Alcoholic Drinks in China: A Market Analysis 2006

Table of Contents

INTRODUCTION

• Report Coverage
• Executive Summary
• Other Access Asia Reports of Possible Interest
• Glossary
• Free Monthly Online Newsletter and Editorials

1 CHINA' S ALCOHOLIC DRINKS MARKET

Important Notice: Inconsistencies in Definitions of Retail Sales Data From The National Bureau of Statistics

• 1.1 Overview
• 1.2 China' s Total Food & Beverage Market
  • 1.2.1 Total Food Market: Total Value Trends
    • Table 1.1 CURRENT VALUE OF TOTAL FOOD EXPENDITURE BY MAJOR PRODUCT CATEGORY, 2000-2006*
  • 1.2.2 Total Food Market: Urban Value Trends
    • Table 1.2 URBAN FOOD EXPENDITURE CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2000-2006*
  • 1.2.3 Total Food Market: Rural Value Trends
    • Table 1.3 VALUE OF RURAL FOOD EXPENDITURE CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2000-2006*
• 1.3 China' s Alcoholic Drinks Market
  • 1.3.1 China' s Alcoholic Drinks Market: Total Market Size
    • Table 1.4 TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR ALCOHOLIC DRINKS IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2000-2006
  • 1.3.2 China' s Alcoholic Drinks Market: Total Market Retail/HoReCa Split
    • Table 1.5 % BREAKDOWN OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR ALCOHOLIC DRINKS IN CHINA, 2000-2006
  • 1.3.3 China' s Alcoholic Drinks Market: Total Market Growth
    • Table 1.6 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR ALCOHOLIC DRINKS IN CHINA, 2000-2006
  • 1.3.4 China' s Alcoholic Drinks Market: Per Capita Consumption
    • Table 1.7 PER CAPITA CONSUMER MARKET FOR ALCOHOLIC DRINKS IN CHINA, 2000-2006
  • 1.3.5 China' s Alcoholic Drinks Market: Food & Alcoholic Drinks Market Significance
    • Table 1.8 SPIRITS SALES AS A PROPORTION OF TOTAL ALCOHOLIC DRINKS RETAIL SALES & TOTAL FOOD EXPENDITURE IN CHINA, 2000-2006
• 1.4 Regional Markets
  • 1.4.1 Regional Markets: Provincial Values
    • Table 1.9 ALCOHOLIC DRINKS CURRENT TOTAL MARKET VALUE BY PROVINCE IN CHINA, 2000-2006
  • 1.4.2 Regional Markets: Provincial Value Shares & Growth
    • Table 1.10 % BREAKDOWN & PERIOD GROWTH OF ALCOHOLIC DRINKS CURRENT SALES VALUE BY PROVINCE IN CHINA, 2006
  • 1.4.3 Regional Markets: Provincial Per Capita Spend
    • Table 1.11 PER CAPITA SPENDING ON ALCOHOLIC DRINKS BY PROVINCE IN CHINA, 2000-2006
  • 1.4.4 Regional Markets: Provincial Volumes
    • Table 1.12 ALCOHOLIC DRINKS MARKET VOLUME BY PROVINCE IN CHINA, 2000-2006
  • 1.4.5 Regional Markets: Provincial Volume Shares & Growth
    • Table 1.13 % BREAKDOWN & PERIOD GROWTH OF ALCOHOLIC DRINKS SALES VOLUME BY PROVINCE IN CHINA, 2006
  • 1.4.6 Regional Markets: Provincial Per Capita Volume Consumption
    • Table 1.14 PER CAPITA VOLUME CONSUMPTION OF ALCOHOLIC DRINKS BY PROVINCE IN CHINA, 2000-2006
• 1.5 Retail Sector Breakdown
  • 1.5.1 Retail Sector Breakdown: Sector Values & Volumes
    • Table 1.15 THE TOTAL RETAIL MARKET FOR ALCOHOLIC DRINKS BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006
  • 1.5.2 Retail Sector Breakdown: Sector Shares
    • Table 1.16 % BREAKDOWN OF THE TOTAL RETAIL MARKET FOR ALCOHOLIC DRINKS IN VOLUME & VALUE TERMS IN CHINA, 2000-2006
  • 1.5.3 Retail Sector Breakdown: Annual Growth Rates
    • Table 1.17 % ANNUAL GROWTH OF THE TOTAL RETAIL MARKET FOR ALCOHOLIC DRINKS IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006
• 1.6 HoReCa Sector Breakdown
  • 1.6.1 HoReCa Sector Breakdown: Sector Values & Volumes
    • Table 1.18 THE TOTAL HORECA MARKET FOR ALCOHOLIC DRINKS BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006
  • 1.6.2 HoReCa Sector Breakdown: Sector Shares
    • Table 1.19 % BREAKDOWN OF THE TOTAL HORECA MARKET FOR ALCOHOLIC DRINKS IN VOLUME & VALUE TERMS IN CHINA, 2000-2006
  • 1.6.3 HoReCa Sector Breakdown: Annual Growth Rates
    • Table 1.20 % ANNUAL GROWTH OF THE TOTAL HORECA MARKET FOR ALCOHOLIC DRINKS IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006
• 1.7 Total Consumer Market Sector Breakdown
  • 1.7.1 Total Consumer Market Sector Breakdown: Sector Values & Volumes
    • Table 1.21 THE TOTAL CONSUMER MARKET FOR ALCOHOLIC DRINKS BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006
  • 1.7.2 Total Consumer Market Sector Breakdown: Sector Shares
    • Table 1.22 % BREAKDOWN OF THE TOTAL CONSUMER MARKET FOR ALCOHOLIC DRINKS IN VOLUME & VALUE TERMS IN CHINA, 2000-2006
  • 1.7.3 Total Consumer Market Sector Breakdown: Annual Growth Rates
    • Table 1.23 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET FOR ALCOHOLIC DRINKS IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006
• 1.8 Urban & Rural Sales of Spirits in China
  • 1.8.1 Urban & Rural Market: Total Sales
    • Table 1.24 THE CURRENT VALUE TOTAL RETAIL MARKET FOR ALCOHOLIC DRINKS BY URBAN & RURAL SALES IN CHINA, 2000-2006
  • 1.8.2 Urban & Rural Market: Growth Rates
    • Table 1.25 % GROWTH OF THE CURRENT VALUE TOTAL RETAIL MARKET FOR SPIRITS BY URBAN & RURAL MARKETS IN CHINA, 2000-2006
• 1.9 Market Shares
  • 1.9.1 Market Shares: Leading Company Spirits Market Shares
    • Table 1.26 LEADING SPIRITS DISTILLERS IN CHINA BY REVENUES, 2001-2004
  • 1.9.2 Market Shares: Leading Company Rice Wine Market Shares
    • Table 1.27 LEADING RICE WINE DISTILLERS IN CHINA BY REVENUES, 2001-2004
  • 1.9.3 Market Shares: Leading Company Beer Industry Shares
    • Table 1.28 % SHARE OF INDUSTRY REVENUES OF CHINA' S LEADING BEER MANUFACTURERS, 2001-2004
  • 1.9.4 Market Shares: Brand Shares
    • Table 1.29 LEADING COMPANY BRAND SHARES OF NATIONAL RETAIL SALES IN CHINA, 1998-2004
  • 1.9.5 Market Shares: Leading Winery Revenues
    • Table 1.30 CHINA' S LEADING WINERIES BY REVENUES, 2002-2004
    • Table 1.31 LEADING WINERIES IN CHINA REVENUE SHARES, 2002-2004
• 1.10 Prices
  • 1.10.1 Prices: Retail Price Indices
    • Table 1.32 RETAIL PRICE INDICES BY BROAD SECTOR, 1999-2005
  • 1.10.2 Prices: Average Spirits Unit Values
    • Table 1.33 AVERAGE UNIT RETAIL PRICES OF SPIRITS BY SECTOR IN CHINA, 2000-2006
  • 1.10.3 Prices: Average Spirits Unit Value Growth Rates
    • Table 1.34 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF SPIRITS BY SECTOR IN CHINA, 2000-2006
  • 1.10.4 Prices: Average Beer Unit Values
    • Table 1.35 AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2000-2006
  • 1.10.5 Prices: Average Beer Unit Value Growth Rates
    • Table 1.36 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2000-2006
  • 1.10.6 Prices: Average Wine Unit Values
    • Table 1.37 AVERAGE UNIT RETAIL PRICES OF WINE BY SECTOR IN CHINA, 2000-2006
  • 1.10.7 Prices: Average Wine Unit Value Growth Rates
    • Table 1.38 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF WINE BY SECTOR IN CHINA, 2000-2006
  • 1.10.8 Prices: Average Spirits Regional Unit Prices
    • Table 1.39 AVERAGE LOCAL CURRENCY RETAIL PRICES OF SPIRITS BY PROVINCE IN CHINA, 2000-2006
  • 1.10.9 Prices: Average Regional Spirits Unit Price Growth
    • Table 1.40 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF SPIRITS BY PROVINCE IN CHINA, 2000-2006
  • 1.10.10 Prices: Average Regional Beer Unit Prices
    • Table 1.41 AVERAGE LOCAL CURRENCY RETAIL PRICES OF BEER BY PROVINCE IN CHINA, 2000-2006
  • 1.10.11 Prices: Average Regional Beer Unit Price Growth
    • Table 1.42 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF BEER BY PROVINCE IN CHINA, 2000-2006
  • 1.10.12 Prices: Average Regional Wine Unit Prices
    • Table 1.43 AVERAGE LOCAL CURRENCY RETAIL PRICES OF WINE BY PROVINCE IN CHINA, 2000-2006
  • 1.10.13 Prices: Average Regional Wine Unit Price Growth
    • Table 1.44 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF WINE BY PROVINCE IN CHINA, 2000-2006
• 1.11 Outlook
  • 1.11.1 Outlook: Forecast Trends
  • 1.11.2 Outlook: Total Market Size In Value Terms
    • Table 1.45 FORECAST TOTAL CONSUMER MARKET VALUE FOR ALCOHOLIC DRINKS IN CHINA, 2007-2011
  • 1.11.3 Outlook: Total Volume Market Size
    • Table 1.46 FORECAST TOTAL CONSUMER MARKET VOLUME FOR ALCOHOLIC DRINKS IN CHINA, 2007-2011
  • 1.11.4 Outlook: Sector Values & Volumes
    • Table 1.47 FORECAST CONSTANT 2006 VALUE & VOLUME TOTAL CONSUMER MARKET SALES OF ALCOHOLIC DRINKS BY SECTOR IN CHINA, 2007-2011
  • 1.11.5 Outlook: Sector Breakdown
    • Table 1.48 FORECAST % VALUE BREAKDOWN OF TOTAL CONSUMER ALCOHOLIC DRINKS MARKET SALES BY SECTOR IN CHINA, 2007-2011
  • 1.11.6 Outlook: Sector Growth
    • Table 1.49 FORECAST ANNUAL % VALUE TOTAL CONSUMER ALCOHOLIC DRINKS MARKET SALES GROWTH BY SECTOR IN CHINA, 2007-2011
• 1.12 Current Issues
  • 1.12.1 Current Issues: Legislation
  • 1.12.2 Current Issues: WTO Impact
  • 1.12.3 Current Issues: Food Safety
  • 1.12.4 Current Issues: Black Market
  • 1.12.5 Current Issues: Organic Production
  • 1.12.6 Current Issues: Genetically Modified (GM) Food

