Abstract
The study includes coverage of the fast-food and consumer catering market in
China, covering the following end-user sectors:
- Full-service restaurants (FSR)
- Fast-food/QSR
- Cafés, teahouses, bars & clubs
- Hotels
- Travel
- Leisure
- Business and industry
- Healthcare
- Education
- Other institutions
Consumer catering has come along way in the past few decades, especially since
the opening-up of the economy since the late 1980s, and the introduction of
foreign fast-food marketing methods.
Yet China' s consumer catering market remains strongly attached to its local
traditions. These entrenched traditions have forced the foreign invaders to
adapt both their menus and the way they do business in order to suit local
tastes, all at the same time that they have been forced to change their
operating methods in their established markets in North America and Europe.
The massive changes that China has been seen over the past few years have also
forced changes on the whole industry.
This updated Access Asia report covers:
- An assessment of how the various rapid changes in China' s economy and
society is having an influence on the Chinese catering market;
- Market data from 200 to 2006, including detailed sectoral data on value of
sales, number of outlets, staffing, average sales per outlet in each sector,
etc.
- Includes regional data for all of China' s provinces, autonomous regions
and municipalities, as well as sections focusing on the catering markets in
the key cities of Beijing, Chongqing, Guangzhou and Shanghai;
- Analysis of the competitive market, and the leading companies in the
catering sector, comparing the differing competitive landscapes in each key
sector;
- Forecast data from 2007 up to 2011, including detail by sector, and for
the key cities;
- Analysis key factors effecting the market, including government and legal,
consumer trends, etc.
- Coverage of operational costs are effecting the financial situation of
companies in the market;
- SWOT analysis of the key points covered in the report;
- Company profile of the leading nine companies in the market;
- Brief company introductions to other significant players in the market;
- A list of relevant trade organisations and key trade events;
- Full background economic and demographic reference data, up to 2006.
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