Pond Equipment Market - UK 2009-2013

Table of Contents

CONTENTS and LIST OF TABLES & CHARTS

1. INTRODUCTION 6

2. SUMMARY AND FUTURE PROSPECTS 7

• 2.1 SITUATION ASSESSMENT 7
• 2.2 FUTURE PROSPECTS 9

3. ECONOMIC ENVIRONMENT 12

• 3.1 GDP 12
• 3.2 INFLATION & INTEREST RATES 13
• 3.3 UNEMPLOYMENT 14
• 3.4 HOUSEHOLD CONSUMPTION 14
• 3.5 HOUSING & CONSTRUCTION 15
• 3.6 STERLING 16
• 3.7 POPULATION PROFILE 17
• 3.8 CONCLUSIONS 18

4. MARKET OVERVIEW 20

• 4.1 DEFINITION 20
• 4.2 MARKET BACKGROUND 20
• 4.3 MARKET SIZE 22
• 4.4 KEY MARKET INFLUENCES 27
  • 4.4.1 New Housebuilding 27
  • 4.4.2 Housing Transactions 29
  • 4.4.3 Other Factors 30

5. PRODUCT MIX 31

• 5.1 OVERVIEW 31
• 5.2 PONDS 32
  • 5.2.1 Liners/Underlay 34
  • 5.2.2 Pre-formed Ponds and Watercourses 37
  • 5.2.3 Other Ponds 39
  • 5.2.4 Complete Pond Kits 40
• 5.3 PUMPS 40
• 5.4 FILTRATION SYSTEMS 43
• 5.5 WATER FEATURES 45
• 5.6 POND ACCESSORIES 47
  • 5.6.1 Fish Food 48
  • 5.6.2 Pond Treatments 49
  • 5.6.3 Pond Lighting 49
  • 5.6.4 Other Pond Accessories 50

6. SUPPLIERS 51

• 6.1 MAJOR SUPPLIERS 51
  • 6.1.1 Hozelock Cyprio 52
  • 6.1.2 Interpet Ltd/Blagdon 52
  • 6.1.3 OAL Water Garden Products Ltd 53
  • 6.1.4 Tetra (UK) Ltd 53
  • 6.1.5 Oase (UK) Limited 54
  • 6.1.6 Firestone 54
  • 6.1.7 Laguna 54
  • 6.1.8 Ubbink 55
• 6.2 SECTOR MARKET SHARES 55
  • 6.2.1 Liners/Underlay 55
  • 6.2.2 Pre-formed Ponds 56
  • 6.2.3 Pumps 56
  • 6.2.4 Filtration Systems 57
  • 6.2.5 Water Features 58
  • 6.2.6 Pond Accessories 59

7. DISTRIBUTION 61

• 7.1 DISTRIBUTION STRUCTURE 61
• 7.2 MAJOR CHANNELS 63
  • 7.2.1 Specialist Aquatic/Water Garden Centres 64
  • 7.2.2 Garden Centres 65
  • 7.2.3 Direct Selling/Mail Order/Internet 69
  • 7.2.4 DIY Multiples 69
  • 7.2.5 Landscape Contractors 70
  • 7.2.6 Wholesalers/Distributors 70

TABLES AND CHARTS

• CHART 1 UK POND EQUIPMENT MARKET 2003-2013 (£M MSP) 7
• CHART 2 INTEREST RATES AND INFLATION (CPI) FROM 1992-2013 13
• CHART 3 PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2013 15
• TABLE 4 EXCHANGE RATE FLUCTUATIONS 2004-2009 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
• CHART 5 AGE DISTRIBUTION OF THE RESIDENT UK POPULATION 2001 CENSUS (' 000) 18
• TABLE 6 UK POND EQUIPMENT MARKET 2004-2013 (£M MSP) 22
• TABLE 7 HOUSEBUILDING COMPLETIONS 2004-2012 - UK (' 000' S) 28
• TABLE 8 NUMBER OF PROPERTY TRANSACTIONS IN ENGLAND AND WALES 2004-2009 (000' S) 29
• TABLE 9 UK POND EQUIPMENT MARKET BY PRODUCT SECTOR - BY VALUE 2008 31
• CHART 10 UK POND EQUIPMENT MARKET BY PRODUCT SECTOR - % MIX BY VALUE 2008 32
• TABLE 11 MARKET SIZE OF UK POND MARKET 2004-2013 (£M MSP) 33
• CHART 12 UK MARKET FOR PONDS - % MIX BY VALUE 2008 34
• CHART 13 LINERS MARKET SIZE BY MATERIAL - 2008 35
• CHART 14 UK MARKET FOR PRE-FORMED PONDS - % MIX BY VALUE 2008 37
• TABLE 15 MARKET SIZE OF UK PUMPS MARKET 2004-2013 (£M MSP) 40
• TABLE 16 UK MARKET FOR PUMPS - % PRODUCT MIX BY VALUE 2008 (£M MSP) 42
• TABLE 17 MARKET SIZE OF UK FILTRATION SYSTEMS MARKET 2004-2013 (£M MSP) 43
• TABLE 18 FILTRATION SYSTEMS MARKET BY TYPE OF SYSTEM - 2008 BY VALUE 44
• TABLE 19 MARKET SIZE OF UK WATER FEATURES MARKET 2006-2013 (£M MSP) 46
• TABLE 20 MARKET SIZE OF UK POND ACCESSORIES MARKET 2004-2013 (£M MSP) 47
• CHART 21 UK MARKET FOR POND ACCESSORIES - % MIX BY VALUE 2008 48
• TABLE 22 OVERALL MARKET SHARES OF LEADING SUPPLIERS - 2008 BY VALUE 51
• TABLE 23 MARKET SHARES OF MAJOR PRE-FORMED POND SUPPLIERS 2008 56
• TABLE 24 MARKET SHARES OF MAJOR PUMP SUPPLIERS 2008 57
• TABLE 25 MARKET SHARES OF FILTRATION SYSTEMS SUPPLIERS 2008 58
• TABLE 26 MARKET SUPPLIERS OPERATING WITHIN THE WATER FEATURES MARKET - 2008 59
• TABLE 27 MARKET SHARES OF MAJOR POND ACCESSORIES SUPPLIERS 2008 59
• TABLE 28 MAJOR SUPPLIERS OPERATING WITHIN THE POND MARKET - 2008 60
• CHART 29 DISTRIBUTION STRUCTURE FOR POND EQUIPMENT 62
• TABLE 30 DISTRIBUTION OF POND EQUIPMENT BY OUTLET - % BY VALUE 2008 63
• TABLE 31 GARDEN CENTRE MARKET SHARES 2007 BY VALUE 66