White Goods in China 2009: A Market Analysis

Table of Contents

INTRODUCTION

• Report Coverage
• Executive Summary
• China' s Retail Statistics: A Cautionary Note
  • The Problems With Chinese Retail Data?
• Other Access Asia Reports of Possible Interest
• Abbreviations Used
• Free Online Newsletter & Editorials

1. CHINA' S WHITE GOODS MARKET

• 1.1 Overview
• 1.2 China' s Total Non-food Market
  • 1.2.1 Total Non-food Market: Food & Non-food Sales
    • Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2002-2008
  • 1.2.2 Total Non-food Market: Food/Non-food Sales Growth
    • Table 1.2 % ANNUAL GROWTH OF THE MARKET FOR RETAILING IN CHINA BY FOOD AND NON-FOOD, 2002-2008
  • 1.2.3 Total Non-food Market: Urban and Rural Split
    • Chart 1.1: Urban & Rural Food & Non-food Retail Growth Compared, 2002-2008
    • Table 1.3 TOTAL CURRENT VALUE URBAN & RURAL RETAIL SALES BY FOOD & NON-FOOD, 2002-2008
  • 1.2.4 Total Non-food Market: Total Value Trends
    • Chart 1.2: Total Non-food Sector Retail Growth Compared, 2002-2008
    • Table 1.4 TOTAL NON-FOOD RETAIL SALES CURRENT VALUE BY SECTOR, 2002-2008
  • 1.2.5 Total Non-food Market: Urban Value Trends
    • Chart 1.3: Urban Non-food Sector Retail Growth Compared, 2002-2008
    • Table 1.5 URBAN NON-FOOD CURRENT VALUE SALES BY SECTOR, 2002-2008
  • 1.2.6 Total Non-food Market: Urban Ownership of Major Durable Goods
    • Table 1.6 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
  • 1.2.7 Total Non-food Market: Rural Value Trends
    • Chart 1.4: Rural Non-food Sector Retail Growth Compared, 2002-2008
    • Table 1.7 RURAL NON-FOOD CURRENT VALUE SALES BY SECTOR, 2002-2008
  • 1.2.8 Total Non-food Market: Rural Ownership of Major Durable Goods
    • Table 1.8 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
• 1.3 Total White Goods Market
  • 1.3.1 Total White Goods Market: Total Consumer Market Size
    • Table 1.9 TOTAL VOLUME & CURRENT RETAIL VALUE CONSUMPTION OF AND EXPENDITURE ON WHITE GOODS, 2002-2008
    • Table 1.10 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR WHITE GOODS, 2002-2008
    • Table 1.11 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR WHITE GOODS AS % OF TOTAL VOLUME & CURRENT RETAIL VALUE CONSUMPTION OF AND EXPENDITURE ON WHITE GOODS, 2002-2008
  • 1.3.4 Total White Goods Market: Non-food Market Significance
    • Table 1.12 WHITE GOODS RETAIL SALES AS A % OF TOTAL RETAIL NON-FOOD SALES, 2002-2008
• 1.4 Sector Breakdown
  • 1.4.1 Sector Breakdown: Sector Values
    • Table 1.13 CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008
  • 1.4.2 Sector Breakdown: Value Sector Shares
    • Table 1.14 % BREAKDOWN OF CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008
  • 1.4.3 Sector Breakdown: Value Growth Rates
    • Table 1.15 % ANNUAL GROWTH FOR CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008
  • 1.4.4 Sector Breakdown: Sector Volumes
    • Table 1.16 RETAIL MARKET VOLUME SALES OF WHITE GOODS BY SECTOR, 2002-2008
  • 1.4.5 Sector Breakdown: Volume Sector Shares
    • Table 1.17 % BREAKDOWN OF RETAIL SALES OF WHITE GOODS VOLUME SALES BY SECTOR, 2002-2008
  • 1.4.6 Sector Breakdown: Volume Growth Rates
    • Table 1.18 % ANNUAL GROWTH FOR VOLUME RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008
• 1.5 Urban & Rural Sales of White Goods in China
  • 1.5.1 Urban & Rural Market: Total Sales
    • Table 1.19 THE RETAIL MARKET FOR WHITE GOODS BY URBAN & RURAL SALES IN CHINA, 2002-2008
  • 1.5.2 Urban & Rural Market: Growth Rates
    • Table 1.20 % GROWTH OF THE RETAIL MARKET FOR WHITE GOODS BY URBAN & RURAL MARKETS IN CHINA, 2002-2008
• 1.6 Regional Markets
  • 1.6.1 Regional Markets: Regional Value
    • Table 1.21 RETAIL WHITE GOODS CURRENT VALUE SALES BY PROVINCE, 2002-2008
  • 1.6.2 Regional Markets: Per Capita Values
    • Table 1.22 PER CAPITA RETAIL WHITE GOODS SALES VALUES BY PROVINCE, 2002-2008
  • 1.6.3 Regional Markets: Regional Volume
    • Table 1.23 RETAIL WHITE GOODS CURRENT VOLUME SALES BY PROVINCE, 2002-2008
  • 1.6.4 Regional Markets: Per Capita Volumes
    • Table 1.24 PER CAPITA RETAIL WHITE GOODS SALES CURRENT VOLUMES BY PROVINCE, 2002-2008
• 1.7 Market Parameters
  • 1.7.1 Market Parameters: Home Ownership
  • 1.7.2 Market Parameters: Per Capita Living Space
    • Table 1.25 PER CAPITA AVERAGE FLOOR SPACE & AVERAGE ROOMS PER HOUSEHOLD IN CHINA BY PROVINCE, 2006-2008
  • 1.7.3 Market Parameters: Total Residential Floor Space
    • Table 1.26 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2000
    • Table 1.27 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2007
• 1.8 Market Shares
  • 1.8.1 Market Shares: Overall
    • Table 1.28 SHARE OF TOP 10 BRANDS IN WHITE GOODS MARKET, 2005 & 2007
  • 1.8.2 Market Shares: Air Conditioners
• Brand Structure
  • Table 1.29 MARKET SHARE OF TOP 3 AIR CONDITIONER BRANDS, SEPTEMBER 1998- AUGUST 2006
  • Table 1.30 HAIER AIR CONDITIONER MARKET SHARE, 2001 - FIRST HALF 2008
  • Table 1.31 MARKET SHARE OF TOP 5 AIR CONDITIONER BRANDS, 2006 - 2007
  • Table 1.32 MARKET SHARE OF TOP 10 AIR CONDITIONER BRANDS, SEPTEMBER 2006 - JULY 2007
  • Table 1.33 MARKET SHARE OF TOP 25 AIR CONDITIONER BRANDS, SEPTEMBER 2006 - AUGUST 2008
  • 1.8.3 Market Shares: Washing Machines
