Abstract
Brazil' s exports of processed fruits were US$2.2 billion in 2008, however,
when excluding citrus - FCOJ - this value falls to a meagre US$184 million.
Although non-citrus export revenues have been increasing 14% each year since
2004, Brazil is perceived as a second tier player, behind such countries as
Colombia, Ecuador and India. Furthermore, a good proportion - 32% - of
processed fruit exports are common lines including grape, apple and pineapple.
Just over two thirds of total processed fruit exports can be considered
tropical, semitropical or super fruit lines.
The super fruits category in Brazil is currently processing some 10 super
fruits. Among them are acai, acerola, cupuassu and camu camu. The greater
proportion of these processed fruits is consumed in the domestic market,
however, exports have begun to soar over the past five years as a result of
successful marketing campaigns in USA and Europe.
The Brazilian fruit processing industry sold an estimated US$3.8 billion in
2008. Excluding the citrus industry, revenue amounted to US$1.7 billion, of
which 93% referred to fruit juices and pulp. Only 7% of the total market
refers to other processed fruits which include fruit pastes, canned fruits,
jams and jellies, and dried fruits.
This important new study, researched and written by Agra FNP, looks at the
business opportunities in processed fruits in Brazil and reports on tropical
and semi-tropical processed fruit lines. With export revenues increasing 14%
over the past five years, are there sufficient and sustainable amounts of
processed fruit to market?
A unique study of the Brazilian processed fruits industry and its prospects for global growth
- World production data on fruits
- Supply of select fruits in Brazil
- Fruit output per region and state
- Top ten fruit processing company profiles
- Breakdown of current beverage market
- Other processed fruit segments
- Domestic market outlets
- Current exports by volume, value and market share
- Major exporting company profiles
- Current imports by volume, value and market share
- Trade balance
Some of the key questions answered in this study:
- Are there sufficient and sustainable amounts of processed fruits to market?
- What processed super fruits are currently being exported?
- What companies are the major exporters?
- Who are the major importing companies?
- Where are the fruits, fruit juices and pulps being produced in Brazil?
- What are the prevailing prices of exported processed fruit lines?
- Are there investment opportunities in these markets?
- What are the general trends in the processed fruit segment in Brazil?
- What are the major barriers?
More key questions answered in this study:
- What are the agricultural production costs of the main fruits produced in
Brazil?
- What are the prospects for super fruits?
- What processed fruit lines does Brazil import?
- What is the production and outlet flow of fruits for fresh versus
processed?
- What other beverages do processed fruit juices compete with in Brazil?
- What government sponsored programmes exist to stimulate fruit production
in Brazil?
- What approaches exist for investing in the fruit processing sector in
Brazil?
Who should read this study?
- Fresh and processed fruit traders and importers
- Soft drink bottlers
- Fruit juice blenders
- Companies actively producing or developing food and beverage products with
natural flavours, trendy approaches and healthy themes
- Equipment suppliers
- Packaging suppliers
- Supermarket chains
- Health stores
- Specialty retail outlets
- Consultants and researchers
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