Home Improvement, DIY & Furnishings in China 2009: A Market Analaysis

Table of Contents

INTRODUCTION 1

• Report Coverage 1
• Executive Summary 1
• Glossary 2
• Relevant Access Asia Reports 3
• Free Online Newsletter & Editorials 3

1 CHINA' S HOME IMPROVEMENTS RETAIL MARKET 4

• 1.1 Overview 4
• 1.2 China' s Total Non-food Market 5
  • 1.2.1 Total Non-food Market: Food & Non-food Sales 5
• Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2002-2008 5
  • 1.2.2 Total Non-food Market: Food/Non-food Sales Split 5
• Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2002-2008 5
  • 1.2.3 Total Non-food Market: Urban and Rural Split 6
• Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2002-2008 6
  • 1.2.4 Total Non-food Market: Total Value Trends 6
• Table 1.4 CURRENT VALUE OF TOTAL RETAIL NON-FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008 7
  • 1.2.5 Total Non-food Market: Urban Value Trends 7
• Table 1.5 URBAN RETAIL NON-FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2002-2008 8
  • 1.2.6 Total Non-food Market: Rural Value Trends 9
• Table 1.6 VALUE OF RURAL RETAIL NON-FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2002-2008 9
• 1.3 China' s Home Improvements Market 10
  • 1.3.1 Total Home Improvements Market: Total Retail Market Size in Value Terms 10
• Table 1.7 TOTAL RETAIL MARKET VALUE FOR DIY & HOME IMPROVEMENT PRODUCTS IN CHINA, 2002-2008 11
  • 1.3.2 Total Home Improvements Market: Retail Non-food Market Significance 12
• Table 1.8 THE DIY & HOME IMPROVEMENT PRODUCTS RETAIL MARKET AS A PROPORTION OF TOTAL RETAIL FOOD SALES IN CHINA, 2002-2008 12
  • 1.3.3 Total Home Improvements Market: Retail Sales & Trade Sales Compared 12
• Table 1.9 TOTAL RETAIL, TRADE & OVERALL MARKET VALUE FOR DIY & HOME IMPROVEMENT PRODUCTS IN CHINA, 2002-2008 13
  • 1.3.4 Total Home Improvements Market: Expenditure by Major City 13
• Table 1.10 TOTAL EXPENDITURE ON DIY & HOME IMPROVEMENT PRODUCTS & SERVICES BY MAJOR CITY, 2005-2008 13
• 1.4 Provincial Breakdown 14
  • 1.4.1 Provincial Breakdown: Overall Market Value Sizes 14
• Table 1.11 VALUE OVERALL MARKET FOR DIY & HOME IMPROVEMENT PRODUCTS BY PROVINCE IN CHINA, 2002-2008 14
  • 1.4.2 Provincial Breakdown: Overall Market Value Growth & Breakdown 15
• Table 1.12 % BREAKDOWN & GROWTH FOR VALUE OVERALL SALES OF DIY & HOME IMPROVEMENT PRODUCTS BY PROVINCE IN CHINA, 2002-2008 15
  • 1.4.3 Provincial Breakdown: Overall Market Per Capita Spending 16
• Table 1.13 PER CAPITA OVERALL SPENDING ON DIY & HOME IMPROVEMENT PRODUCTS BY PROVINCE IN CHINA, 2002-2008 16
  • 1.4.4 Provincial Breakdown: Retail Value Market Sizes 16
• Table 1.14 VALUE RETAIL MARKET FOR DIY & HOME IMPROVEMENT PRODUCTS BY PROVINCE IN CHINA, 2002-2008 17
  • 1.4.5 Provincial Breakdown: Retail Value Market Growth & Breakdown 18
• Table 1.15 % BREAKDOWN & GROWTH FOR VALUE RETAIL SALES OF DIY & HOME IMPROVEMENT PRODUCTS BY PROVINCE IN CHINA, 2002-2008 18
  • 1.4.6 Provincial Breakdown: Retail Per Capita Spending 19
• Table 1.16 PER CAPITA RETAIL SPENDING ON DIY & HOME IMPROVEMENT PRODUCTS BY PROVINCE IN CHINA, 2002-2008 19
• 1.5 Retail Sector Breakdown 20
  • 1.5.1 Retail Sector Breakdown: Sector Sizes 20
• Table 1.17 RETAIL SALES OF DIY & HOME IMPROVEMENT PRODUCTS BY SECTOR IN CHINA, 2002-2008 21
  • 1.5.2 Retail Sector Breakdown: Sector Shares 21
• Table 1.18 % BREAKDOWN OF RETAIL SALES OF DIY & HOME IMPROVEMENT PRODUCTS BY SECTOR IN CHINA, 2002-2008 22
  • 1.5.3 Retail Sector Breakdown: Growth Rates 22
• Table 1.19 % ANNUAL GROWTH OF RETAIL SALES OF DIY & HOME IMPROVEMENT PRODUCTS BY SECTOR IN CHINA, 2002-2008 23
• 1.6 Lumber 23
  • 1.6.1 Lumber: Sector Retail Values 23
• Table 1.20 THE RETAIL VALUE OF THE LUMBER SECTOR BY SUBSECTOR, 2002-2008 23
  • 1.6.2 Lumber: Sector Breakdown 24
• Table 1.21 % BREAKDOWN OF THE RETAIL VALUE OF THE LUMBER SECTOR BY SUBSECTOR, 2002-2008 24
  • 1.6.3 Lumber: Sector Growth 24
• Table 1.22 % ANNUAL GROWTH RATES OF THE RETAIL VALUE OF THE LUMBER SECTOR BY SUBSECTOR, 2002-2008 24
• 1.7 Rough Electrical 24
  • 1.7.1 Rough Electrical: Sector Values 24
• Table 1.23 THE RETAIL VALUE OF THE ROUGH ELECTRICAL SECTOR BY SUBSECTOR, 2002-2008 24
  • 1.7.2 Rough Electrical: Sector Breakdown 25
• Table 1.24 % BREAKDOWN OF THE RETAIL VALUE OF THE ROUGH ELECTRICAL SECTOR BY SUBSECTOR, 2002-2008 25
  • 1.7.3 Rough Electrical: Sector Growth 25
• Table 1.25 % ANNUAL GROWTH RATES OF THE RETAIL VALUE OF THE ROUGH ELECTRICAL SECTOR BY SUBSECTOR, 2002-2008 25
• 1.8 Building Materials 25
  • 1.8.1 Building Materials: Sector Values 25
• Table 1.26 THE RETAIL VALUE OF THE BUILDING MATERIALS SECTOR BY SUBSECTOR, 2002-2008 25
  • 1.8.2 Building Materials: Sector Breakdown 26
• Table 1.27 % BREAKDOWN OF THE RETAIL VALUE OF THE BUILDING MATERIALS SECTOR BY SUBSECTOR, 2002-2008 26
  • 1.8.3 Building Materials: Sector Growth 26
• Table 1.28 % ANNUAL GROWTH RATES OF THE RETAIL VALUE OF THE BUILDING MATERIALS SECTOR BY SUBSECTOR, 2002-2008 26
• 1.9 Hardware 26
  • 1.9.1 Hardware: Sector Values 26
• Table 1.29 THE RETAIL VALUE OF THE HARDWARE SECTOR BY SUBSECTOR, 2002-2008 26
  • 1.9.2 Hardware: Sector Breakdown 27
• Table 1.30 % BREAKDOWN OF THE RETAIL VALUE OF THE HARDWARE SECTOR BY SUBSECTOR, 2002-2008 27
  • 1.9.3 Hardware: Sector Growth 27
• Table 1.31 % ANNUAL GROWTH RATES OF THE RETAIL VALUE OF THE HARDWARE SECTOR BY SUBSECTOR, 2002-2008 27
• 1.10 Window & Wall Fittings 27
  • 1.10.1 Window & Wall Fittings: Sector Values 27
• Table 1.32 THE RETAIL VALUE OF THE WINDOW & WALL FITTINGS SECTOR BY SUBSECTOR, 2002-2008 27
  • 1.10.2 Window & Wall Fittings: Sector Breakdown 28
• Table 1.33 % BREAKDOWN OF THE RETAIL VALUE OF THE WINDOW & WALL FITTINGS SECTOR BY SUBSECTOR, 2002-2008 28
  • 1.10.3 Window & Wall Fittings: Sector Growth 28
• Table 1.34 % ANNUAL GROWTH RATES OF THE RETAIL VALUE OF THE WINDOW & WALL FITTINGS SECTOR BY SUBSECTOR, 2002-2008 28
• 1.11 Flooring 28
  • 1.11.1 Flooring: Sector Values 28
• Table 1.35 THE RETAIL VALUE OF THE FLOORING SECTOR BY SUBSECTOR, 2002-2008 28
  • 1.11.2 Flooring: Sector Breakdown 29
• Table 1.36 % BREAKDOWN OF THE RETAIL VALUE OF THE FLOORING SECTOR BY SUBSECTOR, 2002-2008 29
  • 1.11.3 Flooring: Sector Growth 29
• Table 1.37 % ANNUAL GROWTH RATES OF THE RETAIL VALUE OF THE FLOORING SECTOR BY SUBSECTOR, 2002-2008 29
• 1.12 Toilet & Bathroom Fittings 29
  • 1.12.1 Toilet & Bathroom Fittings: Sector Values 29
• Table 1.38 THE RETAIL VALUE OF THE TOILET & BATHROOM FITTINGS SECTOR BY SUBSECTOR, 2002-2008 29
  • 1.12.2 Toilet & Bathroom Fittings: Sector Breakdown 30
• Table 1.39 % BREAKDOWN OF THE RETAIL VALUE OF THE TOILET & BATHROOM FITTINGS SECTOR BY SUBSECTOR, 2002-2008 30
  • 1.12.3 Toilet & Bathroom Fittings: Sector Growth 30
• Table 1.40 % ANNUAL GROWTH RATES OF THE RETAIL VALUE OF THE TOILET & BATHROOM FITTINGS SECTOR BY SUBSECTOR, 2002-2008 30
• 1.13 Household Lighting 30
  • 1.13.1 Household Lighting: Sector Values 30
• Table 1.41 THE RETAIL VALUE OF THE HOUSEHOLD LIGHTING SECTOR BY SUBSECTOR, 2002-2008 30
  • 1.13.2 Household Lighting: Sector Breakdown 31
• Table 1.42 % BREAKDOWN OF THE RETAIL VALUE OF THE HOUSEHOLD LIGHTING SECTOR BY SUBSECTOR, 2002-2008 31
  • 1.13.3 Household Lighting: Sector Growth 31
• Table 1.43 % ANNUAL GROWTH RATES OF THE RETAIL VALUE OF THE HOUSEHOLD LIGHTING SECTOR BY SUBSECTOR, 2002-2008 31
• 1.14 Furniture 31
  • 1.14.1 Furniture: Sector Values 31
• Table 1.44 THE RETAIL VALUE OF THE FURNITURE SECTOR BY SUBSECTOR, 2002-2008 31
  • 1.14.2 Furniture: Sector Breakdown 32
• Table 1.45 % BREAKDOWN OF THE RETAIL VALUE OF THE FURNITURE SECTOR BY SUBSECTOR, 2002-2008 32
  • 1.14.3 Furniture: Sector Growth 32
• Table 1.46 % ANNUAL GROWTH RATES OF THE RETAIL VALUE OF THE FURNITURE SECTOR BY SUBSECTOR, 2002-2008 32
• 1.15 Paint 32
  • 1.15.1 Paint: Sector Values 32
• Table 1.47 THE RETAIL VALUE OF THE PAINT SECTOR BY SUBSECTOR, 2002-2008 32
  • 1.15.2 Paint: Sector Breakdown 33
• Table 1.48 % BREAKDOWN OF THE RETAIL VALUE OF THE PAINT SECTOR BY SUBSECTOR, 2002-2008 33
  • 1.15.3 Paint: Sector Growth 33
• Table 1.49 % ANNUAL GROWTH RATES OF THE RETAIL VALUE OF THE PAINT SECTOR BY SUBSECTOR, 2002-2008 33
• 1.16 Garden Tools & Accessories 33
  • 1.16.1 Garden Tools & Accessories: Sector Values 33
