Beer In China: A Market Analysis 2008

Table of Contents

INTRODUCTION

Report Coverage

Executive Summary

China' s Retail Statistics: A Cautionary Note

• The Problems With Chinese Retail Data?
• What Does All This Mean Practically?
• Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN COUNTRIES, 2005
• Other Access Asia Reports of Possible Interest
• Glossary
• Free Weekly Online Newsletter and Editorials

1 CHINA' S BEER MARKET

• 1.1 Overview
• 1.2 China' s Total Food & Beverage Market
• 1.2.1 Total Food Market: Food & Non-food Sales
• Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2001-2007
• 1.2.2 Total Food Market: Food/Non-food Sales Split
• Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2001-2007
• 1.2.3 Total Food Market: Urban and Rural Split
• Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2001-2007
• 1.2.4 Total Food Market: The Trends
• Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2000-2006
• Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China, 2000/2006
• Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2001-2007
• 1.2.5 Total Food Market: Urban Value Trends
• Table 1.5 CURRENT VALUE URBAN RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2001-2007
• 1.2.6 Total Food Market: Rural Value Trends
• Table 1.6 CURRENT VALUE RURAL RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2001-2007
• 1.3 China' s Beer Market
• 1.3.1 The Beer Market: Total Market Size
• Figure 1.3: Total Beer Market Retail, HoReCa & Overall Sales Growth, 2001-2007
• Table 1.7 TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR BEER IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2001-2007
• 1.3.2 The Beer Market: Total Market Retail/HoReCa Split
• Table 1.8 % BREAKDOWN OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR BEER IN CHINA, 2001-2007
• 1.3.3 The Beer Market: Total Market Growth
• Table 1.9 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR BEER IN CHINA, 2001-2007
• 1.3.4 The Beer Market: Per Capita Consumption
• Table 1.10 PER CAPITA BEER CONSUMPTION VOLUME BY COUNTRY, 2004
• Table 1.11 PER CAPITA CONSUMER MARKET FOR BEER IN CHINA, 2001-2007
• 1.3.5 The Beer Market: Food Market Significance
• Table 1.12 BEER SALES AS A PROPORTION OF TOTAL ALCOHOLIC DRINKS RETAIL SALES & TOTAL FOOD EXPENDITURE IN CHINA, 2001-2007
• 1.4 Regional Markets
• 1.4.1 Regional Markets: Provincial Values
• Table 1.13 BEER CURRENT TOTAL MARKET VALUE BY PROVINCE IN CHINA, 2001-2007
• 1.4.2 Regional Markets: Provincial Value Shares & Growth
• Table 1.14 % BREAKDOWN & PERIOD GROWTH OF BEER CURRENT SALES VALUE BY PROVINCE IN CHINA, 2007
• 1.4.3 Regional Markets: Provincial Per Capita Spend
• Table 1.15 PER CAPITA SPENDING ON BEER BY PROVINCE IN CHINA, 2001-2007
• 1.4.4 Regional Markets: Provincial Volumes
• Table 1.16 BEER MARKET VOLUME BY PROVINCE IN CHINA, 2001-2007
• 1.4.5 Regional Markets: Provincial Volume Shares & Growth
• Table 1.17 % BREAKDOWN & PERIOD GROWTH OF BEER SALES VOLUME BY PROVINCE IN CHINA, 2007
• 1.4.6 Regional Markets: Provincial Per Capita Volume Consumption
• Table 1.18 PER CAPITA VOLUME CONSUMPTION OF BEER BY PROVINCE IN CHINA, 2001-2007
• 1.5 Retail Sector Breakdown
• 1.5.1 Retail Sector Breakdown: Sector Values & Volumes
• Figure 1.3: Total Beer Market Retail Volume & Value Sales Growth, 2001-2007
• Table 1.19 THE RETAIL MARKET FOR BEER BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2001-2007
• Figure 1.4: Total Beer Market Retail US$ Value Sales Growth, 2001-2007
• 1.5.2 Retail Sector Breakdown: Sector Shares
• Table 1.20 % BREAKDOWN OF THE RETAIL MARKET FOR BEER IN VOLUME & VALUE TERMS IN CHINA, 2001-2007
• 1.5.3 Retail Sector Breakdown: Annual Growth Rates