• Market Share
  • Table 1.34 MARKET SHARE OF TOP 20 WASHING MACHINE BRANDS, 2005 - 2007
  • Table 1.35 FOREIGN & DOMESTIC WASHING MACHINE BRAND SHARE, 2005 - 2007
  • Table 1.36 HAIER WASHING MACHINE MARKET SHARE, 2003 - FIRST HALF 2008
  • Table 1.37 MARKET SHARE OF TOP 5 WASHING MACHINE BRANDS, 2007
  • Table 1.38 MARKET SHARE OF TOP 10 WASHING MACHINE BRANDS, MAY 2008
  • Table 1.39 MARKET SHARE OF TOP 15 WASHING MACHINE BRANDS, SEPTEMBER - OCTOBER 2008
• Product Structure
  • Table 1.40 WASHING MACHINE PRODUCT STRUCTURE IN VOLUME TERM, 2005 - 2007
  • Table 1.41 WASHING MACHINE PRODUCT STRUCTURE IN VALUE TERM, 2006
  • Table 1.42 WASHING MACHINE PRODUCT STRUCTURE IN PRICE TERM, 2006 - 2007
  • 1.8.4 Market Shares: Refrigerators
• Brand Structure
  • Table 1.43 HAIER REFRIGERATOR MARKET SHARE, 2000 - FIRST HALF 2008
  • Table 1.44 MARKET SHARE OF TOP 10 REFRIGERATOR BRANDS, 2002 - 2006
  • Table 1.45 MARKET SHARE OF TOP 10 REFRIGERATOR BRANDS BY COUNTRY OF ORIGIN, FIRST HALF 2007 & FIRST HALF 2008
  • Table 1.46 MARKET SHARE OF TOP 10 REFRIGERATOR BRANDS, FIRST HALF 2007 & FIRST HALF 2008
  • Table 1.47 REFRIGERATOR RETAIL VOLUME SHARE, FIRST NINE MONTHS 2008
  • Table 1.48 MARKET SHARE OF TOP 10 REFRIGERATOR BRANDS, MAY 2008
  • Table 1.49 MARKET SHARE OF TOP 15 REFRIGERATOR BRANDS, SEPTEMBER 2008 & DECEMBER 2008
• Product Structure
  • Table 1.50 BREAKDOWN OF REFRIGERATOR IN TERMS OF CAPACITY, 2002 - 2006
  • Table 1.51 BREAKDOWN OF REFRIGERATOR IN TERMS OF PRICE & ORIGIN, 2006
  • Table 1.52 REFRIGERATOR GROWTH IN TERMS OF PRODUCT STRUCTURE, FIRST HALF 2008
  • 1.8.5 Market Shares: Water Heaters
• Overall Market
  • Table 1.53 MARKET SHARE OF ELECTRIC, GAS, SOLAR WATER HEATER, FIRST NINE MONTHS 2007 & FIRST ELEVEN MONTHS 2008
  • Table 1.54 MARKET SHARE OF TOP 5 WATER HEATER BRANDS, JANUARY - SEPTEMBER 2007
  • Table 1.55 MARKET SHARE OF TOP 10 WATER HEATER BRANDS, JUNE 2008
• Gas Water Heaters
  • Table 1.56 TOP 10 GAS WATER HEATER BRANDS BY SALES VOLUME, 2007
  • Table 1.57 TOP 10 GAS WATER HEATER BRANDS BY SALES VOLUME, 2007 - 2008
  • Table 1.58 MARKET SHARE OF TOP 10 GAS WATER HEATER BRANDS, JUNE 2008
• Electric Water Heaters
  • Table 1.59 HAIER ELECTRIC WATER HEATER MARKET SHARE, 2006 - FIRST HALF 2008
  • Table 1.60 RANKING OF TOP 6 ELECTRIC WATER HEATER BRANDS, FIRST NINE MONTHS 2007
  • Table 1.61 TOP 10 ELECTRIC WATER HEATER MARKET SHARE, MAY 2008
  • Table 1.62 TOP 10 ELECTRIC WATER HEATER MARKET SHARE, JUNE 2008
• Instantaneous Water Heaters
  • Table 1.63 INSTANTANEOUS WATER HEATER MARKET SHARE OF OTLAN, 2005 - JANUARY 2007
  • 1.8.6 Market Shares: Induction Cookers
    • Table 1.64 MARKET SHARE OF TOP 10 INDUCTION COOKER BRANDS, JUNE 2008
  • 1.8.7 Market Shares: Microwave Ovens
    • Table 1.65 MARKET SHARE OF TOP 3 ELECTRIC MICROWAVE BRANDS, 1Q 2008 & FIRST FIVE MONTHS 2008
    • Table 1.66 MARKET SHARE OF TOP 6 MICROWAVE OVEN BRANDS, NOVEMBER 2007
    • Table 1.67 MARKET SHARE OF TOP 10 MICROWAVE OVEN BRANDS, JUNE 2008
  • 1.8.8 Market Shares: Electric Kettles
    • Table 1.68 MARKET SHARE OF TOP 10 ELECTRIC KETTLE BRANDS, MAY 2008
  • 1.8.9 Market Shares: Range Hoods
    • Table 1.69 MARKET SHARE OF TOP 10 RANGE HOOD BRANDS, 2005 - FIRST TEN MONTHS 2007
    • Table 1.70 MARKET SHARE OF TOP 10 RANGE HOOD BRANDS, FIRST QUARTER 2007 & FIRST QUARTER 2008
    • Table 1.71 MARKET SHARE OF TOP 10 RANGE HOOD BRANDS, MAY 2008
  • 1.8.10 Market Shares: Gas Stoves
• Band Structure
  • Table 1.72 MARKET SHARE OF TOP 10 GAS STOVE BRANDS, MAY 2008
• Price Structure
  • Table 1.73 GAS STOVE PRICE STRUCTURE, FIRST QUARTER 2007 & FIRST QUARTER 2008
• 1.9 Prices
  • 1.9.1 Prices: Retail Price Indices
    • Table 1.74 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2004 - 2007
    • Table 1.75 RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2008*
  • 1.9.2 Prices: Average Unit Prices
    • Table 1.76 AVERAGE RETAIL PRICES OF WHITE GOODS, 2002-2008
  • 1.9.3 Prices: Average Unit Price Growth
    • Table 1.77 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF WHITE GOODS, 2002-2008
  • 1.9.4 Prices: Average Regional Unit Prices
    • Table 1.78 AVERAGE RETAIL PRICES OF WHITE GOODS BY PROVINCE, 2002-2008
  • 1.9.5 Prices: Average Regional Unit Price Growth
    • Table 1.79 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF WHITE GOODS BY PROVINCE, 2002-2008
  • 1.9.6 Prices: Selected Product Prices
    • Table 1.80 RETAIL PRICES OF SELECTED FREEZERS, MARCH 2009
    • Table 1.81 RETAIL PRICES OF SELECTED SINGLE DOOR REFRIGERATORS, MARCH 2009
    • Table 1.82 RETAIL PRICES OF SELECTED TWIN DOOR REFRIGERATORS, MARCH 2009
    • Table 1.83 RETAIL PRICES OF SELECTED THREE DOOR REFRIGERATORS, MARCH 2009
    • Table 1.84 RETAIL PRICES OF SELECTED FRENCH DOOR REFRIGERATORS, MARCH 2009
    • Table 1.85 RETAIL PRICES OF SELECTED DYERS, MARCH 2009
    • Table 1.86 RETAIL PRICES OF SELECTED TOP LOADING WASHING MACHINES, MARCH 2009
    • Table 1.87 RETAIL PRICES OF SELECTED TWIN TUB WASHING MACHINES, MARCH 2009
    • Table 1.88 RETAIL PRICES OF SELECTED FRONT LOADING WASHING MACHINES, MARCH 2009
    • Table 1.89 RETAIL PRICES OF SELECTED SPLIT AIR CONDITIONERS, MARCH 2009
    • Table 1.90 RETAIL PRICES OF SELECTED FLOOR STANDING AIR CONDITIONERS, MARCH 2009