• Table 1.50 THE RETAIL VALUE OF THE GARDEN TOOLS & ACCESSORIES SECTOR BY SUBSECTOR, 2002-2008 33
  • 1.16.2 Garden Tools & Accessories: Sector Breakdown 34
• Table 1.51 % BREAKDOWN OF THE RETAIL VALUE OF THE GARDEN TOOLS & ACCESSORIES SECTOR BY SUBSECTOR, 2002-2008 34
  • 1.16.3 Garden Tools & Accessories: Sector Growth 34
• Table 1.52 % ANNUAL GROWTH RATES OF THE RETAIL VALUE OF THE GARDEN TOOLS & ACCESSORIES SECTOR BY SUBSECTOR, 2002-2008 34
• 1.17 Tools 34
  • 1.17.1 Tools: Sector Values 34
• Table 1.53 THE RETAIL VALUE OF THE TOOLS SECTOR BY SUBSECTOR, 2002-2008 34
  • 1.17.2 Tools: Sector Breakdown 35
• Table 1.54 % BREAKDOWN OF THE RETAIL VALUE OF THE TOOLS SECTOR BY SUBSECTOR, 2002-2008 35
  • 1.17.3 Tools: Sector Growth 35
• Table 1.55 % ANNUAL GROWTH RATES OF THE RETAIL VALUE OF THE TOOLS SECTOR BY SUBSECTOR, 2002-2008 35
• 1.18 Urban & Rural Sales of Home Improvement & DIY Products in China 35
  • 1.18.1 Urban & Rural Market: Total Sales 35
• Table 1.56 THE RETAIL MARKET FOR DIY & HOME IMPROVEMENT PRODUCTS BY URBAN & RURAL SALES IN CHINA, 2002-2008 35
  • 1.18.2 Urban & Rural Market: Growth Rates 36
• Table 1.57 % GROWTH OF THE RETAIL MARKET FOR DIY & HOME IMPROVEMENT PRODUCTS BY URBAN & RURAL MARKETS IN CHINA, 2002-2008 36
• 1.19 Market Parameters 36
  • 1.19.1 Market Parameters: Home Ownership 36
  • 1.19.2 Market Parameters: Per Capita Living Space 37
• Table 1.58 PER CAPITA AVERAGE FLOOR SPACE & AVERAGE ROOMS PER HOUSEHOLD IN CHINA BY PROVINCE, 2006-2008 38
  • 1.19.3 Market Parameters: Total Residential Floor Space 38
• Table 1.59 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2007 39
  • 1.19.4 Market Parameters: Household Expenditure on Home Improvement by Middle Income Earners by Major City in China 39
• Table 1.60 AVERAGE HOUSEHOLD SPENDING ON HOME IMPROVEMENT BY MIDDLE INCOME HOMEOWNERS IN CHINA' S MAJOR CITIES, 2001-2007 39
  • 1.19.5 Market Parameters: Household Expenditure on Home Improvement by High Incomes Earners by Major City in Shanghai 40
• Table 1.61 AVERAGE HOUSEHOLD SPENDING ON HOME IMPROVEMENT BY HIGH INCOME HOMEOWNERS IN SHANGHAI 2007 40
• 1.20 Market Shares 40
  • 1.20.1 Market Shares: Leading DIY & Furniture Store Chains Sales 40
• Table 1.62 5 LEADING DIY & FURNITURE STORE CHAINS SHARES OF THE TOTAL HOME IMPROVEMENT RETAIL MARKET, 2006-2008 40
  • 1.20.2 Market Shares: Leading DIY & Furniture Store Chains Outlets 41
• Table 1.63 5 LEADING DIY & FURNITURE STORE CHAINS NUMBER OF OUTLETS, 2006-2008 41
  • 1.20.3 Market Shares: Leading DIY & Furniture Store Chains Sales Per Outlet 41
• Table 1.64 5 LEADING DIY & FURNITURE STORE CHAINS AVERAGE SALES REVENUE PER OUTLET, 2006-2008 41
  • 1.20.4 Market Shares: Leading Plywood Manufacturer Shares 41
• Table 1.65 CHINA' S LEADING PLYWOOD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005-2007 41
  • 1.20.5 Market Shares: Leading Fibreboard Manufacturer Shares 42
• Table 1.66 CHINA' S LEADING FIBREBOARD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005-2007 42
  • 1.20.6 Market Shares: Leading Shipboard Manufacturer Shares 42
• Table 1.67 CHINA' S LEADING SHIPBOARD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005-2007 42
  • 1.20.7 Market Shares: Leading Other Artificial Board Manufacturer Shares 43
• Table 1.68 CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005-2007 43
  • 1.20.8 Market Shares: Leading Wood Furniture Manufacturer Shares 43
• Table 1.69 CHINA' S LEADING WOOD FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005-2007 43
  • 1.20.9 Market Shares: Leading Metal Furniture Manufacturer Shares 44
• Table 1.70 CHINA' S LEADING METAL FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005-2007 44
  • 1.20.10 Market Shares: Leading Other Furniture Manufacturer Shares 44
• Table 1.71 CHINA' S LEADING OTHER FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005-2007 44
  • 1.20.11 Market Shares: Leading Paint Manufacturer Shares 45
• Table 1.72 CHINA' S LEADING PAINT MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005-2007 45
  • 1.20.12 Market Shares: Leading Brick & Tile Manufacturer Shares 45
• Table 1.73 CHINA' S LEADING BRICK & TILE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005-2007 45
  • 1.20.13 Market Shares: Leading Household Ceramics Manufacturer Shares 46
• Table 1.74 CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005-2007 46
  • 1.20.14 Market Shares: Leading Hand Tools Manufacturer Shares 46
• Table 1.75 CHINA' S LEADING HAND TOOLS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005-2007 46
  • 1.20.15 Market Shares: Leading Other Tools Manufacturer Shares 47
• Table 1.76 CHINA' S LEADING OTHER TOOLS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005-2007 47
  • 1.20.16 Market Shares: Leading Plumbing Parts Manufacturer Shares 47
• Table 1.77 CHINA' S LEADING PLUMBING PARTS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005-2007 47
  • 1.20.17 Market Shares: Leading Metal Doors & Windows Manufacturer Shares 48
• Table 1.78 CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005-2007 48
  • 1.20.18 Market Shares: Leading Household Metal Products Manufacturer Shares 48
• Table 1.79 CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005-2007 48
  • 1.20.19 Market Shares: Leading Electrical Tools Manufacturer Shares 49
• Table 1.80 CHINA' S LEADING ELECTRICAL TOOLS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006-2007 49
  • 1.20.20 Market Shares: Leading Household Lighting Equipment Manufacturer Shares 49
• Table 1.81 CHINA' S LEADING HOUSEHOLD LIGHTING EQUIPMENT MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2003-2007 49
  • 1.20.21 Market Shares: Leading Carpet Manufacturer Shares 50
• Table 1.82 CHINA' S LEADING CARPET MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2003-2007 50
• 1.21 Prices 50
  • 1.21.1 Prices: Retail Price Indices 50
• Table 1.83 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2004 - 2007 51
• Table 1.84 RETAIL PRICE INDICES BY BROAD SECTOR, 2001-2008 53
  • 1.21.2 Prices: Selected Retail Prices 54
• Table 1.84A RETAIL PRICES ON SELECTED HOME IMPROVEMENT & FURNISHINGS PRODUCTS, OBI-PUDONG, MAY 2006 (OUTDOOR GOODS) 54
• Table 1.84B RETAIL PRICES ON SELECTED HOME IMPROVEMENT & FURNISHINGS PRODUCTS, OBI-PUDONG, MAY 2006 (POWER EQUIPMENT) 55
• Table 1.85 RETAIL PRICES ON SELECTED HOME IMPROVEMENT & FURNISHINGS PRODUCTS, B&Q-PUDONG, MAY 2006 (POWER EQUIPMENT) 56
• 1.22 Home Improvement & DIY Products Outlook 57
  • 1.22.1 Outlook: Total Market Value 57
• Table 1.86 FORECAST TOTAL RETAIL HOME IMPROVEMENT & DIY PRODUCTS MARKET VALUE IN CHINA, 2009-2013 57
  • 1.22.2 Outlook: Sector Values 57
• Table 1.87 FORECAST RETAIL HOME IMPROVEMENT & DIY PRODUCTS MARKET VALUE BY SECTOR IN CHINA, 2009-2013 58
  • 1.22.3 Outlook: Sector Breakdown 58
• Table 1.88 FORECAST % BREAKDOWN OF RETAIL HOME IMPROVEMENT & DIY PRODUCTS MARKET VALUE BY SECTOR IN CHINA, 2009-2013 58
  • 1.22.4 Outlook: Sector Growth 59
• Table 1.89 FORECAST % ANNUAL GROWTH OF RETAIL HOME IMPROVEMENT & DIY PRODUCTS MARKET VALUE BY SECTOR IN CHINA, 2009-2013 59
• 1.23 Current Issues 59
  • 1.23.1 Current Issues: Legislation 59
  • 1.23.2 Current Issues: The Furniture Manufacturing Industry 60
• Table 1.90 TOTAL OUTPUT OF CHINA' S FURNITURE INDUSTRY IN VALUE TERMS, 2003-2008 60
  • 1.23.3 Current Issues: Paint 61
  • 1.23.4 Current Issues: Plastic Home Improvement Products 61
  • 1.23.5 Current Issues: Towards A Chinese Style 62
  • 1.23.6 Current Issues: Clustering of Home Improvement & Furnishings Specialists 63
  • 1.23.7 Current Issues: The Growth of New Fully-Furnished Apartments 64
  • 1.23.8 Current Issues: Home Improvement Services 64
• Table 1.91 TOTAL MARKET FOR HOME IMPROVEMENT SERVICES, 2003-2007 64
  • 1.23.9 Current Issues: China' s Market for Paints and Coatings 65
• Table 1.92 TOTAL VALUE AND SIZE OF PAINTS AND ARCHITECTURAL COATINGS MARKET, 2003-2008 65
• Table 1.93 TOTAL VOLUME OF PAINTS AND ARCHITECTURAL COATINGS, 2003-2007 65
• Table 1.94 % GROWTH IN SIZE AND VALUE OF CHINA' S PAINTS MARKET, 2004-2007 66
• Table 1.95 CHINA' S COATINGS MARKET: MARKET SHARE OF TOP TEN CITIES ACCORDING TO REVENUE, 2002-2007 67
• Table 1.96 CHINA' S COATINGS MARKET: TOP TEN CITIES BY NUMBER OF FIRMS, 2002-2007 67