• Table 1.21 % ANNUAL GROWTH OF THE RETAIL MARKET FOR BEER IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2001-2007
• 1.6 HoReCa Sector Breakdown
• 1.6.1 HoReCa Sector Breakdown: Sector Values & Volumes
• Figure 1.5: Total Beer Market HoReCa Volume & Value Sales Growth, 2001-2007
• Figure 1.6: Total Beer Market HoReCa US$ Value Sales Growth, 2001-2007
• Table 1.22 THE HORECA MARKET FOR BEER BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2001-2007
• 1.6.3 HoReCa Sector Breakdown: Sector Shares
• Table 1.23 % BREAKDOWN OF THE HORECA MARKET FOR BEER IN VOLUME & VALUE TERMS IN CHINA, 2001-2007
• 1.6.5 HoReCa Sector Breakdown: Annual Growth Rates
• Table 1.24 % ANNUAL GROWTH OF THE HORECA MARKET FOR BEER IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2001-2007
• 1.7 Urban & Rural Sales of Beer in China
• 1.7.1 Urban & Rural Market: Total Sales
• Table 1.25 THE CURRENT VALUE MARKET FOR BEER BY URBAN & RURAL SALES IN CHINA, 2001-2007
• 1.7.2 Urban & Rural Market: Growth Rates
• Table 1.26 % GROWTH OF THE CURRENT VALUE MARKET FOR BEER BY URBAN & RURAL MARKETS IN CHINA, 2001-2007
• 1.8 Market Shares
• 1.8.1 Market Shares: Leading Brewer Brand Shares
• Table 1.27 CHINA 10-YEAR LEADING BREWER NATIONAL BEER VOLUME BRAND SHARES, 1998-2007
• 1.8.2 Market Shares: Global Brand Shares
• Table 1.28 GLOBAL TOP-20 BEER BRAND TABLE BY VOLUME SHIPMENTS, 2003/2006
• 1.9 Prices
• 1.9.1 Prices: Retail Price Indices
• Table 1.29 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2004- 2007
• Table 1.30 RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2007
• 1.9.2 Prices: Average Unit Values
• Table 1.31 AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2001-2007
• 1.9.3 Prices: Average Unit Value Growth Rates
• Table 1.32 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2001-2007
• 1.9.4 Prices: Average Regional Unit Prices
• Table 1.33 AVERAGE LOCAL CURRENCY RETAIL PRICES OF BEER BY PROVINCE IN CHINA, 2001-2007
• 1.9.5 Prices: Average Regional Unit Price Growth
• Table 1.34 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF BEER BY PROVINCE IN CHINA, 2001-2007
• 1.10 Outlook
• 1.10.1 Outlook: Forecast Trends
• 1.10.2 Outlook: Total Market Size In Value Terms
• Table 1.35 FORECAST TOTAL VALUE MARKET FOR BEER IN CHINA, 2008-2012
• 1.10.3 Outlook: Total Volume Market Size
• Table 1.36 FORECAST TOTAL VOLUME MARKET FOR BEER IN CHINA, 2008-2012
• 1.10.4 Outlook: Total Market by Retail/HoReCa Split
• Figure 1.7: Forecast Beer Volume & Value Sales Growth by Sales Channel, 2008-2012
• Table 1.37 FORECAST BEER CONSUMPTION & EXPENDITURE BY DISTRIBUTION (RETAIL/HORECA) SPLIT IN CHINA, 2008-2012
• 1.10.5 Outlook: Retail Sector Values & Volumes
• Figure 1.8: Forecast Beer Volume & Value Sales Growth by Sector, 2008-2012
• Table 1.38 FORECAST CONSTANT 2004 VALUE & VOLUME SALES OF BEER BY SECTOR IN CHINA, 2008-2012
• 1.10.6 Outlook: Retail Sector Breakdown
• Table 1.39 FORECAST % VALUE & VOLUME SALES BREAKDOWN OF BEER BY SECTOR IN CHINA, 2007-2011
• 1.10.7 Outlook: Retail Sector Growth
• Table 1.40 FORECAST ANNUAL % VALUE & VOLUME SALES GROWTH OF BEER BY BROAD SECTOR IN CHINA, 2007-2011
• 1.11 Current Issues
• 1.11.1 Current Issues: Consolidation of the Beer Industry
• Table 1.41 SHARE OF TOP TEN BREWERIES IN CHINA, 2001-2007
• 1.11.2 Current Issues: Challenging Local Market Leaders
• 1.9.1 Current Issues: Packaging: Dealing with massive amounts of waste
• 1.9.2 Current Issues: Fat Food: Facing an obesity epidemic
• 1.9.3 Current Issues: Dangerous Food: Eating poison
• 1.9.4 Current Issues: Going Green: The positive approach
• 1.9.5 Current Issues: Genetically Modified (GM) Food: The genie in the bottle
• 1.9.6 Current Issues: Vegetarianism: Consumers vote with their feet
• 1.9.7 Current Issues: Organic Farming

