Abstract
INTRODUCTION and OVERVIEW
AMA Research have published the Ninth Edition of the“Domestic Kitchen
Furniture Market - UK 2008-12 ” report. This report incorporates
original input and primary research and represents an up-to-date and
comprehensive review of the kitchen furniture market.
Product sectors covered in the report are:
- KITCHEN FURNITURE
- SINKS
- WORKTOPS
The UK kitchen furniture market is a mature sector, with overall market value
experiencing a decline in 2008, following a significant slow down in the
housing market and lower levels of consumer confidence. The report forecasts
the effects on the market for 2008 and projects views on development over the
subsequent 4 years through to the Olympics year, 2012.
Of particular interest:
- The shift towards professional installation in line with the
‘get Someone In' trend. Can this trend be sustained in the face
of deteriorating consumer confidence?
- The changing role of the kitchen, providing a functional area for
cooking, and a place for socialising, entertaining, relaxing etc.
- Improvements in materials and design, providing a wider choice of
work surfaces, sinks and accessories in particular.
- Greater consumer awareness of products and fashion trends within
the industry, the growth of the Internet as a specification and
purchasing tool.
Key areas covered in the report include:
THE MARKET
- Total Kitchen Furniture Market - market background, product mix by
value.
- Furniture, Worktops and Sinks Market - historical market
development, analysis of market size by value 2002-2012.
- Factors influencing Market Development - house building, economic
situation and house price inflation, consumer confidence, growing influence of
design/style changes, population mix changes, increases in the number of
second/third time buyers, etc.
- Imports and Exports - developments in import and export levels
2000-2007, factors influencing the level of imports and the changes in exports.
- Fitted Kitchen Furniture Ownership - changes in ownership levels
2007, factors influencing current and future ownership levels e.g. new house
building, choice of products now available, public housing.
- Kitchen Appliances - annual value sales by built-in and free
standing products, mix by type of appliance, influence of appliance sales in
fitted kitchen furniture market.
PRODUCTS
- Trends in Design/Materials in Kitchen Furniture - High proportion
of modern and contemporary designs, greater consumer awareness; emphasis on
performance and benefits, quality and features, trends in colours and
finishes, long term trends in styles and designs, etc.
- Flat-Pack/Rigid Units - market share mix of each sector, quality
levels of flat-pack kitchens, factors affecting mix between flat-pack and
rigid kitchens, market share of flat-pack/rigid kitchens, assembly methods of
kitchen furniture.
- Trends in Design/Materials in Worktops - share mix by material,
colour/pattern trends in worktops, growth of non-laminate materials such as
solid surfaces, wood, stone, stainless steel advantages/disadvantages, new
product developments.
- Trends in Design/Materials in Sinks - historic and current
developments in materials, current and future trends, material share
estimates, factors influencing material trends e.g. product development,
fashion influences, popular colours, trends surrounding other kitchen
products. Sinks increasingly designed as food preparation areas.
DISTRIBUTION/SUPPLIERS
- Analysis of Supply Structure - supplier market shares, recent
developments in supplier shares.
- Profiles of Leading Suppliers - furniture, worktops, sinks
suppliers, market position, analysis of activities, financial information etc.
- Distribution Channel Shares - analysis of shares by value,
trends/developments in shares, growth/declining sectors.
- Role of Distributors - importance of distributors in kitchen
furniture market, own branding by distributors, review of major national
distributors.
KEY MARKET INFLUENCES / FUTURE PROSPECTS
- Future Prospects - forecasts through to 2012, key factors
influencing future market developments, performance of the economy, housing
market, consumer confidence, market factors, and future growth prospects.
- Housing Market - analysis of developments in new house building and
house moving activity, influence of house prices and consumer confidence.
- Population Profile - analysis of changing profile and implications
for kitchen furniture sales. Personal Disposable Income and Savings -
developments in ratios and impact on consumer durable purchasing.
- Economic Influence - unstable global political and economic
environment and the effect on consumer confidence and market growth.
The report is extensive with over 80 pages and 25 tables and charts.
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