2 MARKETING & DISTRIBUTION 68

• 2.1 Marketing & Advertising 68
  • 2.1.1 Marketing & Advertising: Trends 68
  • 2.1.2 Marketing & Advertising: Revenues by Leading Advertised Product Categories 69
• Table 2.1 TOP TEN ADVERTISED PRODUCT CATEGORIES IN CHINA, 2006 69
  • 2.1.3 Marketing & Advertising: Legislation Affecting China' s Advertising Industry 69
  • 2.1.4 Marketing & Advertising: Brand Preferences in China 70
  • 2.1.5 Marketing and Advertising in China: Brand Equity 71
  • 2.1.6 Marketing & Advertising: Emerging Local Brands 72
• Table 2.2 CHINA' S 25 MOST VALUABLE BRANDS, 2005 73
  • 2.1.7 Marketing & Advertising: Packaging & Presentation 74
  • 2.1.8 Marketing & Advertising: Pricing Issues 75
  • 2.1.9 Marketing & Advertising: Brand Marketing Strategies 75
  • 2.1.10 Marketing & Advertising: Product Launches & Promotions 76
  • 2.1.11 Marketing & Advertising: Geographical Expansion Within China 77
  • 2.1.12 Marketing & Advertising: Direct Mail 78
  • 2.1.13 Marketing & Advertising: Direct Sales 78
  • 2.1.14 Marketing & Advertising: The Threat from Fakes and Counterfeits 79
  • 2.1.15 Marketing & Advertising: Consumer Protection Policies 79
  • 2.1.16 Marketing & Advertising: Home Improvement & DIY Marketing 80
• 2.2 Consumers 81
  • 2.2.1 Consumers: The Chinese Consumer 81
  • 2.2.2 Consumers: The Effects of Political Change 82
  • 2.2.3 Consumers: Responses to Economic Change 82
  • 2.2.4 Consumers: Urban Consumer Profile 83
• Table 2.3 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007 83
• Table 2.4 GROWTH IN URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007 84
  • 2.2.5 Consumers: Rural Consumer Profile 84
• Table 2.5 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007 85
• Table 2.6 GROWTH IN RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007 86
  • 2.2.6 Consumer Profile: Home Improvement & DIY Product Consumers 86
    • Urban Consumers 86
• Table 2.7 CONSUMER ATTITUDES TO HOME DECORATION IN SHANGHAI, 2007 87
  • Rural Consumers 87
• 2.3 Wholesale Distribution 88
  • 2.3.1 Wholesale Distribution: Opening the Market: Relaxing of Joint Venture Legislation 88
  • 2.3.2 Wholesale Distribution: Opening the Market: Foreign Wholesale Involvement 89
  • 2.3.3 Wholesale Distribution: Opening the Market: Expanded Foreign Involvement 89
  • 2.3.4 Wholesale Distribution: Opening the Market: Imported Goods Distribution 90
  • 2.3.5 Wholesale Distribution: Opening the Market: Imported Goods Tariffs 91
  • 2.3.6 Wholesale Distribution: Opening the Market: Locally Produced Goods Distribution 92
  • 2.3.7 Wholesale Distribution: Total Market Size 92
• Table 2.8 TOTAL CURRENT VALUE WHOLESALE PURCHASES, SALES & INVENTORY, 2001-2007 93
  • 2.3.8 Wholesale Distribution: Market by Sector 93
• Table 2.9 TOTAL CURRENT VALUE IN THE WHOLESALE TRADE BY PRODUCT SECTOR, 2001-2007 93
  • 2.3.9 Wholesale Distribution: Leading Home Improvement & DIY Products Wholesalers 94
• Table 2.10 LEADING WHOLESALERS OF LUMBER AND WOOD PRODUCTS, 2006 94
• Table 2.11 LEADING WHOLESALERS OF FURNITURE, 2006 94
• Table 2.12 LEADING WHOLESALERS OF PAINT, 2006 94
• Table 2.13 LEADING WHOLESALERS OF BRICK & TILE, PLUMBING PARTS, METAL DOORS & WINDOWS, 2006 95
• Table 2.14 LEADING WHOLESALERS OF HOUSEHOLD CERAMICS, HOUSEHOLD METAL PRODUCTS, 2006 95
• Table 2.15 LEADING WHOLESALERS OF HAND TOOLS, ELECTRICAL TOOLS, 2006 95
• Table 2.16 LEADING WHOLESALERS OF HOUSEHOLD LIGHTING EQUIPMENT, 2006 96
• Table 2.17 LEADING WHOLESALERS OF CARPET, 2006 96
• 2.4 Retail Distribution 96
  • 2.4.1 Retail Distribution: Retail Sales by Outlet 96
• Table 2.18 5 LEADING DIY & FURNITURE STORE CHAINS RANKED BY SALES TURNOVER, 2007 97
• Table 2.19 4 LEADING DIY & FURNITURE STORE CHAINS NUMBER OF OUTLETS, 2005-2007 97
• Table 2.20 4 LEADING DIY & FURNITURE STORE CHAINS AVERAGE SALES REVENUE PER OUTLET, 2005-2007 97
• Table 2.21 4 LEADING DIY & FURNITURE STORE CHAINS HOME IMPROVEMENT RETAIL MARKET SHARE, 2005-2007 97
  • 2.4.2 Retail Distribution: Forecast Market Shape 98