2 MARKETING & DISTRIBUTION

• 2.1 Marketing & Advertising
• 2.1.1 Marketing & Advertising: Trends
• Conventional Media Advertising
• Table 2.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2007
• Online Advertising
• Table 2.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2007
• 2.1.2 Marketing & Advertising: Leading Advertised Product Categories
• Table 2.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007
• 2.1.3 Marketing & Advertising: Leading Advertised Brands
• Table 2.4 TOP 10 ADVERTISING BRANDS IN CHINA, 2007
• 2.1.4 Marketing & Advertising: Leading Advertisers
• Table 2.5 CHINA' S TOP TEN ADVERTISERS, 2004-2006
• 2.1.5 Marketing & Advertising: The Prime-time Advertising Auction
• Table 2.6 PRIME-TIME ADVERTISING AUCTION ON CHINA' S CCTV, 2000-2008
• 2.1.7 Marketing & Advertising: Brand Preferences Choice Factors in China
• Age & Location
• Table 2.7 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007
• Quality Versus Image
• Table 2.8 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007
• Local Versus Foreign
• Table 2.9 BRAND PREFERENCES IN CHINA, 2007
• "Chameleon" Brands
• Table 2.10 TOP CHAMELEON BRANDS IN CHINA, 2008
• 2.1.8 Marketing and Advertising in China: Brand Equity
• 2.1.9 Marketing & Advertising: Emerging Local Brands
• Table 2.11 CHINA' S MOST VALUABLE BRANDS, 2007/2008
• Table 2.11 CHINA' S MOST VALUABLE BRANDS, 2006-2007
• 2.1.12 Marketing & Advertising: Pricing Issues
• Table 2.12 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
• Table 2.13 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
• 2.1.13 Marketing & Advertising: Beer Advertising and Promotion
• 2.1.14 Marketing & Advertising: Olympic Sponsorship a Waste of Money?
• Table 2.14 TOP FIVE OLYMPIC SPONSORS & TOP TEN LOCAL COMPANIES ASSOCIATED WITH THE OLYMPICS, 2008
• 2.1.15 Marketing & Advertising: China Beer Festivals
• 2.2 Consumers
• 2.2.1 Consumer Profile: Broad Consumer Trends
• 2.2.2 Consumer Profile: Alcoholic Drinks Consumer Profile
• Suburbs
• Table 2.15 AVERAGE PRICE DIFFERENCES BETWEEN DOWNTOWN AND SUBURBS IN SHANGHAI AND BEIJING, Q2 2008
• 2.2.3 Consumer Profile: Women Beer Consumer
• Table 2.16 SURVEY ON FEMALE AND BEER CONSUMPTION, 2007
• Table 2.17 SURVEY ON FEMALE AND FUTURE BEER CHOICE, 2007
• 2.2.4 Consumer Profile: Drinking Habits
• Table 2.18 SURVEY BEER CONSUMPTION FREQUENCY, NOVEMBER 2006
• Table 2.19 TOPIC OF CONVERSATION WHEN DRINKING BEER, NOVEMBER 2006
• 2.2.5 Consumer Profile: Attitudes Towards Alcohol Consumption
• 2.2.6 Consumer Profile: Factors Affecting Alcoholic Drinks Demand
• 2.2.7 Consumer Profile: Alcoholic Drinks Health Concerns
• 2.2.8 Consumer Profile: Beer Brand Preference by Income Group
• Table 2.20 BEIJING: LEADING BRAND PREFERENCES AMONGST MALE DRINKERS BY MONTHLY INCOME GROUP, 2002
• Table 2.21 SHANGHAI: LEADING BRAND PREFERENCES AMONGST MALE DRINKERS BY MONTHLY INCOME GROUP, 2002
• Table 2.22 GUANGZHOU: LEADING BRAND PREFERENCE AMONGST MALE DRINKERS BY MONTHLY INCOME GROUP, 2002
• Table 2.23 CHENGDU: LEADING BRAND PREFERENCE AMONGST MALE DRINKERS BY MONTHLY INCOME GROUP, 2002
• 2.2.9 Consumer Profile: Beer Purchasing Criteria
• Table 2.24 SIX MAJOR CHINESE CITIES: CONSUMER CONSIDERATIONS WHEN PURCHASING BEER, 2002
• 2.2.10 Consumers: Alcoholic Drinks Price Point
• 2.2.11 Consumers: Beer Packaging
• Table 2.25 BEER SALES VOLUME BY PACKAGING TYPE IN CHINA, 2001-2007
• 2.2.12 Consumer Profile: Packaging Preferences and Consumption Regularity
• 2.2.13 Consumers: Alcoholic Drinks Seasonal Demand
• 2.3 Wholesale Distribution
• 2.3.1 Wholesale Distribution: Overview
• 2.3.2 Wholesale Distribution: Alcoholic Drinks Wholesale Distribution
• 2.3.3 Wholesale Distribution: State Organisations & Private Distributors
• 2.3.4 Wholesale Distribution: Production Legislation
• 2.3.5 Wholesale Distribution: Trading Legislation
• 2.3.6 Wholesale Distribution: Vertical Integration
• 2.3.7 Wholesale Distribution: The Black Market
• 2.3.8 Wholesale Distribution: Sales by Distribution Channel
• Table 2.26 % BREAKDOWN OF THE TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR BEER IN CHINA, 2001-2007
• 2.4 Retail Distribution
• 2.4.1 Retail Distribution: Alcoholic Drinks Retail Sales by Outlet
• Table 2.27 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN VILLAGES, AUGUST 2008
• Table 2.28 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS, AUGUST 2008
• Table 2.29 % BREAKDOWN OF RETAIL ALCOHOLIC DRINKS SALES BY OUTLET TYPE, 2000-2006