    • Table 1.91 RETAIL PRICES OF SELECTED ELECTRIC FANS, MARCH 2009
    • Table 1.92 RETAIL PRICES OF SELECTED ELECTRIC KETTLES, MARCH 2009
    • Table 1.93 RETAIL PRICES OF SELECTED HAIR DRYERS, MARCH 2009
    • Table 1.94 RETAIL PRICES OF SELECTED ELECTRIC IRONS, MARCH 2009
    • Table 1.95 RETAIL PRICES OF SELECTED ELECTRIC RICE COOKERS, MARCH 2009
    • Table 1.96 RETAIL PRICES OF SELECTED MICROWAVE OVENS, MARCH 2009
    • Table 1.97 RETAIL PRICES OF SELECTED RANGE HOODS, MARCH 2009
    • Table 1.98 RETAIL PRICES OF SELECTED GAS WATER HEATERS, MARCH 2009
    • Table 1.99 RETAIL PRICES OF SELECTED ELECTRIC WATER HEATERS, MARCH 2009
    • Table 1.100 RETAIL PRICES OF SELECTED JUICE EXTRACTORS, MARCH 2009
    • Table 1.101 RETAIL PRICES OF SELECTED WATER DISPENSERS, MARCH 2009
    • Table 1.102 RETAIL PRICES OF SELECTED INDUCTION COOKERS, MARCH 2009
    • Table 1.103 RETAIL PRICES OF SELECTED PRESSURE COOKERS, MARCH 2009
    • Table 1.104 RETAIL PRICES OF SELECTED VACUUM CLEANERS, MARCH 2009
• 1.10 Outlook
  • 1.10.1 Outlook: Forecast Trends
  • 1.10.2 Outlook: Total Market Size
    • Table 1.105 FORECAST VALUE MARKET FOR WHITE GOODS, 2009-2013
    • Table 1.106 FORECAST VOLUME MARKET FOR WHITE GOODS, 2009-2013
  • 1.10.3 Outlook: Sector Values
    • Table 1.107 FORECAST VOLUME & VALUE SALES OF WHITE GOODS BY SECTOR, 2009-2013
    • Table 1.108 FORECAST % BREAKDOWN OF WHITE GOODS VOLUME & VALUE SALES BY SECTOR, 2009-2013
    • Table 1.109 FORECAST % ANNUAL VOLUME GROWTH OF WHITE GOODS SALES BY SECTOR, 2009-2013
• 1.11 Current Issues
  • 1.11.1 Current Issues: Consolidation In The White Goods Sector
    • Table 1.110 MAJOR MERGERS & ACQUSITIONS IN WHITE GOODS SECTOR: 2004 - 2008
    • Table 1.111 SICHUAN CHANGHONG ELECTRIC CO., LTD.: PERCENTAGE SALES BY PRODUCT, 2004-2007*
    • Table 1.112 HISENSE ELECTRIC CO., LTD.: SALES BY PRODUCT CATEGORY, 2004-2007*
    • Table 1.113 KONKA GROUP CO., LTD.: REVENUE STRUCTURE, 2004-2007*
    • Table 1.114 TCL CORP.: REVENUE & GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2007*
    • Table 1.115 TCL CORP.: HOME APPLIANCE SALES VOLUME, 2004-2007
  • 1.11.2 Current Issues: Manufacturers Plunge Into Retailing
    • Table 1.116 GOME ELECTRICAL APPLIANCES HOLDING LTD.: INCOME FROM SUPPLIERS, 2Q-4Q 2004 - H1 2008
  • 1.11.3 Current Issues: Rural Appliance Rebate Program
    • Table 1.117 DURATION OF RURAL APPLIANCE REBATE SCHEME
    • Table 1.118 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV, MOBILE PHONE & AIR CONDITIONER, 2007
    • Table 1.119 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV & AIR CONDITIONER, 2006
    • Table 1.120 PER CAPITAL NET INCOME OF RURAL HOUSEHOLDS, 2006-2007
    • Table 1.121 MAXIMUM PRICE & ITEM FOR PURCHASE IN RURAL APPLIANCE REBATE SCHEME
    • Table 1.122 NUMBER OF COMPANIES AND THEIR PRODUCTS IN RURAL APPLIANCE REBATE SCHEME
    • Table 1.123 RURAL APPLIANCE REBATE SCHEME SALES IN CHONGQING, UP TO 10 MARCH 2009
    • Table 1.124 RURAL APPLIANCE REBATE SCHEME SALES IN SICHUAN, UP TO 27 SEPTEMBER 2008
    • Table 1.125 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, SHANDONG & HENAN, UP TO MAY 2008
    • Table 1.126 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, SHANDONG & HENAN, UP TO NOVEMBER 2008
    • Table 1.127 TOP THREE BRAND SHARES OF THE RURAL APPLIANCE REBATE SCHEME IN SHANDONG, UP TO 25 MAY 2008
    • Table 1.128 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE I
    • Table 1.129 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE I
    • Table 1.130 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE I
    • Table 1.131 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE I
    • Table 1.132 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE II
    • Table 1.133 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE II
    • Table 1.134 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE II
    • Table 1.135 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE II
    • Table 1.136 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE II
    • Table 1.137 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE III
    • Table 1.138 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE III
    • Table 1.139 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE III
    • Table 1.140 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE III
    • Table 1.141 RURAL APPLIANCE REBATE PROGRAM: AIR CONDITIONERS, PHASE II & III
    • Table 1.142 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE III
    • Table 1.143 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE III
    • Table 1.144 RURAL APPLIANCE REBATE PROGRAM: COMPUTERS, PHASE II & III
    • Table 1.145 RURAL APPLIANCE REBATE PROGRAM: GAS WATER HEATERS, PHASE II & III
    • Table 1.146 RURAL APPLIANCE REBATE PROGRAM: ELECTRIC WATER HEATERS, PHASE II & III
  • 1.11.4 Current Issues: Foreign Retailers Facing Dim Prospect But Not Without Hope
  • 1.11.5 Current Issues: Online Scene Promising But Small
    • Table 1.147 360BUY JINGDONG MALL: FINANCIAL RESULTS, 2004-2008
  • 1.11.6 Current Issues: Coping With Slowdown
  • 1.11.7 Current Issues: Mounting Electronic Waste
  • 1.11.8 Current Issues: Extended Producer Responsibility

