Abstract
Report Overview
This first edition report considers the key drivers within the industry along
with the changing nature of supplier/OEM relationships and the current
challenges and opportunities present within the market. It includes a
suppliers relationship survey of all the major global truck OEM' s and also
profiles each in detail. The report is some 342 pages in length.
Background to this research
It is clear by the long term growth of the commercial vehicle industry that,
despite current setbacks, the world relies increasingly on road transport as
the life blood of economic growth. The extraordinary combination of cost
efficiency and flexibility remains a winning combination, and transport by
truck cannot be replaced by other modes of transport. Trucks deliver around
80% of all freight worldwide and, in Europe alone 70Kg of goods per day per
person are delivered, and this is forecast to increase by around 63% before
the year 2030.
Today, the task of moving goods between two points is a part of an overall
supply chain process which has become sophisticated and efficient over the
last thirty years; what began as relatively small operations with
comparatively local and simplistic sourcing has grown to become a vast array
of global and regional suppliers serving a smaller number of regional and
increasingly global OEMs that are every bit as demanding as any sophisticated
industry, and often more demanding than the car manufacturing business.
For suppliers the industry is characterised by relatively long term
relationships in which the more dynamic OEMs demand the latest technology
improvements, as well as looking to suppliers to take a share of the
difficulties in harsh market conditions. The industry is notoriously cyclic,
particularly in North America, for many reasons, but generally it matches or
leads economic activity in demand terms. OEMs are looking for a range or
attributes in suppliers, but regardless of their individual methodology they
are generally seeking the benefits of economies of scale at a component or
system level including both cost - or price - advantage and technology
leadership.
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