3 SOURCES OF SUPPLY 100

• 3.1 Plywood Manufacturing Industry 100
  • 3.1.1 Plywood Manufacturing Industry: Total Industry Manufacturers & Revenue 100
• Table 3.1 TOTAL NUMBER OF PLYWOOD MANUFACTURERS AGAINST INDUSTRY REVENUES, 2003-2007 100
  • 3.1.2 Plywood Manufacturing Industry: Total Industry Revenue & Profit 100
• Table 3.2 TOTAL PLYWOOD INSUTRY REVENUE & PROFIT COMPARED, 2003-2007 100
  • 3.1.3 Plywood Manufacturing Industry: Regional Output Volume 101
• Table 3.3 REGIONAL STATISTICS OF CHINA' S LEADING PLYWOOD MANUFACTURERS, 2006 101
• Table 3.4 REGIONAL STATISTICS OF CHINA' S LEADING PLYWOOD MANUFACTURERS, 2007 102
• 3.2 Key Plywood Manufacturers 102
  • 3.2.1 Key Plywood Manufacturers: Key Statistics 102
• Table 3.5 SUMMARY STATISTICS OF CHINA' S LEADING PLYWOOD MANUFACTURERS, 2005 102
• Table 3.6 SUMMARY STATISTICS OF CHINA' S LEADING PLYWOOD MANUFACTURERS, 2006 103
• Table 3.7 SUMMARY STATISTICS OF CHINA' S LEADING PLYWOOD MANUFACTURERS, 2007 103
  • 3.2.2 Key Plywood Manufacturers: Industry Revenue Shares 103
• Table 3.8 CHINA' S LEADING PLYWOOD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005 103
• Table 3.9 CHINA' S LEADING PLYWOOD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006 104
• Table 3.10 CHINA' S LEADING PLYWOOD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2007 104
  • 3.2.3 Key Plywood Manufacturers: Industry Profit Shares 104
• Table 3.11 CHINA' S LEADING PLYWOOD MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2005 104
• Table 3.12 CHINA' S LEADING PLYWOOD MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2006 105
• Table 3.13 CHINA' S LEADING PLYWOOD MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2007 105
  • 3.2.4 Key Plywood Manufacturers: Profitability 105
• Table 3.14 CHINA' S LEADING PLYWOOD MANUFACTURERS' PROFITABILITY, 2005 105
• Table 3.15 CHINA' S LEADING PLYWOOD MANUFACTURERS' PROFITABILITY, 2006 106
• Table 3.16 CHINA' S LEADING PLYWOOD MANUFACTURERS' PROFITABILITY, 2007 106
  • 3.2.5 Key Plywood Manufacturers: Revenue Per Employee 106
• Table 3.17 CHINA' S LEADING PLYWOOD MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2005 106
• Table 3.18 CHINA' S LEADING PLYWOOD MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2006 107
• Table 3.19 CHINA' S LEADING PLYWOOD MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2007 107
• 3.3 Fibreboard Manufacturing Industry 107
  • 3.3.1 Fibreboard Manufacturing Industry: Total Industry Manufacturers & Revenue 107
• Table 3.20 TOTAL NUMBER OF FIBREBOARD MANUFACTURERS AGAINST INDUSTRY REVENUES, 2003-2007 107
  • 3.3.2 Fibreboard Manufacturing Industry: Total Industry Revenue & Profit 108
• Table 3.21 TOTAL FIBREBOARD INSUTRY REVENUE & PROFIT COMPARED, 2003-2007 108
  • 3.3.3 Fibreboard Manufacturing Industry: Regional Output Volume 108
• Table 3.22 REGIONAL STATISTICS OF CHINA' S LEADING FIBREBOARD MANUFACTURERS, 2005 108
• Table 3.23 REGIONAL STATISTICS OF CHINA' S LEADING FIBREBOARD MANUFACTURERS, 2006 109
• 3.4 Key Fibreboard Manufacturers 109
  • 3.4.1 Key Fibreboard Manufacturers: Key Statistics 109
• Table 3.24 SUMMARY STATISTICS OF CHINA' S LEADING FIBREBOARD MANUFACTURERS, 2005 109
• Table 3.25 SUMMARY STATISTICS OF CHINA' S LEADING FIBREBOARD MANUFACTURERS, 2006 110
• Table 3.26 SUMMARY STATISTICS OF CHINA' S LEADING FIBREBOARD MANUFACTURERS, 2007 110
  • 3.4.2 Key Fibreboard Manufacturers: Industry Revenue Shares 110
• Table 3.27 CHINA' S LEADING FIBREBOARD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005 110
• Table 3.28 CHINA' S LEADING FIBREBOARD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006 111
• Table 3.29 CHINA' S LEADING FIBREBOARD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2007 111
  • 3.4.3 Key Fibreboard Manufacturers: Industry Profit Shares 111
• Table 3.30 CHINA' S LEADING FIBREBOARD MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2005 111
• Table 3.31 CHINA' S LEADING FIBREBOARD MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2006 112
• Table 3.32 CHINA' S LEADING FIBREBOARD MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2007 112
  • 3.4.4 Key Fibreboard Manufacturers: Profitability 112
• Table 3.33 CHINA' S LEADING FIBREBOARD MANUFACTURERS' PROFITABILITY, 2005 112
• Table 3.34 CHINA' S LEADING FIBREBOARD MANUFACTURERS' PROFITABILITY, 2006 113
• Table 3.35 CHINA' S LEADING FIBREBOARD MANUFACTURERS' PROFITABILITY, 2007 113
  • 3.4.5 Key Fibreboard Manufacturers: Revenue Per Employee 113
• Table 3.36 CHINA' S LEADING FIBREBOARD MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2005 113
• Table 3.37 CHINA' S LEADING FIBREBOARD MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2006 114
• Table 3.38 CHINA' S LEADING FIBREBOARD MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2007 114
• 3.5 Shipboard Manufacturing Industry 114
  • 3.5.1 Shipboard Manufacturing Industry: Total Industry Manufacturers & Revenue 114
• Table 3.39 TOTAL NUMBER OF SHIPBOARD MANUFACTURERS AGAINST INDUSTRY REVENUES, 2003-2007 115
  • 3.5.2 Shipboard Manufacturing Industry: Total Industry Revenue & Profit 115
• Table 3.40 TOTAL SHIPBOARD INSUTRY REVENUE & PROFIT COMPARED, 1995-2005 115
  • 3.5.3 Shipboard Manufacturing Industry: Regional Output Volume 116
• Table 3.41 REGIONAL STATISTICS OF CHINA' S LEADING SHIPBOARD MANUFACTURERS, 2005 116
• Table 3.42 REGIONAL STATISTICS OF CHINA' S LEADING SHIPBOARD MANUFACTURERS, 2006 117
• 3.6 Key Shipboard Manufacturers 117
  • 3.6.1 Key Shipboard Manufacturers: Key Statistics 117
• Table 3.43 SUMMARY STATISTICS OF CHINA' S LEADING SHIPBOARD MANUFACTURERS, 2005 117
• Table 3.44 SUMMARY STATISTICS OF CHINA' S LEADING SHIPBOARD MANUFACTURERS, 2006 118
• Table 3.45 SUMMARY STATISTICS OF CHINA' S LEADING SHIPBOARD MANUFACTURERS, 2007 118
  • 3.6.2 Key Shipboard Manufacturers: Industry Revenue Shares 118
• Table 3.46 CHINA' S LEADING SHIPBOARD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005 118
• Table 3.47 CHINA' S LEADING SHIPBOARD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006 119
• Table 3.48 CHINA' S LEADING SHIPBOARD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2007 119
  • 3.6.3 Key Shipboard Manufacturers: Industry Profit Shares 119
• Table 3.49 CHINA' S LEADING SHIPBOARD MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2005 119
• Table 3.50 CHINA' S LEADING SHIPBOARD MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2006 120
• Table 3.51 CHINA' S LEADING SHIPBOARD MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2007 120
  • 3.6.4 Key Shipboard Manufacturers: Profitability 120
• Table 3.52 CHINA' S LEADING SHIPBOARD MANUFACTURERS' PROFITABILITY, 2005 120
• Table 3.53 CHINA' S LEADING SHIPBOARD MANUFACTURERS' PROFITABILITY, 2006 121
• Table 3.54 CHINA' S LEADING SHIPBOARD MANUFACTURERS' PROFITABILITY, 2007 121
  • 3.6.5 Key Shipboard Manufacturers: Revenue Per Employee 121
• Table 3.55 CHINA' S LEADING SHIPBOARD MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2005 121
• Table 3.56 CHINA' S LEADING SHIPBOARD MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2006 122
• Table 3.57 CHINA' S LEADING SHIPBOARD MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2007 122
• 3.7 Other Artificial Board Manufacturing Industry 122
  • 3.7.1 Other Artificial Board Manufacturing Industry: Total Industry Manufacturers & Revenue 122
• Table 3.58 TOTAL NUMBER OF OTHER ARTIFICIAL BOARD MANUFACTURERS AGAINST INDUSTRY REVENUES, 2003-2007 123
  • 3.7.2 Other Artificial Board Manufacturing Industry: Total Industry Revenue & Profit 123
• Table 3.59 TOTAL OTHER ARTIFICIAL BOARD INSUTRY REVENUE & PROFIT COMPARED, 2003-2007 123
  • 3.7.3 Other Artificial Board Manufacturing Industry: Regional Output Volume 123
• Table 3.60 REGIONAL STATISTICS OF CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS, 2005 124
• Table 3.61 REGIONAL STATISTICS OF CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS, 2006 124
• 3.8 Key Other Artificial Board Manufacturers 125
  • 3.8.1 Key Other Artificial Board Manufacturers: Key Statistics 125
• Table 3.62 SUMMARY STATISTICS OF CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS, 2005 125
• Table 3.63 SUMMARY STATISTICS OF CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS, 2006 125
• Table 3.64 SUMMARY STATISTICS OF CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS, 2007 125
  • 3.8.2 Key Other Artificial Board Manufacturers: Industry Revenue Shares 126
• Table 3.65 CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005 126
• Table 3.66 CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006 126
• Table 3.67 CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2007 126
  • 3.8.3 Key Other Artificial Board Manufacturers: Industry Profit Shares 127
• Table 3.68 CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2005 127
• Table 3.69 CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2006 127
• Table 3.70 CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2007 127
  • 3.8.4 Key Other Artificial Board Manufacturers: Profitability 128
• Table 3.71 CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS' PROFITABILITY, 2005 128
• Table 3.72 CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS' PROFITABILITY, 2006 128