2. MARKETING & DISTRIBUTION

• 2.1 Marketing & Advertising
  • 2.1.1 Marketing & Advertising: Trends
• Conventional Media Advertising
  • Table 2.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2007
• Online Advertising
  • Table 2.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2007
  • 2.1.2 Marketing & Advertising: Leading Advertised Product Categories
  • Table 2.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007
  • 2.1.3 Marketing & Advertising: Leading Advertised Brands
    • Table 2.4 TOP 10 ADVERTISING BRANDS IN CHINA, 2007
  • 2.1.4 Marketing & Advertising: Leading Advertisers
    • Table 2.5 CHINA' S TOP TEN ADVERTISERS, 2004-2006
    • Table 2.6 CHINA' S TOP TEN ADVERTISERS, 2006-2007
  • 2.1.5 Marketing & Advertising: The Prime-time Advertising Auction
    • Table 2.7 PRIME-TIME ADVERTISING AUCTION ON CHINA' S CCTV, 2000-2009
  • 2.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China
• Age & Location
  • Table 2.8 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007
• Quality Versus Image
  • Table 2.9 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007
• Local Versus Foreign
  • Table 2.10 BRAND PREFERENCES IN CHINA, 2007
• “Chameleon” Brands
  • Table 2.11 TOP CHAMELEON BRANDS IN CHINA, 2008
  • 2.1.7 Marketing and Advertising in China: Brand Equity
  • 2.1.8 Marketing & Advertising: Emerging Local Brands
    • Table 2.12 CHINA' S MOST VALUABLE BRANDS, 2007/2008
  • 2.1.9 Marketing & Advertising: Pricing Issues
    • Table 2.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
    • Table 2.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
  • 2.1.10 Marketing & Advertising: Online Sales
    • Table 2.15 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
    • Table 2.16 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
• 2.2 Consumers
  • 2.2.1 Consumer Profile: Broad Consumer Trends
  • 2.2.2 The Chinese Consumer: Urban Profile
    • Table 2.17 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
  • 2.2.3 The Chinese Consumer: Rural Profile
    • Table 2.18 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
• 2.3 Key Sales Periods
  • 2.3.1 Key Sales Periods: Overview
    • Table 2.19 ANNUAL NATIONAL HOLIDAYS
    • Table 2.20 MAJOR HOLIDAY RETAIL SALES, 2005-2009
  • 2.3.2 Seasonal Retail Trends: Consumer Electronics & White Goods
    • Graph 2.1 QUARTERLY REVENUE GROWTH OF GOME & SUNING, FIRST QUARTER 2006 - THIRD QUARTER 2008
    • Graph 2.2 QUARTERLY REVENUE OF GOME & SUNING, FIRST QUARTER 2006 - THIRD QUARTER 2008
    • Graph 2.3 QUARTERLY REVENUE GROWTH & OPERATING PROFIT MARGIN OF GOME & SUNING, FIRST QUARTER 2006 - THIRD QUARTER 2008
• 2.4 Retail Distribution of Consumer Appliances & Electronics
  • 2.4.6 Retail Distribution: Refrigerators
    • Table 2.21 SALES OF REFRIGERATORS BY CHANNEL, 2004-2007
  • 2.4.7 Retail Distribution: Air Conditioners
    • Table 2.22 SALES OF AIR CONDITIONERS BY CHANNEL, 2007
    • Table 2.23 SALES OF AIR CONDITIONERS BY CHANNEL, 2007
    • Table 2.24 FACTORS INFLUENCING WHERE TO BUY AIR CONDITIONERS, 2007
    • Table 2.25 FUTURE PREFERRED PLACE TO BUY AIR CONDITIONERS, 2007
    • Table 2.26 SALES OF AIR CONDITIONERS AT CONSUMER APPLIANCE CHAIN STORES, 2007
  • 2.4.8 Retail Distribution: Water Heaters
    • Table 2.27 SALES OF WATER HEATERS (GAS/ELECTRIC) BY CHANNEL, 2008
  • 2.4.9 Retail Distribution: Pressure Cookers & Electric Kettles
    • Table 2.28 SALES OF PRESSURE COOKERS BY CHANNEL, 2008
    • Table 2.29 SALES OF ELECTRIC KETTLES BY CHANNEL, 2007

