 2.5 LISTED CONFECTIONERY COMPANIES BY OVERALL GROSS PROFIT MARGIN (COVERING CONFECTIONERY & NON-CONFECTIONERY), 2006-2008
  • 2.3.3 Key Listed Confectionery Manufacturers: Operating Profit Margin
    • Table 2.6 LISTED CONFECTIONERY COMPANIES BY OVERALL OPERATING PROFIT MARGIN (COVERING CONFECTIONERY & NON-CONFECTIONERY), 2006-2008
  • 2.3.4 Key Listed Confectionery Manufacturers: Net Profit Margin
    • Table 2.7 LISTED CONFECTIONERY COMPANIES BY OVERALL NET PROFIT MARGIN (COVERING CONFECTIONERY & NON-CONFECTIONERY), 2006-2008
• 2.4 Imports
  • Table 2.8 HS CODE DESCRIPTION
  • 2.4.1 Imports: Value by Sector
    • Table 2.9 TOTAL CONFECTIONERY PRODUCTS IMPORT VALUE BY SECTOR IN CHINA, 2003-2008
  • 2.4.2 Imports: Value Breakdown
    • Table 2.10 % BREAKDOWN OF TOTAL CONFECTIONERY PRODUCTS IMPORT VALUE BY SECTOR IN CHINA, 2003-2008
  • 2.4.3 Imports: Value Growth
    • Table 2.11 % ANNUAL GROWTH OF TOTAL CONFECTIONERY PRODUCTS IMPORT VALUE BY SECTOR IN CHINA, 2003-2008
  • 2.4.4 Imports: Chocolate Confectionery Import Value
    • Table 2.12 CHOCOLATE CONFECTIONERY IMPORT VALUE BY SUBSECTOR IN CHINA, 2003-2008
  • 2.4.5 Imports: Chocolate Confectionery Import Value Growth
    • Table 2.13 % ANNUAL GROWTH OF CHOCOLATE CONFECTIONERY IMPORT VALUE BY SUBSECTOR IN CHINA, 2003-2008
  • 2.4.6 Imports: Volume by Sector
    • Table 2.14 TOTAL CONFECTIONERY PRODUCTS IMPORT VOLUME BY SECTOR IN CHINA, 2003-2008
  • 2.4.7 Imports: Volume Breakdown
    • Table 2.15 % BREAKDOWN OF TOTAL CONFECTIONERY PRODUCTS IMPORT VOLUME BY SECTOR IN CHINA, 2003-2008
  • 2.4.8 Imports: Volume Growth
    • Table 2.16 % ANNUAL GROWTH OF TOTAL CONFECTIONERY PRODUCTS IMPORT VOLUME BY SECTOR IN CHINA, 2003-2008
  • 2.4.9 Imports: Chocolate Confectionery Import Volume
    • Table 2.17 CHOCOLATE CONFECTIONERY IMPORT VOLUME BY SUBSECTOR IN CHINA, 2003-2008
  • 2.4.10 Imports: Chocolate Confectionery Import Volume Growth
    • Table 2.18 % ANNUAL GROWTH OF CHOCOLATE CONFECTIONERY IMPORT VOLUME BY SUBSECTOR IN CHINA, 2003-2008
  • 2.4.11 Imports: Average Unit Price Breakdown
    • Table 2.19 AVERAGE PRICES OF IMPORTED CONFECTIONERY PRODUCTS BY SECTOR IN CHINA, 2003-2008
  • 2.4.12 Imports: Average Unit Price Growth
    • Table 2.20 % ANNUAL GROWTH OF AVERAGE PRICES OF IMPORTED CONFECTIONERY PRODUCTS BY SECTOR IN CHINA, 2003-2008
  • 2.4.13 Imports: Chocolate Confectionery Average Unit Price