• Table 3.73 CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS' PROFITABILITY, 2007 128
  • 3.8.5 Key Other Artificial Board Manufacturers: Revenue Per Employee 129
• Table 3.74 CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2005 129
• Table 3.75 CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2006 129
• Table 3.76 CHINA' S LEADING OTHER ARTIFICIAL BOARD MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2007 129
• 3.9 Wood Furniture Manufacturing Industry 130
  • 3.9.1 Wood Furniture Manufacturing Industry: Total Industry Manufacturers & Revenue 130
• Table 3.77 TOTAL NUMBER OF WOOD FURNITURE MANUFACTURERS AGAINST INDUSTRY REVENUES, 2003-2007 130
  • 3.9.2 Wood Furniture Manufacturing Industry: Total Industry Revenue & Profit 130
• Table 3.78 TOTAL WOOD FURNITURE INSUTRY REVENUE & PROFIT COMPARED, 2003-2007 130
  • 3.9.3 Wood Furniture Manufacturing Industry: Regional Output Volume 131
• Table 3.79 REGIONAL STATISTICS OF CHINA' S LEADING WOOD FURNITURE MANUFACTURERS, 2005 131
• Table 3.80 REGIONAL STATISTICS OF CHINA' S LEADING WOOD FURNITURE MANUFACTURERS, 2006 132
• 3.10 Key Wood Furniture Manufacturers 132
  • 3.10.1 Key Wood Furniture Manufacturers: Key Statistics 132
• Table 3.81 SUMMARY STATISTICS OF CHINA' S LEADING WOOD FURNITURE MANUFACTURERS, 2005 132
• Table 3.82 SUMMARY STATISTICS OF CHINA' S LEADING WOOD FURNITURE MANUFACTURERS, 2006 133
• Table 3.83 SUMMARY STATISTICS OF CHINA' S LEADING WOOD FURNITURE MANUFACTURERS, 2007 133
  • 3.10.2 Key Wood Furniture Manufacturers: Industry Revenue Shares 133
• Table 3.84 CHINA' S LEADING WOOD FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005 133
• Table 3.85 CHINA' S LEADING WOOD FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006 134
• Table 3.86 CHINA' S LEADING WOOD FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2007 134
  • 3.10.3 Key Wood Furniture Manufacturers: Industry Profit Shares 134
• Table 3.87 CHINA' S LEADING WOOD FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2005 134
• Table 3.88 CHINA' S LEADING WOOD FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2006 135
• Table 3.89 CHINA' S LEADING WOOD FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2007 135
  • 3.10.4 Key Wood Furniture Manufacturers: Profitability 135
• Table 3.90 CHINA' S LEADING WOOD FURNITURE MANUFACTURERS' PROFITABILITY, 2005 135
• Table 3.91 CHINA' S LEADING WOOD FURNITURE MANUFACTURERS' PROFITABILITY, 2006 136
• Table 3.92 CHINA' S LEADING WOOD FURNITURE MANUFACTURERS' PROFITABILITY, 2007 136
  • 3.10.5 Key Wood Furniture Manufacturers: Revenue Per Employee 136
• Table 3.93 CHINA' S LEADING WOOD FURNITURE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2005 136
• Table 3.94 CHINA' S LEADING WOOD FURNITURE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2006 137
• Table 3.95 CHINA' S LEADING WOOD FURNITURE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2007 137
• 3.11 Metal Furniture Manufacturing Industry 137
  • 3.11.1 Metal Furniture Manufacturing Industry: Total Industry Manufacturers & Revenue 137
• Table 3.96 TOTAL NUMBER OF METAL FURNITURE MANUFACTURERS AGAINST INDUSTRY REVENUES, 2003-2007 138
  • 3.11.2 Metal Furniture Manufacturing Industry: Total Industry Revenue & Profit 138
• Table 3.97 TOTAL METAL FURNITURE INSUTRY REVENUE & PROFIT COMPARED, 2003-2007 138
  • 3.11.3 Metal Furniture Manufacturing Industry: Regional Output Volume 138
• Table 3.98 REGIONAL STATISTICS OF CHINA' S LEADING METAL FURNITURE MANUFACTURERS, 2005 139
• Table 3.99 REGIONAL STATISTICS OF CHINA' S LEADING METAL FURNITURE MANUFACTURERS, 2006 139
• 3.12 Key Metal Furniture Manufacturers 140
  • 3.12.1 Key Metal Furniture Manufacturers: Key Statistics 140
• Table 3.100 SUMMARY STATISTICS OF CHINA' S LEADING METAL FURNITURE MANUFACTURERS, 2005 140
• Table 3.101 SUMMARY STATISTICS OF CHINA' S LEADING METAL FURNITURE MANUFACTURERS, 2006 140
• Table 3.102 SUMMARY STATISTICS OF CHINA' S LEADING METAL FURNITURE MANUFACTURERS, 2007 140
  • 3.12.2 Key Metal Furniture Manufacturers: Industry Revenue Shares 141
• Table 3.103 CHINA' S LEADING METAL FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005 141
• Table 3.104 CHINA' S LEADING METAL FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006 141
• Table 3.105 CHINA' S LEADING METAL FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2007 141
  • 3.12.3 Key Metal Furniture Manufacturers: Industry Profit Shares 142
• Table 3.106 CHINA' S LEADING METAL FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2005 142
• Table 3.107 CHINA' S LEADING METAL FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2006 142
• Table 3.108 CHINA' S LEADING METAL FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2007 142
  • 3.12.4 Key Metal Furniture Manufacturers: Profitability 143
• Table 3.109 CHINA' S LEADING METAL FURNITURE MANUFACTURERS' PROFITABILITY, 2005 143
• Table 3.110 CHINA' S LEADING METAL FURNITURE MANUFACTURERS' PROFITABILITY, 2006 143
• Table 3.111 CHINA' S LEADING METAL FURNITURE MANUFACTURERS' PROFITABILITY, 2007 143
  • 3.12.5 Key Metal Furniture Manufacturers: Revenue Per Employee 144
• Table 3.112 CHINA' S LEADING METAL FURNITURE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2005 144
• Table 3.113 CHINA' S LEADING METAL FURNITURE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2006 144
• Table 3.114 CHINA' S LEADING METAL FURNITURE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2007 144
• 3.13 Other Furniture Manufacturing Industry 145
  • 3.13.1 Other Furniture Manufacturing Industry: Total Industry Manufacturers & Revenue 145
• Table 3.115 TOTAL NUMBER OF OTHER FURNITURE MANUFACTURERS AGAINST INDUSTRY REVENUES, 2003-2007 145
  • 3.13.2 Other Furniture Manufacturing Industry: Total Industry Revenue & Profit 145
• Table 3.116 TOTAL OTHER FURNITURE INSUTRY REVENUE & PROFIT COMPARED, 2003-2007 145
  • 3.13.3 Other Furniture Manufacturing Industry: Regional Output Volume 145
• Table 3.117 REGIONAL STATISTICS OF CHINA' S LEADING OTHER FURNITURE MANUFACTURERS, 2005 146
• Table 3.118 REGIONAL STATISTICS OF CHINA' S LEADING OTHER FURNITURE MANUFACTURERS, 2006 146
• 3.14 Key Other Furniture Manufacturers 147
  • 3.14.1 Key Other Furniture Manufacturers: Key Statistics 147
• Table 3.119 SUMMARY STATISTICS OF CHINA' S LEADING OTHER FURNITURE MANUFACTURERS, 2005 147
• Table 3.120 SUMMARY STATISTICS OF CHINA' S LEADING OTHER FURNITURE MANUFACTURERS, 2006 147
• Table 3.121 SUMMARY STATISTICS OF CHINA' S LEADING OTHER FURNITURE MANUFACTURERS, 2007 147
  • 3.14.2 Key Other Furniture Manufacturers: Industry Revenue Shares 148
• Table 3.122 CHINA' S LEADING OTHER FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005 148
• Table 3.123 CHINA' S LEADING OTHER FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006 148
• Table 3.124 CHINA' S LEADING OTHER FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2007 148
  • 3.14.3 Key Other Furniture Manufacturers: Industry Profit Shares 149
• Table 3.125 CHINA' S LEADING OTHER FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2005 149
• Table 3.126 CHINA' S LEADING OTHER FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2006 149
• Table 3.127 CHINA' S LEADING OTHER FURNITURE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2007 149
  • 3.14.4 Key Other Furniture Manufacturers: Profitability 150
• Table 3.128 CHINA' S LEADING OTHER FURNITURE MANUFACTURERS' PROFITABILITY, 2005 150
• Table 3.129 CHINA' S LEADING OTHER FURNITURE MANUFACTURERS' PROFITABILITY, 2006 150
• Table 3.130 CHINA' S LEADING OTHER FURNITURE MANUFACTURERS' PROFITABILITY, 2007 150
  • 3.14.5 Key Other Furniture Manufacturers: Revenue Per Employee 151
• Table 3.131 CHINA' S LEADING OTHER FURNITURE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2005 151
• Table 3.132 CHINA' S LEADING OTHER FURNITURE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2006 151
• Table 3.133 CHINA' S LEADING OTHER FURNITURE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2007 151
• 3.15 Paint Manufacturing Industry 152
  • 3.15.1 Paint Manufacturing Industry: Total Industry Manufacturers & Revenue 152
• Table 3.134 TOTAL NUMBER OF PAINT MANUFACTURERS AGAINST INDUSTRY REVENUES, 2003-2007 152
  • 3.15.2 Paint Manufacturing Industry: Total Industry Revenue & Profit 152
• Table 3.135 TOTAL PAINT INDUSTRY REVENUE & PROFIT COMPARED, 2003-2007 152
  • 3.15.3 Paint Manufacturing Industry: Regional Output Volume 152
• Table 3.136 REGIONAL STATISTICS OF CHINA' S LEADING PAINT MANUFACTURERS, 2005 153
• Table 3.137 REGIONAL STATISTICS OF CHINA' S LEADING PAINT MANUFACTURERS, 2006 153
• 3.16 Key Paint Manufacturers 154
  • 3.16.1 Key Paint Manufacturers: Key Statistics 154
• Table 3.138 SUMMARY STATISTICS OF CHINA' S LEADING PAINT MANUFACTURERS, 2005 154
• Table 3.139 SUMMARY STATISTICS OF CHINA' S LEADING PAINT MANUFACTURERS, 2006 154
• Table 3.140 SUMMARY STATISTICS OF CHINA' S LEADING PAINT MANUFACTURERS, 2007 154
  • 3.16.2 Key Paint Manufacturers: Industry Revenue Shares 155
• Table 3.141 CHINA' S LEADING PAINT MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005 155
• Table 3.142 CHINA' S LEADING PAINT MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006 155
