Abstract
This SupplierBusiness / Knibb Gormezano Partners report, covers Active Safety
Systems in Light Duty Vehicles including passenger cars, light trucks, SUVs
and MPVs. Road safety failures are a major stain on the record of an advanced
society. No better example of Society' s failure on the safety front is its
past inability to control and reduce death and injury on the roads.
This has been recognised by the European Commission and has resulted in a
number of major initiatives to improve safety with the short-term target of
halving the 40,000 annual death toll. Member states have also embarked on
their own plans in support of this objective. Improvements fall into a number
of categories:
- 1. Driver education and training
- 2. Stimulating improved crashworthiness of vehicles via programmes such as
EuroNCAP;
- 3. Supporting and promoting improved crash avoidance technology in
vehicles such as ESC;
- 4. Initiatives for better road design (e.g. EuroRAP);
- 5. Infrastructure improvements;
- 6. Vehicle to Infrastructure communications (e.g. e- Call);
- 7. Greater law enforcement effort targeted at driver behaviour;
- 8. More rigorous and extended forms of vehicle condition testing.
The current two-volume report focuses on point 3 and incorporates various
aspects under Point 6. Its puurpose is to provide a comprehensive overview and
some detailed analysis of the subject in terms of markets, technologies,
adoption rate forecasts and government policies. It is complemented by a
survey of stakeholder attitudes conducted by SupplierBusiness and available
separately.
This report into Active Safety Systems for light duty vehicles has been
undertaken in response to a growing interest among vehicle manufacturers,
systems and component suppliers, engineering design and testing services
companies, transport operators and regulatory bodies to find ways to reduce
road accidents involving passenger cars and make a significant contribution to
the European Commission' s target of halving road deaths by 2010 and to achieve
similar goals in the USA.
Vehicle manufacturers (OEMs) and suppliers are investing heavily in Active
Safety Systems despite prevailing economic conditions and KGP believes that
the time is right to examine, to what extent Active Safety Systems on
passenger cars might evolve over the coming years and, more importantly, to
what extent they might contribute to reductions in accident rates.
The research for this report was undertaken during the autumn of 2008 and
early 2009. This included study of the available and emerging Active Safety
Systems, interviews with manufacturers, suppliers, NGOs and legislators.
The aims were to provide:
- A route map for the introduction of active safety systems in passenger
cars and adoption rate scenarios;
- Observations on the impact of systems on accident avoidance;
- Suggested actions for the industry and regulatory bodies.
- Profiles of the key companies involved in the design and manufacture of
active safety systems worldwide.
Volume I covers an analysis of the market for active safety systems and a
forecast based on a combination of market demand expectations, industry
positioning, technology readiness level and legislative trends. It also
exposes five issues in policymaking, which appear to be contradictory and
impediments to faster application. Some solutions are suggested.
It describes the Stakeholders involved: the degree of their involvement in
infrastructure, vehicle and driver issues compared to safety systems and
components. and their attitudes; in particular the central role of the EU and
the various EU bodies dedicated to the promotion of active safety systems. It
lists the current position of the EU relating to each safety system. Other
stakeholders roles examined are those of academic institutions, road safety
test laboratories and tracks, consumer road safety lobbies, consultancies,
publications, insurance industry, car makers and component manufacturers.
Some key stakeholders have been extremely active in assessing the impact of
active safety systems: a chapter examines issues related to the insurance
industry, type approval, testing in service, driver training. It also covers
motivators for vehicle buyers to purchase safety systems, the rationale of
choice and the role of fleets. A chapter touches on the evolution of the
technologies including Human Machine Interface, Vehicle to Vehicle, Vehicle to
Infrastructure and Pure Infrastructure based projects. The effectiveness of
Active safety systems is examined based on R&D results.
The main areas of investigation are Europe and North America, however,
reference is made to developments in the other major markets in Japan, Brazil,
Russia, India, China, where relevant to the project.
A chapter covers issues that affect market development with a discussion on
influences that can drive change. Another chapter covers arguments in favour
of mandation, the context of the macroeconomy, how microeconomic trends affect
the car industry, progression in technology, accident rates, the influence of
system cost, competition between safety systems, the influence of vehicle
segmentation, the views of car makers, systems suppliers and traders.
The report also looks at which segment of the supply chain can benefit from
active safety systems, promotion, advertising and marketing issues, the role
of supply push,demand pull and tipping point.
| 
View Cart