    • Table 2.21 AVERAGE PRICES OF IMPORTED CHOCOLATE CONFECTIONERY PRODUCTS BY SUBSECTOR IN CHINA, 2003-2008
  • 2.4.14 Imports: Chocolate Confectionery Average Unit Price Growth
    • Table 2.22 % ANNUAL GROWTH OF AVERAGE PRICES OF IMPORTED CHOCOLATE CONFECTIONERY PRODUCTS BY SUBSECTOR IN CHINA, 2003-2008
• 2.5 Exports
  • 2.5.1 Exports: Value by Sector
    • Table 2.23 TOTAL CONFECTIONERY PRODUCTS EXPORT VALUE BY SECTOR IN CHINA, 2003-2008
  • 2.5.2 Exports: Value Breakdown
    • Table 2.24 % BREAKDOWN OF TOTAL CONFECTIONERY PRODUCTS EXPORT VALUE BY SECTOR IN CHINA, 2003-2008
  • 2.5.3 Exports: Value Growth
    • Table 2.25 % ANNUAL GROWTH OF TOTAL CONFECTIONERY PRODUCTS EXPORT VALUE BY SECTOR IN CHINA, 2003-2008
  • 2.5.4 Exports: Chocolate Confectionery Export Value
    • Table 2.26 CHOCOLATE CONFECTIONERY EXPORT VALUE BY SUBSECTOR IN CHINA, 2003-2008
  • 2.5.5 Exports: Chocolate Confectionery Export Value Growth
    • Table 2.27 % ANNUAL GROWTH OF CHOCOLATE CONFECTIONERY EXPORT VALUE BY SUBSECTOR IN CHINA, 2003-2008
  • 2.5.6 Exports: Volume by Sector
    • Table 2.28 TOTAL CONFECTIONERY PRODUCTS EXPORT VOLUME BY SECTOR IN CHINA, 2003-2008
  • 2.5.7 Exports: Volume Breakdown
    • Table 2.29 % BREAKDOWN OF TOTAL CONFECTIONERY PRODUCTS EXPORT VOLUME BY SECTOR IN CHINA, 2003-2008
  • 2.5.8 Exports: Volume Growth
    • Table 2.30 % ANNUAL GROWTH OF TOTAL CONFECTIONERY PRODUCTS EXPORT VOLUME BY SECTOR IN CHINA, 2003-2008
  • 2.5.9 Exports: Chocolate Confectionery Export Volume
    • Table 2.31 CHOCOLATE CONFECTIONERY EXPORT VOLUME BY SUBSECTOR IN CHINA, 2003-2008
  • 2.5.10 Exports: Chocolate Confectionery Export Volume Growth
    • Table 2.32 % ANNUAL GROWTH OF CHOCOLATE CONFECTIONERY EXPORT VOLUME BY SUBSECTOR IN CHINA, 2003-2008
  • 2.5.11 Exports: Average Unit Price Breakdown
    • Table 2.33 AVERAGE PRICES OF EXPORTED CONFECTIONERY PRODUCTS BY SECTOR IN CHINA, 2003-2008
  • 2.5.12 Exports: Average Unit Price Growth
    • Table 2.34 % ANNUAL GROWTH OF AVERAGE PRICES OF EXPORTED CONFECTIONERY PRODUCTS BY SECTOR IN CHINA, 2003-2008
  • 2.5.13 Exports: Chocolate Confectionery Average Unit Price
    • Table 2.35 AVERAGE PRICES OF EXPORTED CHOCOLATE CONFECTIONERY PRODUCTS BY SUBSECTOR IN CHINA, 2003-2008
  • 2.5.14 Exports: Chocolate Confectionery Average Unit Price Growth
    • Table 2.36 % ANNUAL GROWTH OF AVERAGE PRICES OF EXPORTED CHOCOLATE CONFECTIONERY PRODUCTS BY SUBSECTOR IN CHINA, 2003-2008