2 MARKETING & DISTRIBUTION

• 2.1 Marketing & Advertising
  • 2.1.1 Marketing & Advertising: Overview
  • 2.1.2 Marketing & Advertising: Alcoholic Drinks Advertising and Promotion
• 2.2 Consumers
  • 2.2.1 Consumer Profile: Broad Consumer Trends
  • 2.2.2 Consumer Profile: Alcoholic Drinks Consumer Profile
  • 2.2.3 Consumer Profile: Drinking Habits
  • 2.2.4 Consumer Profile: Attitudes Towards Alcohol Consumption
  • 2.2.5 Consumer Profile: Factors Affecting Alcoholic Drinks Demand
  • 2.2.6 Consumer Profile: Alcoholic Drinks Health Concerns
  • 2.2.7 Consumers: Alcoholic Drinks Price Point
  • 2.2.8 Consumers: Alcoholic Drinks Packaging
  • 2.2.9 Consumers: Alcoholic Drinks Seasonal Demand
• 2.3 Wholesale Distribution
  • 2.3.1 Wholesale Distribution: Overview
  • 2.3.2 Wholesale Distribution: Alcoholic Drinks Wholesale Distribution
  • 2.3.3 Wholesale Distribution: State Organisations & Private Distributors
  • 2.3.4 Wholesale Distribution: State Organisations & Private Distributors
  • 2.3.5 Wholesale Distribution: Production Legislation
  • 2.3.6 Wholesale Distribution: Trading Legislation
  • 2.3.7 Wholesale Distribution: Vertical Integration
  • 2.3.8 Wholesale Distribution: The Black Market
  • 2.3.9 Wholesale Distribution: Sales by Distribution Channel
    • Table 2.1 % BREAKDOWN OF THE TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR ALCOHOLIC DRINKS IN CHINA, 2000-2006
  • 2.3.10 Wholesale Distribution: Leading Alcoholic Drinks Wholesalers
    • Table 2.2 10 LEADING SPIRITS WHOLESALERS IN CHINA, 2003
• 2.4 Retail Distribution
• Table 2.3 % BREAKDOWN OF RETAIL ALCOHOLIC DRINKS SALES BY OUTLET TYPE, 2000-2006

