Abstract
REPORT COVERAGE
This report from Access Asia concentrates on the emerging trend of home
improvement, furnishings and DIY in the People' s Republic of China.
The report touches on the state of the housing and construction industry in
China though is primarily concerned with consumers decisions regarding home
improvement, DIY and the purchase of home improvement-related items such as
furniture, ceramics and lighting.
The market is taken to include home improvements that can be undertaken by
individual homeowners such as decorating, basic electrical work, kitchen and
bathroom equipment, wall coverings and floorings. The report concentrates on
those improvements that can be made without formal government approval,
professional construction work or planning permission.
The report aims to examine the market' s size, trends, driving factors, future structure as well as retailers and suppliers concentrating on the home improvement market in China. The market includes the following sectors:
- 1. Lumber
- 2. Wood products
- 3. Rough Electrical
- 4. Rough Plumbing
- 5. Building Materials
- 6. Hardware
- 7. Window & Wall Fittings
- 8. Flooring
- 9. Toilet & Bathroom Fittings
- 10. Household Textiles, Soft Furnishings
- 11. Household Lighting
- 12. Kitchen Cabinets/Countertops
- 13. Furniture
- 14. Home Storage
- 15. Paint
- 16. Garden Tools & Accessories
- 17. Tools
KEY REPORT FEATURES
This recently updated report includes:
- An overview of China' s total non-food market with sales statistics up to
2008;
- The total value of the home improvement market, including sector
breakdowns, up to 2008;
- Value provincial and urban/rural breakdown, up to 2008;
- Value sectoral analysis by subsector, up to 2008;
- Retail pricing trends for home improvement products by province up to 2008;
- Volume & value forecast total home improvement products market in China up
to 2013;
- Key contacts & trade events;
- Overview of China' s demographics and macroeconomics.
Executive Summary
The total home improvements market in China (which includes DIY products, home
furniture, bathroom and toilet ceramics, floorings and home lighting) combined
to reach a total value of RMB49.10bn (US$5.93bn) in 2008. This value was
14.64% up on the previous year, indicating continuing strong market growth,
and a full 93.75% up on 2002, with annual growth averaging about 10.66%.
Growth had slowed slightly as the first major stage of home ownership and
decoration has occurred in the major cities. However, in 2002 there was
another surge in the market, as government encouraged new mortgage products
helped to push up sales of homes in that year, helping to raise demand for
home improvement and DIY products.
The market has grown rapidly thanks to the opening up of the private housing
market, continuing rapid increases in average salaries and consumer spending
power in the tertiary cities and the improved retail supply of goods all
contributing to the strong growth.
The market is being fuelled largely by the government' s policy of selling its
welfare housing stock in the early 1990s. Since then, about 50% of the
country' s state-owned housing stock amounting to floor space of 2.5 billion m2
has been sold to occupants, raising an estimated RMB1.3trn for the state.
There are a growing number of specialist decorating, design and improvement
companies that have been set up to cater to the new needs of householders. The
China National Interior Decoration Association estimates that there are now
40,000 companies engaged in property redecoration employing approximately 2.6
million people.
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