Abstract
INTRODUCTION and OVERVIEW
AMA Research have published a 2009 update to the ' Bathroom Market UK
2008-2012' . The update focuses on the key elements in the marketplace,
bringing up to date the critical report elements such as market size, product
mix, changing trends, and providing a more recent basis for updating all the
relevant forecasts through to 2013. Offering excellent value for money, this
2008 report and 2009 update represents a current and informed assessment of
this market, incorporating original input and primary research.
The report covers the following product sectors in detail:
- BATHS AND SANITARYWARE
- BRASSWARE
- BATHROOM ACCESSORIES
- BATHROOM FURNITURE
- WHIRLPOOL AND SPA BATHS
Recent trends include:
- The media and the internet have provided consumers with the knowledge and
information to source a wider range of styles. In the bathroom refurbishment
sector, consumers now have a greater influence on the specification process.
- The trend towards a bathroom "sanctuary" dedicated to wellness and
relaxation is expected to continue with wider ranges of more innovative
products and aesthetic designs.
- With a growing population and a larger number of single person households,
there is an increasing demand for space and water efficient products.
- Importers continue to gain share in the UK market, with further increases
from lower cost sources such as China and Eastern Europe. This growth of lower
cost imports has increased the level of price competition across all sectors
of the bathroom products market.
Key areas of coverage in the report include:
BATHS AND SANITARYWARE
- Market size by volume and value, rates of change, trends and forecasts
through to 2013.
- Sales by sector including new build, commercial and replacement purchases.
- Import and export trends including the growing influence of imports.
- Mix of baths and sanitaryware sales including product trends in terms of
design, materials used and the increasing use of colour.
- Review of the commercial sector.
- Market shares and key company profiles, including importers.
- Distribution channel shares including trends and key companies per channel.
- Installation and specification trends including the growing influence of
the consumer.
BRASSWARE
- Market size by volume and value, rates of change, trends and forecasts
through to 2013.
- Sales by sector including new build, commercial and replacement purchases.
- Import and export trends including the growing influence of imports.
- Mix of basin/bath/sink sales including product trends by finish and
design. The growth of monobloc mixers and wall mounted designs.
- Market shares and key company profiles.
- Distribution channel shares including trends and key companies per channel.
ACCESSORIES
- Market size by product group - Bathroom Fittings, Toilet Seats, Bath
Panels, Heated Towel Rails, Scales and Mirrors.
- Market size, trends and forecasts through to 2013.
- Products trends by materials used and design. Including multi function
accessories and the growth of technology within product design.
- Supply structure including market shares and key company profiles.
- Distribution channel shares including DIY multiples, department stores,
bathroom shops, merchants and the Internet.
FURNITURE - FITTED AND MODULAR
- Market size by value, rates of change, trends and forecasts through to
2013.
- Product trends and market developments by finish, materials used and
design.
- Key suppliers, including market positions and strengths.
- Distribution channel shares including DIY multiples, merchants, bathroom
shops, department stores, and the Internet.
- WHIRLPOOLS AND SPA BATHS
- Market size by value, rates of change, trends and forecasts.
- Product trends and key influences in the market, including growth of
wellness products.
- Key suppliers, including market positions and strengths.
- Distribution and Installation trends and future prospects.
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