3. SWOT ANALYSIS

• 4.1 Strengths
• 4.2 Weaknesses
• 4.3 Opportunities
• 4.4 Threats

4. MARKETING & DISTRIBUTION

• 4.1 Marketing & Advertising
  • 4.1.1 Marketing & Advertising: Trends
    • Conventional Media Advertising
      • Table 4.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008
    • Online Advertising
      • Table 4.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008
  • 4.1.2 Marketing & Advertising: Leading Advertised Product Categories
    • Table 4.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007
  • 4.1.3 Marketing & Advertising: Leading Advertised Brands
    • Table 4.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008
  • 4.1.4 Marketing & Advertising: Leading Advertisers
    • Table 4.5 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2004-2006
    • Table 4.6 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007
  • 4.1.5 Marketing & Advertising: The Prime-time Advertising Auction
    • Table 4.7 PRIME-TIME ADVERTISING AUCTION ON CHINA' S CCTV, 2000-2009
  • 4.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China
    • Age & Location
      • Table 4.8 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007
    • Quality Versus Image
      • Table 4.9 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007
    • Local Versus Foreign
      • Table 4.10 BRAND PREFERENCES IN CHINA, 2007
  • &ldquoChameleon” Brands
    • Table 4.11 TOP CHAMELEON BRANDS IN CHINA, 2008
  • 4.1.7 Marketing and Advertising in China: Brand Equity
  • 4.1.8 Marketing & Advertising: Emerging Local Brands
    • Table 4.12 CHINA' S MOST VALUABLE BRANDS, 2008/2009
  • 4.1.9 Marketing & Advertising: Pricing Issues
    • Table 4.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
    • Table 4.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
  • 4.1.10 Marketing & Advertising: Online Sales
    • Table 4.15 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
    • Table 4.16 SITES PREFERRED BY ONLINE SHOPPERS, 2008
    • Table 4.17 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
    • Table 4.18 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
    • Table 4.19 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
• 4.2 Consumer Profile
  • 4.2.1 Consumer Profile: Broad Consumer Trends
  • 4.2.2 The Chinese Consumer: Urban Profile
    • Table 4.20 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
  • 4.2.3 The Chinese Consumer: Rural Profile
    • Table 4.21 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
  • 4.2.4 Consumer Profile: Urban Chocolate Consumer
    • Table 4.22 CHOCOLATE BRAND TASTED BEFORE, 2009
    • Table 4.23 PREFERRED CHOCOLATE TASTE, 2009
    • Table 4.24 MAIN CONCERN WHEN EATING CHOCOLATE, 2009
    • Table 4.25 TOP TWO FACTORS CONSIDERED WHEN PURCHASING CHOCOLATE, 2009
    • Table 4.26 ACCEPTABLE PRICE POINT FOR A 48 GRAM CHOCOLATE, 2009
    • Table 4.27 MONTHLY CHOCOLATE EXPENDITURE, 2009
  • 4.2.5 Consumer Profile: Chewing Gum Consumer
    • Table 4.28 REASONS FOR CONSUMING CHEWING GUM, 2008
    • Table 4.29 FACTORS CONSIDERED WHEN PURCHASING CHEWING GUM, 2008
    • Table 4.30 CHEWING GUM BRAND AWERENESS, 2008
    • Table 4.31 MOST FREQUENTLY CONSUMED CHEWING GUM BRAND, 2008
• 4.3 Key Sales Periods
  • 4.3.1 Key Sales Periods: Overview
    • Table 4.32 ANNUAL NATIONAL HOLIDAYS
    • Table 4.33 MAJOR HOLIDAY RETAIL SALES, 2005-2009