3 SOURCES OF SUPPLY

• 3.1 Beer Industry
• 3.1.1 Beer Industry: Industry Manufacturers & Revenue
• Table 3.1 TOTAL NUMBER OF BEER MANUFACTURERS AGAINST INDUSTRY REVENUES, 1996-2007
• 3.1.2 Beer Industry: Industry Revenue & Profit
• Table 3.2 BEER INSUTRY REVENUE & PROFIT COMPARED, 1996-2007
• 3.1.3 Beer Industry: Industry Revenue & Consumer Spending
• Table 3.3 BEER INSUTRY REVENUE COMPARED WITH CONSUMER SALES VALUE, 2000-2007
• 3.1.4 Beer Industry: Average Price Breakdown by Process Stage
• Table 3.3 BREAKDOWN OF AVERAGE BEER PRICE FROM MANUFACTURING COST THROUGH TO FINAL RETAIL PRICE, 2004
• 3.1.5 Beer Industry: Leading Brewer Revenues
• Table 3.4 TOP-5 BREWER REVENUES IN CHINA, 2004-2007
• Table 3.5 % BREAKDOWN OF TOP-5 BREWER REVENUES IN CHINA, 2004-2007
• 3.1.6 Beer Industry: Leading Brewer Profits
• Table 3.6 TOP-5 BREWER PROFITS IN CHINA, 2004-2007
• Table 3.7 % BREAKDOWN OF TOP-5 BREWER PROFITS IN CHINA, 2004-2007
• 3.1.7 Beer Industry: Leading Brewer Profit Margin
• Table 3.8 TOP-5 BREWER OPERATING PROFITS AS A % OF REVENUES IN CHINA, 2004-200
• 3.1.8 Beer Industry: Leading Brewer Volume Sales
• Table 3.9 TOP-5 BREWER SALES VOLUME IN CHINA, 2004-2007
• Table 3.10 % BREAKDOWN OF TOP-5 BREWER SALES VOLUME IN CHINA, 2004-2007
• 3.1.9 Beer Industry: Leading Brewer Revenue Per Unit Volume
• Table 3.11 TOP-5 BREWER AVERAGE REVENUE PER LITRE IN CHINA, 2004-2007
• 3.1.10 Beer Industry: Leading Brewer Profit Per Unit Volume
• Table 3.12 TOP-5 BREWER AVERAGE PROFIT PER LITRE IN CHINA, 2004-2007
• 3.3 Imports
• 3.3.1 Imports: Value
• Table 3.13 CHINA BEER IMPORT VALUE AND GROWTH, 2001-2007
• 3.3.2 Imports: Volume
• Table 3.14 CHINA BEER IMPORT VOLUME AND GROWTH, 2001-2007
• 3.3.3 Imports: Average Unit Value
• Table 3.15 CHINA BEER IMPORT AVERAGE UNIT VALUES, 2001-2007
• 3.4 Exports
• 3.4.1 Exports: Value
• Table 3.16 CHINA BEER EXPORT VALUE AND GROWTH, 2001-2007
• 3.4.2 Exports: Volume 102
• Table 3.17 CHINA BEER EXPORT VOLUME AND GROWTH, 2001-2007
• 3.4.3 Exports: Average Unit Value
• Table 3.18 CHINA BEER EXPORT AVERAGE UNIT VALUES, 2001-2007

