GARDEN LEISURE MARKET - UK 2009-2013

Table of Contents

1. INTRODUCTION 6

2. SUMMARY AND FUTURE PROSPECTS 7

• 2.1 SUMMARY 7
• 2.2 FUTURE PROSPECTS 8
  • 2.2.1 Overall Market 8
  • 2.2.2 Garden Furniture 9
  • 2.2.3 Barbecues 10
  • 2.2.4 Accessories 11

3. ECONOMIC ENVIRONMENT 12

• 3.1 GDP 12
• 3.2 INFLATION & INTEREST RATES 13
• 3.3 UNEMPLOYMENT 14
• 3.4 HOUSEHOLD CONSUMPTION 14
• 3.5 HOUSING & CONSTRUCTION 15
• 3.6 STERLING 17
• 3.7 POPULATION PROFILE 18
• 3.8 CONCLUSIONS 19

4. MARKET OVERVIEW 20

• 4.1 THE OVERALL GARDEN PRODUCTS MARKET 20
• 4.2 THE GARDEN LEISURE MARKET 21

5. GARDEN FURNITURE 26

• 5.1 DEFINITION 26
• 5.2 MARKET SIZE AND HISTORY 26
• 5.3 HOUSEHOLD PENETRATION 30
• 5.4 MATERIAL MIX 30
  • 5.4.1 Wood Furniture 32
  • 5.4.2 Metal Furniture 32
  • 5.4.3 Plastic/Resin Furniture 33
  • 5.4.4 Combined Material Furniture 34
  • 5.4.5 Garden Furniture Suppliers 34
• 5.5 PRODUCT MIX 36
• 5.6 SEASONALITY 38
• 5.7 SUPPLY STRUCTURE 39
  • 5.7.1 Overall 39
  • 5.7.2 Key Suppliers 40

6. BARBECUES 44

• 6.1 DEFINITION 44
• 6.2 MARKET SIZE 44
• 6.3 PRODUCT MIX 46
  • 6.3.1 Charcoal Barbecues 47
  • 6.3.2 Gas Barbecues 48
  • 6.3.3 Other Barbecues 49
• 6.4 HOUSEHOLD PENETRATION 49
• 6.5 SEASONALITY 51
• 6.6 SUPPLY STRUCTURE 52

7. ACCESSORIES MARKET 55

• 7.1 DEFINITION 55
• 7.2 OVERALL MARKET SIZE 55
• 7.3 BARBECUE/PATIO HEATER FUELS 56
  • 7.3.1 Current Situation 56
  • 7.3.2 Key Suppliers 57
• 7.4 BARBECUE ACCESSORIES 57
  • 7.4.1 Current Situation 57
• 7.5 PATIO HEATERS 58
  • 7.5.1 Market Size and Current Situation 58
  • 7.5.2 Electric Patio Heaters 59
  • 7.5.3 Chimeneas 59
• 7.6 FUTURE PROSPECTS 60
  • 7.6.1 Fuel 60
  • 7.6.2 Accessories 60
  • 7.6.3 Patio heaters/chimeneas 60

8. DISTRIBUTION 61

• 8.1 DISTRIBUTION STRUCTURE 61
• 8.2 CHANNEL SHARE 62
• 8.3 DIY MULTIPLES 63
• 8.4 GARDEN CENTRES 65
• 8.5 INTERNET SUPPLIERS AND E-SHOPPING. 68
• 8.6 CATALOGUE STORES AND MAIL ORDER 68
  • 8.6.1 Catalogue Stores 69
  • 8.6.2 Mail Order 69
• 8.7 DEPARTMENT STORES AND VARIETY STORES. 69
• 8.8 HIGH STREET CHAINS AND HARDWARE STORES. 70
• 8.9 OTHERS. 71

TABLES AND CHARTS

• TABLE 1 UK MARKET FOR GARDEN LEISURE 2003-2013 (£M RSP) 7
• CHART 2 INTEREST RATES AND INFLATION (CPI) FROM 1992-2013 13
• CHART 3 PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2013 15
• TABLE 4 EXCHANGE RATE FLUCTUATIONS 2002-2009 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
• CHART 5 AGE DISTRIBUTION OF THE RESIDENT UK POPULATION 2001 CENSUS (' 000) 18
• TABLE 6 DISTRIBUTION OF GARDEN PRODUCTS BY SECTOR - BY VALUE (£M RSP) - 2007 21
• TABLE 7 UK GARDEN LEISURE MARKET 2003-2013 (£M RSP) 22
• CHART 8 UK MARKET FOR GARDEN LEISURE 2008 - VALUE MIX BY PRODUCT TYPE (FURNITURE, BBQS, ACCESSORIES) 24
• TABLE 9 UK DOMESTIC GARDEN FURNITURE MARKET 2003-2013 (£M RSP) 27
• CHART 10 GARDEN FURNITURE MARKET BY MATERIAL BY VALUE - METAL, WOOD, PLASTIC/RESIN - 2005-2009 31
• TABLE 11 KEY GARDEN FURNITURE COMPANIES AND MATERIALS USED 35
• TABLE 12 GARDEN FURNITURE PRODUCT MIX 2003, 2006, 2009 - TABLES, CHAIRS, SETS, BENCHES, HAMMOCKS ETC - % BY VALUE 36
• CHART 13 UK SEASONALITY OF GARDEN FURNITURE SALES - % MIX BY MONTH JANUARY TO DECEMBER 39
• TABLE 14 SUPPLIER MARKET SHARES - UK DOMESTIC GARDEN FURNITURE MARKET 2008 40
• TABLE 15 UK BARBECUE MARKET VOLUME & VALUE 2003-2013 44
• TABLE 16 PRODUCT MIX OF BARBECUES (CHARCOAL, GAS, OTHERS) UK 2009 46
• CHART 17 UK PRODUCT MIX OF BARBECUES - BY VALUE 1995-2009 47
• CHART 18 UK HOUSEHOLD PENETRATION OF BARBECUES 1986-2008 50
• CHART 19 SEASONALITY OF BARBECUE SALES TO CONSUMERS - % MIX BY QUARTER 51
• TABLE 20 UK BARBECUE SUPPLIERS MARKET SHARE 2008 52
• TABLE 21 UK GARDEN LEISURE ACCESSORY MARKET 2003-2013 (£M RSP) - FUEL, ACCESSORIES, OUTDOOR HEATERS 55
• CHART 22 GARDEN LEISURE DISTRIBUTION CHANNELS 62
• TABLE 23 UK DISTRIBUTION CHANNEL SHARES FOR GARDEN LEISURE PRODUCTS 2009 - % BY VALUE 63
• CHART 24 GARDEN & LEISURE PRODUCTS MARKET SHARE BY MAJOR MULTIPLE 2007 64