3 SOURCES OF SUPPLY

• 3.1 White Spirits Industry
  • 3.1.1 White Spirits Industry: Industry Manufacturers & Revenue
    • Table 3.1 TOTAL NUMBER OF WHITE SPIRITS MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006*
  • 3.1.2 White Spirits Industry: Revenue & Profit
    • Table 3.2 WHITE SPIRITS INDUSTRY REVENUE & PROFIT COMPARED, 1995-2004
  • 3.1.3 White Spirits Industry: Regional Output Volume
    • Table 3.3 REGIONAL STATISTICS OF CHINA' S LEADING WHITE SPIRITS MANUFACTURERS, 2004
• 3.2 Key White Spirits Manufacturers
  • 3.2.1 Key White Spirits Manufacturers: Key Statistics
    • Table 3.4 SUMMARY STATISTICS OF CHINA' S LEADING WHITE SPIRITS MANUFACTURERS, 2002
    • Table 3.5 SUMMARY STATISTICS OF CHINA' S LEADING WHITE SPIRITS MANUFACTURERS, 2003
    • Table 3.6 SUMMARY STATISTICS OF CHINA' S LEADING WHITE SPIRITS MANUFACTURERS, 2004
  • 3.2.2 Key White Spirits Manufacturers: Industry Revenue Shares
    • Table 3.7 CHINA' S LEADING WHITE SPIRITS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2002
    • Table 3.8 CHINA' S LEADING WHITE SPIRITS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2003
    • Table 3.9 CHINA' S LEADING WHITE SPIRITS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2004
  • 3.2.3 Key White Spirits Manufacturers: Industry Profit Shares
    • Table 3.10 CHINA' S LEADING WHITE SPIRITS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2002
    • Table 3.11 CHINA' S LEADING WHITE SPIRITS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2003
    • Table 3.12 CHINA' S LEADING WHITE SPIRITS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2004
  • 3.2.4 Key White Spirits Manufacturers: Profitability
    • Table 3.13 CHINA' S LEADING WHITE SPIRITS MANUFACTURERS' PROFITABILITY, 2002
    • Table 3.14 CHINA' S LEADING WHITE SPIRITS MANUFACTURERS' PROFITABILITY, 2003
    • Table 3.15 CHINA' S LEADING WHITE SPIRITS MANUFACTURERS' PROFITABILITY, 2004
  • 3.2.5 Key White Spirits Manufacturers: Revenue Per Employee
    • Table 3.16 CHINA' S LEADING WHITE SPIRITS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2002
    • Table 3.17 CHINA' S LEADING WHITE SPIRITS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2003
    • Table 3.18 CHINA' S LEADING WHITE SPIRITS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2004
• 3.3 Rice (Yellow) Wine Industry
  • 3.3.1 Rice Wine Industry: Industry Manufacturers & Revenue
    • Table 3.19 TOTAL NUMBER OF RICE WINE MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006
  • 3.3.2 Rice Wine Industry: Industry Revenue & Profit
    • Table 3.20 RICE WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006
  • 3.3.3 Rice Wine Industry: Regional Output Volume
    • Table 3.21 REGIONAL STATISTICS OF CHINA' S LEADING RICE WINE MANUFACTURERS, 2004
• 3.4 Key Rice Wine Manufacturers
  • 3.4.1 Key Rice Wine Manufacturers: Key Statistics
    • Table 3.22 SUMMARY STATISTICS OF CHINA' S LEADING RICE WINE MANUFACTURERS, 2002
    • Table 3.23 SUMMARY STATISTICS OF CHINA' S LEADING RICE WINE MANUFACTURERS, 2003
    • Table 3.24 SUMMARY STATISTICS OF CHINA' S LEADING RICE WINE MANUFACTURERS, 2004
  • 3.4.2 Key Rice Wine Manufacturers: Industry Revenue Shares
    • Table 3.25 CHINA' S LEADING RICE WINE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2002
    • Table 3.26 CHINA' S LEADING RICE WINE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2003
    • Table 3.27 CHINA' S LEADING RICE WINE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2004
  • 3.4.3 Key Rice Wine Manufacturers: Industry Profit Shares
    • Table 3.28 CHINA' S LEADING RICE WINE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2002
    • Table 3.29 CHINA' S LEADING RICE WINE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2003
    • Table 3.30 CHINA' S LEADING RICE WINE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2004
  • 3.4.4 Key Rice Wine Manufacturers: Profitability
    • Table 3.31 CHINA' S LEADING RICE WINE MANUFACTURERS' PROFITABILITY, 2002
    • Table 3.32 CHINA' S LEADING RICE WINE MANUFACTURERS' PROFITABILITY, 2003
    • Table 3.33 CHINA' S LEADING RICE WINE MANUFACTURERS' PROFITABILITY, 2004
  • 3.4.5 Key Rice Wine Manufacturers: Revenue Per Employee
    • Table 3.34 CHINA' S LEADING RICE WINE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2002
    • Table 3.35 CHINA' S LEADING RICE WINE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2003
    • Table 3.36 CHINA' S LEADING RICE WINE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2004
• 3.5 Beer Industry
  • 3.5.1 Beer Industry: Industry Manufacturers & Revenue
    • Table 3.37 TOTAL NUMBER OF BEER MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006*
  • 3.5.2 Beer Industry: Industry Revenue & Profit
    • Table 3.38 BEER INSUTRY REVENUE & PROFIT COMPARED, 1995-2006*
  • 3.5.3 Beer Industry: Average Price Breakdown by Process Stage
    • Table 3.39 BREAKDOWN OF AVERAGE BEER PRICE FROM MANUFACTURING COST THROUGH TO FINAL RETAIL PRICE, 2004
  • 3.5.4 Beer Industry: Regional Brewery Numbers
    • Table 3.40 TOTAL NUMBER OF BREWERIES BY PROVINCE IN CHINA, 2001-2006
  • 3.5.5 Beer Industry: Regional Employee Numbers
    • Table 3.41 TOTAL NUMBER OF BEER MANUFACTURING EMPLOYEES BY PROVINCE IN CHINA, 2001-2006
  • 3.5.6 Beer Industry: Regional Revenues
    • Table 3.42 TOTAL BEER MANUFACTURING INDUSTRY REVENUES BY PROVINCE IN CHINA, 2001-2006
  • 3.5.7 Beer Industry: Regional Profits
    • Table 3.43 TOTAL BEER MANUFACTURING INDUSTRY PROFITS BY PROVINCE IN CHINA, 2001-2006
  • 3.5.8 Beer Industry: Regional Profitability
    • Table 3.44 TOTAL BEER MANUFACTURING INDUSTRY PROFITABILITY BY PROVINCE IN CHINA, 2001-2006
  • 3.5.9 Beer Industry: Regional Revenue Per Employee
    • Table 3.45 TOTAL BEER MANUFACTURING INDUSTRY REVENUE PER EMPLOYEE BY PROVINCE IN CHINA, 2001-2006
• 3.6 Key Beer Manufacturers
  • 3.6.1 Key Beer Manufacturers: Revenues
    • Table 3.46 REVENUES OF CHINA' S LEADING BEER MANUFACTURERS, 2001-2005
  • 3.6.2 Key Beer Manufacturers: Industry Revenue Shares
    • Table 3.47 % SHARE OF INDUSTRY REVENUES OF CHINA' S LEADING BEER MANUFACTURERS, 2001-2005
  • 3.6.3 Key Beer Manufacturers: Profits
    • Table 3.48 PROFITS OF CHINA' S LEADING BEER MANUFACTURERS, 2001-2005
  • 3.6.4 Key Beer Manufacturers: Industry Profit Shares
    • Table 3.49 % SHARE OF INDUSTRY PROFITS OF CHINA' S LEADING BEER MANUFACTURERS, 2001-2005
  • 3.6.5 Key Beer Manufacturers: Assets
    • Table 3.50 ASSETS OF CHINA' S LEADING BEER MANUFACTURERS, 2001-2005
  • 3.6.6 Key Beer Manufacturers: Profitability
    • Table 3.51 PROFITABILITY OF CHINA' S LEADING BEER MANUFACTURERS, 2001-2005
  • 3.6.7 Key Beer Manufacturers: Employees
    • Table 3.52 EMPLOYEE NUMBERS OF CHINA' S LEADING BEER MANUFACTURERS, 2001-2005
  • 3.6.8 Key Beer Manufacturers: Revenue Per Employee
    • Table 3.53 REVENUES PER EMPLOYEES OF CHINA' S LEADING BEER MANUFACTURERS, 2001-2005
  • 3.6.9 Key Beer Manufacturers: Volume Sales
    • Table 3.54 VOLUME SALES OF CHINA' S LEADING BEER MANUFACTURERS, 2001-2004
  • 3.6.10 Key Beer Manufacturers: Volume Industry Sales Share
    • Table 3.55 % SHARE OF INDUSTRY VOLUME SALES OF CHINA' S LEADING BEER MANUFACTURERS, 2001-2004
• 3.7 Grape Wine Industry
  • 3.7.1 Grape Wine Industry: China' s Wine Regions
  • 3.7.2 Grape Wine Industry: Industry Manufacturers & Revenue
    • Table 3.56 TOTAL NUMBER OF WINE MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006*
  • 3.7.3 Grape Wine Industry: Industry Revenue & Profit
    • Table 3.57 WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006*