4 SWOT ANALYSIS

• 4.1 Strengths
• 4.2 Weaknesses
• 4.3 Opportunities
• 4.4 Threats

5 LEADING COMPANY PROFILES

• 5.1 Anheuser-Busch Companies Inc
• 5.1.1 Anheuser-Busch: Company Details
• 5.1.2 Anheuser-Busch: Company Background
• 5.1.3 Anheuser-Busch: China-based Activities
• Table 5.1 ANHEUSER-BUSCH: KEY SUBSIDIARIES & ASSOCIATE COMPANIES IN CHINA
• 5.1.4 Anheuser-Busch: Financial Summary
• Table 5.2 ANHEUSER-BUSCH: FINANCIAL RESULTS, 2004-2007
• 5.2 Asia Pacific Breweries Limited (APB)
• 5.2.1 APB: Company Details
• 5.2.2 APB: Company Background
• 5.2.2 APB: China-based Activities
• Table 5.3 HEINEKEN-APB (CHINA): KEY SUBSIDIARIES & ASSOCIATE COMPANIES, 2008
• 5.2.5 APB: Financial Results
• Table 5.4 ASIA PACIFIC BREWERIES: FINANCIAL RESULTS, FY2004-FY2007
• 5.3 Asahi Breweries Limited
• 5.3.1 Asahi Breweries: Company Details
• 5.3.2 Asahi Breweries: Company Background
• 5.3.3 Asahi Breweries: China-based Activities
• Table 5.5 ASAHI BREWERIES: KEY SUBSIDIARIES & ASSOCIATE COMPANIES IN CHINA
• 5.3.4 Asahi Breweries: Financial Summary
• Table 5.6 ASAHI BREWERIES: FINANCIAL RESULTS, 2004-2007
• 5.4 Beijing Yanjing Brewery Co., Ltd.
• 5.4.1 Beijing Yanjing Brewery: Company Details
• 5.4.2 Beijing Yanjing Brewery: Company Background
• Table 5.7 BEIJING YANJING BREWERY CO., LTD.: MAJOR SHAREHOLDERS, 2007
• Table 5.8 BEIJING YANJING BREWERY CO., LTD.: REVENUE BREAKDOWN BY CORE PRODUCT SECTOR, 2004-2007
• Table 5.9 BEIJING YANJING BREWERY CO., LTD.: REVENUE BY CORE PRODUCT SECTOR, 2004-2007
• Table 5.10 BEIJING YANJING BREWERY CO., LTD.: REGIONAL BREAKDOWN OF REVENUE, 2004-2007
• Table 5.11 BEIJING YANJING BREWERY CO., LTD.: GEOGRAPHICAL DISTRIBUTION OF BREWERIES
• Table 5.12 BEIJING YANJING BREWERY CO., LTD.: EXISTING & NEW BREWERIES
• Table 5.13 BEIJING YANJING BREWERY CO., LTD.: NEW MALT PLANTS
• 5.4.5 Beijing Yanjing Brewery: Financial Results
• Table 5.14 BEIJING YANJING BREWERY CO., LTD.: FINANCIAL RESULTS, 2004-2007
• Table 5.15 BEIJING YANJING BREWERY CO., LTD.: TOP FIVE SUPPLIERS AND CLIENTS, 2004-2007
• Yanjing Brewery (Guilin Liquan) Co., Ltd.
• Table 5.16 YANJING BREWERY (GUILIN LIQUAN): PRODUCTS, 2007
• Table 5.17 YANJING BREWERY (GUILIN LIQUAN) CO., LTD.: FINANCIAL RESULTS, 2004-2007
• Yanjing Brewery (Baotou Xuelu) Co., Ltd.
• Table 5.18 YANJING BREWERY (BAOTOU XUELU) CO., LTD.: FINANCIAL RESULTS, 2004-2007
• 5.5 Carlsberg Beweries A/S
• 5.5.1 Carlsberg: Company Details
• 5.5.2 Carlsberg: Company Background
• 5.5.3 Carlsberg: China-based Activities
• Table 5.19 CARLSBERG: KEY SUBSIDIARIES & ASSOCIATE COMPANIES IN CHINA
• 5.5.4 Carlsberg: Financial Summary
• Table 5.20 CARLSBERG: FINANCIAL RESULTS, 2004-2007