3. SOURCES OF SUPPLY

• 3.1 Manufacturing Industry
  • 3.1.1 Manufacturing Industry: The Need for Further Consolidation
  • 3.1.2 Manufacturing Industry: The Manufacturers Versus The Retailers
  • 3.1.3 Manufacturing Industry: Narrow Profit Margins
  • 3.1.4 Manufacturing Industry: Leading Listed White Goods Turnover
    • Table 3.1 KEY PRODUCTS OF LISTED WHITE GOODS MAKERS
    • Table 3.2 TOP 14 LISTED WHITE GOODS BY TURNOVER, 2005-2007
    • Table 3.4 TOP 14 LISTED WHITE GOODS BY TURNOVER GROWTH, 2005-2007
  • 3.1.5 Manufacturing Industry: Leading Listed White Goods Net Profit
    • Table 3.5 TOP 14 LISTED WHITE GOODS BY NET PROFIT, 2005-2007
    • Table 3.6 TOP 14 LISTED WHITE GOODS BY NET PROFIT GROWTH, 2005-2007
    • Table 3.7 TOP 14 LISTED WHITE GOODS BY NET PROFIT MARGIN, 2005-2007
• 3.2 Laundry Machine Industry
  • 3.2.1 Laundry Machine Industry: Manufacturers & Revenue
    • Table 3.8 TOTAL NUMBER OF LAUNDRY MACHINE MANUFACTURERS AGAINST INDUSTRY REVENUES, 1998-2007
  • 3.2.2 Laundry Machine Industry: Revenue & Profit
    • Table 3.9 LAUNDRY MACHINE INDUSTRY REVENUE & PROFIT COMPARED, 1998-2007
  • 3.2.3 Laundry Machine Industry: Productivity
    • Table 3.10 LAUNDRY MACHINE INDUSTRY OUTPUT & REVENUE AND PROFIT PER UNIT COMPARED, 1998-2007
• 3.3 Refrigerator & Freezer Industry
  • 3.3.1 Refrigerator & Freezer Industry: Manufacturers & Revenue
    • Table 3.11 TOTAL NUMBER OF REFRIGERATOR & FREEZER MANUFACTURERS AGAINST INDUSTRY REVENUES, 1998-2007
  • 3.3.2 Refrigerator & Freezer Industry: Revenue & Profit
    • Table 3.12 REFRIGERATOR & FREEZER INDUSTRY REVENUE & PROFIT COMPARED, 1998-2007
  • 3.3.3 Refrigerator & Freezer Industry: Productivity
    • Table 3.13 REFRIGERATOR & FREEZER INDUSTRY OUTPUT & REVENUE AND PROFIT PER UNIT COMPARED, 1998-2007
• 3.4 Electric Fan Industry
  • 3.4.1 Electric Fan Industry: Manufacturers & Revenue
    • Table 3.14 TOTAL NUMBER OF ELECTRIC FAN MANUFACTURERS AGAINST INDUSTRY REVENUES, 1998-2007
  • 3.4.2 Electric Fan Industry: Revenue & Profit
    • Table 3.15 ELECTRIC FAN INDUSTRY REVENUE & PROFIT COMPARED, 1998-2007
  • 3.4.3 Electric Fan Industry: Productivity
    • Table 3.16 ELECTRIC FAN INDUSTRY OUTPUT & REVENUE AND PROFIT PER UNIT COMPARED, 1998-2007
• 3.5 Air Conditioner Industry
  • 3.5.1 Air Conditioner Industry: Manufacturers & Revenue
    • Table 3.17 TOTAL NUMBER OF AIR CONDITIONER MANUFACTURERS AGAINST INDUSTRY REVENUES, 1998-2007
  • 3.5.2 Air Conditioner Industry: Revenue & Profit
    • Table 3.18 AIR CONDITIONER INDUSTRY REVENUE & PROFIT COMPARED, 1998-2007
  • 3.5.3 Air Conditioner Industry: Productivity
    • Table 3.19 AIR CONDITIONER INDUSTRY OUTPUT & REVENUE AND PROFIT PER UNIT COMPARED, 1998-2007
• 3.6 Production
  • Table 3.20 VOLUME PRODUCTION OUTPUT OF WHITE GOODS BY SECTOR, 2002-2008
  • Table 3.21 VALUE PRODUCTION OUTPUT OF WHITE GOODS BY SECTOR, 2002-2008
• 3.7 Exports
  • Table 3.22 VOLUME EXPORTS OF WHITE GOODS BY SECTOR, 2001-2007
  • Table 3.23 VOLUME EXPORTS % OF DOMESTIC WHITE GOODS PRODUCTION BY SECTOR, 2001-2007
• 3.8 Imports

