Abstract
REPORT COVERAGE
This report covers the market for fresh fruit & vegetables in the People' s
Republic of China, including the following sectors:
- Non-root vegetables: Artichokes; Asparagus; Aubergines; Avocados; Beans
(green); Broad beans; Cabbages; Castor Beans; Cauliflower & broccoli;
Chick-Peas; Chillies & peppers; Cucumbers & gherkins; Garlic; Green corn
(maize); Leeks & other allium vegetables; Lettuce & chicory; Mushrooms &
truffles; Olives; Onions & shallots; Peas; Pulses (other); Pumpkins, squash &
gourds; Spinach; Soy beans; String beans; Sugar Cane; Vegetables fresh (other).
- Dry vegetables: Beans; Chillies & peppers; Onions; Peas.
- Root vegetables: Carrots & turnips; Cassava; Potatoes; Roots & tubers
(other); Sweet potatoes; Taro; Yams.
- Fruits: Apples; Apricots; Bananas; Berries (other); Blueberries;
Cantaloupes & other melons; Cherries; Citrus fruit (other); Coconuts;
Cranberries; Dates; Figs; Fruit fresh (other); Grapefruit & pomelos; Grapes;
Kiwi fruit; Lemons & limes; Mangoes, mangosteens & guavas; Oranges;
Tangerines, mandarins, clemantines & satsumas; Papayas; Peaches & nectarines;
Pears; Persimmons; Pineapples; Plums & sloes; Raspberries; Strawberries;
Tomatoes; Watermelons.
- Nuts & seeds: Almonds; Brazil nuts; Cashew nuts; Chestnuts; Groundnuts
(peanuts); Hazelnuts; Lentils; Melonseed; Pistachios; Sesame seed; Sunflower
seed; Walnuts
KEY REPORT FEATURES
This recently updated report includes:
- An overview of China' s total food market with sales statistics up to 2008;
- Total fruit & vegetables market value & volume, including broad sector
breakdown, up to 2008;
- Sectoral market value and volume by produce type, up to 2008;
- Value provincial and urban/rural breakdown, up to 2008;
- Channel share analysis of fruit & vegetables consumption in 2008;
- Retail pricing trends for fruit & vegetables by province up to 2008;
- Price checks for fruit & vegetables, April 2009;
- Volume & value forecast total fruit & vegetables market in China up to
2013;
- Statistical analysis of China' s advertising, marketing and consumer trends;
- Key manufacturer profiles;
- Key contacts & trade events;
- Overview of China' s demographics and macroeconomics.
Executive Summary
China' s total retail fresh fruit and vegetables market grew by 144.9% between
2002 and 2008 to reach a total value of RMB236.69bn (US$34.68bn) in current
terms.
This compares with a total population growth of 6.36% over the same period,
meaning that per capita spending on fruits and vegetables in constant 2001
prices has increased significantly. Indeed, per capita retail sales during the
2001 to 2008 period increased by 116.45%, from RMB142.7 in 2008 (US$20.9).
Robust economic growth and a subsequent climb in consumer incomes have created
greater demand for more and better-quality food products, or at least food
that is not tainted with harmful additives, which has meant certifiably clean
produce can demand higher prices. As a consequence, sales of fruit and
vegetables have remained stable within total retail food sales, in volume
terms, thanks to prices remaining strong while demand has also risen.
Leading supermarket chains are now becoming directly involved in the
production of fresh produce, including fruits and vegetables, for sale in
their stores. The leading grocery chains had been directly sourcing their
local fresh produce for a long time. But, supply problems, quality problems,
the use of pesticides, trades of heavy metals, etc. have continued to make
sourcing local fruit and vegetables difficult.
So retailers, such as Carrefour and Wal-Mart, have been investing a lot of
time in working with farmer-suppliers to overcome these problems, improve
production methods, rid the production cycle of contaminants, support viable
cooperatives that can manage land, grow crops and supply quality produce more
efficiently.
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