• Table 5.21 CARLSBERG: SALES VOLUME, 2004-2007
• 5.7 China Resources Enterprise Ltd.
• 5.7.1 China Resources Enterprise: Company Details
• 5.7.2 China Resources Enterprise: Company Background
• 5.7.3 China Resources Enterprise: China Related Activities
• Table 5.22 CHINA RESOURCES SNOW BREWERIES: MAJOR BREWERIES ACQUIRED, JANUARY 2006-JUNE 2008
• Table 5.23 CHINA RESOURCES SNOW BREWERIES: GREENFIELD PROJECTS, 2008
• Table 5.24 CHINA RESOURCES SNOW BREWERIES: GEOGRAPHICAL DISTRIBUTION OF BREWERIES, 2007
• 5.7.4 China Resources Enterprise: Financial Results
• Table 5.25 CHINA RESOURCES ENTERPRISES (BEVERAGE DIVISION): FINANCIAL RESULTS, 2004-2007
• 5.8 Chongqing Brewery Co., Ltd.
• 5.8.1 Chongqing Brewery: Company Details
• 5.8.2 Chongqing Brewery: Company Background
• Table 5.26 CHONGQING BREWERY CO., LTD.: FIVE LEADING SHAREHOLDERS, 2007
• Table 5.27 CHONGQING BREWERY CO., LTD.: REGIONAL BREAKDOWN OF REVENUE, 2004-2007
• Table 5.28 CHONGQING BREWERY CO., LTD.: REVENUE BREADOWN BY CORE PRODUCT SECTOR, 2004-2007
• 5.8.3 Chongqing Brewery: Financial Results
• Table 5.29 CHONGQING BREWERY CO., LTD.: FINANCIAL RESULTS, 2004-2007
• Table 5.30 CHONGQING BREWERY CO., LTD.: TOP FIVE SUPPLIERS AND CUSTOMERS, 2004-2006
• 5.9 Erdinger
• 5.9.1 Erdinger: Company Details
• 5.9.2 Erdinger: Company Background
• 5.10 Fujian Yanjing Huiquan Brewery Co Ltd.
• 5.10.1 Fujian Yanjing Huiquan: Company Details
• 5.10.2 Fujian Yanjing Huiquan: Company Background
• Table 5.31 FUJIAN YANJING HUIQUAN BREWERY CO., LTD.: FIVE LEADING SHAREHOLDERS, 2007
• Table 5.32 FUJIAN YANJING HUIQUAN BREWERY CO., LTD.: REGIONAL BREAKDOWN OF REVENUE, 2004-2007
• Table 5.33 FUJIAN YANJING HUIQUAN BREWERY CO., LTD.: TOP FIVE SUPPLIERS AND CLIENTS, 2005-2007
• 5.10.3 Fujian Yanjing Huiquan Brewery: Financial Results
• Table 5.34 FUJIAN YANJING HUIQUAN BREWERY CO., LTD: FINANCIAL RESULTS, 2004-2007
• 5.11 Guangzhou Zhujiang Brewery Group
• 5.10.1 Guangzhou Zhujiang Brewery Group: Company Details
• 5.10.2 Guangzhou Zhujiang Brewery Group: Company Background
• Table 5.35 GUANGDONG ZHUJIANG BREWERY CO., LTD.: KEY BEER SUBSIDIARIES
• 5.12 Heineken NV
• 5.12.1 Heineken: Company Details
• 5.12.2 Heineken: Company Background
• 5.12.3 Heineken: China-Related Activities
• 5.12.4 Heineken: Financial Results
• Table 5.36 HEINEKEN NV: FINANCIAL RESULTS, 2004-2007
• 5.13 Kingway Brewery Holdings Ltd.
• 5.13.1 Kingway Brewery Holdings: Company Details
• 5.13.2 Kingway Brewery Holdings: Company Background
• 5.13.3 Kingway Brewery Holdings: Financial Results
• Table 5.37 KINGWAY BREWERY HOLDINGS LTD.: REGIONAL BREAKDOWN OF REVENUE, 2004-2007