• Table 3.143 CHINA' S LEADING PAINT MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2007 155
  • 3.16.3 Key Paint Manufacturers: Industry Profit Shares 156
• Table 3.144 CHINA' S LEADING PAINT MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2005 156
• Table 3.145 CHINA' S LEADING PAINT MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2006 156
• Table 3.146 CHINA' S LEADING PAINT MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2007 156
  • 3.16.4 Key Paint Manufacturers: Profitability 157
• Table 3.147 CHINA' S LEADING PAINT MANUFACTURERS' PROFITABILITY, 2005 157
• Table 3.148 CHINA' S LEADING PAINT MANUFACTURERS' PROFITABILITY, 2006 157
• Table 3.149 CHINA' S LEADING PAINT MANUFACTURERS' PROFITABILITY, 2007 157
  • 3.16.5 Key Paint Manufacturers: Revenue Per Employee 158
• Table 3.150 CHINA' S LEADING PAINT MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2005 158
• Table 3.151 CHINA' S LEADING PAINT MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2006 158
• Table 3.152 CHINA' S LEADING PAINT MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2007 158
• 3.17 Brick & Tile Manufacturing Industry 159
  • 3.17.1 Brick & Tile Manufacturing Industry: Total Industry Manufacturers & Revenue 159
• Table 3.153 TOTAL NUMBER OF BRICK & TILE MANUFACTURERS AGAINST INDUSTRY REVENUES, 2003-2007 159
  • 3.17.2 Brick & Tile Manufacturing Industry: Total Industry Revenue & Profit 159
• Table 3.154 TOTAL BRICK & TILE INSUTRY REVENUE & PROFIT COMPARED, 2003-2007 159
  • 3.17.3 Brick & Tile Manufacturing Industry: Regional Output Volume 159
• Table 3.155 REGIONAL STATISTICS OF CHINA' S LEADING BRICK & TILE MANUFACTURERS, 2005 160
• Table 3.156 REGIONAL STATISTICS OF CHINA' S LEADING BRICK & TILE MANUFACTURERS, 2006 161
• 3.18 Key Brick & Tile Manufacturers 162
  • 3.18.1 Key Brick & Tile Manufacturers: Key Statistics 162
• Table 3.157 SUMMARY STATISTICS OF CHINA' S LEADING BRICK & TILE MANUFACTURERS, 2005 162
• Table 3.158 SUMMARY STATISTICS OF CHINA' S LEADING BRICK & TILE MANUFACTURERS, 2006 162
• Table 3.159 SUMMARY STATISTICS OF CHINA' S LEADING BRICK & TILE MANUFACTURERS, 2007 162
  • 3.18.2 Key Brick & Tile Manufacturers: Industry Revenue Shares 163
• Table 3.160 CHINA' S LEADING BRICK & TILE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005 163
• Table 3.161 CHINA' S LEADING BRICK & TILE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006 163
• Table 3.162 CHINA' S LEADING BRICK & TILE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2007 163
  • 3.18.3 Key Brick & Tile Manufacturers: Industry Profit Shares 164
• Table 3.163 CHINA' S LEADING BRICK & TILE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2005 164
• Table 3.164 CHINA' S LEADING BRICK & TILE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2006 164
• Table 3.165 CHINA' S LEADING BRICK & TILE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2007 164
  • 3.18.4 Key Brick & Tile Manufacturers: Profitability 165
• Table 3.166 CHINA' S LEADING BRICK & TILE MANUFACTURERS' PROFITABILITY, 2005 165
• Table 3.167 CHINA' S LEADING BRICK & TILE MANUFACTURERS' PROFITABILITY, 2006 165
• Table 3.168 CHINA' S LEADING BRICK & TILE MANUFACTURERS' PROFITABILITY, 2007 165
  • 3.18.5 Key Brick & Tile Manufacturers: Revenue Per Employee 166
• Table 3.169 CHINA' S LEADING BRICK & TILE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2005 166
• Table 3.170 CHINA' S LEADING BRICK & TILE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2006 166
• Table 3.171 CHINA' S LEADING BRICK & TILE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2007 166
• 3.19 Household Ceramics Manufacturing Industry 167
  • 3.19.1 Household Ceramics Manufacturing Industry: Total Industry Manufacturers & Revenue 167
• Table 3.172 TOTAL NUMBER OF HOUSEHOLD CERAMICS MANUFACTURERS AGAINST INDUSTRY REVENUES, 2003-2007 167
  • 3.19.2 Household Ceramics Manufacturing Industry: Total Industry Revenue & Profit 167
• Table 3.173 TOTAL HOUSEHOLD CERAMICS INDUSTRY REVENUE & PROFIT COMPARED, 2003-2007 167
  • 3.19.3 Household Ceramics Manufacturing Industry: Regional Output Volume 167
• Table 3.174 REGIONAL STATISTICS OF CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS, 20025 168
• Table 3.175 REGIONAL STATISTICS OF CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS, 2006 168
• 3.20 Key Household Ceramics Manufacturers 169
  • 3.20.1 Key Household Ceramics Manufacturers: Key Statistics 169
• Table 3.176 SUMMARY STATISTICS OF CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS, 2005 169
• Table 3.177 SUMMARY STATISTICS OF CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS, 2006 169
• Table 3.178 SUMMARY STATISTICS OF CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS, 2007 169
  • 3.20.2 Key Household Ceramics Manufacturers: Industry Revenue Shares 170
• Table 3.179 CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005 170
• Table 3.180 CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006 170
• Table 3.181 CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2007 170
  • 3.20.3 Key Household Ceramics Manufacturers: Industry Profit Shares 171
• Table 3.182 CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2005 171
• Table 3.183 CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2006 171
• Table 3.184 CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2007 171
  • 3.20.4 Key Household Ceramics Manufacturers: Profitability 172
• Table 3.185 CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS' PROFITABILITY, 2005 172
• Table 3.186 CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS' PROFITABILITY, 2006 172
• Table 3.187 CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS' PROFITABILITY, 2007 172
  • 3.20.5 Key Household Ceramics Manufacturers: Revenue Per Employee 173
• Table 3.188 CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2005 173
• Table 3.189 CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2006 173
• Table 3.190 CHINA' S LEADING HOUSEHOLD CERAMICS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2007 173
• 3.21 Hand Tools Manufacturing Industry 174
  • 3.21.1 Hand Tools Manufacturing Industry: Total Industry Manufacturers & Revenue 174
• Table 3.191 TOTAL NUMBER OF HAND TOOLS MANUFACTURERS AGAINST INDUSTRY REVENUES, 2003-2007 174
  • 3.21.2 Hand Tools Manufacturing Industry: Total Industry Revenue & Profit 174
• Table 3.192 TOTAL HAND TOOLS INDUSTRY REVENUE & PROFIT COMPARED, 2003-2007 174
  • 3.21.3 Hand Tools Manufacturing Industry: Regional Output Volume 174
• Table 3.193 REGIONAL STATISTICS OF CHINA' S LEADING HAND TOOLS MANUFACTURERS, 2005 175
• Table 3.194 REGIONAL STATISTICS OF CHINA' S LEADING HAND TOOLS MANUFACTURERS, 2006 175
• 3.22 Key Hand Tools Manufacturers 176
  • 3.22.1 Key Hand Tools Manufacturers: Key Statistics 176
• Table 3.195 SUMMARY STATISTICS OF CHINA' S LEADING HAND TOOLS MANUFACTURERS, 2005 176
• Table 3.196 SUMMARY STATISTICS OF CHINA' S LEADING HAND TOOLS MANUFACTURERS, 2006 176
• Table 3.197 SUMMARY STATISTICS OF CHINA' S LEADING HAND TOOLS MANUFACTURERS, 2007 176
  • 3.22.2 Key Hand Tools Manufacturers: Industry Revenue Shares 177
• Table 3.198 CHINA' S LEADING HAND TOOLS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005 177
• Table 3.199 CHINA' S LEADING HAND TOOLS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006 177
• Table 3.200 CHINA' S LEADING HAND TOOLS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2007 177
  • 3.22.3 Key Hand Tools Manufacturers: Industry Profit Shares 178
• Table 3.201 CHINA' S LEADING HAND TOOLS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2005 178
• Table 3.202 CHINA' S LEADING HAND TOOLS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2006 178
• Table 3.203 CHINA' S LEADING HAND TOOLS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2007 178
  • 3.22.4 Key Hand Tools Manufacturers: Profitability 179
• Table 3.204 CHINA' S LEADING HAND TOOLS MANUFACTURERS' PROFITABILITY, 2005 179
• Table 3.205 CHINA' S LEADING HAND TOOLS MANUFACTURERS' PROFITABILITY, 2006 179
• Table 3.206 CHINA' S LEADING HAND TOOLS MANUFACTURERS' PROFITABILITY, 2007 179
  • 3.22.5 Key Hand Tools Manufacturers: Revenue Per Employee 180
• Table 3.207 CHINA' S LEADING HAND TOOLS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2005 180
• Table 3.208 CHINA' S LEADING HAND TOOLS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2006 180
• Table 3.209 CHINA' S LEADING HAND TOOLS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2007 180
• 3.23 Other Tools Manufacturing Industry 181
  • 3.23.1 Other Tools Manufacturing Industry: Total Industry Manufacturers & Revenue 181
• Table 3.210 TOTAL NUMBER OF OTHER TOOLS MANUFACTURERS AGAINST INDUSTRY REVENUES, 2003-2007 181
  • 3.23.2 Other Tools Manufacturing Industry: Total Industry Revenue & Profit 181
• Table 3.211 TOTAL OTHER TOOLS INDUSTRY REVENUE & PROFIT COMPARED, 2003-2007 181
  • 3.23.3 Other Tools Manufacturing Industry: Regional Output Volume 181
• Table 3.212 REGIONAL STATISTICS OF CHINA' S LEADING OTHER TOOLS MANUFACTURERS, 2005 182
• Table 3.213 REGIONAL STATISTICS OF CHINA' S LEADING OTHER TOOLS MANUFACTURERS, 2006 182
• 3.24 Key Plywood Manufacturers 183
  • 3.24.1 Key Other Tools Manufacturers: Key Statistics 183