  • 3.7.4 Grape Wine Industry: Average Price Breakdown by Process Stage
    • Table 3.58 BREAKDOWN OF AVERAGE WINE PRICE FROM MANUFACTURING COST THROUGH TO FINAL RETAIL PRICE, 2004
  • 3.7.5 Grape Wine Industry: Regional Winery Numbers
    • Table 3.59 TOTAL NUMBER OF WINERIES BY PROVINCE IN CHINA, 2002-2004
  • 3.7.6 Grape Wine Industry: Regional Employee Numbers
    • Table 3.60 TOTAL NUMBER OF WINERY EMPLOYEES BY PROVINCE IN CHINA, 2002-2004
    • Table 3.61 AVERAGE NUMBER OF EMPLOYEES PER WINERY BY PROVINCE IN CHINA, 2002-2004
  • 3.7.7 Grape Wine Industry: Regional Revenues
    • Table 3.62 TOTAL WINE INDUSTRY REVENUES BY PROVINCE IN CHINA, 2002-2004
    • Table 3.63 AVERAGE WINERY REVENUES BY PROVINCE IN CHINA, 2002-2004
  • 3.7.8 Grape Wine Industry: Regional Profits
    • Table 3.64 TOTAL WINE INDUSTRY PROFITS BY PROVINCE IN CHINA, 2002-2004
    • Table 3.65 AVERAGE WINERY PROFITS BY PROVINCE IN CHINA, 2002-2004
  • 3.7.9 Grape Wine Industry: Regional Profitability
    • Table 3.66 TOTAL WINE INDUSTRY PROFITABILITY BY PROVINCE IN CHINA, 2002-2004
  • 3.7.10 Grape Wine Industry: Regional Revenue Per Employee
    • Table 3.67 AVERAGE WINE INDUSTRY REVENUES PER EMPLOYEE BY PROVINCE IN CHINA, 2002-2004
  • 3.7.11 Grape Wine Industry: Regional Profit Per Employee
    • Table 3.68 AVERAGE WINE INDUSTRY PROFITS PER EMPLOYEE BY PROVINCE IN CHINA, 2002-2004
• 3.8 Key Grape Wine Manufacturers
  • 3.8.1 Key Grape Wine Manufacturers: Revenues
    • Table 3.69 SUMMARY STATISTICS OF CHINA' S 10 LEADING GRAPE WINE MANUFACTURERS, 2002
    • Table 3.70 SUMMARY STATISTICS OF CHINA' S 10 LEADING GRAPE WINE MANUFACTURERS, 2003
    • Table 3.71 SUMMARY STATISTICS OF CHINA' S 10 LEADING GRAPE WINE MANUFACTURERS, 2004
  • 3.8.2 Key Grape Wine Manufacturers: Industry Revenue Shares
    • Table 3.72 CHINA' S LEADING GRAPE WINE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2002
    • Table 3.73 CHINA' S LEADING GRAPE WINE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2003
    • Table 3.74 CHINA' S LEADING GRAPE WINE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2004
  • 3.8.3 Key Grape Wine Manufacturers: Profits
    • Table 3.75 CHINA' S LEADING GRAPE WINE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2002
    • Table 3.76 CHINA' S LEADING GRAPE WINE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2003
    • Table 3.77 CHINA' S LEADING GRAPE WINE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2004
  • 3.8.4 Key Grape Wine Manufacturers: Industry Profit Shares
    • Table 3.78 CHINA' S LEADING GRAPE WINE MANUFACTURERS' PROFITABILITY, 2002
    • Table 3.79 CHINA' S LEADING GRAPE WINE MANUFACTURERS' PROFITABILITY, 2003
    • Table 3.80 CHINA' S LEADING GRAPE WINE MANUFACTURERS' PROFITABILITY, 2004
  • 3.8.5 Key Grape Wine Manufacturers: Revenue Per Employee
    • Table 3.81 CHINA' S LEADING GRAPE WINE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2002
    • Table 3.82 CHINA' S LEADING GRAPE WINE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2003
    • Table 3.83 CHINA' S LEADING GRAPE WINE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2004
• 3.9 Fruit Wine Industry
  • 3.9.1 Fruit Wine Industry: Industry Manufacturers & Revenue
    • Table 3.84 TOTAL NUMBER OF FRUIT WINE MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006*
  • 3.9.2 Fruit Wine Industry: Industry Revenue & Profit
    • Table 3.85 FRUIT WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006*
  • 3.9.3 Fruit Wine Industry: Regional Output Volume
    • Table 3.86 REGIONAL STATISTICS OF CHINA' S LEADING FRUIT WINE MANUFACTURERS, 2004
• 3.10 Key Fruit Wine Manufacturers
  • 3.10.1 Key Fruit Wine Manufacturers: Key Statistics
    • Table 3.87 SUMMARY STATISTICS OF CHINA' S LEADING FRUIT WINE MANUFACTURERS, 2002
    • Table 3.88 SUMMARY STATISTICS OF CHINA' S LEADING FRUIT WINE MANUFACTURERS, 2003
    • Table 3.89 SUMMARY STATISTICS OF CHINA' S LEADING FRUIT WINE MANUFACTURERS, 2004
  • 3.10.2 Key Fruit Wine Manufacturers: Industry Revenue Shares
    • Table 3.90 CHINA' S LEADING FRUIT WINE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2002
    • Table 3.91 CHINA' S LEADING FRUIT WINE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2003
    • Table 3.92 CHINA' S LEADING FRUIT WINE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2004
  • 3.10.3 Key Fruit Wine Manufacturers: Industry Profit Shares
    • Table 3.93 CHINA' S LEADING FRUIT WINE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2002
    • Table 3.94 CHINA' S LEADING FRUIT WINE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2003
    • Table 3.95 CHINA' S LEADING FRUIT WINE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2004
  • 3.10.4 Key Fruit Wine Manufacturers: Profitability
    • Table 3.96 CHINA' S LEADING FRUIT WINE MANUFACTURERS' PROFITABILITY, 2002
    • Table 3.97 CHINA' S LEADING FRUIT WINE MANUFACTURERS' PROFITABILITY, 2003
    • Table 3.98 CHINA' S LEADING FRUIT WINE MANUFACTURERS' PROFITABILITY, 2004
  • 3.10.5 Key Fruit Wine Manufacturers: Revenue Per Employee
    • Table 3.99 CHINA' S LEADING FRUIT WINE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2002
    • Table 3.100 CHINA' S LEADING FRUIT WINE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2003
    • Table 3.101 CHINA' S LEADING FRUIT WINE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2004
  • 3.10.6 Fruit Wine: Key Trends in the Fruit Wine Market
  • 3.10.7 Fruit Wine: Demographic Profile of Fruit Wine Consumers
  • 3.10.8 Fruit Wine: Changing Dietary Habits and Fruit Wine Consumption
• 3.11 Imports
  • 3.11.1 Imports: Spirits Value & Volume
    • Table 3.102 IMPORT VALUE & VOLUME OF SPIRITS INTO CHINA, 2000-2006
  • 3.11.2 Imports: Spirits Imports Significance
    • Table 3.103 IMPORTS AS A % OF TOTAL VOLUME SPIRITS CONSUMPTION IN CHINA, 2000-2006
  • 3.11.3 Imports: Beer Value
    • Table 3.104 CHINA BEER IMPORT VALUE AND GROWTH, 2000-2006*
  • 3.11.4 Imports: Beer Volume
    • Table 3.105 CHINA BEER IMPORT VOLUME AND GROWTH, 2000-2006*
  • 3.11.5 Imports: Beer Average Unit Value
    • Table 3.106 CHINA BEER IMPORT AVERAGE UNIT VALUES, 2000-2006*
  • 3.11.6 Imports: Beer Significance
    • Table 3.107 CHINA BEER IMPORTS AS A % OF TOTAL BEER CONSUMPTION AND EXPENDITURE, 2000-2006*
  • 3.11.7 Imports: Wine Value
    • Table 3.108 IMPORT VALUE OF WINE INTO CHINA, 2000-2006*
  • 3.11.8 Imports: Wine Volume
    • Table 3.109 IMPORT VOLUME OF WINE INTO CHINA, 2000-2006*
  • 3.11.9 Imports: Wine Significance
    • Table 3.110 IMPORTS AS A % OF TOTAL VOLUME WINE CONSUMPTION IN CHINA, 2000-2006*
• 3.12 Exports
  • 3.12.1 Exports: Spirits Value & Volume
    • Table 3.111 EXPORT VALUE & VOLUME OF SPIRITS FROM CHINA, 2000-2006
  • 3.12.2 Exports: Spirits Significance
    • Table 3.112 EXPORTS AS A % OF DOMESTIC SPIRITS OUTPUT IN CHINA, 2000-2006
  • 3.12.3 Exports: Beer Value
    • Table 3.113 CHINA BEER EXPORT VALUE AND GROWTH, 2000-2006*
  • 3.12.4 Exports: Beer Volume
    • Table 3.114 CHINA BEER EXPORT VOLUME AND GROWTH, 2000-2006*
  • 3.12.5 Exports: Beer Average Unit Value
    • Table 3.115 CHINA BEER EXPORT AVERAGE UNIT VALUES, 2000-2006*
  • 3.12.6 Exports: Beer Significance
    • Table 3.116 CHINA BEER EXPORTS AS A % OF DOMESTIC OUTPUT, 2000-2006*
  • 3.12.7 Exports: Wine Value
    • Table 3.117 EXPORT VALUE OF WINES FROM CHINA, 2000-2006*
  • 3.12.8 Exports: Wine Volume
    • Table 3.118 EXPORT VOLUME OF WINES FROM CHINA, 2000-2006*
  • 3.12.9 Exports: Wine Significance
    • Table 3.119 EXPORTS AS A % OF DOMESTIC WINE OUTPUT IN CHINA, 2000-2006*

