Abstract
AMA Research have published the 2nd Edition of the Decorative Radiator Market
Report 2008. Incorporating original input and primary research, it represents
an up-to-date review of this fast growing market.
In a generally static radiator market, decorative radiators stand out as a
sector with significant growth potential. In recent years, radiators have
evolved from purely functional products into more design led items. Decorative
radiators are increasingly being used as a focal point in the home or to
complement the interior design style. Towel warmers are now regarded as an
essential fixture in new and refurbished bathrooms.
Key issues covered include:
- Market Overview: analysis of decorative radiator market.
- Product Review: decorative radiators and towel warmers.
- Market Influences: key sectors and trends.
- Supply Structure: review of major UK suppliers.
- Distribution: key channels of distribution.
This is a unique report assessing developments in this market in terms of
market value; trends; product mix; supply and distribution structures; key
influencing factors; as well as offering forecasts for future market size and
comment on possible future developments.
Areas of particular interest include:-
- The decorative radiator market has shown impressive rates of growth in
recent years and further growth is expected to come from the domestic
refurbishment sector, in particular.
- Despite rapidly improving volume sales, markets have remained price
sensitive, with increasing levels of foreign competition, and an increase in
the number of suppliers, contributing to pressures on margins throughout the
supply chain.
- There is now an increased focus on design orientated products with more
minimalist, contemporary styles. There is a definite trend towards custom
design in innovative and unusual shapes, colours, materials and finishes.
- In terms of product development, the focus is on improving thermal
performance, energy efficiency and control/flexibility, with a view to
achieving lower running costs.
Key areas of coverage in the report include:-
MARKET OVERVIEW
- Market Definition: decorative radiators, standard towel warmers.
- Market Background: market size -volume and value; background; current
situation; trends; future prospects, forecasts through to 2012.
- Product Mix and Characteristics: market share - decorative radiators and
towel warmers; pricing; key drivers - lower prices; greater awareness; wider
availability; more designs/finishes; improvements in thermal performance and
energy efficiency.
- Sales by Sector: replacement, first time installation, new build,
commercial.
- Product Trends: designs, materials, finish, colour, functionality,
innovation, environmental concerns.
SUPPLY AND DISTRIBUTION
- Major Suppliers: key players; market share; product range, market
positioning, profiles, distribution channels etc.
- Distribution: structure; share by channel; builders/plumbers merchants;
distributors; DIY multiples; specialist retailers; non-domestic sectors;
direct supply etc.
MARKET INFLUENCES
- Housing Market: new house build; mix of housebuilding completions -growing
share of flats; refurbishment activity- domestic/commercial; house moving
activity.
- Self Build: volume and value; sector trends and forecasts.
- Domestic Conservatories: market size by volume; sector trends and market
prospects.
- Under-floor Heating: market size by value; factors affecting growth.
- Bathroom Products: market size; key influencing factors
- Non Domestic Market: hotels; offices; education; healthcare.
FUTURE PROSPECTS
Future prospects for decorative radiator market -market size forecasts;
factors affecting this forecast; economic factors; trends in terms of product
mix, innovation and development, supply and distribution, etc.
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