DESCRIPTION
This report covers the market for liquid milk in China. Growing incomes, availability and health awareness are gradually overcoming a traditional aversion to dairy products propelling the liquid manufacturing and sales market in China.
EXTRACT FROM INTRODUCTION
'...China is changing rapidly and so are its tastes. As a consumer society emerges, so new products are appearing with increasing regularity. Dairy products are among them. Rising average annual incomes, greater ownership of fridges and freezers, increased exposure to western and international cuisines and a greater array of goods in the supermarket are all combining to increase sales of dairy products in China.Historically, dairy and milk-based products were rare in China. A high incidence rate of lactose intolerance, low level of milk and dairy production, no cultural history of cheese and other dairy products combined to keep the market restricted. Add to this the mammoth transportation problems, southern climate, poor storage and packaging and dairy products were not the easiest things to produce and sell either for local or international companies.But, tastes have changed. The arrival of the fast-food chains, western-style supermarkets, greater awareness concerning the health benefits of dairy products
and the emergence of a generation both willing and able to try new products and the market for dairy products has made great strides in China.Despite not being a traditional food product in China, dairy products are emerging as one of the fastest growing sectors of the market in China at the moment. There are any number of reasons for this Ecalcium awareness, a growing taste for western products, improved earnings, increased availability Eamongst them. Not least is the presence of foreign dairy companies, both as active importers in to the market and latterly as manufacturers in China. The New Zealand Dairy Board was so pleased with import success that it has now opened a factory. Walls and NestlEhave come to dominate the ice cream and Popsicle markets due to lack of local competition.There are currently approximately 1,000 dairy enterprises in China, of which 90% have a capacity of processing less than 100 tons of fresh milk daily. Many dairy farms have increasingly outdated equipment and technology
despite growing levels of investment and this is meaning that they are losing out to foreign funded joint ventures and imports....'
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