4 SWOT ANALYSIS

• 4.1 Strengths
• 4.2 Weaknesses
• 4.3 Opportunities
• 4.4 Threats

5 LEADING ALCOHOLIC DRINKS COMPANY PROFILES

• 5.1 Anheuser-Busch
  • 5.1.1 Anheuser-Busch: Company Details
  • 5.1.2 Anheuser-Busch: Company Background
    • Table 5.1 ANHEUSER-BUSCH: BUDWEISER' S POSITION IN THE GLOBAL BEER BRAND TABLE BY VOLUME SALES, 2003
  • 5.1.3 Anheuser-Busch: Anheuser-Busch International
  • 5.1.4 Anheuser-Busch: China-based Activities
  • 5.1.5 Anheuser-Busch: Financial Summary
    • Table 5.2 ANHEUSER-BUSCH: FINANCIAL RESULTS, 2002-2005*
    • Table 5.3 BUDWEISER (WUHAN) INTERNATIONAL BREWING CO., LTD.: FINANCIAL RESULTS, 2002-2005*
    • Table 5.4 HARBIN BEER BREWING CO., LTD.: FINANCIAL RESULTS, 2002-2005*
    • Table 5.5 HENAN JINXING BREWERY GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2005*
  • 5.1.6 Anheuser-Busch: Future Strategy
• 5.2 Anhui Gujing Group Co., Ltd.
  • 5.2.1 Anhui Gujing Group: Company Details
  • 5.2.2 Anhui Gujing Group: Company Background
  • 5.2.3 Anhui Gujing Group: Financial Results
    • Table 5.6 ANHUI GUJING GROUP CO., LTD.: FINANCIAL RESULTS, 2003-2005*
• 5.3 Asia Pacific Breweries (APB)
  • 5.3.1 APB: Company Details
  • 5.3.2 APB: Company Background
  • 5.3.3 APB: Hainan
  • 5.3.4 APB: Shanghai
  • 5.3.5 APB: Financial Results
    • Table 5.7 ASIA PACIFIC BREWERIES: FINANCIAL RESULTS, 2002-2006*
  • 5.3.7 APB: Future Strategy
• 5.4 Asahi Breweries Ltd
  • 5.4.1 Asahi: Company Details
  • 5.4.2 Asahi: Company Background
  • 5.4.3 Asahi: China-based Activities
  • 5.4.4 Asahi: Financial Summary
    • Table 5.8 ASAHI BREWERIES: FINANCIAL RESULTS, 2003-2005*
    • Table 5.9 YANTAI BEER ASAHI CO., LTD.: FINANCIAL RESULTS, 2002-2005*
  • 5.4.5 Asahi: Future Strategy
• 5.5 Beijing Yanjing Brewing Group Corporation
  • 5.5.1 Beijing Yanjing Brewing: Company Details
  • 5.5.2 Beijing Yanjing Brewing: Company History
    • Table 5.10 BEIJING YANJING BREWING GROUP CORPORATION: MAJOR SHAREHOLDERS, 2004
  • 5.5.3 Beijing Yanjing Brewing: Products and Brands
    • Table 5.11 BEIJING YANJING BREWING GROUP CORP: PRODUCTS AND BRANDS, 2004
  • 5.5.4 Beijing Yanjing Brewing: Recent Developments
  • 5.5.5 Beijing Yanjing Brewing: Financial Results
    • Table 5.12 BEIJING YANJING BREWING GROUP CORPORATION: SALES BY CORE PRODUCT SECTOR, 2005
    • Table 5.13 BEIJING YANJING BREWING GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2005*
    • Table 5.14 YANJING BEER GUILIN LIQUANCO., LTD.: FINANCIAL RESULTS, 2002-2005*
  • 5.5.6 Beijing Yanjing Brewing: Future Strategy
• 5.6 Carlsberg Beweries A/S
  • 5.6.1 Carlsberg: Company Details
  • 5.6.2 Carlsberg: Company Background
  • 5.6.3 Carlsberg: China-based Activities
  • 5.6.4 Carlsberg: Financial Summary
    • Table 5.15 CARLSBERG: FINANCIAL RESULTS, 2002-2005*
  • 5.6.5 Carlsberg: Future Strategy
• 5.7 CBR Brewing Company Inc.
  • 5.7.1 CBR Brewing: Company Details
  • 5.7.2 CBR Brewing: Company Background
  • 5.7.3 CBR Brewing: China-based Activities
    • Table 5.16 BLUE RIBBON GROUP: MAJOR SUBSIDIARIES IN CHINA, 2003
  • 5.7.4 CBR Brewing: Breweries
  • 5.7.5 CBR Brewing: Production
  • 5.7.6 CBR Brewing: Marketing Operations
  • 5.7.7 CBR Brewing: Distribution
  • 5.7.8 CBR Brewing: Recent Developments
  • 5.7.9 CBR Brewing: Financial Results
    • Table 5.17 CBR BREWING: SALES RESULTS BY OPERATIONS, 2000-2002
    • Table 5.18 CBR BREWING: FINANCIAL RESULTS, 1999-2002*
    • Table 5.19 JI' NAN NOBLE CO., LTD.: FINANCIAL RESULTS, 2002-2005*
  • 5.7.10 CBR Brewing: Future Strategies
• 5.8 China Kweichow Moutai Distillery Co., Ltd.
  • 5.8.1 China Kweichow Moutai Distillery: Company Details
  • 5.8.2 China Kweichow Moutai Distillery: History
  • 5.8.3 China Kweichow Moutai Distillery: Products
  • 5.8.4 China Kweichow Moutai Distillery: Financial Results
    • Table 5.20 CHINA KWEICHOW MOUTAI DISTILLERY CO., LTD.: FINANCIAL RESULTS, 2003-2005*
• 5.9 China National Cereals, Oils & Foodstuffs Import & Export Corporation (COFCO)
  • 5.9.1 COFCO: Company Details
  • 5.9.2 COFCO: Company Background
  • 5.9.3 COFCO: Company Divisions
  • 5.9.4 COFCO: Company Subsidiaries
  • 5.9.5 COFCO: Wineries
  • 5.9.6 COFCO: Recent Developments
  • 5.9.7 COFCO: Brand Strategies
  • 5.9.8 COFCO: Financial Results
    • Table 5.21 COFCO: BROAD FINANCIAL RESULTS, 2002-2005
    • Table 5.22 COFCO: SECTORAL FINANCIAL RESULTS, 2002-2004
• 5.10 China Resources Enterprises, Ltd. (CRE)
  • 5.10.1 CRE: Company Details
  • 5.10.2 CRE: Company Background
  • 5.10.3 CRE: China Related Activities
    • Table 5.23 CHINA RESOURCES ENTERPRISES: SALES VOLUME BY BREWERY, YEAR-END 31 DEC., 2003
    • Table 5.24 CHINA RESOURCES ENTERPRISES: MAJOR BREWERIES ACQUIRED IN 2004
    • Table 5.25 CHINA RESOURCES ENTERPRISES: CR SNOW' S TOP 10 BRANDS, 2004
  • 5.10.4 CRE: Financial Results
    • Table 5.26 CHINA RESOURCES ENTERPRISES: FINANCIAL RESULTS, 2002-2005*
    • Table 5.27 CHINA RESOURCES ENTERPRISES: MARKET SHARE FOR KEY REGIONS, 2004
  • 5.10.5 CRE: China Resources (Shenyang) Snowflake