• Table 3.214 SUMMARY STATISTICS OF CHINA' S LEADING OTHER TOOLS MANUFACTURERS, 2005 183
• Table 3.215 SUMMARY STATISTICS OF CHINA' S LEADING OTHER TOOLS MANUFACTURERS, 2006 183
• Table 3.216 SUMMARY STATISTICS OF CHINA' S LEADING OTHER TOOLS MANUFACTURERS, 2007 183
  • 3.24.2 Key Other Tools Manufacturers: Industry Revenue Shares 184
• Table 3.217 CHINA' S LEADING OTHER TOOLS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005 184
• Table 3.218 CHINA' S LEADING OTHER TOOLS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006 184
• Table 3.219 CHINA' S LEADING OTHER TOOLS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2007 184
  • 3.24.3 Key Other Tools Manufacturers: Industry Profit Shares 185
• Table 3.220 CHINA' S LEADING OTHER TOOLS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2005 185
• Table 3.221 CHINA' S LEADING OTHER TOOLS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2006 185
• Table 3.222 CHINA' S LEADING OTHER TOOLS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2007 185
  • 3.24.4 Key Other Tools Manufacturers: Profitability 186
• Table 3.223 CHINA' S LEADING OTHER TOOLS MANUFACTURERS' PROFITABILITY, 2005 186
• Table 3.224 CHINA' S LEADING OTHER TOOLS MANUFACTURERS' PROFITABILITY, 2006 186
• Table 3.225 CHINA' S LEADING OTHER TOOLS MANUFACTURERS' PROFITABILITY, 2007 186
  • 3.24.5 Key Other Tools Manufacturers: Revenue Per Employee 187
• Table 3.226 CHINA' S LEADING OTHER TOOLS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2005 187
• Table 3.227 CHINA' S LEADING OTHER TOOLS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2006 187
• Table 3.228 CHINA' S LEADING OTHER TOOLS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2007 187
• 3.25 Plumbing Parts Manufacturing Industry 188
  • 3.25.1 Plumbing Parts Manufacturing Industry: Total Industry Manufacturers & Revenue 188
• Table 3.229 TOTAL NUMBER OF PLUMBING PARTS MANUFACTURERS AGAINST INDUSTRY REVENUES, 2003-2007 188
  • 3.25.2 Plumbing Parts Manufacturing Industry: Total Industry Revenue & Profit 188
• Table 3.230 TOTAL PLUMBING PARTS INDUSTRY REVENUE & PROFIT COMPARED, 2003-2007 188
  • 3.25.3 Plumbing Parts Manufacturing Industry: Regional Output Volume 188
• Table 3.231 REGIONAL STATISTICS OF CHINA' S LEADING PLUMBING PARTS MANUFACTURERS, 2005 189
• Table 3.232 REGIONAL STATISTICS OF CHINA' S LEADING PLUMBING PARTS MANUFACTURERS, 2006 189
• 3.26 Key Plumbing Parts Manufacturers 190
  • 3.26.1 Key Plumbing Parts Manufacturers: Key Statistics 190
• Table 3.233 SUMMARY STATISTICS OF CHINA' S LEADING PLUMBING PARTS MANUFACTURERS, 2005 190
• Table 3.234 SUMMARY STATISTICS OF CHINA' S LEADING PLUMBING PARTS MANUFACTURERS, 2006 190
• Table 3.235 SUMMARY STATISTICS OF CHINA' S LEADING PLUMBING PARTS MANUFACTURERS, 2007 190
  • 3.26.2 Key Plumbing Parts Manufacturers: Industry Revenue Shares 191
• Table 3.236 CHINA' S LEADING PLUMBING PARTS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005 191
• Table 3.237 CHINA' S LEADING PLUMBING PARTS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006 191
• Table 3.238 CHINA' S LEADING PLUMBING PARTS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2007 191
  • 3.26.3 Key Plumbing Parts Manufacturers: Industry Profit Shares 192
• Table 3.239 CHINA' S LEADING PLUMBING PARTS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2005 192
• Table 3.240 CHINA' S LEADING PLUMBING PARTS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2006 192
• Table 3.241 CHINA' S LEADING PLUMBING PARTS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2007 192
  • 3.26.4 Key Plumbing Parts Manufacturers: Profitability 193
• Table 3.242 CHINA' S LEADING PLUMBING PARTS MANUFACTURERS' PROFITABILITY, 2005 193
• Table 3.243 CHINA' S LEADING PLUMBING PARTS MANUFACTURERS' PROFITABILITY, 2006 193
• Table 3.244 CHINA' S LEADING PLUMBING PARTS MANUFACTURERS' PROFITABILITY, 2007 193
  • 3.26.5 Key Plumbing Parts Manufacturers: Revenue Per Employee 194
• Table 3.245 CHINA' S LEADING PLUMBING PARTS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2005 194
• Table 3.246 CHINA' S LEADING PLUMBING PARTS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2006 194
• Table 3.247 CHINA' S LEADING PLUMBING PARTS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2007 194
• 3.27 Metal Doors & Windows Manufacturing Industry 195
  • 3.27.1 Metal Doors & Windows Manufacturing Industry: Total Industry Manufacturers & Revenue 195
• Table 3.248 TOTAL NUMBER OF METAL DOORS & WINDOWS MANUFACTURERS AGAINST INDUSTRY REVENUES, 2003-2007 195
  • 3.27.2 Metal Doors & Windows Manufacturing Industry: Total Industry Revenue & Profit 195
• Table 3.249 TOTAL METAL DOORS & WINDOWS INDUSTRY REVENUE & PROFIT COMPARED, 2003-2007 195
  • 3.27.3 Metal Doors & Windows Manufacturing Industry: Regional Output Volume 195
• Table 3.250 REGIONAL STATISTICS OF CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS, 2005 196
• Table 3.251 REGIONAL STATISTICS OF CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS, 2006 197
  • 3.28.1 Key Metal Doors & Windows Manufacturers: Key Statistics 197
• Table 3.252 SUMMARY STATISTICS OF CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS, 2005 197
• Table 3.253 SUMMARY STATISTICS OF CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS, 2006 198
• Table 3.254 SUMMARY STATISTICS OF CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS, 2007 198
  • 3.28.2 Key Metal Doors & Windows Manufacturers: Industry Revenue Shares 198
• Table 3.255 CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005 198
• Table 3.256 CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006 199
• Table 3.257 CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2007 199
  • 3.28.3 Key Metal Doors & Windows Manufacturers: Industry Profit Shares 199
• Table 3.258 CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2005 199
• Table 3.259 CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2006 200
• Table 3.260 CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2007 200
  • 3.28.4 Key Metal Doors & Windows Manufacturers: Profitability 200
• Table 3.261 CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS' PROFITABILITY, 2005 200
• Table 3.262 CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS' PROFITABILITY, 2006 201
• Table 3.263 CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS' PROFITABILITY, 2007 201
  • 3.28.5 Key Metal Doors & Windows Manufacturers: Revenue Per Employee 201
• Table 3.264 CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2005 201
• Table 3.265 CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2006 202
• Table 3.266 CHINA' S LEADING METAL DOORS & WINDOWS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2007 202
• 3.29 Household Metal Products Manufacturing Industry 202
  • 3.29.1 Household Metal Products Manufacturing Industry: Total Industry Manufacturers & Revenue 202
• Table 3.267 TOTAL NUMBER OF HOUSEHOLD METAL PRODUCTS MANUFACTURERS AGAINST INDUSTRY REVENUES, 2003-2007 203
  • 3.29.2 Household Metal Products Manufacturing Industry: Total Industry Revenue & Profit 203
• Table 3.268 TOTAL HOUSEHOLD METAL PRODUCTS INDUSTRY REVENUE & PROFIT COMPARED, 2003-2007 203
  • 3.29.3 Household Metal Products Manufacturing Industry: Regional Output Volume 203
• Table 3.269 REGIONAL STATISTICS OF CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS, 2005 204
• Table 3.270 REGIONAL STATISTICS OF CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS, 2006 204
• 3.30 Key Household Metal Products Manufacturers 205
  • 3.30.1 Key Household Metal Products Manufacturers: Key Statistics 205
• Table 3.271 SUMMARY STATISTICS OF CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS, 2005 205
• Table 3.272 SUMMARY STATISTICS OF CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS, 2006 205
• Table 3.273 SUMMARY STATISTICS OF CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS, 2007 205
  • 3.30.2 Key Household Metal Products Manufacturers: Industry Revenue Shares 206
• Table 3.274 CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2005 206
• Table 3.275 CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2006 206
• Table 3.276 CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2007 206
  • 3.30.3 Key Household Metal Products Manufacturers: Industry Profit Shares 207
• Table 3.277 CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2005 207
• Table 3.278 CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2006 207
• Table 3.279 CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2007 207
  • 3.30.4 Key Household Metal Products Manufacturers: Profitability 208
• Table 3.280 CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS' PROFITABILITY, 2005 208
• Table 3.281 CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS' PROFITABILITY, 2006 208
• Table 3.282 CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS' PROFITABILITY, 2007 208
  • 3.30.5 Key Household Metal Products Manufacturers: Revenue Per Employee 209
• Table 3.283 CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2005 209
• Table 3.284 CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2006 209
• Table 3.285 CHINA' S LEADING HOUSEHOLD METAL PRODUCTS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2007 209