4. SWOT ANALYSIS

• 4.1 Strengths
• 4.2 Weaknesses
• 4.3 Opportunities
• 4.4 Threats

5. COMPANY PROFILES

• 5.1 Gree Electric Appliances Inc. of Zhuhai
  • 5.1.1 Gree Electric Appliances: Company Details
  • 5.1.2 Gree Electric Appliances: Company Background
    • Table 5.1 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: TOP 10 SHAREHOLDERS, END OF 2006 - END OF FIRST HALF 2008
    • Table 5.2 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN, 2004 - FIRST HALF 2008
    • Table 5.3 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: SUBSIDIARIES, FIRST HALF 2008
    • Table 5.4 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: BREAKDOWN OF REVENUE BY REGION, 2004 - FIRST HALF 2008
  • 8.1.2 Gree Electric Appliances: Financial Results
    • Table 5.5 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: FINANCIAL RESULTS, 2004 - 2006*
    • Table 5.6 GREE ELECTRIC APPLIANCES INC. OF ZHUHAI: FINANCIAL RESULTS, 2006 - FIRST HALF 2008*
• 5.2 Haier Group Corp.
  • 5.2.1 Haier: Company Details
  • 5.2.2 Haier Group: Company Background
  • 5.2.3 Haier Group: Qingdao Haier Co., Ltd.
    • Table 5.7 QINGDAO HAIER CO., LTD.: TOP 10 SHAREHOLDERS, END OF FIRST HALF 2008
    • Table 5.8 QINGDAO HAIER CO., LTD.: MARKET SHARE OF REFRIGERATORS, FREEZERS & AIR CONDITIONERS, 2005 - FIRST HALF 2008
    • Table 5.9 QINGDAO HAIER CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN BY KEY PRODUCTS, 2004 - FIRST HALF 2008
    • Table 5.10 QINGDAO HAIER CO., LTD.: REVENUE BY REGION, 2004 - FIRST HALF 2008
  • 5.2.4 Haier Group: Qingdao Haier Financial Results
    • Table 5.11 QINGDAO HAIER CO., LTD.: FINANCIAL RESULTS, 2004 - 2006*
    • Table 5.12 QINGDAO HAIER CO., LTD.: FINANCIAL RESULTS, 2006 - FIRST HALF 2008*
  • 5.2.5 Haier Group: Haier Electronics Group Co., Ltd.
    • Table 5.13 HAIER ELECTRONICS GROUP CO., LTD: WASHING MACHINE & WATER HEATER MARKET SHARE, 2003 - FIRST HALF 2008
    • Table 5.14 HAIER ELECTRONICS GROUP CO., LTD: SUBSIDIARIES, 2007
    • Table 5.15 HAIER ELECTRONICS GROUP CO., LTD: BREAKDOWN OF WASHING MACHINE SALES, 2006 - FIRST HALF 2008
    • Table 5.16 HAIER ELECTRONICS GROUP CO., LTD.: REVENUE, REVENUE SHARE & RESULTS BY PRODUCT SEGMENTS, 2004 - FIRST HALF 2008
  • 5.2.6 Haier Group: Haier Electronics Group Financial Results
    • Table 5.17 HAIER ELECTRONICS GROUP CO., LTD.: FINANCIAL RESULTS, 2004 - FIRST HALF 2008*
    • Table 5.18 HAIER ELECTRONICS GROUP CO., LTD: GEARING RATIO & CURRENT RATIO, 2005 - 2007
• 5.3 Hefei Meiling Co., Ltd.
  • 5.3.1 Hefei Meiling: Company Details
  • 5.3.2 Hefei Meiling: Company Background
    • Table 5.19 HEFEI MEILING CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2005 - END OF FIRST HALF 2008
    • Table 5.20 HEFEI MEILING CO., LTD.: SUBSIDIARIES, FIRST HALF 2008
    • Table 5.21 HEFEI MEILING CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN BY KEY PRODUCTS, 2004 - FIRST HALF 2008
    • Table 5.22 HEFEI MEILING CO., LTD.: REVENUE & GROSS PROFIT MARGIN FOR EXPORTS & DOMESTIC SALES, 2004 - FIRST HALF 2008
  • 5.3.3 Hefei Meiling: Financial Results
    • Table 5.23 HEFEI MEILING CO., LTD.: FINANCIAL RESULTS, 2004 - 2006*
    • Table 5.24 HEFEI MEILING CO., LTD.: FINANCIAL RESULTS, 2006 - FIRST HALF 2008*
• 5.4 Hisense Kelon Electrical Holdings Co., Ltd.
  • 5.4.1 Hisense Kelon Electrical Holdings: Company Details
  • 5.4.2 Hisense Kelon Electrical Holdings: Company Background
    • Table 5.25 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2005 - END OF FIRST HALF 2008
    • Table 5.26 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN, 2004 - FIRST HALF 2008
    • Table 5.27 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: BREAKDOWN OF REVENUE BY REGION, 2004 - FIRST HALF 2008
    • Table 5.28 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: SUBSIDIARIES, FIRST HALF 2008
    • 5.4.3 Hisense Kelon Electrical Holdings: Financial Results
    • Table 5.29 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: FINANCIAL RESULTS, 2004 - 2006*
    • Table 5.30 HISENSE KELON ELECTRICAL HOLDINGS CO., LTD.: FINANCIAL RESULTS, 2006 - FIRST HALF 2008*
• 5.5 Midea Group Co., Ltd.
  • 5.5.1 Midea Group: Company Details
  • 5.5.2 Midea Group: Company Background
  • 5.5.3 Midea Group: GD Midea Holding Co., Ltd.
• GD Midea Holding: Company Details