    • Table 5.28 CHINA RESOURCES (SHENYANG) SNOWFLAKE BREWERY COMPANY: FINANCIAL RESULTS, 2002-2005*
  • 5.10.6 CRE: Sichuan Lanjian (Blue Sword) Group
    • Table 5.29 BLUE SWORD GROUP: DIVISIONS & SUBSIDIARIES, 2003
    • Table 5.30 SICHUAN LANJIAN (BLUE SWORD) GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2005*
• 5.11 Diageo/Guinness
  • 5.11.1 Diageo/Guinness: Company Details
  • 5.11.2 Diageo/Guinness: Company Background
  • 5.11.3 Diageo/Guinness: China-Related Activities
  • 5.11.4 Diageo/Guinness: Financial Results
    • Table 5.31 DIAGEO: FINANCIAL RESULTS, 2003-2006*
• 5.12 Foster' s Brewing Group
  • 5.12.1 Foster' s: Company Details
  • 5.12.2 Foster' s: Company Background
  • 5.12.3 Foster' s: China-based Activities
  • 5.12.4 Foster' s: Financial Summary
    • Table 5.32 FOSTER' S BREWING GROUP: FINANCIAL RESULTS, 2003-2006*
• 5.13 Fujian Yanjing Huiquan Brewing (Group) Inc.
  • 5.13.1 Fujian Yanjing Huiquan: Company Details
  • 5.13.2 Fujian Yanjing Huiquan: Company Background
  • 5.13.3 Fujian Yanjing Huiquan: Financial Results
    • Table 5.33 FUJUIAN YANJING HUIQUAN BEER GROUP INC.: FINANCIAL RESULTS, 2002-2005*
• 5.14 Gansu Huangtai Wine-Marketing Industry Co., Ltd.
  • 5.14.1 Gansu Huangtai Wine-Marketing Industry: Company Details
  • 5.14.2 Gansu Huangtai Wine-Marketing Industry: Company Background & Products
  • 5.14.3 Gansu Huangtai Wine-Marketing Industry: Financial Results
    • Table 5.34 GANSU HUANGTAI WINE-MARKETING INDUSTRY CO., LTD.: FINANCIAL RESULTS, 2003-2005*
• 5.15 Gansu Mogao Industrial Development Co., Ltd.
  • 5.15.1 Gansu Mogao Industrial Development: Company Details
  • 5.15.2 Gansu Mogao Industrial Development: Company Background & Products
  • 5.15.3 Gansu Mogao Industrial Development: Financial Results
    • Table 5.35 GANSU MOGAO INDUSTRIAL DEVELOPMENT CO., LTD.: FINANCIAL RESULTS, 2002-2004*
• 5.16 Great Wall Wine Co., Ltd.
  • 5.16.1 Great Wall: Company Details
  • 5.16.2 Great Wall: Company Background & Products
  • 5.16.3 Great Wall: Financial Results
    • Table 5.36 CHINA GREAT WALL WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*
• 5.17 Heineken NV
  • 5.17.1 Heineken: Company Details
  • 5.17.2 Heineken: Company Background
  • 5.17.3 Heineken: China-Related Activities
  • 5.17.4 Heineken: Financial Results
    • Table 5.37 HEINEKEN NV: FINANCIAL RESULTS, 2002-2005*
  • 5.17.5 Heineken: Shenzhen Jinwei (Kingway) Beer Brewing Co., Ltd.
    • Table 5.38 SHENZHEN KINGWAY BEER CO., LTD.: FINANCIAL RESULTS, 2002-2005*
• 5.18 Huaxia Winery Co., Ltd.
  • 5.18.1 Huaxia Winery: Company Details
  • 5.18.2 Huaxia Winery: Company Background & Products
  • 5.18.3 Huaxia Winery: Financial Results
    • Table 5.39 HUAXIA WINERY CO., LTD.: FINANCIAL RESULTS, 2002-2004*
• 5.19 Hunan Juigui Wine Co., Ltd.
  • 5.19.1 Hunan Juigui Wine: Company Details
  • 5.19.2 Hunan Juigui Wine: Company Background
  • 5.19.3 Hunan Juigui Wine: Financial Results
    • Table 5.40 HUNAN JUIGUI WINE CO., LTD.: FINANCIAL RESULTS, 2003-2005*
• 5.20 Interbrew (InBev)
  • 5.20.1 Interbrew: Company Details
  • 5.20.2 Interbrew: Company Background
  • 5.20.3 Interbrew: Bass PLC
  • 5.20.4 Interbrew: Brauerei Beck GmbH & Company
  • 5.20.5 Interbrew: China-based Activities
  • 5.20.6 Interbrew: Financial Summary
    • Table 5.41 INTERBREW: FINANCIAL RESULTS, 2002-2005*
    • Table 5.42 INTERBREW: ASIA-PACIFIC FINANCIAL RESULTS, 2002-2005*
  • 5.20.7 Interbrew: Guangzhou City Zhujiang Brewing Group Company
    • Table 5.43 GUANGZHOU ZHUJIANG BREWERY CO., LTD.: FINANCIAL RESULTS, 2002-2005*
• 5.21 Kirin Brewery Company Ltd
  • 5.21.1 Kirin Brewery Company: Company Details
  • 5.21.2 Kirin Brewery Company: Company Background
  • 5.21.3 Kirin Brewery Company: China-based Activities
  • 5.21.4 Kirin Brewery Company: Financial Summary
    • Table 5.44 KIRIN BREWERIES: FINANCIAL RESULTS, 2002-2005*
• 5.22 Lion Nathan
  • 5.22.1 Lion Nathan: Company Details
  • 5.22.2 Lion Nathan: Company Background
  • 5.22.3 Lion Nathan: China-based Activities
  • 5.22.4 Lion Nathan: Financial Summary
    • Table 5.45 LION NATHAN: GROUP FINANCIAL RESULTS, 2002-2005*
    • Table 5.46 LION NATHAN: CHINA FINANCIAL RESULTS, 2002-2004*
• 5.23 Luzhou Laojiao Group Co., Ltd.
  • 5.23.1 Luzhou Laojiao Group: Company Details
  • 5.23.2 Luzhou Laojiao Group: Company Background
  • 5.23.3 Luzhou Laojiao Group: Financial Results
    • Table 5.47 LUZHOU LAOJIAO GROUP CO., LTD.: FINANCIAL RESULTS, 2003-2005*
• 5.24 Minquan Wufeng Wine Co., Ltd.
  • 5.24.1 Minquan Wufeng Wine: Company Details
  • 5.24.2 Minquan Wufeng Wine: Company Background
  • 5.24.3 Minquan Wufeng Wine: Financial Results
    • Table 5.48 MINQUAN WUFENG WINE CO., LTD.: FINANCIAL RESULTS, 2004*
• 5.25 Remy Cointreau/Dynasty Wine
  • 5.25.1 Remy Cointreau: Company Details
  • 5.25.2 Remy Cointreau: Company Background
  • 5.25.3 Remy Cointreau: China Operations
    • Table 5.49 SINO-FRENCH JOINT-VENTURE DYNASTY CO., LTD.: FINANCIAL RESULTS, 2002-2004*
  • 5.25.4 Remy Cointreau: Financial Results
