Abstract
REPORT COVERAGE
This report covers the market retailing of consumer electronics and white
goods in China.
The following consumer electronics sectors are included:
- All colour TV
- Set-top satellite/cable decoder boxes
- Video cameras/camcorders
- Digital cameras
- DVD players
- Digital photo frames
- Home audio & HiFi
- In-car entertainment
- GPS
- Portable audio
The following white goods sectors are included:
- Sewing machines
- Cookers
- Microwave ovens
- Washing machines
- Dryers
- Air conditioners
- Cooling fans
- Fridge-freezers
- Freezers
- Refrigerators
- Dishwashers
- Water heaters
- Electric showers
- Water dispensers
KEY REPORT FEATURES
This recently updated report includes:
- An overview of China' s total non-food market with sales statistics up to
2008;
- The total value of the white goods market, including subsector breakdowns,
up to 2008;
- Value white goods provincial and urban/rural breakdown, up to 2008;
- Volume & value forecast the white goods market in China up to 2013;
- The total value of the consumer electronics market, including subsector
breakdowns, up to 2008;
- Value consumer electronics provincial and urban/rural breakdown, up to
2008;
- Volume & value forecast the consumer electronics market in China up to
2013;
- Appliance & electronics retail market background;
- Marketing & distribution;
- The key retailers compared
- SWOT analysis
- Key retailer profiles
- Key contacts & trade events;
- Overview of China' s demographics and macroeconomics.
Executive Summary
China remains the world' s fastest growing large economy, and foreign investors
and marketers continue to scope the country for new ways into the growing
wallets of Chinese consumers. The truth, of course, is that China is a tough
market anyway, and none perhaps is tougher than electronics and appliances
retailing. Tough, because the competition is so fierce, margins so tight and,
until recently, the available market was shrinking.
The rural rebate scheme for reduced price goods to rural consumers has made
the available market a lot bigger though, over the past few years. Recent
estimates of the 2009 Chinese New Year retail figures show that the scheme is
beginning to have a significant effect. Official estimates for the CNY period
show sales of household electric appliances grew by 17.8% over the same period
in 2008.
Margins may be tight, but when volume sales are surging ahead like this, the
retailers and manufacturers continue to have scope to make a profit, and this
is keeping the overall market very much alive. New entrants are still
appearing within the market, and the specialist retailers continue to be
forced to share the market with non-specialists, such as department stores,
online retailers and others.
This sector of the retail market is important beyond its own borders. It has
produced the largest retail companies in China, by turnover, and their
significance within the wider retail market, and the overall consumer economy
of China, cannot be ignored.
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