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This Access Asia report covers the fresh fruit market in China, which is barely affected by the development of new retail formats. The fruit retailers in China do not only sell to individual consumers but also to institutions and companies, such as restaurants.
The vast majority of fruit sales continue to take place at free wet markets in designated open areas or on streets. China s fruit market has therefore less to do with market and brand shares than about sector growth.
KEY REPORT FEATURES
This newly updated report includes:
- Overview of the total food & beverage market in China, including retail sales statistics up to 2004;
- Value & volume retail market for fruit in China, including by sector, up to 2004;
- Retail pricing trends of fruit in China up to 2004;
- Forecast Value & Volume retail sales and growth of fruit up to 2009;
- China s Agricultural Policy in full;
- Marketing & distribution analysis;
- Statistical data on fruit & vegetables production, including sector breakdown and China s leading processors, up to 2004;
- Value & volume production of fruit, including by sector, up to 2004;
- Key contacts & trade events;
- Overview of China s demographics and macroeconomics.
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