Abstract
Report Overview
Tire makers are struggling to cope with change on many levels. The industry is
in a state of rapid change in terms of technology, geographic distribution,
legislation and raw materials. Compared to ten years ago, when the industry
was short of cash, moribund and complacent, everything has changed.
These multiple channels of change have produced widely different strategies
among the leading companies, and have afforded opportunities for new entrants
to the big league of tire makers. As is inevitable with a changing
environment, the probability of mergers and acquisitions is growing as
differing corporate responses to these changes strengthen some companies and
weaken others.
“Trends in the Global Tire Industry” is essential reading for all
working in the tire industry: OEM' s, component manufacturers, suppliers,
market analysts, research institutions along with investment, sales and
marketing consultants.
The report covers topics such as globalisation, internal & external drivers,
key profit opportunities, technolgical developments, regional analyses
(including key emerging markets) and has detailed profiles of all the major
and up and coming players within the sector.
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