5. COMPANY PROFILES

• 5.1 Cadbury plc
  • 5.1.1 Cadbury: Company Details
  • 5.1.2 Cadbury: China-based Operation
  • 5.1.3 Cadbury: Company Financials
    • Table 5.1 CADBURY PLC: FINANCIAL RESULTS (ASIA-PACIFIC), 2006-2008*
• 5.2 China Foods Ltd. (Le Conte)
  • 5.2.1 China Foods: Company Details
  • 5.2.2 China Foods: Company Background
    • Table 5.2 CHINA FOODS LTD.: PRINCIPAL CONFECTIONERY SUBSIDIARIES, END-2008
    • Table 5.3 LE CONTE CHOCOLATE MARKET SHARE, 2004-2006
  • 5.2.3 China Foods: Company Financials
    • Table 5.4 CHINA FOODS LTD.: FINANCIAL RESULTS (CONFECTIONERY SEGMENT), 2004-2008*
    • Table 5.5 CHINA FOODS LTD.: PROFIT MARGINS (CONFECTIONERY SEGMENT), 2004-2008
• 5.3 China Lifestyle Food & Beverages Group Ltd.
  • 5.3.1 China Lifestyle Food & Beverages Group: Company Details
  • 5.3.2 China Lifestyle Food & Beverages Group: Company Background
    • Table 5.6 CHINA LIFESTYLE FOOD & BEVERAGES GROUP LTD.: BREAKDOWN OF REVENUE BY SEGMENT, 2004-2008
    • Table 5.7 CHINA LIFESTYLE FOOD & BEVERAGES GROUP LTD.: BREAKDOWN OF REVENUE BY REGION, 2004-2008
  • 5.3.3 China Lifestyle Food & Beverages Group: Company Financials
    • Table 5.8 CHINA LIFESTYLE FOOD & BEVERAGES GROUP LTD.: FINANCIAL RESULTS, 2006-2008*
    • Table 5.9 CHINA LIFESTYLE FOOD & BEVERAGES GROUP LTD.: PROFIT MARGINS, 2006-2008
• 5.4 Ferrero Group
  • 5.4.1 Ferrero Group: Company Details
  • 5.4.2 Ferrero Group: Company Background
• 5.5 Guan Sheng Yuan (Group) Co., Ltd.
  • 5.5.1 Guan Sheng Yuan: Company Details
  • 5.5.2 Guan Sheng Yuan: Company Background
• 5.6 Hsu Fu Chi International Ltd.
  • 5.6.1 Hsu Fu Chi International: Company Details
  • 5.6.2 Hsu Fu Chi International: Company Background
    • Table 5.10 HSU FU CHI INTERNATIONAL LTD.: SHAREHOLDING STRUCTURE, END-2007/08*
    • Table 5.11 HSU FU CHI INTERNATIONAL LTD.: REVENUE & GROSS PROFIT BREAKDOWN, 2004/05-2007/08*
    • Table 5.12 HSU FU CHI INTERNATIONAL LTD.: PRODUCTION VOLUME & AVERAGE SELLING PRICE, 2003/04-2005/06*
  • 5.6.3 Hsu Fu Chi International: Company Financials
    • Table 5.13 HSU FU CHI INTERNATIONAL LTD.: FINANCIAL RESULTS, 2004/05-2007/08*
    • Table 5.14 HSU FU CHI INTERNATIONAL LTD.: PROFIT MARGINS, 2004/05-2007/08*
    • Table 4.15 HSU FU CHI INTERNATIONAL LTD.: WORKING CAPITAL EFFICIENCY, 2005/006-2007/08*
• 5.7 Mars Inc.
  • 5.7.1 Mars: Company Details
  • 5.7.2 Mars: China-based Operation
• 5.8 Nestle S.A.
  • 5.8.1 Nestle: Company Details
  • 5.8.2 Nestle: China-based Operation
  • 5.8.3 Nestle: Company Financials
    • Table 5.16 NESTLE S.A.: GREATER CHINA SALES, 2007-2008*
    • Table 5.17 NESTLE S.A.: SALES BREAKDOWN BY SEGMENT (ZONE ASIA, OCEANIA & AFRICA), 2006-2008*
    • Table 5.18 NESTLE S.A.: GLOBAL CONFECTIONERY SALES, 2006-2008*
• 5.9 Perfetti Van Melle
  • 5.9.1 Perfetti Van Melle: Company Details
  • 5.9.2 Perfetti Van Melle: China-based Activities
  • 5.9.3 Perfetti Van Melle: Company Financials
    • Table 5.19 PERFETTI VAN MELLE: FINANCIAL RESULTS (FRUITELLA - CHINA), 2002-MAY 2007
• 5.10 Shanghai Golden Monkey Group Co., Ltd.
  • 5.10.1 Shanghai Golden Monkey Group: Company Details
  • 5.10.2 Shanghai Golden Monkey Group: Company Background
• 5.11 The Hershey Co.
  • 5.11.1 Hershey: Company Details
  • 5.11.2 Hershey: China-based Operation
  • 5.11.3 Hershey: Company Financials
    • Table 5.20 THE HERSHEY CO.: FINANCIAL RESULTS, 2006-2008*
• 5.12 Want Want China Holdings Ltd.
  • 5.12.1 Want Want China Holdings: Company Details
  • 5.12.2 Want Want China Holdings: Company Background
    • Table 5.21 WANT WANT CHINA HOLDINGS LTD.: REVENUE & GROSS PROFIT BREAKDOWN, 2006-2008
  • 5.12.3 Want Want China Holdings: Company Financials
    • Table 5.22 WANT WANT CHINA HOLDINGS LTD. FINANCIAL RESULTS, 2004-2008*
    • Table 5.23 WANT WANT CHINA HOLDINGS LTD.: PROFIT MARGINS, 2006-2008*
• 5.13 Wm. Wrigley Jr. Co.
  • 5.13.1 Wrigley: Company Details
  • 5.13.2 Wrigley: China-based Operation
  • 5.13.3 Wrigley: Company Financials
    • Table 5.24 WM. WRIGLEY JR. CO.: NET SALES, 2005-2007*
    • Table 5.25 WM. WRIGLEY JR. CO.: EARNINGS BEFORE INCOME TAXES, 2005-2007*