• Table 5.38 KINGWAY BREWERY HOLDINGS LTD.: FINANCIAL RESULTS, 2004-2007
• Table 5.39 KINGWAY BREWERY HOLDINGS LTD.: TOP FIVE SUPPLIERS AND CLIENTS, 2004-2007
• 5.14 InBev NV
• 5.14.1 InBev: Company Details
• 5.14.2 InBev: Company Background
• 5.14.3 InBev: China-based Activities
• Table 5.40 INBEV: KEY SUBSIDIARIES, AFFILIATES IN CHINA, 2007
• Table 5.41 INBEV: ACQUISITION OF LION GROUP BREWERIES
• 5.14.6 InBev: Financial Summary
• Table 5.42 INBEV: FINANCIAL RESULTS, 2004-2007
• Table 5.43 INBEV: ASIA-PACIFIC FINANCIAL RESULTS, 2004-2007
• Table 5.44 INBEV: SALES VOLUME, 2004-2007
• 5.15 Kirin Holdings Company Ltd.
• 5.15.1 Kirin Holdings: Company Details
• 5.15.2 Kirin Holdings: Company Background
• 5.15.3 Kirin Holdings: China-based Activities
• Table 5.45 KIRIN HOLDINGS: KEY SUBSIDIARIES IN CHINA
• 5.15.4 Kirin Holdings: Financial Summary
• Table 5.46 KIRIN HOLDINGS: FINANCIAL RESULTS, 2004-2007
• 5.16 San Miguel Hong Kong Brewery Ltd.
• 5.16.1 San Miguel HK Brewery: Company Details
• 5.16.2 San Miguel Hong Kong Brewery: Company Background
• 5.16.3 San Miguel Hong Kong Brewery: China-based Activities
• 5.16.4 San Miguel Hong Kong Brewery: Financial Summary
• Table 5.47 SAN MIGUEL HONG KONG BREWERY LTD.: FINANCIAL RESULTS, 2005-2007
• 5.17 SABMiller PLC
• 5.17.1 SABMiller: Company Details
• 5.17.2 SABMiller: Company Background
• 5.17.3 SABMiller: China-based Activities
• 5.17.4 SABMiller: Financial Summary
• Table 5.48 SABMILLER PLC: FINANCIAL RESULTS, FY2005-FY2008
• 5.18 Suntory Limited
• 5.18.1 Suntory: Company Details
• 5.18.2 Suntory: Company Background
• 5.18.3 Suntory: China-based Activities
• Table 5.49 SUNTORY: KEY SUBSIDIARIES IN CHINA
• 5.19 Tsingtao Brewery Company Ltd.
• 5.19.1 Tsingtao Brewery: Company Details
• 5.19.2 Tsingtao Brewery: Company History
• Table 5.50 TSINGTAO BREWERY CO., LTD.: FIVE LEADING SHAREHOLDERS, 2007
• Table 5.51 TSINGTAO BREWERY CO., LTD.: SALES VOLUME BY GEOGRAPHICAL REGIONS, 2004-2007
• Table 5.52 TSINGTAO BREWERY CO., LTD.: SALES VOLUME BY BRANDS, 2004-2007
• Table 5.53 TSINGTAO BREWERY CO., LTD.: PROJECTS COMMISSIONED, H1 2008
• Table 5.54 TSINGTAO BREWERY CO., LTD.: GEOGRAPHICAL DISTRIBUTION OF BREWERIES & MALT PLANTS
• Table 5.55 TSINGTAO BREWERY CO., LTD.: EXISTING & NEW BREWERIES/MALT PLANTS
• Table 5.56 TSINGTAO BREWERY CO., LTD.: PRODUCTION COST OF PRINCIPAL OPERATION, 2006-2007
• 5.19.6 Tsingtao Brewery: Financial Results
• Table 5.57 TSINGTAO BREWERY CO., LTD.: FINANCIAL RESULTS, 2004-2007
• Table 5.58 TSINGTAO BREWERY CO., LTD.: KEY EXPENSES, 2005-2007 169
• Table 5.59 TSINGTAO BREWERY CO., LTD.: TOP FIVE SUPPLIERS AND CUSTOMERS, 2004-2007