    • Table 5.50 RÉMY COINTREAU: FINANCIAL RESULTS 2004/05-2005/06*
• 5.26 SABMiller PLC
  • 5.26.1 SABMiller: Company Details
  • 5.26.2 SABMiller: Company Background
  • 5.26.3 SABMiller: China-based Activities
  • 5.26.4 SABMiller: Financial Summary
    • Table 5.51 SABMILLAR PLC: FINANCIAL RESULTS, 2003-2006*
• 5.27 Sapporo Breweries Ltd.
  • 5.27.1 Sapporo Breweries: Company Details
  • 5.27.2 Sapporo Breweries: Company Background
  • 5.27.3 Sapporo Breweries: China-based Activities
  • 5.27.4 Sapporo Breweries: Financial Results
    • Table 5.52 SAPPORO: FINANCIAL RESULTS, 2002-2005*
• 5.28 Scottish & Newcastle
  • 5.28.1 Scottish & Newcastle: Company Details
  • 5.28.2 Scottish & Newcastle: Company Background
  • 3.28.3 Scottish & Newcastle: China-related Activities
  • 3.28.4 Scottish & Newcastle: Chongqing Beer Co., Ltd.
    • Table 5.53 CHONGQING BEER CO. LTD.: FINANCIAL RESULTS, 2002-2005*
  • 3.28.5 Scottish & Newcastle: Financial Results
    • Table 5.54 SCOTTISH & NEWCASTLE: FINANCIAL RESULTS, 2002-2005*
• 5.29 Shandong Lanling Enterprise (Group) Co., Ltd.
  • 5.29.1 Shandong Lanling Group: Company Details
  • 5.29.2 Shandong Lanling Group: Company Background
  • 5.29.3 Shandong Lanling Group: Financial Results
    • Table 5.55 SHANDONG LANLING ENTERPRISE (GROUP) CO., LTD.: FINANCIAL RESULTS, 2003-2005*
• 5.30 Shanxi Xinghuacun Fenjiu Group Co.
  • 5.30.1 Shanxi Xinghuacun Fenjiu Group: Company Details
  • 5.30.2 Shanxi Xinghuacun Fenjiu Group: Company Background
  • 5.30.3 Shanxi Xinghuacun Fenjiu Group: Financial Results
    • Table 5.56 SHANXI XINGHUACUN FENJIU GROUP CO., LTD.: FINANCIAL RESULTS, 2003-2005*
• 5.31 Shaoxing Guyue Longshan Rice Wine Co., Ltd.
  • 5.31.1 Shaoxing Guyue Longshan Rice Wine: Company Details
  • 5.31.2 Shaoxing Guyue Longshan Rice Wine: Company Background
  • 5.31.3 Shaoxing Guyue Longshan Rice Wine: Financial Results
    • Table 5.57 SHAOXING GUYUE LONGSHAN RICE WINE CO., LTD.: FINANCIAL RESULTS, 2003-2005*
• 5.32 Sichuan Quanxing Co., Ltd.
  • 5.32.1 Sichuan Quanxing: Company Details
  • 5.32.2 Sichuan Quanxing: Company Background
  • 5.32.3 Sichuan Quanxing: Financial Results
    • Table 5.58 SICHUAN QUANXING CO., LTD.: FINANCIAL RESULTS, 2003-2005*
• 5.33 Sichuan Tuopai Group Co., Ltd.
  • 5.33.1 Sichuan Tuopai: Company Details
  • 5.33.2 Sichuan Tuopai: Company Background
  • 5.33.3 Sichuan Tuopai: Financial Results
    • Table 5.59 SICHUAN TUOPAI CO., LTD.: FINANCIAL RESULTS, 2003-2005*
• 5.34 Sichuan Yibin Wuliangye Group Co., Ltd.
  • 5.34.1 Sichuan Yibin Wuliangye Group: Company Details
  • 5.34.2 Sichuan Yibin Wuliangye Group: Company Background
  • 5.34.3 Sichuan Yibin Wuliangye Group: Financial Results
    • Table 5.60 SICHUAN YIBIN WULIANGYE GROUP CO., LTD.: FINANCIAL RESULTS, 2003-2005*
• 5.35 Sino-French Joint-Venture Dynasty Co., Ltd.
  • 5.35.1 Sino-French Joint-Venture Dynasty: Company Details
  • 5.35.2 Sino-French Joint-Venture Dynasty: Company Background & Products
  • 5.35.3 Sino-French Joint-Venture Dynasty: Financial Results
    • Table 5.61 SINO-FRENCH JOINT-VENTURE DYNASTY CO., LTD.: FINANCIAL RESULTS, 2002-2004*
• 5.36 Suntory Ltd
  • 5.36.1 Suntory: Company Details
  • 5.36.1 Suntory: Company Background
  • 5.36.2 Suntory: China-based Activities
• 5.37 Tonghua Grape Wine Co., Ltd. (Yantai COFCO Winery)
  • 5.37.1 Tonghua Grape Wine: Company Details
  • 5.37.2 Tonghua Grape Wine: Company Background & Products
  • 5.37.3 Tonghua Grape Wine: Financial Results
    • Table 5.62 YANTAI COFCO WINERY CO., LTD.: FINANCIAL RESULTS, 2002-2004*
    • Table 5.63 TONGHUA GRAPE WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*
• 5.38 Tsingtao Brewery Company Ltd.
  • 5.38.1 Tsingtao Brewery: Company Details
  • 5.38.2 Tsingtao Brewery: Company History
  • 5.38.3 Tsingtao Brewery: Products and Brands
    • Table 5.64 TSINGTAO BREWERY CO. LTD.: CORE PRODUCTS & BRANDS
  • 5.38.4 Tsingtao Brewery: Recent Developments
    • Table 5.65 TSINGTAO BREWERY CO. LTD.: 5 LEADING SHAREHOLDERS, 2004
  • 5.38.5 Tsingtao Brewery: Company Structure
  • 5.38.6 Tsingtao Brewery: Financial Results
    • Table 5.66 TSINGTAO BREWERY CO. LTD.: 8-YEAR FINANCIAL RESULTS SUMMARY, 1998-2005*
    • Table 5.67 TSINGTAO BREWERY CO. LTD.: FINANCIAL RESULTS, 2002-2005*
  • 5.38.7 Tsingtao Brewery: Future Strategies
• 5.39 Yantai Changyu Group Co., Ltd.
  • 5.39.1 Yantai Changyu Group: Company Details
  • 5.39.2 Yantai Changyu Group: Company Background & Products
  • 5.39.3 Yantai Changyu Group: Financial Results
    • Table 5.68 YANTAI CHANGYU GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2004*
    • Table 5.69 YANTAI CHANGYU PIONEER WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*
• 5.40 Yantai Weilong Wine Co., Ltd.
  • 5.40.1 Yantai Weilong Wine: Company Details
  • 5.40.2 Yantai Weilong Wine: Company Background & Products
  • 5.40.3 Yantai Weilong Wine: Financial Results
    • Table 5.70 YANTAI WEILONG GRAPE WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*