• GD Midea Holding: Company Background
  • Table 5.31 GD MIDEA HOLDING CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2006 - END OF FIRST HALF 2008
  • Table 5.32 GD MIDEA HOLDING CO., LTD.: MARKET SHARE, 2007 - FIRST HALF 2008*
  • Table 5.33 GD MIDEA HOLDING CO., LTD.: REVENUE BREAKDOWN, 2004 - FIRST HALF 2008*
  • Table 5.34 GD MIDEA HOLDING CO., LTD.: REVENUE BREAKDOWN, 2006
  • Table 5.35 GD MIDEA HOLDING CO., LTD.: REVENUE BY REGION, 2004 - FIRST HALF 2008
  • Table 5.36 GD MIDEA HOLDING CO., LTD.: SUBSIDIARIES, FIRST HALF 2008
• GD Midea Holding: Financial Results
  • Table 5.37 GD MIDEA HOLDING CO., LTD.: FINANCIAL RESULTS, 2004 - 2006*
  • Table 5.38 GD MIDEA HOLDING CO., LTD.: FINANCIAL RESULTS, 2006 - FIRST HALF 2008*
  • Table 5.39 GD MIDEA HOLDING CO., LTD.: INVENTORY TURNOVER RATIO & ACCOUNTS RECEIVABLE TURNOVER RATIO, 2003 - FIRST HALF 2008
• 5.6 Qingdao Aucma Co., Ltd.
  • 5.6.1 Qingdao Aucma: Company Details
  • 5.6.2 Qingdao Aucma: Company Background
    • Table 5.40 QINGDAO AUCMA CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2006 - END OF FIRST HALF 2008
    • Table 5.41 QINGDAO AUCMA CO., LTD.: REVENUE BY REGION, 2004 - FIRST HALF 2008
    • Table 5.42 QINGDAO AUCMA CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN BY KEY PRODUCTS, 2005 - FIRST HALF 2008
  • 5.6.3 Qingdao Aucma: Financial Results
    • Table 5.43 QINGDAO AUCMA CO., LTD.: FINANCIAL RESULTS, 2004 - 2006*
    • Table 5.44 QINGDAO AUCMA CO., LTD.: FINANCIAL RESULTS, 2006 - FIRST HALF 2008*
• 5.7 Wuxi Little Swan Co., Ltd.
  • 5.7.1 Wuxi Little Swan: Company Details
  • 5.7.2 Wuxi Little Swan: Company Background
    • Table 5.45 WUXI LITTLE SWAN CO., LTD.: SALES VOLUME, 2000 - 2005
    • Table 5.46 WUXI LITTLE SWAN CO., LTD.: MARKET SHARE, 2007 - FIRST HALF 2008
    • Table 5.47 WUXI LITTLE SWAN CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2006 - END OF FIRST HALF 2008
    • Table 5.48 WUXI LITTLE SWAN CO., LTD.: SUBSIDIARIES, FIRST HALF 2008
    • Table 5.49 WUXI LITTLE SWAN CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN BY KEY PRODUCTS, 2004 - 2007
    • Table 5.50 WUXI LITTLE SWAN CO., LTD.: REVENUE BY REGION, 2004 - FIRST HALF 2008
  • 5.7.3 Wuxi Little Swan: Financial Results
    • Table 5.51 WUXI LITTLE SWAN CO., LTD.: FINANCIAL RESULTS, 2004 - 2006*
    • Table 5.52 WUXI LITTLE SWAN CO., LTD.: FINANCIAL RESULTS, 2006 - FIRST HALF 2008*
• 5.8 Zhejiang Supor Co., Ltd.
  • 5.8.1 Zhejiang Supor: Company Details
  • 5.8.2 Zhejiang Supor: Company Background
    • Table 5.53 ZHEJIANG SUPOR CO., LTD.: TOP 10 SHAREHOLDERS, END OF 2006 - END OF FIRST HALF 2008
    • Table 5.54 ZHEJIANG SUPOR CO., LTD.: BREAKDOWN OF REVENUE & GROSS PROFIT MARGIN BY KEY PRODUCTS, 2004 - FIRST HALF 2008
    • Table 5.55 ZHEJIANG SUPOR CO., LTD.: REVENUE & GROSS PROFIT MARGIN BY KEY SEGMENTS, 2004 - FIRST HALF 2008
    • Table 5.56 ZHEJIANG SUPOR CO., LTD.: REVENUE & GROSS PROFIT MARGIN BY REGION, 2004 - FIRST HALF 2008
    • Table 5.57 ZHEJIANG SUPOR CO., LTD: TOP FIVE CUSTOMERS & SUPPLIERS, 2005 - 2007
  • 5.8.3 Zhejiang Supor: Financial Results
    • Table 5.58 ZHEJIANG SUPOR CO., LTD.: FINANCIAL RESULTS, 2004 - 2006*
    • Table 5.59 ZHEJIANG SUPOR CO., LTD.: FINANCIAL RESULTS, 2006 - FIRST HALF 2008*
• 5.9 Zhongshan Vatti Gas Appliance Stock Co., Ltd.
  • 5.9.1 Vatti Gas Appliance: Company Details
  • 5.9.2 Vatti Gas Appliance: Company Background
    • Table 5.60 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD.: MARKET SHARE, 2004 - 2007
    • Table 5.61 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., Ltd.: TOP 10 SHAREHOLDERS, END OF 2007 - END OF FIRST HALF 2008
    • Table 5.62 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD.: BREAKDOWN OF GROSS PROFIT & GROSS PROFIT MARGIN, 2004 - FIRST HALF 2008
    • Table 5.63 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD.: SALES THROUGH APPLIANCE & CONSUMER ELECTRONIC CHAIN STORES, 2006 - 2007
    • Table 5.64 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD: TOP FIVE CUSTOMERS & SUPPLIERS, 2004 - 2007
  • 5.9.3 Vatti Gas Appliance: Financial Results
    • Table 5.65 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD.: FINANCIAL RESULTS, 2004 - 2006*
    • Table 5.66 ZHONGSHAN VATTI GAS APPLIANCE STOCK CO., LTD.: FINANCIAL RESULTS, 2006 - FIRST HALF 2008*