6 CONTACTS

• 6.1 Associations
• 6.2.1 Associations Directory: China National Light Industry Council (CNLIC)
• 6.2.2 Associations Directory: China Food Industry Association
• 6.2.3 Associations Directory: China Alcoholic Drinks Industry Association (CADA)

7 RELEVANT TRADE FAIRS & EXHIBITIONS 171

• 7.1 China National Sugar & Alcoholic Commodities Fair
• 7.2 China International Exhibition on Packaging Machinery and Materials (Sino-Pack)
• 7.3 PPI China - International Fair for the Food & Drink Processing & Packaging Industry
• 7.4 China BevTek - International Beverage & Liquid Technology & Material Exhibition
• 7.5 International Brew & Beverage Processing Technology & Equipment Exhibition for China
• 7.6 China International Alcoholic Drinks Expo (CIADE)

APPENDIX: MARKET BACKGROUND 173

• A.1 Fast Facts
• A.2 Regions of China
• Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
• A.3 Demographics
• A.3.1 Demographics: Total Population
• Table A.1 TOTAL POPULATION, 2000- 2007
• A.3.2 Demographics: Population by Location
• Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2001- 2007
• A.3.3 Demographics: Population Breakdown by Location
• Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2001- 2007
• A.3.4 Demographics: Population by Province
• Table A.4 POPULATION BY PROVINCE, 2001-2007
• A.3.5 Demographics: Population Density by Province
• Table A.5 POPULATION DENSITY BY PROVINCE, 2004-2007
• A.3.6 Demographics: Population Concentration
• Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2007
• A.3.7 Demographics: Population by Gender
• Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2001- 2007
• A.3.8 Demographics: Population by Age Group
• Table A.7 POPULATION BY AGE GROUP, 2001- 2007
• Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2001- 2007
• A.4 Consumer Attitudes
• A.4.1 Consumer Attitudes: Overview
• A.4.2 Consumer Attitudes: Response to Political Change
• A.4.3 Consumer Attitudes: Response to Economic Change
• A.4.4 Consumer Attitudes: Changes in Lifestyle
• Livelihood
• Individual loans
• Housing
• Possessions
• Travel
• Entertainment
• Health and Fitness
• Purchasing Influences
• Taboos
• A.5 Consumer Wealth
• A.5.1 Consumer Wealth: GDP and Cost of Living
• Dealing with WTO
• China' s New Middle Class
• Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
• Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
• Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
• Confident Shoppers
• Table A.12 GDP AND COST OF LIVING INDEX, 2001- 2007
• A.5.2 Consumer Wealth: Provincial GDP
• Table A.13 GDP BY PROVINCE, 2001- 2007
• A.5.3 Consumer Wealth: GDP Growth by Province
• Table A.14 GDP GROWTH BY PROVINCE, 2001- 2007
• A.5.4 Consumer Wealth: GDP Per Capita by Province
• Table A.15 PER CAPITA GDP BY PROVINCE, 2001-2007 194
• A.5.5 Consumer Wealth: Concentration of Wealth by Province 194
• Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2007
• A.5.6 Consumer Wealth: The Major Cities
• Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007
• A.6 Households
• A.6.1 Households: Overview of Household Conditions
• A.6.2 Households: Total Households by Size
• Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2001- 2007
• A.6.3 Households: Total households by Urban/Rural Split
• Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2001- 2007
• A.6.4 Households: Income Earners Per Household
• Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2001- 2007
• A.7 Employment
• A.7.1 Employment: Number of Workers by Sector
• Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2001- 2007
• A.7.2 Employment: Growth by Sector
• Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2001- 2007
• A.7.3 Employment: Number of Workers by Gender
• Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2001- 2007
• A.7.4 Employment: Number of Workers by Habitation
• Table A.23 NATIONAL WORKFORCE BY HABITATION, 2001- 2007
• A.7.5 Employment: Urban Unemployment
• Table A.24 URBAN UNEMPLOYMENT RATES, 2001- 2007
• A.8 Consumer Income
• A.8.1 Consumer Income: Average Incomes by Sector
• Table A.25 AVERAGE INCOMES BY SECTOR, 2001- 2007
• A.8.2 Consumer Income: Growth by Sector
• Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001- 2007
• A.8.3 Consumer Income: Average Incomes by Region
• Table A.27 AVERAGE INCOMES BY REGION, 2001- 2007
• A.8.4 Consumer Income: Growth by Region
• Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001- 2007
• A.9 Consumer Market
• A.9.1 Consumer Market: Spending Trends
• Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2001- 2007*
• A.9.2 Consumer Market: Per Capita Consumer Expenditure
• Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2001- 2007
• A.9.3 Consumer Market: Retail Sales and Consumer Spending
• Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2001- 2007
• A.9.4 Consumer Market: Urban Income and Spending Compared
• Table A.32 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 2001- 2007
• A.10 Exchange Rates
• A.10.1 Exchange Rates: China
• Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2000- 2007
• A.10.2 Exchange Rates: Hong Kong
• Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2000- 2007