Abstract
AMA Research have published a report on "Bathroom & Shower Products" focusing
specifically on The Housebuilding Market. The report reviews developments in the new housing market
and is based on a primary research programme of interviews with housebuilders throughout the UK.
Key areas included in the report:-
- Detailed Assessment Of The Housebuilding Market - housing starts & completions, analysis by
sector (private/public), forecasts of future trends.
- Bathroom & Shower Products in New Build - products covered include baths, sanitaryware,
shower controls, enclosures, screens, trays & brassware. Analysis includes overall market size,
analysis by product, relative importance of new build by product, growth of en-suites and downstairs
cloakrooms in new build.
- Buying & Specification Process - review of factors influencing choice of product, major
influences on decision, source of supply, responsibility for purchasing and installation.
- Database of the top UK Housebuilders - optional listing includes about 650 Head and Regional
offices. Available at an additional charge.
The report provides a comprehensive review of developments in the new housing market for bathroom
and shower products. The overall housing market has continued to evolve throughout the last decade
with substantial changes to the mix between public and private sectors, the size and style of
dwellings and specifications levels for new build housing.
In 2004, the new build sector for bathroom products was estimated to be worth approximately 16%
of the total bathroom and shower products sectors, with an approximate value of ｣151 million.
In recent years, the sector has benefited from an increased incidence of en-suite and downstairs
cloakroom installations and a 2% increase on completions between 2003-04. | 
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