4 SWOT ANALYSIS 210

• 4.1 Strengths 210
• 4.2 Weaknesses 211
• 4.3 Opportunities 212
• 4.4 Threats 212

5 COMPANY PROFILES 213

• 5.1 B&Q China Co., Ltd. 213
  • 5.1.1 B&Q: Company Details 213
  • 5.1.3 B&Q: China-based Activities 213
• Trade Customers 214
• OBI Purchase 215
  • 5.1.4 B&Q: Future Strategy 216
• Table 5.1 B&Q: STORES IN CHINA BY CITIES, 2007* 216
• Table 5.2 B&Q: STORES IN CHINA, 1999-2007* 216
• Table 5.3 B&Q: REVENUE, LIKE-FOR-LIKE GROWTH/DECLINE, FIRST THREE QUARTERS 2008* 217
• 5.2 BoConcept Holding A/S 218
  • 5.2.1 BoConcept: Company Details 218
  • 5.2.2 BoConcept: China Activities 218
• Table 5.4 BOCONCEPT: STORES IN CHINA 218
• 5.3 The Home Depot Inc. 219
  • 5.3.1 The Home Depot: Company Details 219
  • 5.3.3 The Home Depot: China-related Activities & Future Strategy 219
• Table 5.5 THE HOME DEPOT: STORES IN CHINA, 2007* 220
• 5.4 Homemart (Haomeijia Decoration and Building Materials Co., Ltd.) 221
  • 5.4.1 Homemart: Company Details 221
  • 5.8.2 Homemart: Company Background 221
• Table 5.6 HOMEMART: STORES IN CHINA 221
• 5.5 IKEA China 222
  • 5.5.1 IKEA: Company Details 222
  • 5.5.2 IKEA: Company Details & China Activities 222
• Table 5.7 IKEA: STORES IN CHINA 222
• Table 5.8 IKEA: KEY EVENTS IN CHINA, 1998-2008 223
• 5.6 Leroy Merlin 224
  • 5.6.1 Leroy Merlin: Company Details 224
  • 5.6.3 Leroy Merlin: China-based Activities 224
• Table 5.9 LEROY MERLIN: STORES IN CHINA 224
• 5.7 Orient Home (Dongfang Jiayuan Co., Ltd.) 225
  • 5.7.1 Orient Home: Company Details 225
  • 5.7.2 Orient Home: Company Background 225
• Table 5.10 ORIENT HOME: STORES IN CHINA 225
• 5.8 Red Star Macalline 226
  • 5.8.1 Red Star Macalline: Company Details 226
  • 5.8.2 Red Star Macalline: Company Background 226

6 CONTACTS 227

• 6.1 Trade Associations 227
  • 6.1.1 China Chain Store & Franchise Association (CCSFA) 227
  • 6.1.2 China National Furniture Association (CNFA) 227
  • 6.1.3 China Institute of Interior Design 227
  • 6.1.4 China Building Decoration Association 227
  • 6.1.5 China Ceramics Industry Commission 227

7 RELEVANT EXHIBITIONS & TRADE FAIRS 228

• 7.1 China International Floor Coverings and Carpet Fair 228
• 7.2 North National Building Decoration Materials & Bathroom Fixtures Exhibition 228
• 7.3 Building Decoration Materials, Bathroom Fixtures (Xiamen) Trade Fair 228
• 7.4 China International Building & Decoration Exposition 228
• 7.5 International Trade Fair for Floor Covering 228
• 7.6 Zhengzhou International Building Materials & Interior Decoration & Hotel Necessities Exhibition 229
• 7.7 China International Building & Decoration Expo (BATIMAT China) 229
• 7.8 Floor Coverings China 229
• 7.9 Kitchen & Bath China 229
• 7.10 Housing Decoration Design & Service Shanghai 229
• 7.11 Lighting China 230
• 7.12 China (Shenzhen) International Building & Decorating Material Exhibition 230
• 7.13 China International Building & Decoration Fair 230
• 7.14 China International Construction, Decoration Materials & Hotel Facility Exhibition 230
• 7.15 Changchun International Construction & Window, Interior Decoration Expo 231
• 7.16 China Building Decorative Materials & Hotel Equipment Show 231
• 7.17 National Interior Decoration Show 231
• 7.18 China Shenyang Building decorative Materials & Hotel Equipment Trade Show 231
• 7.19 World Well-Known Brand-Sanitary Ware, Kitchen Equipment & Ceramics Exhibition 231
• 7.20 Building China - International Exhibition on Building Materials, Building Services & Interior Decoration 232
• 7.21 China International Furniture Exhibition 232
• 7.22 International Exhibition of Woodworking Machinery & Furniture Manufacturing Equipment/International Exhibition of Furniture Accessories, Materials and Wood Products 232
• 7.23 China (Guzhen) International Lighting Fair 232
• 7.24 China International Housing & Architecture Fair 232

APPENDIX: MARKET BACKGROUND 233

• A.1 Fast Facts 233
• A.2 Regions of China 234
• Map A.1 CHINA: PROVINCES AND MUNICIPALITIES 234
• A.3 Demographics 235
  • A.3.1 Demographics: Total Population 235
• Table A.1 TOTAL POPULATION, 2002 - 2008 235
  • A.3.2 Demographics: Population by Location 237
• Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2002 - 2008 237
• Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2002 - 2008 237
  • A.3.3 Demographics: Population by Province 237
• Table A.4 POPULATION BY PROVINCE, 2002 - 2008 238
  • A.3.4 Demographics: Population Density by Province 238
• Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008 240
  • A.3.5 Demographics: Population Concentration 240
• Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2008 241
  • A.3.6 Demographics: Population by Gender 241
• Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2002 - 2008 241
  • A.3.7 Demographics: Population by Age Group 242
• Table A.7 POPULATION BY AGE GROUP, 2002 - 2008 242
• Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2002 - 2008 242
• A.4 Consumer Attitudes 243
  • A.4.1 Consumer Attitudes: Overview 243
  • A.4.2 Consumer Attitudes: Response to Political Change 243
  • A.4.2 Consumer Attitudes: Response to Economic Change 244
  • A.4.3 Consumer Attitudes: Changes in Lifestyle 244
    • Livelihood 244
    • Individual loans 245
    • Housing 245
    • Possessions 245
    • Travel 246
    • Entertainment 247
    • Health and Fitness 247
    • Purchasing Influences 248
    • Taboos 249
• A.5 Consumer Wealth 249
  • A.5.1 Consumer Wealth: GDP and Cost of Living 249
    • China' s New Middle Class 249
• Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015 251
• Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015 251
• Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015 252
  • Confident Shoppers 253
• Table A.12 GDP AND COST OF LIVING INDEX, 2002 - 2008 254
• A.5.2 Consumer Wealth: Provincial GDP 254
• Table A.13 GDP BY PROVINCE, 2002 - 2008 255
  • A.5.3 Consumer Wealth: GDP Growth by Province 256
• Table A.14 GDP GROWTH BY PROVINCE, 2002 - 2008 256
  • A.5.4 Consumer Wealth: GDP Per Capita by Province 256
• Table A.15 PER CAPITA GDP BY PROVINCE, 2002 - 2008 257
  • A.5.5 Consumer Wealth: Concentration of Wealth by Province 257
• Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2008 258
  • A.5.6 Consumer Wealth: The Major Cities 258
• Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007 259
• A.6 Households 259
  • A.6.1 Households: Overview of Household Conditions 259
  • A.6.2 Households: Total Households by Size 260
• Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2002 - 2008 260
  • A.6.3 Households: Total households by Urban/Rural Split 261
• Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2002 - 2008 261
  • A.6.4 Households: Income Earners Per Household 261
• Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2002 - 2008 261
• A.7 Employment 262
  • A.7.1 Employment: Number of Workers by Sector 262
• Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002 - 2008 262
  • A.7.2 Employment: Growth by Sector 262
• Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002 - 2008 263
  • A.7.3 Employment: Number of Workers by Gender 263
• Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002 - 2008 263
  • A.7.3 Employment: Number of Workers by Habitation 264
• Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002 - 2008 264
  • A.7.4 Employment: Urban Unemployment 264
• Table A.24 URBAN UNEMPLOYMENT RATES, 2002 - 2008 264
• A.8 Consumer Income 265
  • A.8.1 Consumer Income: Average Incomes by Sector 265
• Table A.25 AVERAGE INCOMES BY SECTOR, 2001 - 2007 265
  • A.8.2 Consumer Income: Growth by Sector 265
• Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001 - 2007 266
  • A.8.3 Consumer Income: Average Incomes by Region 266
• Table A.27 AVERAGE INCOMES BY REGION, 2001 - 2007 267
  • A.8.4 Consumer Income: Growth by Region 267
• Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001 - 2007 268
• A.9 Consumer Market 269
  • A.9.1 Consumer Market: Spending Trends 269
• Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2008* 269
  • A.9.2 Consumer Market: Per Capita Consumer Expenditure 269
• Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2008* 269
  • A.9.3 Consumer Market: Retail Sales and Consumer Spending 270
• Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2002 - 2008 270
  • A.9.4 Consumer Market: Urban Income and Spending Compared 270
• Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002 - 2008 270
• A.10 Exchange Rates 271
  • A.10.1 Exchange Rates: China 271
• Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001 - 2008 271
  • A.10.2 Exchange Rates: Hong Kong 271
• Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001 - 2008 271