6. CONTACTS

• 6.1 Trade Organisations
  • 6.1.1 China Chain Stores & Franchising Association
  • 6.1.2 China Electronic Chamber of Commerce
  • 6.1.3 China Household Electrical Appliances Association
  • 6.1.4 China National Household Electric Appliances Service Association
• 6.2 Government Departments
  • 6.2.1 Ministry of Commerce (MOFCOM)
  • 6.2.2 Ministry of Industry & Information Technology (MIIT)
  • 6.2.3 Ministry of Science & Technology (MOST)
  • 6.2.4 State Administration of Radio, Film & Television (SARFT)

7. RELEVANT EXHIBITIONS & TRADE FAIRS

• 7.1 China Electronics Fair (Shenzhen)
• 7.2 China International Exhibition of Pro-Audio, Light, AV, Music & Technology
• 7.3 Shanghai International Audio & Visual Exhibition
• 7.4 China International Consumer Electronics Fair (SINOCES)
• 7.5 China Electronics Fair (Chengdu)
• 7.6 China Hi-Tech Fair
• 7.7 China Shunde International Exposition for Household Electrical Appliances
• 7.8 International Computer Communication & Consumer Electronic Products
• 7.9 China Electronics Fair (Shanghai)

APPENDIX: MARKET BACKGROUND

• A.1 Fast Facts
• A.2 Regions of China
  • Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
• A.3 Demographics
  • A.3.1 Demographics: Total Population
    • Table A.1 TOTAL POPULATION, 2002 - 2008
  • A.3.2 Demographics: Population by Location
    • Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2002 - 2008
    • Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2002 - 2008
  • A.3.3 Demographics: Population by Province
    • Table A.4 POPULATION BY PROVINCE, 2002 - 2008
  • A.3.4 Demographics: Population Density by Province
    • Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008
  • A.3.5 Demographics: Population Concentration
    • Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2008
  • A.3.6 Demographics: Population by Gender
    • Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2002 - 2008
  • A.3.7 Demographics: Population by Age Group
    • Table A.7 POPULATION BY AGE GROUP, 2002 - 2008
    • Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2002 - 2008
• A.4 Consumer Attitudes
  • A.4.1 Consumer Attitudes: Overview
  • A.4.2 Consumer Attitudes: Response to Political Change
  • A.4.2 Consumer Attitudes: Response to Economic Change
  • A.4.3 Consumer Attitudes: Changes in Lifestyle
    • Livelihood
    • Individual loans
    • Housing
    • Possessions
    • Travel
    • Entertainment
    • Health and Fitness
    • Purchasing Influences
    • Taboos
• A.5 Consumer Wealth
  • A.5.1 Consumer Wealth: GDP and Cost of Living
• China' s New Middle Class
  • Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
  • Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS,2005/2010/2015
  • Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
• Confident Shoppers
  • Table A.12 GDP AND COST OF LIVING INDEX, 2002 - 2008
  • A.5.2 Consumer Wealth: Provincial GDP
    • Table A.13 GDP BY PROVINCE, 2002 - 2008
  • A.5.3 Consumer Wealth: GDP Growth by Province
    • Table A.14 GDP GROWTH BY PROVINCE, 2002 - 2008
  • A.5.4 Consumer Wealth: GDP Per Capita by Province
    • Table A.15 PER CAPITA GDP BY PROVINCE, 2002 - 2008
  • A.5.5 Consumer Wealth: Concentration of Wealth by Province
    • Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2008
  • A.5.6 Consumer Wealth: The Major Cities
    • Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007
• A.6 Households
  • A.6.1 Households: Overview of Household Conditions
  • A.6.2 Households: Total Households by Size
    • Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2002 - 2008
  • A.6.3 Households: Total households by Urban/Rural Split
    • Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2002 - 2008
  • A.6.4 Households: Income Earners Per Household
    • Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2002 - 2008
• A.7 Employment
  • A.7.1 Employment: Number of Workers by Sector
    • Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002 - 2008
  • A.7.2 Employment: Growth by Sector
    • Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002 - 2008
  • A.7.3 Employment: Number of Workers by Gender
    • Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002 - 2008
  • A.7.3 Employment: Number of Workers by Habitation
    • Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002 - 2008
  • A.7.4 Employment: Urban Unemployment
    • Table A.24 URBAN UNEMPLOYMENT RATES, 2002 - 2008
• A.8 Consumer Income
  • A.8.1 Consumer Income: Average Incomes by Sector
    • Table A.25 AVERAGE INCOMES BY SECTOR, 2001 - 2007
  • A.8.2 Consumer Income: Growth by Sector
    • Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001 - 2007
  • A.8.3 Consumer Income: Average Incomes by Region
    • Table A.27 AVERAGE INCOMES BY REGION, 2001 - 2007
  • A.8.4 Consumer Income: Growth by Region
    • Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001 - 2007
• A.9 Consumer Market
  • A.9.1 Consumer Market: Spending Trends
    • Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2008*
  • A.9.2 Consumer Market: Per Capita Consumer Expenditure
    • Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2008*
  • A.9.3 Consumer Market: Retail Sales and Consumer Spending
    • Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2002 - 2008
  • A.9.4 Consumer Market: Urban Income and Spending Compared
    • Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002 - 2008
• A.10 Exchange Rates
  • A.10.1 Exchange Rates: China
    • Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001 - 2008
  • A.10.2 Exchange Rates: Hong Kong
    • Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001 - 2008