6. CONTACTS

• 6.1 Trade Organisations
  • 6.1.3 China Association of Bakery & Confectionery Industry
  • 6.1.4 China National Candy Association
  • 6.1.5 Chinese Institute of Food Science and Technology
  • 6.1.5 China National Food Industry Association
• 6.2 Government Departments
  • 5.2.1 Ministry of Commerce (MOFCOM)

APPENDIX: MARKET BACKGROUND

• A.1 Fast Facts
• A.2 Regions of China
  • Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
• A.3 Demographics
  • A.3.1 Demographics: Total Population
    • Table A.1 TOTAL POPULATION, 2003-C2009*
  • A.3.2 Demographics: Population by Location
    • Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2003-C2009*
    • Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2003-C2009*
  • A.3.3 Demographics: Population by Province
    • Table A.4 POPULATION BY PROVINCE, 2003-C2009*
  • A.3.4 Demographics: Population Density by Province
    • Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008
  • A.3.5 Demographics: Population Concentration
    • Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2009*
  • A.3.6 Demographics: Population by Gender
    • Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2003-C2009*
  • A.3.7 Demographics: Population by Age Group
    • Table A.7 POPULATION BY AGE GROUP, 2003-C2009*
    • Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2003-C2009*
• A.4 Consumer Attitudes
  • A.4.1 Consumer Attitudes: Overview
  • A.4.2 Consumer Attitudes: Response to Political Change
  • A.4.2 Consumer Attitudes: Response to Economic Change
  • A.4.3 Consumer Attitudes: Changes in Lifestyle
• A.5 Consumer Wealth
  • A.5.1 Consumer Wealth: GDP and Cost of Living
    • China' s New Middle Class
      • Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
      • Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
      • Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
    • Confident Shoppers
      • Table A.12 GDP AND COST OF LIVING INDEX, 2003-C2009*
  • A.5.2 Consumer Wealth: Provincial GDP
    • Table A.13 GDP BY PROVINCE, 2003-C2009*
  • A.5.3 Consumer Wealth: GDP Growth by Province
    • Table A.14 GDP GROWTH BY PROVINCE, 2003-C2009*
  • A.5.4 Consumer Wealth: GDP Per Capita by Province
    • Table A.15 PER CAPITA GDP BY PROVINCE, 2003-C2009*
  • A.5.5 Consumer Wealth: Concentration of Wealth by Province
    • Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2009*
  • A.5.6 Consumer Wealth: The Major Cities
    • Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2008
• A.6 Households
  • A.6.1 Households: Overview of Household Conditions
  • A.6.2 Households: Total Households by Size
    • Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2003-C2009*
  • A.6.3 Households: Total households by Urban/Rural Split
    • Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2003-C2009*
  • A.6.4 Households: Income Earners Per Household
    • Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2003-C2009*
• A.7 Employment
  • A.7.1 Employment: Number of Workers by Sector
    • Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002-C2008
  • A.7.2 Employment: Growth by Sector
    • Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002-C2008
  • A.7.3 Employment: Number of Workers by Gender
    • Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002-C2008
  • A.7.3 Employment: Number of Workers by Habitation
    • Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002-C2008
  • A.7.4 Employment: Urban Unemployment
    • Table A.24 URBAN UNEMPLOYMENT RATES, 2002-C2008
• A.8 Consumer Income
  • A.8.1 Consumer Income: Average Incomes by Sector
    • Table A.25 AVERAGE INCOMES BY SECTOR, 2002-C2008
  • A.8.2 Consumer Income: Growth by Sector
    • Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2002-C2008
  • A.8.3 Consumer Income: Average Incomes by Region
    • Table A.27 AVERAGE INCOMES BY REGION, 2002-C2008
  • A.8.4 Consumer Income: Growth by Region
    • Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2002-C2008
• A.9 Consumer Market
  • A.9.1 Consumer Market: Spending Trends
    • Table A.29 CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002-C2009*
  • A.9.2 Consumer Market: Per Capita Consumer Expenditure
    • Table A.30 PER CAPITA CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002-C2009*
  • A.9.3 Consumer Market: Retail Sales and Consumer Spending
    • Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE**, 2002-C2009*
  • A.9.4 Consumer Market: Urban Income and Spending Compared
    • Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002-C2008
• A.10 Exchange Rates
  • A.10.1 Exchange Rates: China
    • Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001-C2008
  • A.10.2 Exchange Rates: Hong Kong
    • Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001-C2008