6 CONTACTS

• 6.1 Trade Organisations
  • 6.1.1 Trade Organisations: China National Cereals, Oils & Foodstuffs Import & Export Corporation
  • 6.1.2 Trade Organisations: All-China Federation of Industry & Commerce
  • 6.1.3 Trade Organisations: China Alcoholic Drinks Industry Association
• 6.2 Government Departments
  • 6.2.1 Government Departments: State Economic and Trade Commission - State Light Industry Bureau
  • 6.2.2 Government Departments: CNCLI International Co-operation Department

7 RELEVANT TRADE FAIRS & EXHIBITIONS

• 7.1 Chengdu International Alcoholic Drink, Soft Drink Processing & Packaging Technology Show
• 7.2 Spring National Sugar & Alcoholic Commodities Fair
• 7.3 China International Exhibition on Beverage & Brewery Processing Technology
• 7.4 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show
• 7.5 The International Exhibition for Food & Drink South China
• 7.6 International Brew & Beverage Processing Technology & Equipment Exhibition for China
• 7.7 Beverage & Beveragetec Shanghai
• 7.8 PFP - China Drinktec - China International Exhibition on Beverage & Brewery Processing Technology
• 7.9 China (Zhuhai) International Wine and Spirits Trade Fair
• 7.10 Beijing International Food & Wine Experience

APPENDIX A: MARKET BACKGROUND

• A.1 Fast Facts
• A.2 Regions of China
  • Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
• A.3 Demographics
  • A.3.1 Demographics: Total Population
    • Table A.1 TOTAL POPULATION, 1998-2005
  • A.3.2 Demographics: Population by Location
    • Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 1998-2005
  • A.3.3 Demographics: Population Breakdown by Location
    • Table A.3 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE, 1998-2005
  • A.3.4 Demographics: Population by Province
    • Table A.4 POPULATION BY PROVINCE, 2002-2005
  • A.3.5 Demographics: Population Density by Province
    • Table A.5 POPULATION DENSITY BY PROVINCE, 2002-2005
  • A.3.6 Demographics: Population Concentration
    • Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2005
  • A.3.7 Demographics: Population by Gender
    • Table A.6 TOTAL POPULATION BREAKDOWN BY GENDER, 1998-2005
  • A.3.8 Demographics: Population by Age Group
    • Table A.7 POPULATION BY AGE GROUP, 1998-2005
    • Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 1998-2005
• A.4 Consumer Attitudes
  • A.4.1 Consumer Attitudes: Overview
  • A.4.2 Consumer Attitudes: Response to Political Change
  • A.4.2 Consumer Attitudes: Response to Economic Change
  • A.4.3 Consumer Attitudes: Changes in Lifestyle
• A.5 Consumer Wealth
  • A.5.1 Consumer Wealth: GDP and Cost of Living
    • Table A.9 GDP AND COST OF LIVING INDEX, 1998-2005
  • A.5.2 Consumer Wealth: Provincial Differences in GDP
    • Table 1.10 GDP RANKED BY PROVINCE, 1998-2005
  • A.5.3 Consumer Wealth: GDP Growth by Province
    • Table A.11 GDP GROWTH RANKED BY PROVINCE, 1998-2005
  • A.5.4 Consumer Wealth: GDP Per Capita by Province
    • Table A.12 PER CAPITA GDP RANKED BY PROVINCE, 2001-2005
  • A.5.5 Consumer Wealth: Concentration of Wealth by Province
    • Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2005
  • A.5.6 Consumer Wealth: The Major Cities
    • Table A.13 LEADING CITIES KEY ECONOMIC INDICATORS, 2005
• A.6 Households
  • A.6.1 Households: Overview of Household Conditions
  • A.6.2 Households: Total Households by Size
    • Table A.14 NUMBER OF HOUSEHOLDS BY SIZE, 1998-2005
  • A.6.3 Households: Total households by Urban/Rural Split
    • Table A.15 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 1998-2005
  • A.6.4 Households: Income Earners Per Household
    • Table A.16 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 1998-2005
• A.7 Employment
  • A.7.1 Employment: Number of Workers by Sector
    • Table A.17 NATIONAL EMPLOYMENT BY SECTOR, 1998-2005
  • A.7.2 Employment: Growth by Sector
    • Table A.18 GROWTH IN EMPLOYMENT BY SECTOR, 1998-2005
  • A.7.3 Employment: Number of Workers by Gender
    • Table A.19 TOTAL NATIONAL WORKFORCE BY GENDER, 1998-2005
  • A.7.3 Employment: Number of Workers by Habitation
    • Table A.20 NATIONAL WORKFORCE BY HABITATION, 1998-2005
  • A.7.4 Employment: Urban Unemployment
    • Table A.21 URBAN UNEMPLOYMENT RATES, 1998-2005
• A.8 Consumer Income
  • A.8.1 Consumer Income: Average Incomes by Sector
  • Table A.22 AVERAGE INCOMES BY SECTOR, 1998-2005
  • A.8.2 Consumer Income: Growth by Sector
    • Table A.23 GROWTH IN AVERAGE INCOMES BY SECTOR, 1998-2005
  • A.8.3 Consumer Income: Average Incomes by Region
    • Table A.24 AVERAGE INCOMES BY REGION, 1998-2005
  • A.8.4 Consumer Income: Growth by Region
    • Table A.25 GROWTH IN AVERAGE INCOMES BY REGION, 1998-2005
• A.9 Consumer Market
  • A.9.1 Consumer Market: Spending Trends
    • Table A.26 CONSUMER EXPENDITURE BY BROAD SECTOR AT CURRENT PRICES, 1999-2006*
  • A.9.2 Consumer Market: Per Capita Consumer Expenditure
    • Table A.27 PER CAPITA CONSUMER EXPENDITURE BY BROAD SECTOR AT CURRENT PRICES, 1999-2006*
  • A.9.3 Consumer Market: Retail Sales and Consumer Spending
    • Table A.28 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE, 1999-2006*
  • A.9.4 Consumer Market: Urban Income and Spending Compared
    • Table A.29 AVERAGE ANNUAL INCOME/EXPENDITURE, 1999-2006*
  • A.9.5 Consumer Market: Average Urban Weekly Shopping Basket
    • Chart A.1 AVERAGE WEEKLY URBAN SHOPPING BASKET, 2004
  • A.9.6 Consumer Market: Average Rural Weekly Shopping Basket
    • Chart A.2 AVERAGE WEEKLY RURAL SHOPPING BASKET, 2004
  • A.9.7 Consumer Market: Average Urban & Rural Weekly Shopping Baskets Compared
    • Chart A.3 URBAN & RURAL SHOPPING BASKETS COMPARED, 2004
• A.10 Exchange Rates
  • A.10.1 Exchange Rates: China
    • Table A.30 AVERAGE ANNUAL EXCHANGE RATES, 1998-2005
  • A.10.2 Exchange Rates: Hong Kong
    • Table A.31 AVERAGE ANNUAL EXCHANGE RATES, 1998-2005

APPENDIX B: RELEVANT STANDARDS & REGULATIONS

• B.1 General Standard for the Labeling of Prepackaged Alcoholic Beverages
  • Foreword
    • 1. Scope
    • 2. Normative references
    • 3. Terms and definitions
    • 4. Basic requirements
    • 5. Indication contents
• B.2 General Standard for the Labelling of Pre-packaged Foods
  • Foreword
  • General standard for the labeling of prepackaged foods
• B.3 Exporting Wine: Labelling Guidelines for China
• B.4 Procedures of label audit for imported food
• B.5 Measures for Administration of Alcohol Circulation
• B.6 Regulation of the People' s Republic of China on the Administration of the Import and Export of Good
• B.7 Provisional Regulations of the People' s Republic of China on Consumption Tax